@zachmangum@grosocial

facebook.com/grosocial

• Why run a Facebook contest/promotion?

• What type of promos work?

• What item(s) should you offer?

• What should your app design look like?

• What elements make a promo/contest go viral?

• How do you get promo viewers and entrants?

WHAT WE’LL COVER

WHAT’S A FACEBOOK PROMO?

Photo ContestsVideo ContestsTraditional PromotionsLike/Fan-Gates

WHY RUN A CONTEST/PROMOTION?

•They work!We’ll show you some proof a little later...

•Consumers expect it from you#1 reason why consumers choose to interact with brands on Facebook

•Your competition is stiff!Friends, family, photos, news, games/apps, etc.

•They’re fun & memorableOver 95% of interactions happen in the News Feed!

WHAT PROMO TYPE WORKS BEST?

•Traditional Sweepstakes/PromotionThe tried and tested way of getting fans on Facebook

•Photo/Video ContestsA bit harder to execute, but if done properly, virality is likely

•TIP: play on trends and seasonalityHarry Potter, March Madness, Local Sports Teams, Local Events, Back-to-School, Summer Fun, 12-Days of Christmas, 4th of July, etc.

TRADITIONAL SWEEPSTAKES/PROMO

PHOTO/VIDEO CONTESTS

DIGITAL DOWNLOADS

WHAT ITEM(S) SHOULD YOU OFFER?

The most universally interesting item(s) possible

• Gift cards

• Trendy Gadgets

• Cash

Don’t be a cheapskate!!!

WHAT SHOULD YOUR APP LOOK LIKE?

•Keep it simple!If you use a template, generally speaking, stick to it (they’re tried & tested)

•Clear call-to-actionMake it obvious!

•Image-heavy, light on textPictures/images are a lot more interesting than copy

•As few steps as possibleDon’t make participants jump through hoops just to enter--make it easy

•If necessary, get some helpIf you’re just not getting it right, swallow your pride and get some help

WHAT MAKES A PROMO GO VIRAL?

•Incentivized sharingYou can’t require it, but you CAN incentivize it

•Visual contentThis is why photo contests work so well

•Play on emotionsA wise woman once told me: “kids, pets, and sex sell”

•An initial (and periodic) jumpstartCreating the app/promo/contest is just the beginning...

HOW DO I GET PEOPLE TO ENTER?

•EmailIf you don’t have a list, start with your personal email & social contacts

•Group-style promotionsYou scratch my back and I’ll scratch yours

•Cut-outs & flyersIf you have a physical location, of course

•Facebook AdsTargeting via Facebook Ads is pretty impressive

HOW ABOUT A CASE STUDY?

THE PROMO, EXPLAINED

Played on seasonal trendsLike-gated the promoSolid prizeSimple, three step processClear call-to-actionLots of images

THE RESULTS & EXECUTION

6.4 fans per day (before)

5,036 fans at launch

393.6 fans per day (after)

21,708 shares, 9,337 emails!

I’VE GOTTA PITCH YOU SOMETHING!

•http://customizer.grosocial.comCreate your first (or second, or third, or...) promo/contest--it’s easy

•Email info@grosocial.com if you need helpOur design costs are affordable and our work kicks butt