In this logo design the main feature is the typography, this is a symbolic element to the company. JD are well known for the symbolic large, bold and white logo which is featured on their products and throughout their company. The colours black and white which are featured in the design are bold tonal colours, this makes this design stand out from the other this is because they stand out from one another. The yellow background also makes the logo stand out more as this is a bright and contrast colour which fits well with the tonal logo. In this design I would use contrast of the bright background and the bold typography in some of my designs this is because the simple design is very effective.

In this logo design the logo and the background stood out for me in this design, this is because of the different textures of black. The matt black background stood out the most for this is because it makes the logos stand out more and this I feel looks more professional. Using one colour throughout the design I feel makes it look professional an expensive then adding texture to the design makes it more effective. The clear and shiny logo stands out from the background this is because it is a different texture, I like this as it only focuses one feature (Logo). This particular design is different from the other apple design this is because the other design feature different coloured backgrounds and a white logo. The white logo is symbolic to this company, this design in the picture is of an iPod this could be a different design as it is a new feature to the collection. The old iPod had smaller screens and was originally grey with a white logo, these were the symbolic colours for the product.

Adidas meaning behind the logo is the shape of 3 stripes on the Adidas Logo represents a mountain, pointing out towards the challenges that are seen ahead and goals that can be achieved. There three stripes are within each of their clothing branding which symbolises their company. In this design it is a flower, leave which is the main feature of the design, with in this shapes the three lines still are within it. This companies design when it comes to clothing are bright colours which reflect their business, these colours are neon and primary. The bright colour normally have the logo printed in white or back to make it stand out form the background colour. Adidas logo is normally symbolised for being which, this colour stand s out on most background colours.

The Ralph Lauren logo gives a very clear perception of the rich, proud American look and tradition. The icon is a prime example of an expressive logo that evokes feelings of pride, elitism and the spirit to enjoy the lifestyle-oriented “good life”. The two basic colours in the Ralph Lauren logo; white and black, are representative of elegance, prestige and refinement of the brand. The Ralph Lauren logo features a custom typeface designed specifically for the company. The logo for this company is detailed as well as practical this is because small icon of a polo player on a horse. This logo is symbolic and easily recognisable when searching through clothes, this is good as it has been advertised and promoted well. Even though the logo is featured on different colours it stands out from them, this is because the logo comes in black and white. In this design of the logo I would use the detail as my advantage when it comes to ideas, this then makes the spectator look at the logo more making it more memorable.

The Converse logo is among the most popular and instantly recognizable logos in the sports industry. The use of white colour in the Converse logo represents purity, charm and sophistication, whereas the black colour stands for excellence, prestige and elegance of the brand. The Converse logo featured a custom-made, modernist sans-serif typeface. The converse logo is normally placed on a part of the clothing which is viewed the most. This design stood out for me as the shape is the main feature in this design which stands out from the others, the bold colour makes this logo stand out as well. The use of layout and line is this layout is something I would like to sue in my own, this is because it gives a frame to the whole design and makes it look more professional. The white logo on the dark background emphasises the colour, typography and shape, this is something I would also like to use in my own design.

This logo design stood out for me because of the way the shapes fitted together as well as the typography. The typography is all upper case which makes this design more impressive. The logo can be placed on any media because of the simple design and the typography, this makes this logo more practical. In the particular design the clear see through logo which is placed on a matt black background, this makes this design creative because of the use of layers and colours. In this design I will use the simple shapes and also lines which could separate the shapes as a whole in to a more interesting design.