weberstown mall observation

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ARE YOU PAYING ATTENTION? 1) Go to at least 6 different stores. They can be at the same shopping center or different locations. Spend at least 15 minutes in each store making OBSERVATIONS using the lab guide for reference. Take photos to capture your observations. 2) Create a presentation that captures your INSIGHTS and HIDDEN OPPORTUNITIES. What types of things had you missed before? What were your biggest surprises? Are there opportunities hidden in plain sight? Use your photos to highlight your insights. Your presentation can be in the form of slides or a short video.

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  • 1. Observation LabA Crash Course on Creativity Stanford Venture Lab Fall 2012 By: Audrey Leung

2. Store 1: Ulta Beauty Many people werecarrying products in theirhands. The store could offershopping bags at theentrance of the store, sopeople can collect theproducts more easily before There couldpaying be clearer signs differentiating face, hair, bath, and makeup products in the store. 3. Store 1: Ulta Beauty (cont.) There is an extremely nice and convenient hair salon in the back of the store that is not visible or known as you walk in. There could be more advertisements or signs marketing this service. 4. Store 1: Ulta Beauty (cont.) Opportunity for more tester bottles. Testers were only offered for perfume and hairdryers. 5. Store 2: Justice Cash register and customerservice reps are stationed at theback of the store. They shouldplace more customer servicereps in the front of the store todraw customers in. The store has very old, fadedcarpet, which clashes with thebrightly colored clothing.Consider changing the carpet tomatch the theme of productsbeing sold. If the entire store is 40% off, thenthe sale isnt really much of asale. They should not discountthe whole store, but instead bemore selective about sales. 6. Store 3: Luxury Perfumes Font of the two words inthe sign clash with eachother. Keep the fontconsistent so that itconveys a consistentmessage. The currentsign emphasizes theword luxury too much,so that it almost seemsoverdone. There is no customerservice in the store.Keep someone at thecounter at all times. 7. Store 3: Luxury Perfumes (cont.) The perfumes are scattered in all different locations withno rhyme or reason. Organize the perfumes by brand andput up clearer signs. Most of the perfume is behind the counter or in a glasscase. Allow more perfume to be more accessible to the 8. Store 4: Don Roberto Jewelers Advertisement outside the store is all in Spanish. This caters specifically to Hispanic customers, but may exclude people who do not speak Spanish. Have signs in English and Spanish to cater to customers that speak either language. 9. Store 5: Finish Line The store sells a lot ofclothing that are brandedwith college logos.However, the name of thestore, Finish Line doesnot convey this theme intheir products. All the shoes seemed tobe scattered throughoutthe store, and it wasdifficult to search for theright pair of shoes. Theyshould organize the shoesby brand or type of activityto make shoes more easilyfound. Sale and non-sale itemswere scattered throughoutthe store. If they placedsale items in one location,it would draw the people 10. Store 6: Bath and Body Works Prices of the The store is cateredproducts were mainly towardnot easy tofind. There women. They couldwas nohave a sectionlabeling on the selling mensshelves of theproducts/fragrancesprices. Theonly pricesavailable werethepromotionsand discountoffers. Thestore shouldmake pricingmoretransparent tocustomers.