webinar: how to make this the best holiday sales season yet
TRANSCRIPT
© 2014 Bazaarvoice, Inc. 1
Patrick Gorman Senior Editor Chief Marketer Network
Today’s speakers
Nicole Vallier Client Success Director Bazaarvoice
Amanda Greeff Client Success Director Bazaarvoice
© 2014 Bazaarvoice, Inc. 2
Important holiday and pre-holiday trends
Making 2014 the best holiday season yet
Tips to help you harness and optimize the customer voice for the holidays
How brands make the most of the customer feedback
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The Conversation Index VOLUME 7
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Holiday shoppers rely heavily on reviews
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Boxing Day tops Cyber Monday
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Promote customer favorites
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Dell: Good, better, best
Double-digit growth in conversion since working with Bazaarvoice
Triple-digit increase in reviews collected. On average, customer ratings are
4 or 5 stars (out of five)
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Bare Escentuals “Most Wanted”
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philosophy magazine ad
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ConAgra helps with holiday time-savers
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Gift givers review on retail sites; gift receivers review on manufacturer sites
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How brands get ahead of the holiday push
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Ecommerce timeline for reviews
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Ask for reviews before and after
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Conversion rate for people who interacted with reviews was 171% higher than for people who didn’t
Buyagift targets recipients
Had a 10% higher average order value
Enjoyed 200% more page views per session Spent 15% longer browsing the site
Shoppers who interacted with reviews…
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Extend social beyond reviews
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Holiday mobile shoppers get hooked
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A different way to look at “ROBO” Research Online, Buy Offline
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Research online,
Buy offline (48% of
consumers)
Buy online (8% of consumers)
Browse offline, Buy offline (44% of consumers)
ROBO = 48/8 = 6.0x
© 2014 Bazaarvoice, Inc. 20
• Steady increase in organic and search conversions
• 100% increase in traffic year over year in holiday site traffic
Dillard’s increased holiday search results
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Confidential and Proprietary. © 2011 Bazaarvoice, Inc. 20
A Dooney & Bourke bag was the #1 reviewed
product on dillards.com with a perfect 5-star rating. As a result, it climbed to the
top of the first page in Google results for “Dooney
and Bourke” during the holiday season.
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Microsoft Made Possible campaign
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Seasonal Categories
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Consumers Brands Retailers
