Payton Pisano

ENC 3254

Mr. McQuinney

9 March 2020

Content Piece

Part 1 - Synopsis 

Travel & Health is an up and coming dental tourism agency located in Cartagena,

Colombia. Through this agency, patients come to Cartagena and receive dental work provided by

experts in cosmetic dentistry at an affordable price while relaxing and recovering in a magical

city. The native advertisement promotes the dental tourism industry and the piece is sponsored

by the aforementioned company - Travel & Health. 

The publishing site for the native advertisement is The Miami Herald because their

readers are the target demographic for this product. Miami has a large Hispanic population and

the Hispanic community often travels outside of the United States for healthcare and medical

treatments. Furthermore, The Miami Herald also offers publications in both English and Spanish.

This will allow Travel & Health to reach a large portion of their target demographic in South

Florida. The publication will educate the population on what dental tourism is, why they should

look into it as a viable option, and why they should specifically consider Travel & Health for

their dental needs. 

The advertisement within The Miami Herald will be located under the international

business section of the newspaper’s website. At the top of the article, there will be a graphic that

says “sponsored content” as an indication to readers that they are reading a sponsored article.

Furthermore, on the side of the article there will be advertisements directing the reader to Travel

& Health’s social media accounts and images promoting Travel & Health will be imbedded

within the article. Another disclaimer will be on the side of the article letting the reader know

that this piece is paid for by another company and the content of the article does not necessarily

reflect the views of The Miami Herald. When the reader finishes the article there will be another

ad promoting Travel & Health. The reader can click on the ad and can be sent to Travel &

Health’s website to book an appointment.

The new wave of medical tourism and what it means for domestic

healthcareBY TRAVEL & HEALTH

MARCH 07, 2020 10:28 PM

Unfortunately, the high cost of health insurance in the United States has left many Americans unable to attend their basic appointments – and even life-threating ones. People without a form of health insurance are especially unable to afford the proper care they deserve.

There is no single answer to this predicament the American healthcare system has found itself in. However, international companies are offering a unique solution that medical professionals are anticipating will become a new cornerstone to healthcare – medical tourism.

Medical tourism is when people travel abroad and receive treatments from industry professionals at a significantly lower cost compared to their home country. While recovering from these treatments the patients are also able to relax and explore the city they have traveled to.

Due to the dental crisis in the United States it is not uncommon for American citizens to travel to other countries such as Cartagena, Colombia, for low-cost dental treatments. The cost for dental care in the United States is so astronomical that a procedure in the US is more expensive compared to a Cartagena plane ticket and the cost of the same procedure through Travel & Health.

Travel & Health is one of the premier dental tourism companies that is transforming what it means to receive proper and affordable dental care. The main goal of their agency is to create and export beautiful and healthy smiles to the world all while their patients enjoy an unforgettable vacation experience. Travel & Health is run by experts in cosmetic dentistry and oral rehabilitation in the historic city of Cartagena, Colombia.

The clinical director of Travel & Health is Dr. Angel Sanchez. Dr. Sanchez is a dentist who graduated from the Universidad de Cartagena and received his master’s degree in Aesthetic Restorative Dentistry and Veneers from the Universidad Federal del Rio Grade. Furthermore, Dr. Sanchez is certified in Digital Smile Design and is a speaker for Ultradent and Ciltene.

In the past, many Americans have traveled to counties such as Mexico or Taiwan; however,

Instagram Posts by @travelandhealthctg

Cartagena is quickly becoming a popular destination for dental tourism. While recovering from your dental surgery you can immerse yourself in Latin culture, see the stunning architecture and beautiful street art, relax on the beaches, and explore the streets.

Through Travel & Health patients can receive premier dental care while experiencing a relaxing vacation all at a price lower than what patients will receive back in the United States. With affordable deals like the ones offered at Travel & Health it’s clear to see how the healthcare tourism industry is now a necessity in the modern-day healthcare crisis.

If you would like to learn more about what Travel & Health has to offer you can contact them through their USA number (786) – 224 – 3036 as well as their Cartagena number (320) – 337 – 1575. Don’t view healthcare as a last resort. As medical tourism is becoming more and more common, state of the art care at an affordable price is finally here. Many people are looking for an answer regarding excessive medical prices, and Travel & Health has the solution.