webinar 6... · social media e-blast website speaking engagements video monthly impact emails...
TRANSCRIPT
www.NAVSO.org
www.NAVSO.org
www.NAVSO.org
www.NAVSO.org
Kelly Finn Störmer,Chief Operating Officer, NAVSO
Kelly Finn Störmer is the Chief Operating Officer of NAVSO.
She holds a BA from Villanova University and an MBA from The George Washington University.
Kelly served as Surface Warfare Officer and received her commission through the Naval Reserve Officer Training Corps. She had two sea assignments in San Diego and served as the White House Liaison to the Secretary of the Navy, and as a White House Social Aide during the Bush Administration. After active duty service Kelly worked as a consultant for McKinney Rogers building high performance cultures in Fortune 500 organizations.
Kelly is a 2020 Presidential Leadership Scholar, a member of the Daughters of the American Revolution, still serves as a military spouse and a mom to three boys.
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Jane Madden, Finn PartnersJane leads the Global Sustainability & Social Impact Practice at Finn Partners. She is an award-winning authority on ESG (environmental, social and governance) policy, performance and communications with over 25 years of experience. Jane is a trusted advisor to Fortune 500 companies across a variety of global industries including CPG, retail and manufacturing on ESG performance & reporting, executive positioning and stakeholder engagement. She has extensive sustainable development expertise from working in more than 30 countries, including Afghanistan, China, Ghana, Jordan, Russia, South Africa and Saudi Arabia.
Previously, Jane was the US Corporate Responsibility & Sustainability Practice leader at Burson-Marsteller. She served as Partner and the Sustainability Practice Leader at Environmental Resources Management (ERM). Jane served as a World Bank official for 12 years advising governments on ESG policies, stakeholder engagement and public-private partnerships.
Jane is a sought-after speaker on sustainability issues, particularly human rights, responsible tourism and ESG disclosure.
She has been named CSR Professional of the and PR Professional of the Year by PRNews.
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Jodie M. Grenier, CEO,Foundation for Women Warriors
Jodie is the Chief Executive Officer of Foundation for Women Warriors.
Jodie has led a nationwide campaign inspiring the country to reconsider gender roles, veteran stereotypes and the capabilities of women. As a leading voice on women’s and veterans’ issues, Jodie testified before the House Committee on Veteran's Affairs on the various issues impacting the economic well-being of women veterans in 2019.
Prior to joining FFWW, Jodie was an Intelligence Advisor for the Marine Corps Battle Simulation Center in Camp Pendleton, California. Jodie began her over a decade long career in Intelligence and National Security in the United States Marine Corps.
Jodie is currently a 2020 Presidential Leadership Scholar, serves on the California Women Veterans Leadership Council, is a member of the Carlsbad Women’s Club, Veteran of Foreign Wars, Women Marine’s Association, 100 Women Who Care Orange County, andWomen Give San Diego.
Jodie holds a Bachelor of Arts in Psychology and a Masters in Nonprofit Leadership and Management from the University of San Diego.
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www.NAVSO.org
The Importance of Storytelling
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Do Your Homework Before You StartHere are some questions/issues you can ask yourself to start your story1.Raison d’etre2.History3.Protagonists 4.Mission5.Failures6.Audience
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How To Tell a Powerful StoryPixar (with lots of credit to the Brothers Grimm) has perfected a simple outline for writing stories that succeed:●Once upon a time, there was…(introduce character)●Every day…(develop character)●But one day…(introduce conflict/challenge)●Because of that…(rising action, character takes action)●Because of that…●Until finally…(how did the problem get fixed; your organization provides a solution to the conflict)
*Flickr Public Wallpaper
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Using and Sharing Your Story
Stories can be used as a fundraising tool, as a recruitment tool, as a business development
tool, and so much more.
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HONOR HER SERVICE
EMPOWER HER FUTURE
Foundation for Women Warriors
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WHY WOMEN VETERANS?
We exist to serve women veterans and their children so that their next mission is clear and
continues to impact the world.
Often overshadowed by their male counterparts, our programs honor and
empower the women who answered our nation’s call to serve.
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The Power of Effective Storytelling
• Brand Matters
• Storytelling & Fundraising
• Storytelling & Media
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Why Brand Matters
• A brand is more than a visual identity• Persona of an organization• What is perceived?• Source of efficiency• Trust• “Is it on brand?”
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Brand Matters
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Storytelling & Fundraising Everyone associated with your organization is a storyteller and every storyteller is a brand ambassador.
● Clients ● Team● Board● Volunteers● Funders ● Partners
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Storytelling & Fundraising How we deliver our stories:● Social Media● E-blast ● Website ● Speaking engagements● Video ● Monthly impact emails● Podcasts● News paper● News
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Storytelling & Fundraising
Tell stories about:● Who you are helping and why
○ Personal struggles and how the org is helping
● Success Stories ○ Clients achieved what with
your help? ● History
○ Reflect on broad progress ■ Women’s Integration
Act June 12th ● ED/CEO
○ Reflections on the work
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Rebecca’s Story
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Media● Why Media?
○ Brand awareness & name recognition○ Community Trust ○ Reinforces current support ○ Expert positioning○ Builds fundraising hype
● FFWW○ Podcasts○ Awards○ Speaking Engagements○ TV○ Newspapers
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Questions? Continue the conversation on Facebook
Join us on Facebook to share best practices, resources, peer-review content and camaraderie between like-minded individuals.
https://www.facebook.com/groups/NAVSOMembers/
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Upcoming Events NAVSO Virtual Discussion:
Vulnerability in the Veteran-Serving SpaceMay 15th 3:30p EDT
Another Friday afternoon NAVSO virtual discussion on Zoom!On May 15th we focus on vulnerability within the veteran-serving marketplace:
acknowledging, coping & sharing ways we're all dealing with vulnerability.
Next Partner Webinar:Sanford Institute of Philanthropy
Time Management: The Surprising Secret To Fundraising SuccessMay 20th - 2:00pm to 3:00pm EDT
Previous NAVSO WebinarsHow To Grow Your Nonprofit Series
Rewatch Parts 1-5 now at www.navso.org/prior-events