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Course Partner Marketing Packet

Accidental Techie: How to Support Your Nonprofit Without an IT

Background November 2019

Contact: Colin Murphy Training Program Manager

[email protected] 207-699-4236 x 254


Thanks for partnering with Idealware to present this course. We’ve put together a marketing packet to help you advertise the toolkit to your constituents and other potential participants, which includes the following:

An overall description of the course (make sure to include this alongside any of your other trainings).

Short descriptions for newsletters or other communications. An email introducing the course and follow-up or reminder emails. (We’ve found

that sending at least one standalone email is essential, and multiple emails work best.)

Social media outreach, including posts for Facebook and Twitter. Testimonials from past course participants. Images to include on social media, in emails, or on your website.

Feel free to use as many of these as you’d like. Looking for other ways to promote this course? Here are a few more ideas:

Contact listservs, blogs, and organizations in your network to spread the word. Raffle off a free seat to your list. Provide other relevant content from Idealware on your blog or in other

communications. (Let us know if you need help finding the best resources!)

Thanks again for your partnership. Let us know if there’s anything else we can do to help you spread the word about the upcoming training.

Best,

Colin & The Idealware Team


Table of Contents

Table of Contents.............................................................................................................................3

Detailed Course Description............................................................................................................4

Course Schedule..........................................................................................................................4

About the Presenters...................................................................................................................5

Short Course Descriptions................................................................................................................6

Email................................................................................................................................................7

Initial Email..................................................................................................................................7

Reminder Email...........................................................................................................................8

Social Media Outreach.....................................................................................................................9

Facebook Posts............................................................................................................................9

Tweets.......................................................................................................................................10

Testimonial Quotes from Past Participants in Idealware Courses..................................................11

Promotional Materials...................................................................................................................12

Course Banner Ad......................................................................................................................12

Idealware Logo..........................................................................................................................12


Detailed Course Description

Accidental Techie: How to Support Your Nonprofit Without an IT Background

Thursdays, November 7-21, 1-2:30 PM EasternRegular Price/Discount: $235/$188Registration Page Link: http://bit.ly/AccidentalTechie2019

Nearly every small nonprofit has a staffer who stumbled into being the go-to techie around the office. They often have little training—just a good head for technology and the patience to deal with the many issues that come up in a busy office.

Are you one of these “accidental techies”? This course is designed to give you a boost—in knowledge, resources, and confidence—to help you embrace your role and thrive as an intentional techie. Over three weeks, we’ll show you how to get through the big and small IT issues that most nonprofits face.

Throughout this course, you will:

Familiarize yourself with the basics of your organization’s infrastructure. Learn the fundamentals of networking and backing up shared files. Discover best practices of an effective software administrator. Explore new software options. Review security risks and safety principles. Discuss technology planning and how to help organizations get what they need

from their technology resources. Learn how to keep IT responsibilities from taking over your job.

We’ll provide you with articles prior to each session to help you get started thinking about the topic. In addition, between each session, participants will complete worksheets to help them make progress within their own organization.

Whether you’ve been figuring out IT issues on the fly for years or had IT greatness thrust upon you, this course can save time, improve the effectiveness of your existing technology, and build a solid foundation to tackle future IT challenges.

Course Schedule

All sessions take place on Thursdays at 1 PM Eastern and last for 90 minutes.

November 7: Hardware Infrastructure BasicsComputers, printers, phones, routers—there are a lot of gadgets that can turn glitchy. This session will cover the basics you need to know about the various pieces of hardware in a typical office and review common troubleshooting techniques to keep them up and running. We’ll also look at what you need to know to network computers, keep them connected, and reliably back up files.

http://bit.ly/AccidentalTechie2019


November 14: Managing Software and SecurityHow do you decide what software to choose when there are hundreds of options, each with their own unique features? And once you’ve chosen a software package, how do you manage it so that your organization gets what it needs and is protected from security threats? We’ll answer these questions and more by reviewing frameworks to choose and administer your organization’s software.

November 21: The Human Side of TechnologyIT isn’t just IT. A big part of the job is working directly with people—both to fix small problems and undertake long-term planning. We’ll help you develop strategies for leading large-scale technology projects and pass on tips from our own in-house IT expert on the best ways to work one-on-one with your colleagues.

About the Presenter

Joshua PeskayJoshua Peskay is the Vice President of Technical Strategy at RoundTable Technology and is an accomplished technology leader with two decades of experience managing technology for literally hundreds of New York City nonprofit organizations. Joshua is committed to helping organizations sort through the rapid pace of technological change to select the best products and services and use them effectively. Joshua is a highly effective communicator, an experienced public speaker and has a proven track-record of implementing and supporting a wide range of technology solutions that help nonprofit organizations operate their technology to effectively support their mission.

Other Info

Participants will be given optional homework assignments and can expect to spend one to two hours each week on these assignments.

Participants should register with the email address where they would like to receive the access and dial-in information for the online seminar.

All registered participants are granted access to the recordings of each session. Participants who cannot attend any of the sessions due to scheduling conflicts will still have access to all the content of the toolkit.

Registration page link: http://bit.ly/AccidentalTechie2019

About Idealware

Idealware, a program of the 501(c)(3) nonprofit Tech Impact, is the authoritative source for independent, thoroughly-researched technology resources for the social sector. Our publications, assessments, and training can save you time and money by providing impartial guidance that gives you the knowledge and confidence you need to decide what’s best for your organization.



Short Course Descriptions

The following descriptions of varying lengths can be used to promote the course in callouts, emails, newsletters, mailings, or any other ongoing communications.

Short (94 words)

You probably didn’t join your organization to troubleshoot printer errors and retrieve backed up files. But you’ve stepped up. You’re a team player. Now it’s time to get the support you need to do the job well. Join us on November 7 for Accidental Techie: How to Support Your Nonprofit Without an IT Background to transform yourself into an IT pro. Over three weeks you’ll gain the basic skills and knowledge every IT professional needs to successfully manage your nonprofit’s technology. Sign up now to start owning IT (without making it your whole job).

Shorter (68 words)

IT is only one of your responsibilities—don’t let it take over your life. Join us for Accidental Techie: How to Support Your Nonprofit Without an IT Background to gain the knowledge and skills you need to reclaim the rest of your job. Sign up now to learn what it takes to manage your nonprofit’s IT efficiently and pick up a few handy tips for troubleshooting sticky situations.

Shortest (31 words)

Was IT greatness thrust upon you? Do you need help? Sign up for Accidental Techie: How to Support Your Nonprofit Without an IT Background to transform yourself into an IT pro.






Email

The following emails can be sent to your list to announce the course, and then as follow-up reminders.

Initial Email

Subject: It’s Time to Get Intentional About Tech

Dear (NAME),

You may not have chosen to be your nonprofit’s in-house techie, but that doesn’t mean you shouldn’t embrace the role and make the most of it.

Join us for Accidental Techie: How to Support Your Nonprofit Without an IT Background and get intentional about IT. This three-week course will help you streamline your IT duties, make your organization’s technology more secure and efficient, plan for big technology projects, and better support your colleagues.

IT is probably only a fraction of what you do. That doesn’t mean it—or you—should be ignored. Get the help you need to do your best and embrace the role of IT in supporting your mission-driven work.

Starting on November 7, you will:

Familiarize yourself with the basics of your organization’s infrastructure. Learn the fundamentals of networking and backing up shared files. Discover best practices of an effective software administrator. Explore new software options. Review security risks and safety principles. Discuss technology planning and how to help organizations get what they

need from their technology resources.

Learn how to keep IT responsibilities from taking over your job.

The online webinars take place from 1 – 2:30 PM (EDT) every Thursday from November 7 through November 21. The cost is $188 when you enter [DISCOUNT CODE]. For more information, or to register, visit http://bit.ly/AccidentalTechie2019.

About IdealwareIdealware, a program of the 501(c)(3) nonprofit Tech Impact, is the authoritative source for independent, thoroughly-researched technology resources for the social sector. Our publications, assessments, and training can save you time and money by providing impartial guidance that gives you the knowledge and confidence you need to decide what’s best for your organization.





Reminder Email

Subject: Don’t Forget! Our Accidental Techie Course Starts Soon

Dear (NAME),

There’s still time to register for the three-week training series we’re offering in partnership with Idealware: Accidental Techie: How to Support Your Nonprofit Without an IT Background.

Let us walk you through the basics of what every in-house IT staffer should know about hardware, software, security, and how to work with colleagues to make sure they’re getting the tech support they need. You can read more or register at http://bit.ly/AccidentalTechie2019.

Throughout the course you will:

Familiarize yourself with the basics of your organization’s infrastructure. Learn the fundamentals of networking and backing up shared files. Discover best practices of an effective software administrator. Explore new software options. Review security risks and safety principles. Discuss technology planning and how to help organizations get what they

need from their technology resources.

The online webinars take place from 1 – 2:30 PM (EDT) every Thursday from November 7 through November 21. The cost is $188 when you enter [DISCOUNT CODE]. For more information, or to register, visit http://bit.ly/AccidentalTechie2019.






Social Media Outreach

Promoting the course on social media is a good way to build up an audience. Spaced out in the weeks prior to the registration deadline, the following posts can get your followers interested:

Facebook Posts

1. Are you your organization’s accidental techie? Get the support you need. http://bit.ly/AccidentalTechie2019

2. Don’t let IT take over your life. Learn tips that can save you time when troubleshooting and make you a better support for your teammates. http://bit.ly/AccidentalTechie2019

3. Are you just getting by with IT? Ready to do better? Join our upcoming training to learn how to manage IT more efficiently and effectively. http://bit.ly/AccidentalTechie2019

4. We’re partnering with Idealware to offer a discount on Accidental Techie: How to Support Your Organization Without an IT Background. Save $25 and start building your IT foundation. http://bit.ly/AccidentalTechie2019

Tweets

1. Don’t let an IT emergency become a disaster. Join @Idealware for a three-part training and get prepared. http://bit.ly/AccidentalTechie2019

2. Accidental techies need backup too. Get expert help from @Idealware. http://bit.ly/AccidentalTechie2019

3. Did you get thrust into an IT role at your org? You don’t have to go it alone. http://bit.ly/AccidentalTechie2019

4. Don’t let IT take over your life. @Idealware can help you save time and be more successful as your org’s accidental techie. http://bit.ly/AccidentalTechie2019

5. Don’t forget! Accidental Techie is coming up on November 7. Register here: http://bit.ly/AccidentalTechie2019

6. We’ve teamed with @Idealware on a three-part training to help you manage IT more successfully. http://bit.ly/AccidentalTechie2019












Testimonial Quotes from Past Participants in Idealware Courses

Nobody likes to eat at an empty restaurant. Sharing testimonials from past course participants is a good way to show that the course is well established and successful and that others have found it useful. We’ve included quotes from those who attended previous Idealware trainings. Feel free to sprinkle them throughout your different promotional efforts.

“Idealware made it fun to tackle the issues we have.”

“Very informative and in a format I can easily share and explain to co-workers.”

“Good information in this course, it made me realize just how much work, as an organization, we have to do.”

“Excellent—covered a range of possibilities based on cost, resources, and priorities. Lets me know how to talk with others in the organization about what we can do now and plan for in the future.”

“As always—great content, very understandable delivery, and well worth my time to attend.”

“I think this webinar is great. It's very helpful to have concrete items to achieve before the next class (i.e., homework), and also to be given really clear instruction. Thank you!”

“This was a great webinar. I learned a lot. You really make it feel doable. Thank you!”

“With the clean layout of the conference template, I easily followed along and used the chat box to participate.”

“Excellent format. Very clear and concise. I feel I have some good tools to move forward with.”


Promotional Materials

We’ve made additional materials available to you to help market the training, including a one-page flyer and course logo designed by our staff illustrator, and the Idealware logo.

Course Banner Ad

Idealware Logo

http://seminars.idealware.org/websites/2014Toolkit/IDEALWARE%20LOGO.png

Chris Bernard, 07/24/19,

Update link and image

http://seminars.idealware.org/websites/2014Toolkit/IDEALWARE%20LOGO.png

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