webcom montreal
TRANSCRIPT
One in a BILLION
One in a BILLION
WHAT IS IT?
What Are You Doing?
“Use it Where You Think Best”
-IBM ThinkPad
The User Multiface
Browser • SMS • IM • RSS reader • FriendFeed •
Facebook • blogs • widgets • desktop, iPhone, Blackberry,
and SMS clients
The User Multiface
Browser • SMS • IM • RSS reader
Clients: iPhone • Blackberry • desktop • SMS
Lifestream aggregator, Facebook, blogs
…
The User Multiface
Browser • SMS • IM • RSS reader
Clients: iPhone • Blackberry • desktop • SMS
Lifestream aggregator, Facebook, blogs
…
The User Multiface
Browser • SMS • IM • RSS reader
Clients: iPhone • Blackberry • desktop • SMS
Lifestream aggregator, Facebook, blogs
…
The User Multiface
Browser • SMS • IM • RSS reader
Clients: iPhone • Blackberry • desktop • SMS
Lifestream aggregator, Facebook, blogs
…
The User Multiface
Browser • SMS • IM • RSS reader
Clients: iPhone • Blackberry • desktop • SMS
Lifestream aggregator, Facebook, blogs
…
The User Multiface
Browser • SMS • IM • RSS reader
Clients: iPhone • Blackberry • desktop • SMS
Lifestream aggregator, Facebook, blogs
…
The User Multiface
Browser • SMS • IM • RSS reader
Clients: iPhone • Blackberry • desktop • SMS
Lifestream aggregator, Facebook, blogs
…
The User Multiface
Browser • SMS • IM • RSS reader • FriendFeed •
Facebook • blogs • widgets • desktop, iPhone, Blackberry,
and SMS clients
WHY?
What’s it DO?
Connect humans
Surround you with motivating people
Cultivate relationships
Foster cohesion and affinity
Maintain and grow your network
Expose ideas and talent
Flatten hierarchy
What’s it DO?
Harness: power of loose ties
Source products and solutions
Query collective knowledge
Knowledge-sharing/collaboration
News and best practices
Status, news and other alerts
Slow-motion virtual summit
Coordination of/at events
SO?
Influence (was)
Attracting attention to yourself
Influence (is)
Providing attention and value to others
Social Media is Nothing New
Photo Credit: (cc) jerryfletcher on flickr.com
Social Media is Knowledge
Knowledge is Socially Mediated
Knowledge is Socially Mediated
Photo Credit: (cc) fredoalvarez on flickr.com
Knowledge is Socially Mediated
Knowledge is Socially Mediated
Markets are Socially Mediated
Photo Credit: (cc) gregor_y on flickr.com
Markets are Socially Mediated
Markets are Socially Mediated
Photo Credit: (cc) matrianklw on flickr.com
ExternallyCustomer service
Market awareness
News
Innovation
Understanding
Extending reach
Relationships
Branding
Direct sales
SEO
Driving traffic
Networking
InternallySales Teams
Event Planning
Project Status
News
Coordination
Interface
Decentralized teams
Employee Support
Mentoring
Problem-solving
Purely Social
VALUE.
visibility
relevance
relationships
social capital
community
ideas
trust
research
marketing
networking
customer
service
news
sales
SEO
HOW?
Listen.
Listen.
Photo Credit: (cc) gari.baldi on flickr.com
Be Human.
Be Human.
Photo Credit: (cc) gebala on flickr.com
Know Yourself.
Know Yourself.
Photo Credit: (cc) gi on flickr.com
Be Useful.
Be Useful.
“Never Have an Ordinary Day.”®
Photo Credit: (cc) my MacBook :-)
Help Others.
Help Others.
Photo Credit: (cc) finds on flickr.com
Connect.
Connect.
Photo Credit: (cc) eschipul on flickr.com
Crucial to success:
“Commitment to each other and to their joint future”
– David Maister
“Each morning they wake up loving Perl and loving one another in the context of Perl.” – Clay Shirky
Love Matters. Love Lasts.
Love Matters. Love Lasts.
Photo Credit: (cc) prakhar on flickr.com
Twitter isn’t Twitter.
