[webinar] how to create the perfect landing page for your offer
TRANSCRIPT
How to Create the Perfect Landing Page for Your Offer
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Outline
1. How to create your offer
2. Identifying your audience
3. Create the perfect Landing Page for your goal
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What is an offer?
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Quick Tip
“Make your marketing message as long as it needs to be but as short as you can”
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Elements Of An Offer That Converts: Copywriting
Load your offer’s text with benefits that are important to them.
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Elements Of An Offer That Converts: Psychology
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Elements Of An Offer That Converts: Proof
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Why should I use a Landing Page to present my offer?
Removes distractions
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Why am I using a Landing Page to present my offer?
Landing Page creates a synergy that can help you enjoy a higher conversion rate.
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#2 Identify your audience
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Identifying your audience
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Identifying your audience
1. Who Makes up Your Current Following?
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2. What Makes Your Product or Service Unique?
Identifying your audience
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3. You can refine your audience/product to fit your
marketing needs
Identifying your audience
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4. How Does Your Product Fit Into Your Target's Lifestyle?
Direct Follow-up
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#3Creating the offer’s
landing page
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Many offers = different Landing Pages
How do I put together my offer and my audience into one Landing Page?
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Ebook Landing Page
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Ebook Landing Page
“Remember that an image is easier to quickly digest”
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Ebook Landing Page
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Ebook Landing Page
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Webinar Landing Page
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Webinar Landing Page
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Webinar Landing Page
This is pretty obvious, but don’t forget to mention the date and time of your webinar.
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Webinar Landing Page
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Coming Soon Landing Page
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Coming Soon Landing Page
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Coming Soon Landing Page
“The only thing your lead capture form should collect at this point is their email address.”
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Click Through Landing Page
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Click Through Landing Page
Its purpose is to warm up visitors to your unique value proposition before sending them deeper into the marketing funnel
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Click Through Landing Page
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Click Through Landing Page
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Portfolio Landing Page
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Portfolio Landing Page
“Talk about what you’ve actually accomplished for companies.”
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Portfolio Landing Page
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E-Commerce Landing Page
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E-Commerce Landing Page
Your product images will be the differentiating element so don’t do it in a rush and take the necessary time.
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E-Commerce Landing Page
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Free Trial Landing Pages
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Free Trial Landing Pages
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Free Trial Landing PagesFree Trial Landing Pages
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Free Trial Landing Pages
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Free Trial Landing Pages
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Questions?
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Krishna Shastry, CEO & Co-Founder at Lander
Thanks!
Want to build high converting Landing Pages? Visit landerapp.com
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