webinar ecodesign 20-01-2011

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    INTRODUCTION TO ECODESIGNINTRODUCTION TO ECODESIGNWebinar training Jan 2011Webinar training Jan 2011

    SGS CTS Global Sustainability Services

    [email protected]

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    SUMMARY

    Why Ecodesign?

    Market context

    What can SGS offer?

    Contacts and further information

    Questions/discussion

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    1. Why Ecodesign?

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    WHY FOCUS ON PRODUCTS?

    EU-25 study, The environmental impact ofproducts (EIPRO) - four product groupings account for70-80% of all environmental impacts and 60% ofconsumer expenditure:

    food and drink (20-30% of impacts)

    housing, including buildings, construction and appliances

    (20-35% of impacts)

    passenger transport (15-35% of impacts)

    clothing (5-10% of impacts)

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    THE IMPACTS

    Climate change from greenhouse gas emissions

    Water use and land footprint

    Ozone layer depletion

    Air and water pollution

    Human and environmental toxicity

    Exploitation of non-renewable resources

    Land use change and biodiversity impact

    Production of consumer products requires energy, land,

    and resources Environmental impacts include

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    Sustainable consumption and production

    Inspired by: 1987 Brundtland Commission of UN:

    1992 Rio de Janeiro Earth Summit and the 2002 World Summit onSustainable Development (WSSD)

    EU action plan set in 2008 Focus on environmental impact of industrial activity, product

    manufacturing and consumption patterns

    Develop umbrella policies

    Strengthen existing policy

    Focus on Ecodesign

    THE SOLUTION?

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    CONCEPT OF ECODESIGN

    WHAT IS ECODESIGN? Preventive approach based on Life Cycle Thinking

    Minimize the environmental impact of products in thedesign stage

    WHY ECODESIGN? Increasing policy and standards on products

    E.g. Ecodesign directive 2005/32/EC

    YOUR BENEFITS? Enhance product quality

    Enhance environmental protection

    Increase efficiency and cut cost

    Enhance brand reputation

    Grow and access new markets

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    Optimised materialconsumption (renewablematerials, recycledmaterials,)

    ECODESIGN AND LIFE CYCLE THINKING

    Greenhouse effect

    Quantify environmental impacts through the product life cycle . for a range of benefits

    ISO 14040-44

    Low energyconsumptionLife spanoptimisation

    Packaging & logistics

    optimisation

    Design forrecycling

    Ecotoxicity

    Land useResource depletion

    Low energyconsumptionLife spanoptimisation

    Air pollution

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    LIFE CYCLE THINKING

    Life cycle assessment is a tool for ecodesign

    Know the impacts of production of your products and findopportunities for improvement

    Taking into account all of the impacts:

    Environmental (air, water, soil, resources)

    Materials Production Transport Use End of Life

    Global Warming

    Air acidification

    Eutrophication

    Abiotic depletion

    Land use

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    Life Cycle Thinking Throughout the life cycle, from cradle to grave.

    Materials Production Transport Use End of Life

    Global Warming

    Air acidification

    Eutrophication

    Abiotic depletion

    Land use

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    Life Cycle of Sausages

    Eutrophication

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    Life Cycle of Sausages

    Eutrophication

    And social audit for pigs?

    Deforestation

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    Life Cycle of Sausages

    Eutrophication Deforestation Global Warming

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    Life Cycle of Sausages

    Eutrophication

    And social audit for pigs?

    ??

    WastesDeforestation Global Warming

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    2. Market context

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    The Integrated Product Policy (IPP) is an integration of policies and instruments invarious fields including procurement tools

    Main objectives include reduction of resource use and environmental impact of waste

    Green Paper on Integrated Product Policy ", February 2001.

    INTEGRATED PRODUCT POLICY

    http://www.apambiente.pt/Instrumentos/PIP/Paginas/default.aspx

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    ECODESIGN DIRECTIVE

    Impacts

    Why focus on electricals?

    In general, the main priority is the Use phase...

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    2005/32/EC - A framework for the setting of Ecodesign requirements forEnergy-using Products (EuP)

    Amended directive (Nov 2009) widens scope from energy-using to energy-

    related

    Energy-using product or EuPdependent on energy input to workas intended

    Energy-related product or ErPproducts that have an impact onenergy consumption during use.

    ECODESIGN DIRECTIVE

    Implementing Measures for each product category are set e.g. TV, lighting..

    Some regulations cover a range of product category e.g. Standby and Offmode

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    GREENER PACKAGING

    WHAT IS GREEN / ECO-FRIENDLY PACKAGING?

    Reusable packaging and recyclable packaging

    Biodegradable & compostable packaging: (EN 13432)

    Packaging with environmentally preferable materials

    WHY GREEN PACKAGING? Packaging essential requirements; Directive 2005/20/EC

    and Directive 2004/12/EC

    Minimise amount of waste packaging generated at source

    Ensure that packaging can be reused, recovered or recycled.

    Driver in todays packaging marketplace competition.

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    GREEN PURCHASING

    WHAT IS GREEN PURCHASING? Solution for the purchase of environmentally friendly

    products and services based on green criteria and

    labels, the selection of contractors and the setting ofenvironmental requirements in a contract.

    WHY IMPLEMENT IT? Influence the evolution of production modes

    Develop a market of model green products

    PORTUGUESE CONTEXT? AGENCIA PORTUGUESA DO AMBIENTE working

    group to develop strategy to encourage public bodiesto adopt a green purchasing

    The Strategy sets out the priority products andservices to start a green purchasing policy.

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    GREEN PROCURMENT IN PORTUGAL

    http://www.apambiente.pt/Instrumentos/PIP/compraspublicas/Paginas/default.aspx

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    ECOLABELLING

    Rotulagem Ambiental

    Market instrument to stimulate supply and demand for productswith reduced environmental impact

    Allows the manufacturer or seller to communicate theenvironmental performance of the product

    Guides buyer in purchasing decisions

    E.g. Label REMADE Promotes recycling

    Applied to any product for everyday use

    Assigned to products having in their composition, at least 50%recycled content

    http://www.apambiente.pt/Instrumentos/PIP/rotulagemambiental/Paginas/default.aspx

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    ECO EUROPEAN UNION (EUSR)

    The system for awarding the EU Eco-label is to:

    Promote products with reduced environmental impactduring their entire life cycle (Type I Ecolabel -independently tested endorsements of a product based onspecific criteria)

    Steer consumers to these products by providing

    simple, accurate, and scientific information based onthe environmental characteristics of the products

    Guiding Regulation (EC) No 1980/2000 of 17 July

    Testing services are provided by SGS labs to checkconformity with the regulations, e.g. cleaning products,paper products

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    PRODUCT CARBON LABELLING INITIATIVES

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    PRODUCT CARBON FOOTPRINT REGULATION

    Case study in France La Grenelle for Environment

    WHAT IS GRENELLE FOR ENVIRONMENT?

    Law 1 published in 2009: Consumers must be given environmentalinformation giving global characteristics of both product and packaging.France will support the recognition of these request at the level ofEuropean Union

    Grenelle 2: From July 1st 2011, consumer must be informed bylabelling of Environmental Indicators (CO2e and other indicators) ofproducts during their life cycle.

    CO2 emission will be mandatory for all products, and otherenvironmental impacts will be added (multi-criteria).

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    Casino IN France collected the environmental data concerning 220 products

    CO2 labelling will be implemented on 3000 products approximately.

    Explanation of Casino group concerning its

    initiative of CO2 labeling

    An indicator to show the level of the

    carbon footprint

    Source:www.groupe-casino.fr

    PRODUCT CARBON LABELLING

    Business initatives

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    3. What can SGS offer?

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    SGS ECODESIGN SERVICES

    Provides support for Ecodesign initiatives and regulations

    Ecodesign of consumer products through

    Expert training

    Life Cycle Assessment

    Carbon footprint

    Green procurement

    Packaging

    ErP directive

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    Carbon footprint is the total set of greenhouse gas emissions caused directly andindirectly by an [individual, event, organisation, product](Carbon Trust)

    FOCUS: CARBON FOOTPRINT

    Greenhouse gases Carbon dioxide

    Methane

    HFCs

    PFCs etc.

    Measure & verify carbon footprint to differentstandards: PAS 2050, WRI Life Cycle standard, ISO14067 (2011)

    Once carbon footprint is known, companies candevelop a reduction strategy

    Technological developments

    Better process and product management

    Changed Green Public or Private Procurement (GPP)

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    FOCUS: LIFE CYCLE ASSESSMENT

    Life Cycle Analysis is a technique to assess the potential environmental impactsassociated with a product (or service) throughout its life cycle (ISO 14040)

    Measured indicators e.g.

    Green house effect

    Environmental toxicity

    Eutrophication

    Land use

    Resources, including water use

    Compares environmental impactsgenerated by different technologies

    Useful when

    Development of internal procedures/indicators

    Retailers implement green brand policies

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    Carbon footprint assessment of poultry products including animal feed (inc. soya,maize, wheat)

    Carbon footprint assessment of a seafood product for Asian processor

    Life cycle assessment of packaging various projects in Europe & Asia

    Life cycle assessment of textile fibres

    Life cycle assessment of writing materials, electrical products and toys for

    European retailers Green purchasing projects defining criteria for green products

    Carbon footprint of beverage products including mineral water for Europeanmanufacture

    SGS EXPERIENCE

    Examples of SGS global Ecodesign projects include:

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    4. Contacts

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    CONTACTS AND FURTHER INFORMATION

    Technical Manager (Portugal)

    Silvia [email protected]

    Ecodesign consultant (global)

    Bethany Murray

    [email protected]

    Global Sustainability Director

    Charles Ly Wa Hoi

    [email protected]

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    Secure the sustainability as well as the quality andSecure the sustainability as well as the quality andthe safety of your products by choosing SGS.the safety of your products by choosing SGS.