webbar #4 miriam wobo "power of social media"
TRANSCRIPT
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The Power of Social Media Marketing
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What What is Social Media Marketing ?
Social Media Marketing (SMM) is the process of
generating interest and excitement in a Brand,
product or service through various Social Media Platforms by creating
valuable branded content and promoting it.
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WhoWho Uses Social Media?
0-17 y. (15%) 18-24 y. (9%) 25-34 y. (18%)
35-44 y. (25%) 45-54 y. (19%) 55-64 y. (10%) 65 + y. (3%)
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Who Who Uses Social Media?
79% of the Top 100 Companies in the Fortune Global 500 index
The Global Social Media Check Up 2010, Burson-Marsteller
70% of small and medium businesses (USA)
Access Markets International Partners
twitterfacebookYoutube
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What What is Social Media Marketing about?
•Watch•Discover•Build SM Strategy•Ask to follow
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Why Why Use Social Media Marketing?
Average cost of producing 30-second national TV commercial $350,000
Only 18 % of traditional TV campaigns generate a positive ROI
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Why Why use Social Media Marketing?
Social Media Marketing = Low Cost Marketing
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Who uses Social media?
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What What use Social Media for?Most popular business uses of social media
(social media report, Josh Gordon – Selling 2.0)
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How How to use Social Media?Create a FACE
Listen and Respond !
ValuesPhilosophy
Brand
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How How to use Social Media?
Barack Obama 5 million FANSFANS on Social Media
5,4 million CLICKEDCLICKED on a “I voted for Obama facebook button”
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How How to use Social Media?“You can’t just say it. You have to get the
people to say it to each other.” – James Farley, CMO Ford
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How How to use Social Media?
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How How to use Social Media?
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How How to use Social Media?Social Media is not Free !!!
1. It takes People.
2. It takes Technology.
3. It takes Time.
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How How to Measure Social Media?Social Media ROI
Define Success Metrics
• Qualitative Goals
• Quantitative Goals
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How How to Measure Social Media?SM Goals
SM Activities are Easy to Monitor and Hard to Proof (ROI)
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Social Media Marketing Benefits BenefitsIncrease Search Engine Rankings
(especially content on Twitter, Facebook, and LinkedIn)
SEO Benefits Friendfeed, Digg, and Mixx Dofollow
Easy Brand Monitoring Alert Tools
Generate Site Traffic: Increase Sales
Niche Marketing: Create strategies based on addressing
individual interests
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Social Media Marketing is:Social Media Marketing is:Time Consuming
Not to 100 % ControllableEvolutionalEffective
CheapEasy to MeasureEasy to Monitor
RealtimeCreative
Fun
Thank you for your attention twitter.com/MiriWobo
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Follow me:Follow me:
SM links: twitter@MiriWobo
Web 2.0 Blog: www.miriwobo.posterous.com/
SM& SEO Best Practice: www.insidesocialmedia.posterous.com/