webforward greg baxter sitecore
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26 May 2010
When Every Click Counts….
Greg Baxter. National Sales Manager
Sitecore Australia
When Every Click Counts…
Greg Baxter – Sitecore Australia26 May 2010
The Online Marketing Suite
• Leading provider of enterprise-class .NET web content management and
portal software for mid-to-large organizations
• Presence
– Tokyo, San Francisco, Portland, Boston, Copenhagen, Stockholm, London,
Munich, Amsterdam, Brisbane, Sydney, Melbourne
• Customers
– Over 25,000 web sites in 50 countries
• Recognised
– Best Microsoft technology alignment, Microsoft ISV Partner of the Year
2003/2004, Microsoft Gold Partner
– Gartner Cool Vendor of the year 2008
– Ranked Visionary Gartner Magic Quadrant for WCM 2009
– Rated Positively by Forrester in “5 Additional Options for WCM” research Aug 09
When Every Click Counts…
Greg Baxter – Sitecore Australia26 May 2010
25,000 Sites
When Every Click Counts…
Greg Baxter – Sitecore Australia26 May 2010
The Online Marketing Suite
• Web Analytics and Profiling
• Goal and Conversion Tracking
• User Segmentation
• Web Optimisation and Testing
• Real Time Personalisation
When Every Click Counts…
Greg Baxter – Sitecore Australia26 May 2010
Ideal e-business solutionIdeal e-business solution
WCM Personalization Community Analytics Optimization Lead TrackingCampaign Management
CRM Email MarketingSearch Analytics
Online
Marketing
Suite
CRM
Why OMS?
When Every Click Counts…
Greg Baxter – Sitecore Australia26 May 2010
Profiling
VISITORMARKETING
[“pricing”]
Visitor Profile
Marketer:
Executive:
IT Manager:
Lead score:
0
0
0
0
Visitor Profile
Marketer:
Executive:
IT Manager:
Lead score:
10
30
0
40
Visitor Profile
Marketer:
Executive:
IT Manager:
Lead score:
10
60
0
80
Visitor Profile
Marketer:
Executive:
IT Manager:
Lead score:
20
60
0
80
Visitor Profile
Marketer:
Executive:
IT Manager:
Lead score:
20
60
30
80
Visitor Profile
Marketer:
Executive:
IT Manager:
Lead score:
20
60
50
90
Visitor Profile
Marketer:
Executive:
IT Manager:
Lead score:
20
70
60
90
Visitor Profile
Marketer:
Executive:
IT Manager:
Lead score:
20
70
60
150
Chris Gamblen
Company, UK
CRM
Sitecore
OMS
When Every Click Counts…
Greg Baxter – Sitecore Australia26 May 2010
Goal and ConversionProfile
Marketing:
Executive:
Technical:
Lead score:
20
70
60
150
Chris Gamblen
Company, UK
VISITORS
Company, UK
Marketing
&
Sales
CRM
Profile
Marketing:
Executive:
Technical:
Lead score:
30
10
15
0
Profile
Marketing:
Executive:
Technical:
Lead score:
120
20
10
250
Profile
Executive:
Technical:
Lead score:
120
200
15
175
When Every Click Counts…
Greg Baxter – Sitecore Australia26 May 2010
Segmentation
Visitor Profile
Non-Profit:
Education:
Public Sector:
Lead score:
0
0
0
0
VISITOR
Chris Gamblen
[email protected] London
London UK
020 000 000 81 Company
Sitecore
OMS
Chris Gamblen
[email protected] London
London UK
020 000 000 81 Company
Continued
messaging however
visitor didn’t engage
with us
Continued
messaging however
visitor didn’t engage
with us
10
0
0
0
10
80
0
0
10
100
0
35
Qualified visitor as
an Education
prospect and
offered relevant
webinar
Qualified visitor as
an Education
prospect and
offered relevant
webinar
When Every Click Counts…
Greg Baxter – Sitecore Australia26 May 2010
Multivariate Testing
IT Manager
Marketer
MARKETING
Renders: 180
Clicks: 53
Success: 18
Renders: 180
Clicks: 95
Success: 58
Renders:18
0
Clicks: 126
Success:10
6
Renders: 200
Clicks: 53
Success: 18
Renders: 200
Clicks: 183
Success: 146
Renders: 200
Clicks: 137
Success: 74
Renders:180
Clicks: 126
Success:106
Renders: 200
Clicks: 183
Success: 146
When Every Click Counts…
Greg Baxter – Sitecore Australia26 May 2010
Real Time Personalisationwww.sitecore.netwww.sitecore.net
Poll: What are your top challenges today?
Response: Training concerns,
Cost of implementation &
Project risk
Whitepapers
Forrester ROI report
Project Management
and
Implementation in
Sitecore
Browsing History
Gartner Reports
Training course overviews
Customers by Industry –
Travel
Products - Sitecore CMS
Developer Tour
Case Studies
Thomas Cook
Bristol Airport
Chris Gamblen
IT Manager
Possible Concerns:
Sitecore
OMSCRM
Project Risk
Staff Training
Company, UK
Cost of Implementation
Project Risk
Staff Training
Cost of Implementation
Website reacts and nurtures
visitor to overcome
concerns.
Website reacts and nurtures
visitor to overcome
concerns.
When Every Click Counts…
Greg Baxter – Sitecore Australia26 May 2010
Contact
To see a full demo please contact:
Greg Baxter – National Sales Manager,
Sitecore AU
0408 222 363