De merkantile Erhvervsuddannelser Juni 2015

Casebaseret eksamenFag: Engelsk

Niveau CCasearbejdsdag 8. juni 2015

All information needed for this case is available at:

http://www.emu.dk/modul/merkantil-caseeksamen-2015-16

Contents:

Task1 Company presentation of JYSKTask 2 A guided tour/cultural arrangementTask 3 Listening exerciseTask 4 Business letterTask 5 AdvertisementTask 6 Individual project

Introduction

JYSK is an international retail chain that sells 'everything for the home'. The chain is owned by the founder Lars Larsen, who throughout Denmark is known as the country's leading merchant who always has a 'good deal'.

In 1979 Lars Larsen opened his first store in Aarhus. The merchant - as Lars Larsen is called - have always had big ambitions, but had not imagined how quickly the company would grow. With success, he opened several stores across the country under the name 'JYSK Sengetøjslager' which stores were called until 2001. In 1984 he opened his first store outside the country - in Germany.

Today JYSK is represented with over 2,200 stores in the following 37 countries: Denmark, Norway, Sweden, Finland, Poland, Czech Republic, Hungary, Netherlands, Slovakia, Germany, Austria, Switzerland, Iceland, Canada, Greenland, Faroe Islands, Estonia, Latvia, Lithuania, Ukraine, Kosovo, Bulgaria, Kazakhstan, Romania, France, United Kingdom, Slovenia, Macedonia, Croatia, Italy, Spain, Bosnia-Herzegovina, China, Serbia, Armenia, Indonesia and Montenegro.

The group's annual turnover is 20.7 billion. Growth is stable and controlled, and its staff of nearly 19,000 people.

The word 'JYSK' has always been part of the company name. 'JYSK' is often associated with austerity, diligence and honesty - three values that Larsen himself has always identified with. JYSK stands for reliability, and a deal is a deal.

Side 2

Task 1 Company presentation of JYSK

Five students from a business college in London are visiting the local business collegein your city. The students’ teacher has arranged a visit to JYSK. Your manager has booked a conference room and has asked you to present JYSK for the students and their teacher.

What to do:

Please make a presentation of JYSK in which you work. You are to make a PowerPoint presentation in English that tells about JYSK, their history, their concept, education etc.

You can find inspiration for your presentation here:

http://www.emu.dk/modul/merkantil-caseeksamen-2015-16

At the exam:

Show your presentation to your teacher and censor as if you are standing in front of a class at Rybners Business School and be prepared to answer questions from the pupils..!!

Side 3

Task 2 A guided tour/cultural arrangement

Your manager can see that you feel very comfortable with the students. Therefore your manager asks you to invite them to participate in a cultural arrangement in Jutland, which your JYSK store has decided to organize for all the employees.

What to do:

Find two tourist attractions to visit during the cultural arrangement. The attractions must be interesting for both the students and the employees of your JYSK store.

Describe both tourist attractions and explain orally why you have chosen these tourist attractions.

Include these tourist attractions in a timetable with information about meeting place, attractions during the day, shopping, lunch and dinner. Remember to state hours, too.

At the exam:

You decide yourself how to present the tourist attractions and the timetable at the Exam.

Side 4

Task 3 Listening exercise

Please visit to the website below and listen to Marketing director Michael Gade who talks about the communication within JYSK.

http://www.emu.dk/modul/til-elever-den-merkantile-caseeksamen-2015-16

Michael GadeMarketing Director

JYSK

What to do:

Please give a brief summary of Michael Gades information.

Choose one piece of information from the video, which you find most interesting and explain why you have chosen it.

Prepare a presentation of another type of communication in another company, and give a brief summary of the similarities and differences.

Be prepared to answer questions about internal and external communication in a company.

At the exam:

Present this task orally. You have to use an electronic presentation program to support your presentation.

Side 5

Task 4 Business letter

You work as a trainee in the trade department. Your manager has observed your skills in writing and therefore asks you to write a business letter to a company in London called “Square Foot Solutions”. They build a lot of exclusive blok of flats. JYSK wants to attract attention to their entry on the English marked (B2B)

What to do:

Write an introduction letter to the company “Square Foot Solution”. Sender is a JYSK store of your choice

In your letter you must: - Explain who JYSK is, and their mission (the brand)- Write what JYSK can offer Square Foot Solution- Write about the concept of JYSK- find a suitable way to end the letter - use today’s date - sign with your own name

Explain some differences between private letters and business correspondence.

At the exam:

Show the letter in Print (one for the external examiner and one for your teacher)

Side 6

Task 5 Advertisement

JYSK is going to arrange an open house event on Sunday the 30th of October this year. In that connection you have been asked to make a poster to advertise the event.

The poster is to be printed in a newspaper.

What to do:

You have been asked to prepare a poster that advertises the above event. The poster should include the following information.

JYSK logo The name of the event Date and time Pictures

At the exam:

Present your poster using a PowerPoint and analyse it using the AIDA model.

Side 7

Task 6 Individual project

Before the students return to London your manager would like you to present your individual project from your English classes at school to show what Danish students work with at a business college.

What to do:

Please make a presentation of your individual subject. Be prepared to answer questions.

At the exam:

To present your individual project you may use a PowerPoint presentation, a wall sheet or whatever you find relevant to present your work.

Side 8