webinar - getting started with mlearning
Post on 14-Sep-2014
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Keynote Speaker - Robert GaddTRANSCRIPT
Speaker Bio/C.V.
Robert Gadd - President & Chief Mobile Officer
• Cofounder & technical architect for OnPoint’s online, mLearning & game-based learning solutions (since Jan ‘02)
• Was President & CTO of eDeploy, Inc., leader in web-based collaboration tools for systems integrators & carriers that was funded by Cisco Systems (1997-2001)
• Was CTO at Datatec Systems (Nasdaq: DATC), global systems integrator with 25 offices/1,000 resources specializing in complex IT deployments (1992-1997)
• Cofounder two other firms (1982-1991)
• University of Texas-Austin, Biology (1979-1982)
• Blog: mlearningtrends.blogspot.com
• Twitter: @robgadd4
• Podcast: This Week in mLearning with RJ Jacquez
My Universe is…
I Live @ Corners of…
…in Learningtown
Understanding the Trends
Everybody is Mobile!
Company Snapshot – Customers/Partners
© OnPoint Digital, Inc. All rights reserved.
Company Snapshot – Awards & Recognition
CellCast Solution: 13 Wins 2007 through 2012
“Best Mobile Learning” DevLearn Nov 2007
“Tests Go Mobile” September 2008
Mobile Widget Contest April 2008
“FreePad Solution” September 2003
2003
1st Place “Mobile Learning Shootout” 4 of 4 Categories – Feb 2009
1ST Place Solution for Corporate Mobile Learning Excellence Awards
Best mLearning Tool Gold Award - April 2010
“Best Sales Training” DevLearn Nov 2010 with Verizon (VZW)
“Best in Show” DevLearn Nov 2010 with Verizon (VZW)
Winner: Best mLearning February 2012
Best mLearning Tool Gold Award – January 2012
Finalist: Best mLearning February 2011
Best mLearning Authoring Tool Gold Award – May 2011
Best mLearning Innovation Gold Award – Dec 2012
Where Can Learning Occur?
Instructor-Led Training Mobile Learning,
Performance Support
Online Training
4. Social Networking
5. Content Creation
1. Basic Communications
3. Info. Access
2. Training Delivery
6. Gamification
What are the mLearning Building Blocks?
What’s the Optimal mLearning Experience?
Our Learning Framework Enables/Supports…
User Interface/Experience
…Standard Features
Manage Content/Tests
Versioning/Auto Updates
Online/Offline Channels
Security, Encryption, SSO
Reporting & Analytics
Game Mechs/Engagement
Full Tracking Capabilities
Localization of UI
Integration with LMS/TM
10-25%
Time
& Effort
Co
nfig
ura
tion
On
ly
User Interface/Experience
High-level Considerations Moving from “E” to “M” Learning
The Rationale for Mobile Learning
It is imperative to determine why you want to embark on a mobile learning initiative. There four most popular rationales for the effort are:
1. As Disintermediation Defense
2. As Distribution Channel
3. For Financial Reasons
4. The Effectiveness Play
John Coné, T&D Magazine (June 2013)
What’s the Business Case for Going Mobile?
• Is your learning community reliant on mobile devices?
• Do you know the mobile devices learners carry?
• Is bandwidth/connectivity predictable?
• Is there lot of media to be delivered?
• Do you need sophisticated visual effects?
• Is tracking desired/essential?
• Is it important to create content without relying on proprietary software or native apps?
• Can you benefit from the “CODA” (create once/deploy anywhere) approach for learners?
Should Your Approach Be Native App or Web App?
Native App
vs.
Web App
Cross platform compatibility? Web
Performance & speed is critical?
Native
Internet Connectivity predictable?
Both
Resource intensive/high
bandwidth utilization?
Native
Developed as Web App
Developed as Native App
versus
Native vs. Web App Comparison
Average Dev. Time
Average Dev. Expense
System Security
Access to Core Functions
Developed as Web App
Developed as Native App
Developer Expertise
Content Experience
Overall Experience
versus
16-24 Weeks 24+ Months
$25K to $50K US$250,000+
1+ Years 3+ Years
Decent
Web-centric
Partial (improving)
Favorable
Polished
High Security
Fully Integrated
Exceptional
Native vs. Web App Comparison
mLearning Solutions & Leading Providers
Key Development Tools 3rd Party Development Tools
Web Apps Flash, HTML4, HTML5 Adobe - CS6 Articulate - Storyline Harbinger - Raptivity IBM/Kenexa - Hot Lava Trivantis - Lectora X4
Content-to-Native App Packagers
Java, Objective C Adobe - PhoneGap Brainshark - Slideshark dominKnow – Claro Mobile Xyleme - Bravais
Enterprise Frameworks with Native Apps
Java, Objective C, C#
Infor/CertPoint - K-Tango Intuition - Rubicon OnPoint - CellCast Solution Trivantis - Lectora Mobile Upside Learning - Upside2Go
Traditional Flash vs. Next-Gen HTML5 Content
Flash
vs.
HTML5
Faster/Better Performance?
HTML5 or Flash
(Results vary)
Cheaper? HTML5
(Its Free!)
Better visual effects?
Slight Advantage:
Flash
Compatibility?
Full Compatibility for Mobile
Use HTML5
Full Compatibility for Online
Use Flash
Microsoft Win Phone 8
Google Android
Apple iPhone/iPad
BlackBerry BB10
Flexibility for ISVs to define & implement their own security extensions to meet their requirements; support for MTN/ESN
Tops in Class for security with options galore. BES controls network, content apps & all configurations. MTN, ESN & PIN supported on next-gen devices.
SSL support is native for IE browsers. MTN is supported for Windows 8 devices. Many IT teams are “Microsoft Shops”
Full SSL support as well as HTML5 spec support. On device encryption is 256-bit and works well. ESN supported.
“Open” approach is generally less secure than proprietary solutions.
Declining market share for OEM; IT restrictions present challenges for app deployments.
Available encryption methods in .NET are not as advanced as iOS, BB10 or Android.
Initially consumer focused but now big in enterprise with iOS 7.0. MTN is not supported.
Mobile Devices Handle Security Differently
SSL
Encrypted Content
Addl. Device-Level Security • Encrypted Content/Data • Validated Credentials • Verify Device via MTN, ESN* • Pin Code Confirm (3 Strike Rule) • Remote Wipe from Server • Rules-based Time Restrictions • SSO Support (Token/Fed/Open ID)
Tablets
Handsets SSL
SSL
Mobile Devices Handle Security Differently
Help, Hints & Happiness Moving from “E” to “M” Learning
Going “M” from “E” – General Approaches #1
• Just-in-Time vs. Just-in-Case
• Content Strategy Option: Consider passive with active elements versus fully active
• Yin - Increase your usage of rich media assets (e.g., video, audio, interactive exercises) when practical
• Yang – Increase your usage of text-based resources (e.g., PDFs, ePUBs) when possible
Going “M” from “E” – General Approaches #2
• Use of Nuggets vs. Courses (is shorter better?)
• Think “Touch Events” vs. “Clicks”
• Lack of “Standard Online Features” – Popup Windows
– Mouse Overs
– Performance of embedded media
• The “Mobile Experience” vs. “The Online Course” – More social?
– More distractions?
– Less linear?
– Less effective?
• Generally favor video over audio
• Simple animations over static images if possible
• Support across devices?
• Support for low speed networks?
Going “M” from “E” – Use of Media
Going “M” from “E” – Device Differences
• Handsets vs. tablets (today)
• Intelligent displays & wearables (tomorrow)
• Display size limitations
• Standard vs. responsive web approaches
Going “M” from “E” – Connectivity Concerns
• Connect to the Internet for content/resources?
• Connect results back to LMS/TM platform?
• Connect learners to the learning community?
• ??
Going “M” from “E” – Tracking Methods
• Is training “FYI” or “FTR” (for the record)?
• Does the learning experience need to transfer from the online realm into the mobile realm?
• SCORM-level tracking? xAPI tracking?
Going “M” from “E” – Other Considerations
• Do Your Learners Like/Use Mobile Devices Now?
• What’s Your Timeframe? What’s Your Budget?
• What Tools Do You Use Now?
• What Constraints Might IT Place on Your Plans? – Is BYOD your mobile trend? Or is it not allowed?
Raptivity for Mobile Learning
What is Raptivity?
SELECT Diverse set of 190+ customizable interaction models Wide range of eLearning interactions including games, simulations, brainteasers, interactive diagrams, virtual worlds and many more You can check and see a preview before choosing particular interaction model CUSTOMIZE Customization is a simple form-filling exercise NO programming | NO scripting | NO special design skills required Completely customizable interaction models with YOUR images, audio, video, look-and-feel, etc. It's FAST, EASY and COMPLETE!
What is Raptivity?
SAVE & USE • Output interactions in Flash and HTML5 format • It's Tin Can, SCORM / AICC trackable • Your learners don't need to have Raptivity to view your eLearning course You can add Raptivity interactions to: • PowerPoint slides • Existing eLearning courses (compatible with authoring tools, LMS, LCMS etc.) • Websites and Intranet Raptivity now also supports AS3 (Action Script 3.0), which makes integration to authoring tools more smoother and easier
Key Features of Raptivity
Variety of Interactions 190+ Raptivity interaction models are available throughout various categories, such as games, 3D objects, simulations, presentation aids, memory aids, brainteasers, videos, surveys etc... Multi language Support Customize content in any language such as Arabic, Portuguese, and Spanish etc. This feature is available in all Raptivity packs. Media Toolbox A new media toolbox allows you to add additional Medias such as textbox, video, image and button in interactions. Video Support • Video format support - You can play FLV, F4V, OGV and MP4 video formats in Raptivity interactions. • Video support for all interactions, where videos can be inserted.
Key Features of Raptivity
Compatibility with Other Tools • Raptivity can be easily integrated with world's leading tools. • Interactions support AS3 which makes the integration to authoring tools a lot smoother. • HTML5 output of Interactions supports IE9+ versions and tracking such as TinCan. Licensing and Support • Raptivity provides Annual as well as Perpetual licensing options. • Standard and Premium support is provided depending upon the user need.
Features/Benefits of Raptivity
• What’s Great!
• What’s New!
• What’s Coming?
Demo of Raptivity
• Show Authoring Experience
• Show Output options
• Generate Content
Enterprise Mobile Learning Examples
Demo of CellCast Solution App in Action
• Show Experience on iPad
• Demonstrate sample content types
• Feature Raptivity Examples
Lessons Learned & Next Steps
• Through Engaging Content
• Use of rich media, interactivity
• New approaches & tools appropriate for mobile devices
• Using Innovative Tools
• Appeal across design spectrum from “rapid-to-radical”
• Ability to turn SMEs into quasi-professional IDs
• Solutions that appeal to every skill level & budget
• Leverage Compelling Delivery Methods
• Content should be interesting/engaging
• Delivery/presentation can also be engaging (e.g., custom interfaces, gamification)
Increase Effectiveness of mLearning
Going “M” from “E” – Lessons Learned #1
• Fit the Experience to the Actual Need/Use Case – Via flexible approaches
– Bespoke/custom interfaces
• Drive Social/Engagement Features – Leverage threaded discussions
– Enable UGC (user generated content) for content contribution
• Mix it Up! Change Up the Experience – Mix nuggets with readings with assessments
• QA Test, QA Test, QA Test…Validate/Verify within your community…then QA Test Again!
Going “M” from “E” – Lessons Learned #2
• Enable UGC (user generated content) – Permit content contribution as well as consumption
• Make Your Mobile Learning Highly Discoverable
• Measure Knowledge Levels/Retention – Add quizzes & tests
– Make them easier to consume in mobile (no long tests!)
• Measure Your Results – Even if you’re not measuring theirs
– Think SCORM over xAPI/Tin Can (at least today)
Your Next Steps
1. Plan Your “M” Strategy
2. Pick Some Tools & Try them Out
3. Measure Your Results
4. Rinse & Repeat #1 Above
Announcements
Up to 33% discounted Christmas gift from Raptivity: Powerpoint templates + interesting images FREE with the purchase of every Himalaya Pack
Connect with Raptivity
Raptivity
http://www.linkedin.com/groups?gid=1903564
eLearning Interactivity Hub http://www.linkedin.com/groups/eLearning-Interactivity-Hub-5050923
https://www.facebook.com/pages/Raptivity/24063017744
http://www.twitter.com/raptivity
http://www.pinterest.com/raptivity
Thanks for Attending! Feel Free to Reach Out
Jamaica Glenn [email protected]
For more info about Raptivity: Visit: www.raptivity.com
Write to: [email protected] Blog: blog.raptivity.com
Twitter: @Raptivity
Robert Gadd [email protected]
For more info about CellCast: Visit: www.mlearning.com
Write to: [email protected] Blog: mlearningtrends.blogspot.com
Twitter: @robgadd4