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How to Be FDA Compliant… #WANDFDA @WANDCorporatio n and Still Create Killer Menu Boards

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Page 1: Webinar: FDA Menu Labeling Requirement for Restaurants

How to Be FDA Compliant…

#WANDFDA @WANDCorporation

and Still Create Killer Menu Boards

Page 2: Webinar: FDA Menu Labeling Requirement for Restaurants

OUR VISIONRevolutionize

worldwide restaurant operations through technology, services

and data.

OUR MISSIONTo be the greatest

restaurant management and

technology partner in the world.

About WAND

Page 3: Webinar: FDA Menu Labeling Requirement for Restaurants

FOCUS100% focus on

QSR/Fast Casual Restaurants

TECHNOLOGYHistory of

unbeatable restaurant innovation

SERVICEEndless quest to

deliver total customer

satisfaction

The WAND Difference

Page 4: Webinar: FDA Menu Labeling Requirement for Restaurants

Agenda

#WANDFDA @WANDCorporation

• Quick introductions• FDA menu labeling requirement law• Creative menu design tips • 6 steps to success • Q&A

Page 5: Webinar: FDA Menu Labeling Requirement for Restaurants

Introductions

#WANDFDA @WANDCorporation

Jason BatesProduct Analyst

13 Years a Digital NerdFavorite Movie: Hitchhiker’s

Guide to the Galaxy

Sarah MakiCreative Services Director

10+ Years a Creative JunkieFavorite Movie: Star Wars

Chuck GehmanVP of Product Management

19 Years a Tech FanaticFavorite Movie: Rocky

Page 6: Webinar: FDA Menu Labeling Requirement for Restaurants

Quick Facts

Who

• 20+ locations• Majority similar menu items

What

• Permanent/Long Term menu items (not 60 day or less items)

When

• No later than Dec 1, 2016 (Previously Dec 1, 2015)

Where

• All menus – anywhere (indoor, outdoor, printed, online)

How

• Let’s dig deeper…

#WANDFDA @WANDCorporation

Page 7: Webinar: FDA Menu Labeling Requirement for Restaurants

The Devil is In the Details Size

Location

Color

Contrast

Combos

LTOs

Disclaimers

#WANDFDA @WANDCorporation

Promos

Page 8: Webinar: FDA Menu Labeling Requirement for Restaurants
Page 9: Webinar: FDA Menu Labeling Requirement for Restaurants
Page 10: Webinar: FDA Menu Labeling Requirement for Restaurants

Which Board is Calorie Compliant?

A B#WANDFDA

COMPLIANT

Page 11: Webinar: FDA Menu Labeling Requirement for Restaurants

More Content? No Problem.

#WANDFDA

REDUCE FONT SIZE

Page 12: Webinar: FDA Menu Labeling Requirement for Restaurants

More Content? No Problem.

#WANDFDA

CYCLE CONTENT/ ADD DMB

Page 13: Webinar: FDA Menu Labeling Requirement for Restaurants

Ride the “Better For You” Wave!

#WANDFDA

MAGNIFY OPTIONS VIA FLEXIBLE

CONTENT AREAS

Page 14: Webinar: FDA Menu Labeling Requirement for Restaurants

Ride the “Better For You” Wave!

#WANDFDA

LET THE CUSTOMER

CHOOSE COMBO OPTIONS

Higher Calorie Combo Lower Calorie Combo

Page 15: Webinar: FDA Menu Labeling Requirement for Restaurants

Ride the “Better For You” Wave!

#WANDFDA

MAKE BETTER CHOICES EASIER

TO FIND

Page 16: Webinar: FDA Menu Labeling Requirement for Restaurants

Don’t Like the Caloric Conversation? Then Change It!

#WANDFDA

MAKE NOISE/OFFSET

ATTENTION

Page 17: Webinar: FDA Menu Labeling Requirement for Restaurants

Don’t Like the Caloric Conversation? Then Change It!

#WANDFDA

ADD DESCRIPTIVE MENU LABELS

Page 18: Webinar: FDA Menu Labeling Requirement for Restaurants

Don’t Like the Caloric Conversation? Then Change It!

#WANDFDA

USE PRODUCTIMAGERY—

MAKE PRODUCTS ENTICING

Page 19: Webinar: FDA Menu Labeling Requirement for Restaurants

Creative Process

Submit Request

Discovery Call

SOW Delivered

and Approved

Client Review + Feedback

Cycle

Content Approval

Final Production Deployment Go Live

#WANDFDA @WANDCorporation

Page 20: Webinar: FDA Menu Labeling Requirement for Restaurants

1. Choose Your Champion

2. Identify Who Has the Counts

3. Conduct an Audit

4. Document Typical Update

Process

5. Determine Your Ideal Approach

6. Manage Through

Completion

#WANDFDA @WANDcorporation

6 Steps to Success

Page 21: Webinar: FDA Menu Labeling Requirement for Restaurants

Recap

#WANDFDA @WANDCorporation

• FDA menu labeling rules are here to stay• Be safe rather than sorry• Get on top of it now to avoid the rush• Think through your creative strategy• Follow the six steps for success

Page 22: Webinar: FDA Menu Labeling Requirement for Restaurants

Q&A

#WANDFDA @WANDCorporation

Page 23: Webinar: FDA Menu Labeling Requirement for Restaurants

Contact Us

#WANDFDA @WANDCorporation

Jason BatesProduct Analyst

Favorite Star Wars Character: Chewbacca

[email protected]

Sarah MakiCreative Services Director

Favorite Star Wars Character: Princess Leia

[email protected]

Chuck GehmanVP of Product Management

Favorite Star Wars Character: Han Solo

[email protected]

Page 24: Webinar: FDA Menu Labeling Requirement for Restaurants

More Resources

#WANDFDA @WANDCorporation

Page 25: Webinar: FDA Menu Labeling Requirement for Restaurants

ReferencesFDA Menu and Vending Machine Labeling Requirements

http://www.fda.gov/Food/IngredientsPackagingLabeling/LabelingNutrition/ucm217762.htm

Calorie Labeling on Restaurant Menus – What you Need to Knowhttp://www.fda.gov/downloads/Food/IngredientsPackagingLabeling/LabelingNutrition/UCM434004.pdf

Examples of Compliant Labeling in QSR/Fast Casualhttp://www.cspinet.org/menulabeling/boards.html

Evaluating the Impact of Menu Labeling on Food Choices & Intakehttp://www.ncbi.nlm.nih.gov/pmc/articles/PMC2804627/


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