#Sportcrowdfunding

About this webinar• Who is it for• What is crowdfunding• What makes us different• How to set up a campaign• How to support a campaign• Campaign management and marketing• What next ……

Who is this for?Athletes, clubs, community groups and any

organisations that support them.

As long as the purpose of the campaign is to educate or improve those taking part through sport

and physical activity.

In practice this could be an athlete looking to fund their training costs, a club raising money for a junior section or equipment for an over 60s Nordic walking

Group.

What is Crowdfunding?• The process whereby a large number people donate

small amounts to a project via the internet.• Sometimes called Alternative Finance. In 2015 grew to

£3.2 billion (loans, equity, donation & reward)• Donation is fastest growing model which grew 500% to

£12 million in the year• But crowdfunding makes up less than 0.5% of charitable

giving on social projects because:• It is hard work• The majority of enterprises/people don't have the

skills and/or capacity

What makes us Different• Wearetheonlycharitybasedcrowdfundingplatform• Becausedonationscomethroughus,wecanturn£100

donationintoatleast£115forthecampaignswesupport• WecanaddGiftAidtodonations,irrespectiveofthefactthat

theeventualbeneficiaryisnotaregisteredcharity• Weareatleast20%moreeffectivethananyotherplatformout

there• WereinvestanycharitysurplusbackintosportviatheCSPand

NGBnetwork

Other providers How our solution is better

Virgin Money Giving £20 better off per £100 donated

Just Giving £24 better off per £100 donated

Crowdfunder £25 better off per £100 donated

makemeachamp £26 better off per £100 donated

sponsorise.me £29 better off per £100 donated

How to set up a campaign

• Application form: everyone fills in the online application form giving contact details and the purpose, target and timescale of the campaign.

• Vetting: we need 2 referees to support each application because we want to give donors the confidence that we are only showcasing legitimate projects

• Add content: Once vetted we can add a story, video, pictures, blog

• Market your campaign to your crowd using your unique URL

TheHomepage Region Sport

Howtofindacampaign:byname,sportorregion

orvianameanduniqueURL:“mycampaign"

How to support a campaignPost 1st May 2017 there will be 4 options to support a campaign ….

1. Donation: simply make a donation with Gift Aid via the campaign page

2. Fundraising: anyone can fundraise on behalf of an existing campaign. You can for example, run marathon er cycle 100 miles and get sponsored via your own page linked to the main campaign page.

3. Purchasing tickets for events: If the campaign owner wants to run an event on behalf of the campaign you can buy tickets via our platform e.g.a disco

4. Purchasing merchandise: as above but for T shirts etc

CampaignCampaign

owners can increase the revenue they generate from

their campaigns by running events and

selling merchandise and inviting people to

fundraise on their behalf

Events&Shop

Children and Young people: Bayston Hill Juniors Football ClubBright Star Boxing

Inactivity - Community Groups:Coach Community projectDont let the Spark Go OutTM Group Supporting sport

Sustain the core market - Sports Clubs and their members:Save the Bracknell BeesHatfield swimming Club

Talented sports people:John Dickinson LilleyShelayna Oskan Clarke

Some examples

Campaign Management: Pre LaunchDevelop an attractive campaign that will appeal to others

Test your campaign ideasAppealing campaign story that people can relate toJustify your funding target by breaking it into meaningful segmentsHelp shed light on community tennis in Marlborough

Create a community around the campaign long before launchEngage potential funders to get them interested in the campaignCreate interest pre-launch around the campaign – flyers, posters, e-newsletters and social media.Take time to cultivate your crowd and influencers BEFORE you launchBuild anticipation

Know your crowd and how they can support you

Campaign

Members&thiercontacts Wordof

mouth

Friends&Family

SocialMedia-FacebookTwitter

Instagram

Website

PostersLocalPress

CSPcontacts

Podiumpartnerscontacts

Newsletter/e-shot

Fundraisingevents

Get commitment from your groupEveryone in your group needs to be involved and happy with the campaignKnow your crowd, identify them … Tap into your existing network of club members, parents, supporters and friendsCreate Buzz around the campaign

Make a plan of who is doing what and when Have a communications plan and keep communicatingFundraising champions Online and off line promotions needed Do you have a good social media presence that you can use –Facebook Page and Twitter All members and supporters must be asked two things – DONATE & SHARE !

Pictures & videos help to bring the campaign to lifeTake time to prepare photo’s and video and use this to get people involved Happy faces, people enjoying themselves and interviews children celebrating !Gobi Ranganathan - https://youtu.be/cSrMgEdKUREJamie Phillips BMX - https://youtu.be/YVE--GUy0bQTeam GB Dragon Boat Racing - https://youtu.be/VXmF-0dALrA

KeepupthemomentumRegularpostsonFBaskingpeopletoDonate&ShareTalk aboutitatclubsnights,trainingsessions,matchesKeepitinpeoplesmindsPinposttothetopofFBPageShareorRTPodiumPartnerssocialmedia

Campaign Management: During

Engage, link & interact on social mediaConnect on Social Media Ask to Share, RT and DONATE !Join a local #Hour - #SalisburyhourSchedule Facebook posts and Tweets Live Video Streaming – greater reachUse as many pictures and videos as possible on your time line / blogUse your profile picture to promote your campaignUpdate your blog weekly and send out on your social media – latest news !

After your campaign endsThank people & send them good regular updates aka donor development

Update your blog / webpageEvidence what money was used for

Celebrate & recognise your championsReview, learn & build on your successSeize other opportunities – e.g. match fundingKeep everyone NETWORKED & INSPIREDKeep them warm for next time!Crowdfunding is usually the start of a great online journey not an end in itself

After your campaign ends

Your crowd Do you have Content

Club Committee A good idea Call to action

Club members A compelling message Great quotes

Friends and family An engaged crowd Statistics

Employer(s) A communication plan Infographics

Schools Lots of engaging content Case studies

Other (sports) clubs Help; teams and volunteers Photos

Internet influencers Fundraising champions Videos

National Governing Body A follow up plan Live streaming

County Sports Association

Other sports organisations

Other non-sports organisations

Town / Parish/ County Councils

Anyone else you can think of

Fill in the online application form or you can contact us for more information

E: karel@podiumpartners.orgT: 07917236619

Thank you for your time

What happens Next