Presentations for Your Professional Luncheon or ConferenceMatt JudgeResults ManagerTJC Event Solutionshttps://branded.me/matt-judge

TOPIC 1 How to Sell a Service: It Starts with C

This could be considered “Sales for Non-Salespeople,” but even seasoned sales pros will be taking notes. By the end of the session, participants will understand these points and know how to act on them:

• Your prospect is motivated by fear that this project won’t turn out well;• Buyers make decisions the same way we all do;• You can only sell a service if people believe you will come through;• Both personal and corporate credibility matter;• There are deliberate, practical ways to raise your own image in the eyes of the prospect as a reliable provider of your service;• Networking and pricing affect your sales;• You MUST talk to live human beings in order to sell a service, but even if you hate the idea of sales, it is not that big of a deal once we talk it through.

TOPIC #2 Everything You Do is an Investment

This is both a philosophical and practical look at time. How you spend it determines what you get out of it. By the end of the session, participants will understand these points and know how to act on them:

• As with dollars, you get every minute once; how you spend it determines the return you get;• Your time is your greatest asset;• “No” is your new favorite word;• You need to put a dollar value on your time so you can tell if you are doing the right things;• With this metric for understanding the cost of your man-hours, you can track the investment in each activity, compare that against the return, and establish the ROI for that activity;• This will tell you how you should be investing your time for the greatest results.

TOPIC #3 Maximum Trade Shows on a Minimum Budget

This is a very practical, straightforward preparation session for getting success from trade shows. By the end of the session, participants will understand these points and know how to act on them:

• Articulate why you are doing trade shows in general, and the ones you have chosen in particular;• What to do 6-12 months before the Trade Show• 3-6 months before the Trade Show• 1-3 months before the Trade Show• 2-3 weeks before the Trade Show and the final days before the Trade Show• What to do at the Trade Show…and what not to do• Down time at the booth• First business day upon return • Within three days after the Trade Show• Ongoing follow-up

Matt Judge has been successfully selling services since 2005. Matt is a graduate of Indiana University and the Advertising Arts College. His career includes being a comedy writer and morning show personality, owning an import-export business, and finally ending up where he belongs, in the events business. He worked professionally with the Host Committee for the Formula One race and other major events in Indianapolis, then moved into technology sales for events, landing clients that include marathons, college bowl games, meetings of all sizes, music festivals, PGA golf events, Final Four basketball tournaments, Super Bowls and much more. He still works for a living as an online service provider and is a regular speaker to at luncheons and conferences for service professionals in many fields.

USA (317) 966-4599judge@TJCEventSolutions.comwww.TJCEventSolutions.comSkype IM: matt.judge.111

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