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TRANSCRIPT
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By CA. Deepak S Mulchandani
How to Prepare
For CA-IPCC Paper 7BStrategic Management
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Page 3
About
Strategic Management
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Why Strategic management in CA
Financial Technical
Commercial& operational Legal
CA
the advise from the CA becomes more practical
rather than theoretical and bookish
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Origin Of SM
Indian Origin Western OriginChanakya
Peter F Drucker
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Sach ka Saamna -1
Myth It is verysimilar to
managementstudied in XIIclass
RealityIts a step further fromXII class management
Most students keepeach other happyrepeating the 12 th class stuff
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Sach ka Saamna -2
Myth There are toomany books to
study in marketfor a subject of50 marks
RealityThe Study material ofICAI is having the
best compilation of alltopics in a crisp wayBooks available inmarket are for MBAstudents and they donot comprehensivelycover the syllabus ofCA
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Sach ka Saamna -3
Myth 15-20Marks Case
studies area biggamble
RealityCase studies are nomore a part of exams
nowAs it limits the no. oftopics to be asked inbalance 35 marksSo qs of pastexamination of casestudies are no good now
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Sach ka Saamna -4
Myth This subjecthas no
relevance infuture
RealityIt has maximumrelevance in future
because it connectsall the subjectsTaxation policyGovernmentdecisions can onlyunderstood bystrategic implicationson business
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Chapter wise Overview
Ch-5
Ch-1
Ch-2
Ch-3
Ch-6
Ch-4
Ch-7
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Ch-1 Business Environment
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Ch-2 Contd..Pawns representfunctional levelworkers Elephant, camel
& horserepresentbusiness levelmanagersKing and Wazirrepresent CEOand Top levelpeople
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Ch-3 Strategic AnalysisHow to deal withspecific businesssituationsVarious tools to
analyse businessfrom differentlevelsOrganizationlevel analysisthen businesslevel
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Ch-4 Strategic PlanningStrategicplanning processelaborativelyexplained
Deals with toplevel talksDeals withdirectionaldecisions ofbusiness
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Formation of functional strategies
Chapterdivided into 4parts
MarketingProductionFinanceHuman
Resource
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Ch-6 Strategic Implementation
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Ch-6 Contd..Concept of formulation v/simplementation Organisation structures
Value chain AnalysisDeveloping core competenciesCulture V/s Strategy conflict
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Ch-7 Reaching Strategic EdgeTalking about
TQMSix SigmaBPRBenchmarkingSM in NGOs ,Government
Agencies , etc
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Exam Pattern Analysis Nov07 to Nov-12
0
20
40
60
80100
120
140
160
180
Ch-1 Ch-2 Ch-3 Ch-4 Ch-5 Ch-6 Ch-7
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Strategies to crack the paper
1. Approach chapters with aprepared mindset i.e. what thischapter will teach me
2. If multiple topics are there in asingle chapter then preparenotes in a tabular form to avoidconfusion
3. Prepare mnemonics of wellknown concepts and maindefinitions
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Strategies to crack the paper
4. Should have a solid commandover definitions of
Components of business environment (ch-1)Strategy and its levels (ch-2)
Strategic management (ch-2)SWOT , Situational Analysis etc (ch-3)SM process and every component of it (ch-4) Functional level definitions of all levels ( ch-5 )Concepts of formulation, implementation (ch-6)Basics about concepts i.e. what it is and how itworks ( ch-7)
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Strategies to crack the paper
5. Definitions of various authorsgiven in the chapter should beunderstood rather than justreading it
6. Use practice manual and pastRevisionary test papers toimprove your writing skillsavaialble at BOS Knowledgeportal
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CA. Deepak S Mulchandani