JEANS FOR GENES DAY - JOB PROFILE

Job Position:Marketing Executive

Reports to:Director of Marketing and Communications

Location:Central London (currently Victoria)

Salary:£25,000

Business ContextGenetic Disorders UK is a national charity that supports families and children affected by genetic disorders. Jeans for Genes Day, when children and adults pay £1 or £2 to wear their jeans to school and work, is our main annual fundraising event.

We are looking for an enthusiastic Marketing Executive with outstanding administration and organisation skills to provide support to Jeans for Genes Day. The Marketing Executive will play a vital role in supporting the Jeans for Genes Day team and assisting on key activities fundamental to the Day’s growth and success.

Key accountabilities

Jeans for Genes Day supporter care. Acting as the central point of contact for supporters of Jeans for Genes Day. This will involve answering supporter enquires (telephone, email and post) and when appropriate referring them to other members of the team. With special attention to our top 100 donating organisations.

Outbound supporter administration. Assisting in various telephone research projects for example to understand why a supporter registered for Jeans for Genes Day but did not take part; calling supporters who have not returned their sale or return monies / charity badges; contacting potential high street outlets (retail / banking) to sell our charity pins (telephone, email and post).

Coordinating mail shots. Coordinating mail shots to recruit new corporate partners and supporter groups.

Image library. Uploading, labelling and clearly categorising photography and imagery from Jeans for Genes Day.

Social media. Plan and develop messaging and interaction on Jeans for Genes Day social media channels and blog (Twitter, Facebook, Instagram)

Free advertising campaign - The marketing team regularly secure £1.5million+ worth of free press and online advertising in support of Jeans for Genes Day. The Marketing Executive will have overall responsibility for planning and implementation our free advertising campaign. This will include women’s magazines, national trade and educational press, national and regional newspapers and online advertising.

Smaller scale corporate partnerships. Assisting the Jeans for Genes Day team with servicing and supporting confirmed sales promotions and smaller scale corporate partnerships.

Leaflet distribution campaign. Assisting the Director of Marketing with Jeans for Genes Day leaflet distribution campaign, coordinating flyers and associated collateral across key sites in London and in 7 key regional cities.

Merchandising – Coordinating the production of Jeans for Genes Day merchandise (fashion and campaign t-shirts, bags, charity pins) and ensuring that they are produced on brief and to deadline.

Person Specification

Experience

One year’s marketing related work experience.

Key Skills: Warm and clear telephone manner – ability to cold call without fear or worry! Excellent English writing skills Outstanding organisation skills – you should be someone who is known by others for being very organised Ability to multi task, prioritise workload and meet deadlines Excellent team player Flexible and adaptable Enjoys taking the initiative and working independently Excellent computer skills (Excel, Word)

Profile:

We are looking for someone who: enjoys being organised and organising others. who is confident and can stay calm under pressure. It gets very busy in our office during the months before

Jeans for Genes Day! has a ‘can-do’ attitude and looks for solutions rather than problems is caring and listens well to others takes the initiative when they see something that needs to be done is professional and takes pride in their work and the work of the charities

Deadline for applications: 12noon on Thursday 21st January

Please apply by CV and detailed cover letter outlining why you would like to work for Jeans for Genes Day and your suitability for the post to: lina.abdulkarim@geneticdisordersuk.org