TF19: MAPPING MOBILE RESEARCHFIRST RESULTS

Robert Pinter

University of Corvinus, Department of Information and Communication

eNet Internet Research and Consulting Ltd.

Webdatanet Meeting, Reykjavik, 17 September 2013

MAPPING MOBILE RESEARCH – THE TEAM

Marika de Bruijne, Robert Pinter, Daniele Toninelli, Ana Slavec Arnaud Wijnant (in abc-order)

Team is still open feel free to join!

TASK – PLANNED STRUCTURE OF OUR STUDY

Preparing an introductory study of mobile research:1. Introduction: what is mobile research – Robert 2. Mobile as a challenge for (traditional) research methods:

Mobile in CATI research – Ana and Daniele Mobile as data gathering tool: turning CAPI into MAPI – Robert Mobile in online research and in multi-mode research – Daniele,

Marika, Arnaud, Ana

3. Mobile as an independent research tool – Arnaud, Robert Mobile surveys (SMS, WAP, web-based, application based) Mobile ethnography Mobile diary Location based mobile research (geo-fencing) Mobile passive measurement

4. Conclusion

1-2 pages written summary in each (sub)chapter + highlighting the most important publications (optional: listing few institutes, scholars, events, journals from sub-field).

APPENDIX OF STUDY

Appendix I.: Key actors in mobile research Institutions and scholars Companies Events Journals

Appendix II.: Bibliography of mobile research

WORKING METHOD

Looking through articles, publications, conference papers to identify main topics, discussions and actors in mobile (in) research.

Of course it may have effect on current structure of our paper (recent outline of our paper is based on our hypotheses on how mobile research is structured)

FIRST RESULTS

WHAT IS MOBILE RESEARCH

Mobile is coming… (it is recently much closer to Inflated Expectations – before or over the peek?)

Source: Vovici blog, 2011

MOBILE IN CATI

More and more people use only mobile phones and cut the cords. How does mobile affect the representativeness of traditional telephone samples?

Further questions: Mixed mode? Allowing to choose between

methods? What are the differences between participation in

a survey by mobile / landline? Question of data quality and bias coming from

different characteristics of mobile / landline sample?

MOBILE AS DATA GATHERING TOOL: TURNING CAPI INTO MAPI

Mobile (tablet) as fieldwork tool for data gathering (MAPI instead of CAPI): mobiles or tablets may be used for data gathering instead of notebooks (mainly in developing world e.g. in Africa).

MOBILE IN ONLINE RESEARCH AND IN MULTI-MODE RESEARCH

Rising number of respondents of online surveys come from mobile environment, which has impact on many things.

Main areas in this subfield: User experience and questionnaire design Mobile web as an independent research mode Data quality (mobile vs. online), e.g. response

rate, completion time, significant differences in answers (especially in open ended questions, grid questions)

MOBILE AS AN INDEPENDENT RESEARCH TOOL

Is it an own mode or only variations of former ones? Pros-cons.

Possible sub-modes of mobile research: mobile surveys (SMS, WAP, web-based,

application based) mobile ethnography mobile diary location based mobile research (geo-

fencing) mobile passive measurement

DEADLINE

First deadline was Iceland meeting (unfortunately only few parts are prepared yet).

Mapping task is postponed until end of 2013.

FURTHER WORK IN TF19

Work together on different topics (articles?) based on joint interest, forming small teams (ideally 2-3)

TF meeting on Wednesday, 11.15. in Room Hekla I.

THANK YOU FOR YOUR ATTENTION!

Robert Pinter

Corvinus University

Department of Information and Communication

eNet Internet Research and Consulting Ltd.

Head of Mobile Research

robert.pinter@enet.hu

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