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COACH’S APPLICATION & FRANCHISE PACK

Thank you for your interest in Ditch the Diet and becoming a coach in your local area.

It is important to us as a company that the coaches who represent our vision share our passion and enthusiasm to change the current dieting paradigm and believe in the concepts we share in the e-book.

If you are yet to read the e-book you can get it by entering your details into the home page of our website.

http://ditchthedietuk.com

If you have read the e-book, believe in our message, and want to be part of the Ditch the Diet team then please continue to read so we can explain a little more about what is expected from you and what is involved in becoming a Ditch the Diet coach.

How the Ditch the Diet groups are run:

Ditch the Diet is a female led, female only, health and weight loss group set up to be comparable to that of the current slimming groups that dominate the UK slimming market – with one major change.

Rather than short-term weight loss goals through low calorie systems we are set up to educate the members on long-term change and empower them to make their own choices toward a healthier happier future.

The groups are run weekly over 20 weeks. Each week the groups are held at a local community space of your choosing on the same day/time with the information shared increasing in depth as the program progresses.

Within the groups the women are still weighed and measured as part of the program but they do so away from the gazing eyes of the group, recording their own progress only which need not be shared should they not feel obliged. During this time the women are encouraged to share their weeks successes and struggles with their small group before discussing the common problems with the coach and the rest of the group.

Following this the coach delivers a 30–40 minute talk on a pre-determined topic (which you will be given the slides and materials to teach as part of being a DTD coach) on i.e. mind-set, sleep, stress, food quality, hydration etc, after which the women are again encouraged to share their ideas and ask questions to help further their understanding of the topic and go away that week having learnt things to implement going forward.

Copyright © Ditch The Diet Ltd. 2014 of 6


It is important at all times that the coach maintains a friendly and supportive environment in which the women feel comfortable airing their views and are empowered to ask questions and to open up to the group.

From week 1 the program makes its intentions clear, aiming to encourage a mind-set change from the members, using topics to build a foundation of mind-set and change in the early weeks before introducing more practical topics as the program progresses.

Each topic builds on the idea that true change can only come from them, from within, thus beginning to understand what it takes to truly never diet again.

Ditch the Diet – Your business:

Ditch the Diet is set up to be your business, a franchised model in which we provide as much raw material as possible to get you started and enable you to create a buzz in your town about the program. But ultimately it is your business, your commitment, your ability to deliver the content effectively, and willingness to work at it that will ultimately determine your success and revenue as a coach on this program.

What we provide to help you be 100% successful with your Ditch the Diet group:

The full 20 week program to teach to your group – 20 PowerPoint presentations

Follow up materials designed to reinforce the message after each week

Educational resources, homework documents and task sheets

‘How to’ documents for marketing and setting up web based applications

Marketing advice and documents to talk you through marketing strategies

Templates for flyers, posters, and marketing material to use in your local areas

Press release templates to give to your local newspapers

Business set-up support to have your first group off the ground in 8 weeks.

Support from us and all the Ditch the Diet coaches on our closed FB group

As the program matures we will provide more and more materials to help you make your groups a success, including national level marketing. But it will be your ability to get the materials out and promote it in your local area that will make your group a word of mouth success. Either way, you always have our support to help make your group a success in your area.

We provide you with everything you need to make your franchise and group work, but you will be the one to make your group grow, to create connections in your local community, and become the go to coach when people are finally ready to ditch the diet.



Your incentive:

Ditch The Diet Ltd has been set up to help women escape the yo-yo diet lifestyle they have become accustomed to, and is built on the foundations of creating change and improving people’s lives, however it is also a business, and is run accordingly.

Along with providing you with all the materials to create change in people’s lives, we also want to provide you with the opportunity to make some real money doing what you love, and have structured the business accordingly.

Each member will sign up for the 5 month program at £29 a month or, if they refer a friend on to the program, £25/month. To help you with setting up your group Ditch the Diet does not take any % of the fees until you have a minimum of 5 people in your group. Once you have 5 people in your group there is a revenue share of 75/25. So after 5 people are in your group DTD takes 25% of the profit, and you as the coach 75%.

If a member joins your group at the £25 price then the % split is the same, but instead of one member you have two as they have brought along a friend to receive this discount.

You have free rein to grow your group as large as you wish with as many groups in as many different areas as you wish. At this point you can see how growing multiple and thriving groups could be highly profitable.

If you have any questions on the business model or anything else please raise them when you email us with your application.

To give you an idea of the earning potential with running a DTD group at the 75/25 split:

4 ladies in a group earn £116.00





2x groups with 20 ladies in each earn £870.00

3x groups with 20 ladies in each earn £1305.00

All the above figures don’t include DTD’s 25%, that’s 100% your earning potential.

Please continue on to the next page to fill out your Ditch the Diet application.



Your investment:

Your one time initial investment in Ditch the Diet is £195.00

This investment covers all the materials and support described above and a return on this can easily be made in the first month of your first group.

Your Ditch the Diet application:

Please complete the following form and send to [email protected] with the subject title ‘Your Name - DTD coach application’. So your subject line would read:

Jane Smith – DTD coach application’

Please answer each question honestly and in as much detail as you feel appropriate. Once we have received your application form we will endeavour to get in touch with you as soon as possible.

APPLICATION FORM

Name: Click here to enter text.

Location you live/want to host a group:

Click here to enter text.

Full time job: Click here to enter text.

Age: Click here to enter text.

1. What are your honest opinions of the Ditch the Diet e-book?


2. What qualifications do you have in the field of fitness, health and nutrition that will allow you to be insured to run a DTD group?


3. Are you currently insured to give such advice?




4. Do you currently operate business in the health and fitness industry, if so what do you do?


5. What experience do you have of teaching to groups? Are you comfortable with this?


6. What do you want to achieve by being a Ditch the Diet Coach


7. What is the biggest personal hurdle that you have had to overcome? What did you learn from this experience?


8. When it comes to health and body image – what is important to you? Why is this?


9. If we accepted you as a coach, how are you planning to market your groups to ensure a successful business set up?


10. What is it about you that would make you the perfect person to drive our message and business forward?


11. Could you provide us with any links to current websites, twitter, Facebook, & business pages you may have, and any other relevant websites/social media you are involved with?



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