10 Things Only Successful Online Retailers Are Doing Right Now

A blueprint for growth, based on strategies from today’s top online retailers

Presented by Muse Find and The Merchant Lab.

Sponsored by Lemonstand

Jennifer LiCEO of Muse Find

Co-Founder of Element 7

Chad NantaisCEO of The Merchant Lab

1998

+

Since...

Five FundamentalsMessage matching

Test-driven design

Low cognitive load

Social proof

Invest in the next sale

Conversion rate: the percentage of website visitors who buy something on your site

keep your promises

Message matching

(the promise)

your shopping adventurestarts here!

bounce rate

conversion rate

gratification

Message matching

ads / posts point to:

home page landing page

Test-driven (re)designmay the best page win!

“I sense thatthe Buy buttonshould be orange”

data doesn’t have “feelings”

why it matters

[from vwo.com]

vs.

web page death match

no more guesswork

continuously boost your conversion rate

lower risk of redesign fails

testing tools

Low cognitive loaddon’t make them think

why it matters

WRONG!

why it matters“what do I do next?”

● less to consider means faster purchase

● saving them time means increased brand capital

Low cognitive load

what do I have to do?

● single Call-to-Action (CTA)

● entire page supports CTA

● picture’s worth 1K words

Social proofno one likes being a guinea pig

why it matters

Over 70% of Americans say they look at product reviews before making a purchase.

[src: powerreviews.com]

● products with reviews had +12.5% conversion rate

● +83.85% for products with 20+ reviews

[src: experiment on figleaves.com]

Before making a purchase, shoppers referenced 12 sources of information

[src: Google and Inmar, 2013]

what do I have to do?

reviews likes user photos

Invest in the next salethe carrot on a stick

high openrates

low or no customeracquisitioncosts

why it matters

Acquiring a new customer costs 5x more than retaining an existing customer.

[src: Forbes]

how will it improve my sales?

● increased brand loyalty

● larger cart value, more often

● more word-of-mouth referrals

what do I have to do?

● pump them up after the sale

● deliver great content between sales

● ask for reviews and referrals

Congratulations!

You now know more than 98% of online retailers!

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