Sweat the small stuff.

Make better web content.

Otago University, April 30.

Me (Max Johns) at UX Design Day, 2014. Photo: Danielle Caddy

otago.ac.nz

google.com. I referenced this only because I’m back at Uni today.

958,000 otago.ac.nz URLs: Google

Information: CHEM111, waikato.ac.nz

Interaction: Fees calculator, massey.ac.nz

Ridiculously awesome kitten, Gilbert Rugby (Pinterest)

Average article view percentage on Slate, slate.com (via) Chartbeat

slate.com

nngroup.com

Words read as a % of total word count, nngroup.com

Total read time on Slate: blog.chartbeat.com, 7/6/2013

Eye-tracking: F-shaped browsing, nngroup.com

Seat with sign: Salt Café, NZI Building

Seat with sign: Salt Café, NZI Building

Seat with sign: Salt Café, NZI Building

Text blob: News, auckland.ac.nz

Text blob: Welcome to Law, aut.ac.nz

Similar subheadings: International scholarships, waikato.ac.nz

Useful headings: Bachelor of Health Sciences, canterbury.ac.nz

• Overview• Features of the

Bachelor of Health Sciences at UC

• Entry requirements

• Qualification structure and duration• Typical degree

structure

• Subjects and courses• Major subjects

• [6 options listed]

• Recommended preparation

• How to apply

• Further study

• Career opportunities

• More information

Useless link text: Politic this week, economist.com

“Click here”: 1.85B results, Google

“Click here”: victoria.ac.nz

“Details here”: Academic profiles, canterbury.ac.nz

“here”: canterbury.ac.nz

Non-clickable “click here”: auckland.ac.nz

Useful link text: Hospitality, tourism and events, aut.ac.nz

otago.ac.nz

otago.ac.nz (slightly modified)

Audience: Prospective physics students

Purpose: Make them want to study here

What type of student might consider a Physics degree? Famous [University] alumnus, Ernest Rutherford, was intrigued in childhood by seeing a stick apparently bend when dipped into a farm bucket of water; Albert Einstein asked how his face would appear in a hand-held mirror if he ran at some significant fraction of the speed of light. A budding physicist may share this fascination with and curiosity about the natural world.

Audience: Prospective physics students

Purpose: Make them want to study here

Physics aims to understand the entire physical world, from the sub-atomic to the cosmological.

Audience: Prospective physics students

Purpose: Make them want to study here

Our students join a lively intellectual environment that offers innovative teaching and world-leading research in superb new facilities.

Audience: Prospective physics students

Purpose: Make them want to study here

The University of [somewhere] is home to New Zealand's largest Department of Physics. Our students and scientists explore the fundamental properties of the physical world, and tackle problems ranging from searching for planets around other stars to developing new medical imaging devices and laser technologies.

What type of student might consider a Physics degree? Famous [University] alumnus, Ernest Rutherford, was intrigued in childhood by seeing a stick apparently bend when dipped into a farm bucket of water; Albert Einstein asked how his face would appear in a hand-held mirror if he ran at some significant fraction of the speed of light. A budding physicist may share this fascination with and curiosity about the natural world.

You’re curious about the natural world. Study physics here and we’ll feed your fascination, just like we fed Ernest Rutherford’s.

Physics aims to understand the entire physical world, from the sub-atomic to the cosmological.

Enrolling in Physics is the first step to understanding the entire physical world, from the sub-atomic to the cosmological.

Our students join a lively intellectual environment that offers innovative teaching and world-leading research in superb new facilities.

Join a lively, intellectual school for innovative teaching and world-leading research in superb new facilities.

The University of [somewhere] is home to New Zealand's largest Department of Physics. Our students and scientists explore the fundamental properties of the physical world, and tackle problems ranging from searching for planets around other stars to developing new medical imaging devices and laser technologies.

Want to search for new planets, develop new medical imaging devices, and play with lasers? At New Zealand's largest Physics Department, we call it ‘exploring the fundamental properties of the world’.

Questions?

Thank you.