FINAL PROJECTComputer Science 4: Web DevelopmentQuarter 3, 2009-2010

CREATE A BRAND IDENTITY MANUAL FOR YOUR WEB PROJECT. Apply the different techniques you learned from this quarter to design and establish a visual character for your site. Here are things you need to make:

1. Official logoDevelop a new logo for your website. Use a combination of a graphic and type elements in your logo. // Minimum dimensions: 800x800px. PNG, JPG, or PSD only.

2. Brand colorsSpecify the exact colors that you used in your logo. Put in the RGB, CMYK, Pantone and Hexadecimal color values. Incorporate these into another copy of your main logo. // Minimum dimensions: 800x800px. PNG, JPG, or PSD only.

3. Typographic guidelinesIndicate the actual fonts and typefaces you used in your logo, and your site headers/titles. Demonstrate proper usage of the letterforms along with other elements (graphics, lines, etc.) Specify the exact weights, styles, and spacings of the letters and words. Compile them in a single graphic. // Minimum dimensions: 800x800px. PNG, JPG, or PSD only.

4. Layout variationsFormulate at least three (3) variations of your logo in terms of placement of elements. How would it look like if there were no text? If they were to be put side

by side? On top of each other? Square layout? Rectangular layout? // Minimum dimensions: 500x500px for each graphic. PNG, JPG, or PSD only.

5. Black&white and grayscale versionsMake black & white and grayscale versions of your main logo in order to show the versatility of your identity. Make two (2) graphics. // Minimum dimensions: 800x800px eachPNG, JPG, or PSD only.

6. Updated web templatesRevamp your original web templates with your brand new identity scheme. Include your new logo, titles, color schemes, typefaces, and graphics. Make two versions, (1) a home page and (2) an internal page.

7. Brand identity manualLayout all graphics into a single webpage which will serve as your group’s brand identity manual. Resize your content (make smaller copies of items 1-5, and include a screenshot of item 6) to fit perfectly in almost all browsers (1024x768px screen resolutions). Introduce the website’s goals, and how your aesthetic system is aligned with these. You’re free to write about the creative process behind your logos.

Reminders!• Submit everything in a ZIP or RAR archive:

FINALQ3_Section_GroupNumber

• The ZIP/RAR archive should contain three

folders: Logos (for items 1-5), Web Template

(for item 6), and Brand Manual (for item 7).

• Everything should be submitted by December 21, 9:00pm (email, USB or CD)

• Include your individual peer evaluation sheets (1/4 sheet, 1-lowest and 5-highest)

• A 15% bonus will be added to your score if you submit by December 18, 12:00nn

gerson.abe webdev2 6dec2009