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SYLLABUS

JAI NARAIN VYAS UNIVERSITYJODHPUR

(Accredited with 'B' Grade by NAAC)

Department of Management StudiesMASTER OF BUSINESS ADMINISTRATION

Two Year Regular Full-Time Four Semester Course(Recognised by AICTE)

2018 - 2020



2018 - 2020

Department of Management Studies

MASTER OF BUSINESS ADMINISTRATION(Financial Services)

Two Year Regular Full-Time Four Semester Course

(Recognised by AICTE)2018- 2020

Department of Management StudiesMASTER OF BUSINESS ADMINISTRATION (TOURISM & HOSPITALITY)

Two Year Regular Full-Time Four Semester Course

(Recognised by AICTE)2018 - 2020

Department of Management StudiesPOST GRADUATE DIPLOMA IN TOURISM AND HOTEL MANAGEMENT

One Year Regular Full-Time Course

(Recognised by AICTE)

2018 - 2020

:

SYLLABUS

JAI NARAIN VYAS UNIVERSITYJODHPUR

(Accredited with 'B' Grade by NAAC)

IMPORTANTWith a view to bring about greater reliability, validity and objectivity inthe examination system and also for closer integration of teaching,learning and evaluation.

In order to ensure that the students do not leave out the importantportion of the syllabus, examiners shall be free to repeat thequestions set in the previous examinations.

[Ref. Resolution No. 21 (c) of Academic Council dated 9-2-84]

The examinees be permitted to use their personal transistorised pocketbattery operated calculators in the examinations. The calculator to beused by the candidates in the examinations should not have more than12 digits, 6 functions and 2 memories and should be noiseless andcordless. A calculator belonging to one candidate shall not be allowedto be used by another candidate. The Superintendent of the centre willhave complete discretion to disallow the use of a calculator which doesnot confirm to the above specification.

[Ref. Res. No. 6/90 of Academic Council dated 20th July, 1990]

In Engineering and any other examinations where the use of calculatorsis already permitted, it shall remain undisturbed.

NOTIFICATIONIn compliance of decision of the Hon'ble High Court allstudents are required to fulfill 75% attendance rule in eachsubject and there must be 75% attendance of the studentbefore he/she could be permitted to appear in theexamination.

REGISTRAR(Academic)



2018 - 2020

Contents

GENERAL INFORMATION FOR STUDENTSM.B.A. SEMESTER IM.B.A. SEMESTER IIM.B.A. SEMESTER IIIM.B.A. SEMESTER IV

ELECTIVE COURSE

14

11172127

MBA. 1

MASTER OF BUSINESS ADMINISTRATIONGeneral Information for Students

The Jai Narain Vyas University (erstwhile University of Jodhpur) hasbeen offering the M.B.A. Course since 1968 under the aegis of theDepartment of Commerce until 1989-90 when a separate Department ofManagement Studies was created and the responsibility of M.B.A. Coursewas entrusted to it. The M.B.A. Programme has, therefore, completed 45years of its existence. The course has been recognised by All IndiaCouncil for Technical Education and brings together group of youngpersons with mind and motivation needed to occupy managerial positionsin the economic enterprises.The course was founded by late Professor D.N. Elhance, the thenHead, Department of Commerce who was doyen of managementeducation in the Universities of India.

1. A candidate admitted to Master of Business Administrationexamination may be admitted to the examinations after completing theregular course of studies prescribed for the examination which shall be oftwo years duration comprising of four semesters.2. There shall be separate course of studies for each semester and thereshall be separate examination for each semester. The course of studies andexamination in relation there to shall comprise of theory papers, seminars,viva-voce, term-papers and class-assignments as indicated in the coursedesign. These will bear maximum marks as indicated in Course design.

MBA. 2

papers comprising each examination.5. If a candidate fails to appear at an examination he or she shall not bepermitted to take the subsequent examination and therefore, shall have toreappear at the examination. Thus such candidate shall not be promoted tothe next semester if he/she has not appeared at one of more of the papers inthe concerned semester examination.6. However, a candidate, may be promoted to the next semester if he/shefails in only one paper in the examination of the semester. Such candidatesmay be permitted to makeup the deficiency at subsequent but regular andscheduled examination only. Subsequent examination will be treated asmain examination. There shall be no makeup or special examination formaking up such deficiency. Also a candidate appearing at andexamination to make up the deficiency shall have to appear at such anexamination based on the course of studies in force at the time, unless thepaper itself no longer forms that part of the course of studies. In sucheventuality the course of study soon before the deletion shall be deemed tobe relevant. However, the Department shall have no responsibility toorganise and impart teaching in the paper in which the candidate has gotdeficiency. Those candidates who appeared at the subsequentexamination for clearing deficiency and passed shall be awarded theactual marks obtained but in no case it will be more than 60% of themaximum marks in the concerned paper, irrespective of the marks securedby them at the subsequent examination."A candidate who fail at an examination and reappears as an ex-studentwill not be required to submit term paper, class assignment and appear atthe seminar examination and marks obtained at the previous examinationwill be transferred.""In the same way if a candidate fails at MBA-IV and appears as anex-student he will not be required to do Summer Internship ReportExamination and Project Report in case he has got pass marks and marksobtained at the previous examination will be transferred."7. After the fourth semester examination the result will be declared andM.B.A. Degree will be awarded when a candidate passes all theexaminations in respect of all the four semesters including those paper (s)for which deficiency, if any, is to be made up.8. The Division shall be awarded to a candidate on the basis of marks ofall the examinations in respect of all the semesters as mentioned above onthe following basis :Division Percent of MarksFirst with Honour's 70 and aboveFirst 60 and above but less than 70Second 50 and above but less than 60

Internationalisation of Business Opportunities has immense employmentopportunities await young persons entering management Programmethrough a Common Management Aptitude Test ( CMAT).The chosen group of young persons undergo rigorous training based oncontemporary syllabi and develop business compatible personality.Besides, the core faculty, the Department enjoys the association ofacademic and professional visiting faculty to conduct this course.

SCHEME OF EXAMINATION

40% in each paper and 50% of the aggregate marks in respect of all theThe minimum pass marks in respect of each examination shall be4.

(iii) Please see further attachment at last Page

(ii) Term.-Paper: Concerned supervisor of the term-paper Dept. of Management Studies will nominate the substitute.)

or his nominee. (On non-availability of the teacher concerned, the Head,(I) Seminars : Teacher concerned and Head, Dept. of Management Studiesrules of the university in force.internally as indicated below while other papers will be examined as per

3. The seminars, terms papers, class-assignments, Communication skill Development (CSD) and Case Study Analysis will be examined

1. Prof. Shishu Pal Singh Bhadu Professor and Head

M.Com.(Bus.Adm.), Ph.D., FDP( IIM-A)

2. Dr. (Mrs.) Meeta Nihalani Associate Professor M.B.A., Ph.D.

3. Dr. (Mrs.) Swapna Patawari Associate Professor M.B.A., Ph.D.

4. Dr. (Mrs.) Puja Gehlot Assistant Professor M.T.A., Ph.D.

5. Dr. (Mrs.) Yamini Sharma Assistant Professor M.B.A., Ph.D.

6. Dr. (Mrs.) Neelam Kalla Assistant Professor M.B.A., FDP( IIM-A)

7. Mr. Nishant Gehlot Assistant Professor M.B.A.,M.B.L.

Course No. 101: MANAGEMENT PROCESS AND PRINCIPLESObjective :The objective of this paper is to familiarize the student with basicmanagement concepts and behavioural processes in the Organisation. Itaims to help the student to gain an understanding of the functions andresponsibilities of the manager provide him tools and techniques usable inthe performance of managerial job and enable him to understand theenvironment of his Organisation.Course Content :Concept of Management, functions and responsibilities of the manager;Evolution of Management thought, Systems and Contingency approachfor understanding organisations, managerial processes, functions, skillsand rules in an organisation, , social responsibilities of BusinessPlanning : The nature and purpose of planning : Objectives; strategies andpolicies; Decision making-Types & ProcessOrganizing : Nature and purpose of Organizing, Departmentation; Spanof Management, line and staff relationship; delegation andDecentralizationDirectingCoordinationControlling : The nature and purpose of controlling; control Techniques,control of overall performance

MBA. 4MBA. 3

9. Each candidate is required to offer one elective group-major and oneelective group minor. An elective from which two courses are offered isdesignated as Elective-Major and elective group from which one group isoffered is designated as Elective-MinorThe elective groups will be announced at the commencement of therelevant semester. The decision of the Head, Department of managementStudies in this regard shall be final. The subject of the seminar to be givenby the candidate and the subject of the term paper to be submitted by him

shall be subject to the approval of the Head of the Department. Case Studies and Topic for communication skill development shall beallotted by Head of the Department.

COURSE OF STUDIESSEMESTER I

CourseNo.

101

102103104105106

107

Management Process andPrincipleOrganisational BehaviourManagerial EconomicsAccounting for ManagersQuantitative MethodsComputer Application inManagement(a) Viva-voce(b) Communication Skill

Development (CSD)(c) Class Assignment

66666

6

36

5050505050

50100

400

Course Lectureper week

MaximumMarks

50

3020

List of TeachersDEPARTMENT OF MANAGEMENT STUDIES

years.force for the Examination 1992 and Examination 1993 and for subsequent12. This examination scheme is in lieu to the Scheme of Examination inand full time employment during the tenure of two years course of studies.prescribed by the University from time to time and shall not seek part-timeto fulfill minimum attendance requirement rules and regulations

In order to be eligible to take examination each candidate shall have1.1English.10. The language of instructions and examination in each course shall bedesign.report which will be subject to examination as indicated in the coursecourse of studies during vacation for a period of six weeks and submit aorganisation approved by the Head of the Department as a part of theThe students of M.B.A. shall be required to undergo internship in an

SUGGESTED READINGSKoontz, H. and Weihrich, H. : Management, McGraw Hill.

Luthans, F. : Organizational Behaviour, McGraw Hill.

Robbins S.P. : Management, Englewood Cliffs, Prentice Hall Inc.

Robbins, S.P. : Organizational Behaviour, Prentice Hall of India.Singh, Dalip : Emotional Intelligence at Work, Response Books, SagePublications.Staw, B.M. : Psychological Dimensions of Organizational Behaviour, Prentice Hall Inc.Stoner, J. etc. : Management, Prentice Hall of India,

The list of cases (at least two on compulsory basis) and specific referencesincluding recent articles will he announced in the class at the time oflaunching of the course

R.D. Agarwal ; Organisation and Management, Tata McGraw Hill. Newman and Warren : The Process of Management, Concept Behaviourand Practice, Prentice Hall of India.

Course No. 102 : ORGANISATIONAL BEHAVIOURObjective :The course objective are to help the student comprehend perceive andunderstand dynamic nature of groups and intergroup behaviour inOrganisation with a view to enable him to develop and adopt effectivestrategies to influence it. It also aims at helping the students developdecision making skills through case discussionsCourse Content :Introduction to Organisational Behaviour : Definition, Assumptions,Significance, Trends and Prospects; Historical Background for ModernOB, Research Foundations for OB Individual Behaviour in Organisation :Behaviour as an Input-Output Systems, Beliefs, Nature and Dimensionsof Attitudes, Values and PerceptionsMotivation : Meaning and importance, Theories of Motivation; NeedHierarchy, Theory X and Y, Two factor theory, Expectancy Theory, EquityTheory, ERG Theory Three Need Theory (McClel and ), ReinforcementTheoryLeadership : Meaning and Importance; Transition in Leadership Theories,Trait Theories, Behavioural Theories, Contingency Theories; LeadershipStyles and Skills; Managerial Culture and Leadership

MBA. 5 MBA. 6

Communication : Meaning, Importance, Process, Types and Flows ofCommunication; Telecommunication Explosion, Electronics mail andVoice Messaging, Body Language and Paralanguage; Barriers ofEffective CommunicationMorale : Definition and Measurement of Morale, Morale andProductivity, Improving Morale, Impacts of Modern Technology WorkSystems and Human Factors, Work Stress Group Dynamics : Meaning,Importance. Types of Groups, Important Dimensions of GroupBehaviour-A Brief Sketch; Leadership in Group; Conflict in GroupNorms. Status in Groups, Decision Making and Communication inGroup; Authority and influence Process in Groups, Teams in the ModernWork Place, Quality Circles, Linking Team and Group Concepts.Creating High Performance TeamsConflict and Collaboration : Meaning and Nature, Types and Changingview of conflict, Process of Conflict. Conflict handling behaviour,Conflict resolution technique, Approaches to Conflict Management;Bases and Interventions of Collaboration Organisational Dynamics :Managing Orgnisational Change, Forces of Change, Resistance toChange, Managing Planned Changes, Organisational DevelopmentApproaches, Techniques and Steps, Concept of Quality of Work Life(QWL), Modern Approaches and Strategies for QWL, Benefits andPotential Difficulties of QWLSUGGESTED READINGSFred Luthans : Organisational Behaviour, Tata McGraw HillHarold Koontz and Heinz Weihrich : Management : AGlobal Perspective,McGraw HillStephen, P. Robins : Organisational Behaviours, Prentice Hall of India,

John, R. Schermarhorn, James, G. Hunt, Richard M. Osbom : ManagingOrganisation BehaviourSchion : Organisational Psychology, Prentice Hall of India Ltd. Wondell, L. French and Cocill, R. Soll : Organisational Development, Prentice Hall of India.Parance, R. Hitchell : People in Organisation, McGraw Hill, InternationalBook Co.Hicks & Guilet : Organisation : Theory and Behaviour, McGraw HillInternational Book Co.Davis and Newstorm : Human Behaviour at Work, McGraw HillInternational Book Co.The List of Cases (at least two on Compulsory basis) and specificreferences including recent articles will be announced in the class at thetime of launching of the course.

MBA. 7 MBA. 8

Course No. 103: MANAGERIAL ECONOMICSObjective :The objectives of this course is to acquaint the participants with conceptsand techniques used in Micro-Economic theory and to enable them toapply this knowledge in business decision making. Emphasis is given tochange in the nature of business firms in the context of globalisation.Course Content :Meaning and scope of managerial economicsFundamental concepts and techniques-marginal principle. diminishingand equi-marginal utility. incremental concept and contribution analysis,time perspective, discounting for time and expected value analysisTheory of Demand, demand function, income and substitution effect,elasticity of demand, demand forecastingProduction and Cost-production, function returns to scale,. cost analysisfor decision making, break-even analysis Theory of firm profitmaximization, sales maximization, ownership and controlMarket structures-competition, monopoly, oligopoly, non-pricecompetitionIntroduction to multiplier, business cycle, inflation, employment,economic growthSUGGESTED READINGSAdhikary, M.: Business Economics, New Delhi, Excel Books.Baumol, W.J. : Economic Theory and Operations Analysis, Prentice Hall Inc.Chopra, O.P. : Managerial Economics, New Delhi, Tata McGraw Hill.Keat, Paul G. & Phillips, K.Y. Young : Managerial Economics, Prentice Hall.Koutsoyiannis, A.: Modern Micro Economics, Macmillan.Milgrom, Pand Roberts, J. : Economics Organization and ManagementEnglewood Cliffs- Prentice Hall Inc.

The list of cases (at least two on compulsory basis) and specific references

including recent articles will be announced in the class at the time of

launching of the course.

Course No. 104: ACCOUNTING FOR MANAGERSObjective :The basic purpose of this course is to develop insight of postulates,principles and techniques of accounting and utilisation of financial and

accounting information for planning, decision-making and control.Course Contents :Financial Accounting-Concept, Importance and Scope, GenerallyAccepted Accounting Principles, preparation of Financial Statementswith special reference to analysis of a Balance sheet and Measurement ofBusiness Income. Inventory Valuation and Depreciation, FinancialStatement Analysis, Funds Flow Analysis. The Statement of Cash Flows;Management Accounting-Concept, Need, Importance and Scope; CostAccounting-Records and Processes, Cost Ledger and Control Accounts,Reconciliation and Integration between Financial and Cost Accounts;Overhead Cost and Control, Job and Process Costing, Budget andBudgetary Control. performance Budgeting, Zero-Base Budgeting,Relevant Costing and Costing for Decision-Making, Standard Costingand variance Analysis, Marginal Costing and Absorption CostingSUGGESTED READINGSAnthony, R.N. and Reece, J.S. : Accounting Principles, Homewood, Illinois, Richard D. Irwin.Bhattacharya, S.K. and Dearden, J. : Accounting for Management Textand Cases, Vikas Publication.Heltger, L.E. and Matulich, Serge : Financial Accounting, Mc Graw Hill.Hingorani, N.L. and Ramanathan, A.R. : Management Accounting,Sultan Chand.Horngren, Charles etc : Principles of Financial and ManagementAccounting, Englewood Citlffs- Prentice Hall Inc.Needles, Belverd, etc. : Financial and Managerial Accounting,Houghton Miffin Company.Vij, Madhu : Financial and Management Accounting, Anmol Publications.

The list of cases and specific references including recent articles will beannounced in the class at the time of launching of the course.

Course No. 105: QUANTITATIVE METHODSObjective :The objective of the course is to make the students familiar with somebasic statistical and linear programming techniques. The main focus,however, is in their applications in business decision making.Course Contents :Mathematical basis of managerial decisions; Functions/Applications offunction-Some special functions A.P. & G.P. and their managerialapplication, Matrics, Basic concepts; fundamental operations on matrics,

100

1

MBA. 9 MBA. 10

Adjoint and inverse of a matrix, elementary transformations and solutionof linear equationsLinear Programming-Basic concepts, Model formulation, solutionMethods, Duality, Introduction to Some Basic Quantitative methodspackagesTheory of Games; Two person Zero-sum games, saddle point maximumand minimum criteria, concept of dominance, graphical methods,conversion into L.P problems Sequencing, Network scheduling byCPM /PERTSUGGESTED READINGS:-Chadha, N.K. : Statistics for Behavioural and Social Sciences ReliancePublishing House.Gupta, S.P. and Gupta, M.P. : Business Statistics, Sultan Chand.Kazmier, L.J. and Pohl, N.E. : Basic Statistics for Business andEconomics, Mc-Graw Hill.Levin Richard I. and Rubin, David S. : Statistics for Management, Sultan Chand.

Narang, A.S. : Linear Programming and Decision Making, Sultan Chand.

Sharma, J.K. : Fundamentals of Operations Research, Macmillan.

Terry, Sineich : Business Statistics by Examples, Collier MacMillan Publishers.

Shrivastava, Shenoy and Sharma : Quantitative Techniques forManagerial Decision Making, Wiley Eastern Ltd., New Delhi

The list of cases (at least two on compulsory basis) and specific references

including recent articles will be announced in the class at the time oflaunching of the course.

Course 106: COMPUTER APPLICATIONS IN MANAGEMENTComputers Overview-Computers in business, elements of a computersystem, peripheral devices, generations of computers and computerlanguages, PCs in business. Applications of Information TechnologySoftware development-Flowcharting, System analysis and designoverviewOperating Systems overview-Disk Operating System, Windows WorldProcessors (MS Word)-Document formatting, Table-sorting, mail merge,Grammar and Spell checkSpreadsheet (MS Excel)-creation, graphics, database functions range,

formulas, functionsPresentations Software (MS Power-Point)-Slide creation, layout,templates, animation, embedded audio and videoDatabases (MS Access)-Data processing, data hierarchy, filtering,sorting, relationships, forms and reportsNetworking-LAN, WAN, types, topologies, connectivityInternet based Business applications and web Technologies E-Commerce, B2B, B2C. Electronic Data Interchange (EDI), IT Laws inIndia Long term IT policySUGGESTED READINGS:-Burch, John and Grudnitsky Gary : Information Systems : Theory andPractice, New York, John Wiley.David Van Over : Foundations of Business Systems, Dryden Press.Eliason, A.L. : On-line Business Computer Applications 2nd ed.,Chicago, Science Research Associates, 1987

Estrada Susan : Connecting to the Internet, Sebastopol, C.A. O' Reilly,

John, Moss Jones : Automating Manager : The Implications ofInformation Technology for Managers, Pinter.

Long, L. : Computers, Englewood Cliffs, New Jersey, Prentice Hall Inc.

Summer, M. : Computers Concepts and Uses, Englewood Cliffs,Prentice Hall Inc.

The list of cases (at least two on compulsory basis) and specific referenceincluding recent articles will be announced in the class at the time oflaunching of the course.

Course No. 107: 100 Marks

(a) Viva-Voce 50 (b) Communication Skill Development (CSD) 30 (C) Class Assignment 20

MBA. 11 MBA. 12

SUGGESTED READINGSTo be given by Class Instructor

Course No. 202: HUMAN RESOURCE MANAGEMENTObjective :In a complex world of industry and business, organisational efficiency islargely dependent on the contribution made by the members of theorganisation. The objective of this course is to sensitize students tovarious facts of managing people and to create an understanding of thevarious policies and practices of human resource management.Course Contents :Concepts and Perspectives on Human Resource Management, HumanResource Management in a changing Environment, Corporate objectivesand Human Resource Planning; Career and Succession Planning; JobAnalysis and Role Description; Methods of Manpower Search, Attractingand Selecting Human Resources; Induction and Socialisation, ManpowerTraining and Development; Performance Appraisal and PotentialEvaluation; Job Evaluation, & Wage Determination; Employees Welfare;Industrial Relations & Trade Unions; Dispute Resolution & GrievanceManagement, Employee EmpowermentSUGGESTED READINGS:-Aswathappa, K. : Human Resource and Personnel Management, TataMcGraw Hill.De Cenzo, D.A. & Robbins, S.P. : Human Resource Management, Wiley.

Guy, V & Mattack, J. : The New International Manager, Kogan.

Holloway, J. ed., : Performance Measurement and Evaluation,Sage Publication.

Monappa, A. & Saiyadain, M. : Personnel Management, TataMc-GrawHill.

Stone, Lloyed and Leslie W. Rue : Human Resource and PersonnelManagement, Illinois.

The list of cases (at least two cases on compulsory basis) in the class andspecific reference including recent trend articles will be announced in theclass at the time of launching of the course.

Course No. 203: FINANCIAL MANAGEMENTObjective :The purposes of this course is to acquaint the students with the broadframework of financial decision making in a business unit.

COURSE OF STUDIESSEMESTER II

CourseNo.

201

202

203204205

206207

208

Statistical Methods forBusiness DecisionHuman ResourceManagementFinancial ManagementMarketing ManagementProduction and OperationManagementPurchasing ManagementSeminar on ContemporaryIssues(a) Viva-voce(b) Term Paper(c) Class Assignment

6

666

66

6

42

50

505050

5050

50

100

450


MaximumMarks

503020

Course No. 201: STATISTICAL METHODS FOR BUSINESSDECISIONS

Course Objective :The course is designed to equip the students with statistical techniquesapplicable to the solution of business problems. The emphasis will be onapplication of concepts and tools to various business situations and not ondevelopment of computational skills.Course Design :Measures of central tendency and dispersion. Sampling Theory andDesign of Sample surveys : Objectives and Principles of Sampling. Typesof Sampling, Sampling and Non-Sampling Errors. Census vs. SampleEnumeration. Basic Probability Distribution, The Binomial, Normal andPoisson, Distribution and their application in Business Estimation andHypothesis Testing, Estimation Theory, Point and Interval EstimationSetting and Testing Hypothesis Standard Error and Sampling DistributionTest of Significance. Tests in Variables (Large Samples), Standard Errorof the Mean and of the Difference of two samples Means, SignificanceTests in small Samples of Variables, Tests for means and for difference ofTwo sample MeansChi-Square Test for Goodness of FitStatistical Decision Theory and Bayesian Approach, Decision TreeAnalysis

MBA. 13 MBA. 14

Course Contents :Aims and Objectives of Financial Management; Financial Analysis andControl; Cost-Volume-Profit Analysis; Operating and FinancialLeverage; Time Value of Money, Investment and Capital StructureDecisions; Instruments of Long Term Finance; Cost of Different Sourcesof Raising Capital; Weighted Average cost of capital; Optimum CapitalStructure; Valuation and Rates of Return; Methods of Capital Budgeting;Short-term Financing Investment; Management of Working Capital-CashReceivables and Inventory Management, Internal Financing andDividend Policy An introduction to valuation of firm; and merger andacquisitionsSUGGESTED READINGS:-Archer, Stephen H. etc. : Financial Management, Willey.

Bhalla, V K. : Financial Management and Policy, Amnol Publication. Brealey, Richard A. and Myers, Stewart C. : Principles of CorporateFinance, McGraw Hill.

Hampton, John : Financial Decision Making Englewood Cliffs, Prentice Hall Inc.

Van Home, James C. : Financial Management and Policy, Prentice Hall of India.

Winger, Bernard and Mohan, Nancy : Principles of Financial Management,Macmillan Publishing Company.

The list of cases (at least two cases on compulsory basis) and specificreferences including recent articles will be announced in the class at thetime of launching of the course

Course No. 204: MARKETING MANAGEMENTObjective :To familiarise students with the basic marketing concepts and functions,market environment and decisions variables.Course Contents :Nature and scope of marketing, Corporate orientations towards themarket place. The Marketing environment, Environment scanning,Marketing information system and Marketing research. Understandingconsumer and industrial markets, Market Segmentation. Targeting andpositioning; Product decisions-product mix, product life cycle, newproduct development, branding and packaging decisions, Pricingmethods and strategies, Promotion decisions, promotion mix, advertising,Sales promotion publicity and personal selling; Channel management-

selection, co-operation and conflict management, vertical marketing,Implementation and systems, Organising and implementing marketing inthe organisation, Evaluation and control of marketing efforts; New issuesin marketing-Globalisation, Consumerism, Green marketing, LegalissuesSUGGESTED READINGS:-Enis, B.M. : Marketing Classics : A Selection of Influential Articles,McGraw Hill.

Kotler, Philip and Armstrong, G. : Principles of Marketing, Prentice Hall of India.

Kotler, Philip : Marketing Management : Analysis, PlanningImplementation and Control, Prentice Hall of India.Ramaswamy, V .S. and. Namakumari, S. : Marketing Management;Planning, Control, MacMillan.Stanton, William, J.: Fundamentals of Marketing, McGraw Hill.Neelamegham, S. Marketing in India; Cases and Readings, New Delhi,Vikas Publication

The list of cases (at least two cases on compulsory basis) and specificreferences including recent articles will be announced in the class at thetime of launching of the course.

Course No. 205: PRODUCTION ANDOPERATIONS MANAGEMENT

Objective :The course is designed to acquaint the students with various importantaspects of production and operations management, which constitutedesign and specification of required resources, laying down processes andtechnologies, providing efficient quality control and quality assurance anapplying techniques of methods study and process improvement inmanufacturing as well as nonmanufacturing and service organisations.Course Contents :Nature and scope of production and operations management; Factorsinfluencing operations management; Activities performed in productionand non-production systemsTypes of manufacturing systems; Facilities location; selection of sites forlocating plants; Determination of plant capacity; Layout planning;Requirements of equipment machines, manpower and materials. Materialhandling requirementsProduction planning and control : Aggregate capacity planning; Routing,scheduling, dispatch and follow up operations for Jobbing, batch and

MBA. 15 MBA. 16

mass Production. Proceeds and Product planningMaterials management : Inventory control; Materials planning andcontrol; Purchases and stores management : Spare parts control Workstudy : Methods study and work measurement for cost reduction andimproved productivity; Value engineering and value analysis; Worksampling; Safety management and accidents preventionQuality assurance : Application of statistical quality control; qualitycontrol as applied during design, manufacture, inspection and testing ofgoods and services; Acceptance sampling; S.P.C. Total qualitymanagement; Basic requirements of ISO-9000Human resource development : Motivation and productivity; Training ofworkers and staff; worker participation in management; Quality circlesSUGGESTED READINGS:-Buffa, E.S. : Modem Production Management, John Wiley.Adam, E.E. & Ebert, R.J. : Production and Operations Management,Prentice Hall of India.Chary, S.N. : Production and Operation Management, Tata McGraw Hill.Jain, PL. : Production Management, CBS Publishers.

Jain, P.L. : Quality Control and Total Quality Management, Tata McGraw Hill.

Course No. 206: PURCHASING MANAGEMENT

Objective :The course aims to help students in acquiring the basic knowledge andunderstanding of purchasing management and realize the growingsignificance.Course Contents :Concept and scope of purchasing management, principles and objectivesof purchasing, integration of purchasing with other managerial functionalareasPurchasing procedure : requisitioning. Selecting source of supply,ordering. alteration and cancellation of orders, Delivery and Invoices,purchasing forms and records, purchasing in Centralised andDecentralised organisations, purchasing in government organisations,computerised purchasing systemPurchasing planning, Purchasing Policy; Purchasing Techniques ;Purchasing Research, Value Analysis, Standardisation and simplification.Organising a standardisation programme, classification and coding.Inventory Management : Meaning and functions, classification ofinventory systems, selective inventory management, deterministic and

probabilistic inventory models, Recent Developments in inventorymanagementSUGGESTED READINGS:-Ammer, D.S. : Materials Management and Purchasing, Richard Irwin, IncRept, Edn. Taraporevala.Dobler, D.W., Lee. L., Jr. and Burt, D.N. : Purchasing and MaterialsManagement : Text and Cases, McGraw Hill Inc.Gopalakrishna, P. and Lunderesan, M. : Materials Management : AnIntegrated Approach, Prentice Hall of India (P) Ltd.Pigors, Myers and Maim : Management of Human Resources. McGraw Hill

Davar Rustum : Personnel Management and Industrial Relations in IndiaArun Monappa and Mirza S. Saiyadian : Personnel Management, TataMcGraw Hill

The list of cases (at least two cases on compulsory basis) and specificreferences including recent articles will be announced at the time oflaunching the course.

Course No. 207: SEMINAR ON CONTEMPORARYMANAGEMENT ISSUES

Marks : 50

Course No. 208 Marks: 100

(a) Viva-Voce 50(b) Term Paper 30

(c) Class Assignment 20

100

MBA. 17 MBA. 18

SUGGESTED READINGS:-Adhikary, M. : Economic Environment of Business, S. Chand and Sons.

Agarwal, A.M. Emerging Dimensions of Indian Environment; AsiaPublishing House.Ulworth, Julian S. : The Finance Investment and Taxation ofMultinationals, Basil Blackwell.Bhalla, V K. and S. Shivaramu : International Business Environment andBusiness, New Delhi, Anmol Publication.Bhalla, V. K. International Economy; Libralisation Process, Anmol Publication.

Daniel, John, D. and Radebaugh, Lee : International Business, Addison Wesley. Eiteman, D.K. and Stopnehill, Al. : Multinational Business Finance,Addision Wesley.

Johnston, R.B. : The Economics of the Euromarket History, Theory and Practice,Macmillan.Parks Yoon and Zwick, Jack : International Banking in Theory andPractice, Addison-Wesley.Tata Economic Consultancy Service; Business Environment SpecialReport to ManagementThe list of cases (at least two on compulsory bases) and specific referencesincluding recent articles and reports will be announced in the class at thetime of launching of the course

Course No. 302: MANAGERIAL COMMUNICATIONSObjective :The course is aimed at equipping the students with the communicationconcepts and methods skills of communication to inform others, inspirethem and enlist their activity and willing cooperation in the performanceof their jobsCourse Contents :Nature, scope, Role and importance of Business Communications.Interdependence of organisation, management and communication.Relationship among communication. morale, productivity andorganisational objectivesEffective Communication skill, process of communication Barriers andgateways in communicationTypes of communication : Physical personal semantic, organisationalinter-personal and intra-personal communication variables, verbal andnon-verbal communication, Individual and group communication

COURSE OF STUDIESSEMESTER III

CourseNo.

301302

303

304305306

307

Business EnvironmentManagerial Communi-cationsOrganizational Effectivenessand ChangeElective-Major IElective-MinorSeminar on ContemporaryManagement IssuesA. Viva-Voce ExaminationB. Class Assignment

6

6

666

6

36

50

50

505050

50

100

400


MaximumMarks

5050

Course No. 301: BUSINESS ENVIRONMENTObjective :The primary objective of this course is to acquaint the students toemerging trends in business environment; and to develop the ability toanalyse the competitive business environment to appraise theenvironmental pressures on business; to understand the governmentpolicies and current issues in Indian perspectiveCourse Contents :Nature and significance of Business Environment, The externalEnvironment; The Economic, Political, Legal, Technological and SocialEnvironment. The Human Cultural Environment; influence on Trade andInvestment Patterns; Recent World Trade and Foreign Investment Trends;Balance of Payments Accounts and Macro economic management;Theories and Institutions; Trade and Investment-Government influenceon Trade Investment; Determination of Trading Partner's Independence,Interdependence and Dependence; World Financial Environment Cross-national Cooperation and Agreements; Tariff and non-Tariff Barriers,WTO, Regional Blocks, Global Competitiveness Export Management;Licensing; Joint Ventures Technology and Global competition;Globalisation and Human Resource Development; Globalisation withSocial Responsibility, Government policies; FEMAand MITP

https://www.google.co.in/search?client=firefox-a&hs=cMd&rls=org.mozilla:en-US:official&q=Daniel,+John,+D.+and+Radebaugh,+Lee+:+International+Business,+Addison+Wesley.&spell=1&sa=X&psj=1&ei=1jKXUYapJcLtrAfRz4CQAg&ved=0CCwQBSgA










Communication media : Individually oriented, commercial letters,writing Business Reports; Oral Communication-presentation of reports.,public speaking and negotiations; Do's and Dont's of Business Writing;Legal aspects of Business communication-Proposals, Contract, DirectiveOrganisationally oriented Manual Forum, BrouchersSUGGESTED READINGS:-Bowman, Joel P. and Branchaw, Bernadine P : Business Communication;From Process to Product, Dryden Press.Hatch, Richard : Communication Business 1977, Science ResearchAssociates, ChicagoMurphy, Herta A. and Pock, Charrles E. : Effective BusinessCommunications, Tata McGraw Hill.

Pearce, C Glenn etc. : Business Communications; Principles andApplication, John Wiley.

Treece, Maira : Successful Business Communications, Allyn and Bacon, BostonThe list of cases (at least two on compulsory basis) and specific referencesincluding recent articles will be announced in the class at the time oflaunching of the course

Course No. 303: ORGANISATIONAL EFFECTIVENESS ANDCHANGE

Objective :To familiarize the students with basic organizational processes to bringabout organizational effectiveness and change.Course Contents :An Overview of Concepts of Organizational Change Effectiveness andDevelopment; Skills of Change agent, Organizational Climate andCulture; Power and Politics : The process of Empowerment.Organizational Learning; Creativity and innovation; Conflict andNegotiations; Intergroup Behaviour and Collaboration; Business Ethicsand Corporate Governance; Management of Gender Issues; Cross-Cultural DynamicsSUGGESTED READINGS:-Anderson, A.H. and Barker, D. : Effective Enterprise and Change

Management, Oxford Blackwell Publishers Ltd.French, W .E. and Bell, C.H. : Organization Development, Prentice Hall of India.

Kao, S.R. etc. : Effective Organization and Sodal Values, New Delhi,Sage Publication

Khandwala, P.N. : Organisation Design for Excellence, New Delhi, TataMcGraw Hill.Luthans, F. : Organizational Behaviour, McGraw Hill.

Mendonca, M. and Canungo; R.N. : Work Motivation, New Delhi, Sage Publication.

Robbins, S.P. : Organizational Behaviour, New Delhi Prentice Hall of India.The list of cases (at least two on compulsory basis) and specific referencesincluding recent articles will be announced in the class at the time oflaunching of the course.


Course No. 307 Marks: 100 A.Viva-Voce 50 Marks

50 MarksB.Class Assignment

Total 100 Marks

MBA. 19 MBA. 20

Homewood, Illinois, Richard D. Irwin.

Glueck, William F. : Strategic Management and Business Policy, New York, McGraw Hill.Hax, A.C. and Majluf, N.S. : Strategic -Management, Englewood Cliffs,New Jarsey, Prentice Hall Inc.Hamel, G. and Prahlad, C.K. : Competing for the Future, Boston, HarvardBusiness School Press.

Peters, Tom; Business School in a Box, New York, Mac Millan.The list of cases (at least two cases are compulsory) and specificreferences including recent articles will be announced in the class at thetime of launching of course.

Course No. 402: ENTREPRENEURSHIPObjective :The course is designed to provide study and analysis of the distinctivefactors that influence entrepreneurial activity in various culturalenvironments; and to encourage entrepreneurial spirit and skills.Course Contents :The concept of entrepreneurship : Nature and historical evolutionEntrepreneurship and economic developmentFactors influencing the kind of entrepreneurship required for differentkind and size of businessEntrepreneurship and cultureSociological and Psychological theories of entrepreneurship.Entrepreneurship development : Role of training facilities, incentives,ProtectionEntrepreneurial successes : The key analytical and functional skills tocope with the turbulent marketplaceSUGGESTED READINGS:-To be given by the Class InstructorThe list of cases (at Least two cases are compulsory) and specificreferences including recent articles will be announced in the class at thetime of launching of the course.

Course No. 403: SMALL BUSINESS MANAGEMENTObjective:This course aim of providing the students insight into the nature of SSI. Hewill be exposed to various aspects of establishment and management ofsmall scale industries.

COURSE OF STUDIESSEMESTER IV

CourseNo.

401

402403404405

406407

408

Business Policy andStrategic AnalysisEntrepreneurshipSmall Business ManagementProject ManagementDecision Support Systems andManagement Information SystemElective Major IISeminar on ContemporaryManagement Issues(a)Viva-Voce(b)Summer InternshipReport Examination(c)Case-study Analysis

And Presentation(d)Class Assignment

6666

66

6

42

50505050

5050

50

150

500


MaximumMarks

50

50

3020

Course No. 401 : BUSINESS POLICY AND STRATEGIC ANALYSISObjective :The objective of this course is to develop a holistic perspective ofenterprise, critical from the point of view of the top executives.Course Contents :Business Policy as a Field of Study : General Management Point of View,Vision, Mission, objectives and Policies; Environmental Analysis andInternal Analysis; SWOT analysis; Impact Matrix; The experience curve;BCG Matrix; GEC Model Industry Analysis; Concept of value Chain; McKinsey's 7S Analysis, Concept of Value Chain, Knowledge Management.Corporate Philosophy and Corporate governance, objectives and Policydistinction and Significances-Business ethics and social responsibility.Corporate strategy : Concept, types, formulation and implementation,integrated approach to central management.SUGGESTED READINGS:-Ansoff, H. Igor; Implanting Strategic Management, Englewood Cliffs,New Jersey, Prentice Hall Inc.

Budhiraja, S.B. and Athreya, M.B. : Cases in strategic Management, NewDelhi, Tata McGraw Hill.

Christensen, C.R. etc. : Business Policy : Text and Cases,

MBA. 21 MBA. 22

Cost and Profitability : Estimation of cost of Project, means of finance.Estimation of Working Capital, estimation of cost of Production, workingresults and profitabilityFinancial Project : Projection Balance Sheet and Projected Cash FlowStatementsProject Appraisal Criteria : Pay Back Period : Accounting Rate of Return.Debt Service Coverage Ratio. Net present value, Benefit Cost Ratio,Internal Rate of Return and Annual Capital charge ProjectImplementation and Management : Project Monitoring and Cost ControlSystem. Network analysis, Resource Scheduling and Levelling Crashingof project costSUGGESTED READINGS:-Prasana Chandra : Project Preparation. Appraisal and Implementation,Tata McGraw Hill Publishing Co.D.K. Jain : Project Planning and Appraisal in Planned Economy, UppalPublishing House.Deneis Look : Project Management, Geleotia Book Service, New Delhi.M. Mohsin : Project Planning and Control, Vikas Publishing House, NewDelhiA.K. Sinha and Rama Singh : Project Engineering and Management,

Vikas Publishing House, New DelhiThe list of Cases (at least two cases on compulsory basis) and specificreferences including recent articles will be announced in the class at thetime of launching of the course.

Course No. 405: DECISION SUPPORT SYSTEMS &MANAGEMENT INFORMATION SYSTEM

Objective :The objective of the course is to develop the basic understanding of D. S.S. & MIS for business organisations.Course Contents :MIS Meaning & Role of Management Information Systems- systemsApproach, systems view of business, concepts of synergy & entropy.Management, Organisation, Theory and systems Approach.Physical and conceptual models of organisation, database managementsystems-objectives and technical overview of hierarchical, network andrelational models. Management responsibility.Evolution of computer Based Information Systems-EDP, Basic Info.Systems for functional areas-programmed and non-programmeddecision making, Enterprise wide information systems.

Course Contents :Definition of SSI. Difference between SSI & Cottage Industry. LegalFrame-work, Sources of Information, Forms of Organisation. FeasibilityReport, Registration, Licensing Regulation Covering SSI InstitutionalAssistance Incentive etc. : Financial Incentives, Tax BenefitsInfra-structure for SSI. inputs of SSIProduction planning : Selection of Site, Plant Location and layout,Production Planning and ControlCost of Production Cash Flow Management, Working CapitalManagement, Capital StructureMarketing the product Price, Distribution,. Promotion, Export MarketingProblems and Prospects of SSISUGGESTED READINGS:-Vasant Desai Organisation and Management of SSI, Himalaya PublishingHouse.

Vasant Desai : Problems and Prospects of SSI in India, HimalayaPublishing House.

Vasant Desai Management of SSI, Himalaya Publishing House.B.N. Ahuja: SSI in India, Verma Bros., Delhi.G. D.Sharma : How to Start Your Own Small Factory,

Delhi Press and Publications Agency.Dr. Shashikala : Management of SSI, Deep & Deep Publication. The list of cases (at least two cases on Compulsory basis) and specificreference including recent articles will be announced in the class at thetime of launching of the course

Course No. 404: PROJECT MANAGEMENTObjective :The objective of the course is to help the students to acquire practicalunderstanding and develop skills for project preparation andimplementation.Course Content :Project Management : Aspects of Project Management in forms of projectorganisation, project control, human aspects of project management. Theproject Manager's jobsMarket Potentiality Analysis Identification of Opportunities, Evaluationof Market and Potential DemandTechnical Analysis : Materials and Inputs Production Technology,Product Mix, Plant Capacity, Location and Site Selection, ProjectionCharts, Layout and work schedules

MBA. 23 MBA. 24

Planning for an Information System-setting goals and objectives, Life-cycle concept, Prototype approach, System Analysis and Design. MajorTrends in technology, CASE tools.DSS Managerial Decision Making: Decision making process, problemsolving techniques, how decisions are being supported, decision styles,group decision making features of various CBIS. Features of GDSS andEIS/ESS. Basic configuration of a DSS, support for decision makingphases, approach to development of DSS. Models and Facilities used inDSS. Dichotomous model of mind-Newell Simon model, cognitiontheory/style, heuristics their application in information system design. AI& Expert systems.SUGGESTED READINGS:-Keen, Peter G.W. : Decision Support System an OrganisationalPerspective, Addison, Wesley Pub.

Theierauff, Robert J. : Decision Support System for Effective Planning,Prentice Hall.Kroeber, Donald W and Hugh J. Watson : Computer Based InformationSystem, New York Mc Milan Publishing.

Davis L. Michael W .A. : Management Approach, Macmillan PublishingCompany, Prentice Hall New Jersey.Andrew, P. : Decision Support System Engineering, Sage, John Wiley &Sons.

Leod, Raymond Me J.R. : Management Information Systems, MacmillanPublishing Company.Turban, Efrain : Decision Support & Expert System, Management

Perspective, Macmillan Publishing Company.Gordon B. Davis & Margarete ., Management Information Systems Tata McGraw Hill Publication

Ross &. Clagget. : Information System for Modem Management, PHI.

Laudon & Laudon : Management Information System, PHI.

The list of Cases (at least two cases on compulsory basis) and specificreferences including recent articles will be announced in the class at thetime of launching of the course.


Course No. 408 Marks : 150 Marks

(a) Viva-Voce 50(b) Summer Internship Report 50

(c) Case-study Analysis And Presentation 30 (d) Class Assignment

20150

MBA. 25 MBA. 26

(A) Marketing Group CourseMM-0 1 : CONSUMER BEHAVIOUR

Objective :The basic objective of this course is to develop and to understand about theconsumer decision-making process so as to equip them with abilities andskills to use the behavioural concepts in effective marketing decisionmaking.Course Contents :Consumer Behaviour : Issues and Concepts; Basic issues in consumerBehaviour; Consumer Attitude change; Influence of personality and selfconcept on Buying Behaviour, Models of Consumer Behaviour(Including Industrial Buyers Behaviour) The Buying Process : ConsumerInvolvement and Decision Making : Consumer motivation Informationsearch Process and marketing strategy. Evaluation Criteria, AlternativeEvaluation and Decision Rules, Belief, attitude, Purchase Behaviour andPost Purchase behaviourInfluence on Consumer Behaviour : Family buying influence, Family LifeCycle, Buying roles, Social and Cultural influences, social class.Psychographics and Lifestyles, Reference Group Cultural and itsfundamental values shaping behaviour, Consumer - Behaviour Studies inIndia

ELECTIVE COURSE

CourseNo.

MMMMMMMMMMMM

FMFMFMFM

FMFM

POMPOMPOMPOMPOMPOM

OBHOBH

OBHOBHOBH

OBH

(A)

(C)

(D)ORProduction and Operation Management

(B)

Marketing Group Course

Finance Group Course

Production Group Course

Organising Behaviour and HumanResource Development

010203040506

01020304

0506

010203040506

0102

030405

06

Consumer BehaviourAdvertising ManagementInternational MarketingSales and Distribution ManagementIndustrial MarketingBrand Management

International Financial ManagementManagement of Financial ServicesManagement Control SystemProject Planning Analysis andManagementInternational Financial MarketsWorking Capital Management

Purchasing and Material ManagementTotal Quality ManagementProduction Planning and ControlApplied Operations ResearchTransportation ManagementWorld Class Manufacturing

Management of Industrial RelationsMan power Development forTechnological ChangeCompensation ManagementManagement Training and DevelopmentOrganisational Change andIntervention StrategiesHuman Resource Development :Strategies and Systems

Course MaximumMarks

505050505050

50505050

5050

505050505050

50

505050

50

50

ITMITMITMITMITMITM

SBESBE

IBIBIBIBIB

IB

(E)

(F)

(G)

Information Technology Management

Small Business and Entrepreneurship Management

International Business

010203040506

0102

0102030405

06

Management Support SystemBusiness Process Re-engineeringSystem Analysis and DesignStrategic Management of Information TechnologyData Base ManagementTelecommunications for Business

Small Business MarketingFinancing of Small Business

International AccountingInternational Financial ManagementInternational Financial MarketsForeign Exchange ManagementExport-Import Procedures Documentation andLogisticsInternational Economic Organisations

MBA. 27 MBA. 28

promotion-Role of Creative Strategies, Comparative Advertising; PublicService Advertising; Advertising-Retail, National, Cooperative Political,International, Legal Interventions in AdvertisingSUGGESTED READINGS:-Aaker, David A. etc. : Advertising Management, New Delhi,

Prentice Hall of India.Beleh, George E. and Beleh, Michael A. : Introduction to Advertising and

Promotion, Irwin.Borden, William H.: Advertising, John Wiley.Borden and Marshall : Advertising Management, Richard D. Irwin Inc.,

Homewood, Illinois.C.H. Sandage : Advertising Theory and Practice, Richard D. Irwin Inc.,

Homewood, Illinois.David Ogilvy : Ogilvy on Advertising, Pan Books Ltd.S.A. Chunawala and K.C. Sathia : Foundation of Advertising Theory and

Practice, Himalaya Publishing House.Hard, Norman : The Practice of Advertising, Oxford, Butter-worth.

Gilgon, Colin and Growther, Geoffary : Advertising Management,Heritage Publishers.

Kleppner, Otto : Advertising Procedure, Englewood Cliffs, New Jersey,Prentice Hall Inc.Kirkson, Charlen, J. and Kroojer : Adverting Principles and Problems,Richard Irwin Inc.Mahendra Mohan : Advertising-Concepts and Cases, New Delhi,McGraw Hill

Ogilvy, David : Ogilvy on Advertising, London, Longman.Sengupta, Subroto : Brand Positioning, Strategies for CompetitiveAdvantages, New Delhi, Tata McGraw Hill.The list of cases and specific references including recent articles andreports will be announced in the class at the time of launching of thecourse

MM-03 INTERNATIONAL MARKETINGObjective :The basic objective of this course is to acquaint the Students withenvironmental, procedural, institutional and decisional aspects ofinternational marketing and to familiarise them with India's Export-Import Policy and Documentation Procedure.

SUGGESTED READINGS:-Assael, H. : Consumer : Behaviour and Marketing Action, Ohio, South

Western.Engle, J.F. etc. : Consumer Behaviour, Chicago, Dryden Press.Howard, LA. and J.N. Seth : Theory of Buyer Behaviour, John Wiley &

Sons, New YorkHoward, John A. etc. : Consumer Behaviour in Marketing, Englewood

Cliffs, New Jersey, Prentice Hall inc.Hawkins, D.I. etc : Consumer Behaviour : Implications for Marketing

Strategy, Prentice Hall.Kerby, J.K. : Consumers Behaviour, Dunna Donnelley, New YorkMehta, S.C. : Indian Consumers, Tata McGraw Hill, New DelhiMowen, John C.: Consumer Behaviour, New York, Macmillan.Schiffman, L.G. and Kanuk, L.L. : Consumer Behaviour, New Delhi,

Prentice Hall of India.The list of cases and specific references including recent articles andreports will be announced at the class at the time of launching of thecourse.

NM-02 : ADVERTISING MANAGEMENTObjective :The aim of the paper is to acquaint the students with concepts, techniquesand give experience in the application of concepts for developing aneffective advertising programme.Course Contents :Advertising's Role in the Marketing Process : Legal Ethical and SocialAspects of Advertising; Process of Communication Wilbar Schramm'smodel, Two Step Flow of communication. Theory of Cognitive,Dissonance and clues for Advertising Strategies : Use of Advertising forStimulating Primary and Selective Demand-Objective setting and MarketPositioning Dagmar Approach-Determination of Target AudienceCreative Strategy : Building of Advertising Programme Message,Headlines, Copy, Logo, Illustration, Appeal, Layout. Campaign PlanningMedia Planning : Media characteristics, Media Selection, MediaScheduling; Media Planning, BudgetingMeasuring Advertising Effectiveness : Evaluation-Rationale of TestingOpinion and Aptitude Tests, Recognition, Recall. Experimental DesignsAdvertising Organisation : Selection Compensation and Appraisal of anAgency : Electronic Media BuyingAdvertising Campaign : Advertising V/s Consumer behaviour; Sales

MBA. 29 MBA. 30

Walter, I. and Murray, T. : Handbook of International Business, New York,John Wiley.

Winter and Mehta : Export, Marketing Operations, Indian Institute ofForeign Trade, New DelhiThe list of cases and specific references including recent articles andreports will be announced in the class at the time of launching of thecourse.

MM-04: SALES AND DISTRIBUTION MANAGEMENTObjective :The purpose of this paper is to acquaint the students with the conceptswhich are helpful in developing a sound sales and distribution policy andin organising and managing sales force and marketing channelsCourse Contents :Sales Management-Nature and Scope of Sales Management setting andFormulation, Personal Selling Objectives, Potential Determining SalesPolicies, Formulating personal Selling strategy Sales force management :Personnel Management in the selling field. Recruiting and selecting salespersonnel Developing and conducting sales. Training Programme;Designing and Administering compensation plans; Supervision ofSalesmen; motivating sales, Personnel Sales meeting and sales contestsOrganising the Sales Efforts : Purpose of sales organisation, setting up asales organisation. Basic types of sales organisation, functions andRelationships; An overview of the marketing channels; channel inter-mediateries Wholesaling and Retailing; Logistics of Distribution;Channel Planning Operationalising Sales Management : Designing andAssigning territories and Allocating Sales Effort; Objectives and Quotasof Sales Personnel Developing and Managing sales EvaluationProgrammeControlling the Sales Effort : The Sales Budget purposes and procedureQuotas. Types of quotas and quota setting procedures. Administering thequota system. Non-use of sales quotas, Managing Marketing Channels;Marketing Channel Policies and Legal Issues; Information System andChannel Management; Assessing Performance of' Marketing, Channels;International Marketing Channels Overall Sales Control and analysisSUGGESTED READINGSSill, Cundiff and Govani : Sales Managements, Prentice Hall of India,

New DelhiAlbert Newgarden : The Field Sales Manager, D.B. Taraporevala Sons &

Co. Pvt. Ltd., Bombay

Course Contents :International Marketing : International Marketing-Definition, Conceptand Setting : Distinction between International Trade, Marketing andBusiness : Economic Environment of International Marketing;International Institutions-World Bank, IMF, UNCTAD, WTO, CustomUnion, Common Markets, Free Trade Zones, Economic Communities,Constraints on International Marketing-Fiscal and Non-Fiscal Barriers,Non-tariff Barriers; Agreements trading Partners-Bilateral TradeAgreements, Commodity and GSP India Scene : India and World Trade,Import and Export Policy (EXIM Policy). Direction and Quantum ofIndia's Exports; Institutional Intra structure for Export Promotion : ExportPromotion Councils. Public Sector Trading Agencies, ECGC,Commodity Boards etc; Procedure on Documents-Registration ofExporters, Export Quotations, Production and clearance of Goods forExports, Shipping and Transportation. Insurance, Negotiation ofDocuments; Instruments of Payments-Open Account, Bill of Exchange;Letter of Credit-Export Finance; Strategies for India's GlobalisationInternational Marketing Mix : Identification of Markets, Product Policy,International Product Life Cycle, Promotion Strategy. Pricing Strategyand Distribution strategy; Various Forms of International Business;Marketing of Joint ventures and Turnkey ProjectsSUGGESTED READINGS:-Bhattacharya, B. : Export Marketing; Strategies for Success, New Delhi,

Global Business Press.Johri, Lalit M. : International Marketing Strategies for Success University

of Delhi, Faculty of Management Studies.Gillihon & Hird : International Marketing, Room Helm.Kahler : International Marketing, South, Western Publishing Co.Kripalani, V H. : International Marketing, PHI.Keegan Warren : Global Marketing Management, Englewood Cliffs,

New Jersey, Prentice Hall Inc.Kiemer, Ronald : International Marketing, South Western Publishing Co.Majaro, Simon : International Marketing, English Language-BookSociety, 1984Pripalomi, VH. : International Marketing, Prentice Hall

Paliwoda, Stenley O: International Marketing, London: International Thomson Business Press.

Saxena and Kapoor : International Marketing, Tata McGraw Hill

Terpstra, Vern and Sarathy. R. : International Marketing, Orlando, DrydenPressVarshney and Bhattachary International Marketing Management, S. Chand & Co.,

MBA. 31 MBA. 32

Control, Englewood Cliffs, New jersey, Prentice Hall Inc.Webster, F.E. : Industrial Marketing Strategy, New York, JohnWiley, The list of cases and specific references including recent articles andreports will be announced in the class at the time of launching of thecourse.

MM-06 : BRAND MANAGEMENTObjective :The Objective of this course is to impart in depth knowledge to thestudents regarding the theory and practice of Brand Management.Course Contents :Understanding Brands : Brand Hierarchy, Brand Personality, BrandImage, Brand Identity, Brand Positioning; Brand Equity; Value additionfrom Branding-Brand-Customer Loyalty; Managing Brand; BrandCreation, Brand Extensions. Brand-product Relationships, BrandPortfolio; Brand assessment through research Brand Identity, Position,Image, Personality Assessment and Change, Brand Revitalisation;Financial Aspects of Brands; Branding in Different Sectors : CustomerIndustrial, Retail and Service BrandsSUGGESTED READINGSAaker, David, A. : Managing Brand Equity, New York, Free Press.Cowley, Don : Understanding Brands, London, Kogan Page.Czerniawski, Richard D. & Michael W. Maloney : Creating Brand

Roylity, AMACOM.Kapferer, J.N. : Strategic Brand Management, New York, Free Press,

Murphy, John A. : Brand Strategy, Cambridge, The Director Books.Steward, P: Building Brands Directly London, MacMillan.Upshaw, Lynn B. : Building Brand Identity : A Strategy for Success in aHostile Market Place, John Wiley.The list of cases and specific references including recent articles andreports will be announced in the class at the time of launching of thecourse

Thomas C. Wotmbaj : Sales Management, Holt, Rinehart and Winston,New York

James M. Comer : Sales Management, Goodyear Publishing Co.P. Allen : Sales and Sales Management, Macdonald and Evans Ltd.

MM-05 : INDUSTRIAL MARKETINGObjective :The objective of this. course is to lay a foundation for an understanding ofthe complex dimensions of the industrial marketing.Course Contents :Industrial Marketing : Definition, Nature and Scope Difference betweenIndustrial Marketing and Consumer Marketing; Nature of demands inIndustrial Markets; Types of Industrial Goods and Services; Machineryand equipment; Raw Material, Fabricated Material; Component Parts;Research Goods and operating supplies; Widely functioning Demand;Sensitivity to inventory Policy Market Characteristics; GeographicConcentration; Industrial Buyer Behaviour; Industrial PurchasingPlanning Product Outline : Competitive Significance, DeterminingProduct Objectives; Need for Review of Product Objectives; Establishingmarket Needs; Market Research and Market Information systems;Segmentation of Industrial Markets; Technology and the IndustrialMarkets; Product Decisions and Strategies; Industrial Services; IndustrialPricing; Customer Demand Volume, Price Relationship; Factors Otherthan price affecting volume, Price Differentiation among customer groups: Competitors Reaction to price changes, Customer Relations, Impact onother products. The pricing processProduct Distribution : Direct Indirect Mixed Industrial Middle Men;Marketing Logistics, Promotion of Industrial Products; LogisticManagement, Industrial Marketing Communication. Sales ForceManagement; Industrial Marketing Strategy, Planning andImplementation Advertising, Sales Promotion, After Sales Service;Personal Selling to various types of customers Government, Private etc.SUGGESTED READINGS:-Alexander : Industrial Marketing, R. D. IrwinCorey, E. Raymond : Industrial Marketing; Cases and Concepts, Englewood Cliffs, New Jersey, Prentice Hall Inc.Gross, A.C. etc. : Business Marketing, Boston, Houghton Mifflin.Hill. Richard etc. : Industrial Marketing, Homewood Illinois,

Richard D Irwin.Reeder, Robert R. etc. : Industrial Marketing : Analysis, Planning and

MBA. 33 MBA. 34

management strategies and steps which may equip the organization andits human resource to adequately cope with such changesCourse Contents :Manpower Management in the 21st Century : Environmental Context ofHuman Resource management; The Emerging Profile of HumanResources; Special Features of New Technology; Concept and Process ofTechnological Innovation; Organisational Implications of TechnologicalChange : Human Resource Implications of Technological Change;Performance/Potential Evaluation in the Context of New Technology;Technology Transfer with Human Face; New Issues in ManpowerTraining and Career DevelopmentSUGGESTED READINGS:-Clark, Jon : Managing Innovation and Change, University of

Southampton.Clark, Jon : Human Resource Management and Technological Change,

London, Sage Publication.Campbell, A. and Warner, M. : New Technology, Skills and Management,

London, Houtledge.Rastogi, P.N. : Management of Technology and Innovation, New Delhi,

Sage Publication.Warner, M. : New Technology and Manufacturing Management, London,

Wiley.Womack, J.P. etc. : The Machine That Changed the World, New York,

Maxwell Macmillan.Whittakar, B.H. : Managing Innovation, Cambridge, Cambridge

University Press.The list of case and specific reference including recent articles will beannounced at the time of launching of the course.

OBH - 03: COMPENSATION MANAGEMENTObjective :The course is designed to promote understanding of issues related to thecompensation or rewarding human resources in the corporate sector,public services and other forms of organisations and to impart skills indesigning, analysing and restructuring reward management systems,policies and strategies.Course Contents :Conceptual and Theoretical Understanding of Economic Theory : Relatedto Reward Management; Competitive Imperatives; Productivity Quality,Service, Speed, Learning; Planning for Improved Competitiveness;Diagnosis and Bench marking, Obtaining commitment Determination of

(B) Organisation Behaviour and HumanResource Development

OBH-O1 : MANAGEMENT OF INDUSTRIAL RELATIONSObjective :Organisation efficiency and performance are intricately interlinked withindustrial relations. The course is an attempt to appreciate the conceptualand practical aspects of industrial relations at the macro and micro levels.Course Contents :Industrial Relations Perspectives : Industrial Relation and the EmergingSocio-economic Scenario; Industrial Relations and the state; legalFramework of Industrial Relations Growth Role and Future of TradeUnions in India : Trade Union and the Employee; Trade Union and theManagement Discipline and Grievance management; Negotiation andCollective Settlements; Participative Management and Co-ownership;Productive Bargaining and Gain Sharing; Employee Empowerment andQuality Management; Industrial Relations and Technological ChangeSUGGESTED READINGS:-Kochan, T.A. & Zatz Henry : Collective Bargaining and Industrial

Relations, Homewood, Illinois, Richard D. Irish.Mamkoottam, K. : Trade Unionism : Myth and Reality, New Delhi,

Oxford University Press.Niland, J.R. etc., : The Future of Industrial Relations, New Delhi Sage Publication.

Papola, T.S. & Rodgers, G. : Labour Industrious and EconomicDevelopment in India, Geneva, ILO, 1992Ramaswamy, E.A. : The Rayon Spinners : The Strategic Management of

Industrial Relations, New Delhi. Oxford University Press.Virmani, B.R. : Participative Management vs Collective Bargaining, NewDelhi, Vision, Books, 7, Webb, Sideney & Webb, Beatrice,Industrial Democracy, Melbourne Longman.The list of cases and specific references including recent articles will beannounced in the class at the time of launching of the Course.

OBH-02 : MANPOWER DEVELOPMENT FORTECHNOLOGICAL CHANGE

Objective :Recent years have witnessed rapid technological changes affectingindustry and business in different ways. This course aims to discuss themajor aspects of technological change and the kind of human resources

MBA. 35 MBA. 36

SUGGESTED READINGSBeunet, Roger ed. : Improving Training Effectiveness Aldershot, Gower,

Buckley, R, and Caple, Jim : The Theory & Practice of Training, London,Kogan Page.

Lynton, R. Parcek, U. : Training for Development, New Delhi.Vistaar.

Paper, Allan, D. : Managing the Training and Development Function,Aldershot, Gower.

Rae. L. : How to Measure Training Effectiveness, Aldershot, Gower.Reid, M.A. etc. : Training Interventions : Managing Employee

Development, London, IPM.Senge, P. : The Fifth Discipline : The Art and Practice of the Learning

Organization, London, Century.The list of cases and specific references including recent articles will beannounced in the class at the time of launching of the course.

OBH-05 : ORGANISATIONAL CHANGE ANDINTERVENTION STRATEGIES

Objective :The objective of this paper is to prepare students as organisational changefacilitators using the knowledge and techniques of behavioural science.Course Contents :Organization Change-An Overview Approaches to Problem Diagnosis;Some Major Techniques of Planned Change; Steps in OD General, ODcompetencies, OD Skills, Designing Interventions-Interpersonal, TeamIntergroup and System; Evaluation of OD, Ethics of OD Professional,Future of ODSUGGESTED READINGS:-Abad, Ahmad, etc. : Developing Effective Organization, New Delhi Sri

Ram Centre for Industrial Relations.De Nitish : Alternative Designs of Human Organization, Sage Publication

French, W.H. and Bell, C.H. : Organization Development, New Delhi,Prentice Hall of India.

French, W.L. etc. : Organization Development, Theory, Practice andResearch, New Delhi, Universal Book Stall.

Harvey, D.F. and Brown, O.D. : An Experimental Approach toOrganization Development, Englewood Cliffs, New Jersey, PrenticeHall Inc.

Inter and Intra-industry Compensation Differentials of : Internal andExternal Equity in Compensation Systems; Understanding Tools Used inDesigning Improving and Implementing Compensation Packages;Compensation Designs for Specific Type of Human Resources likeCompensation of Chief Executives, Senior Managers, R & D Staff etc.Understanding Different components of compensation Packages likeFringe Benefits Incentives and Retirement Plans; CompensationPractices of Multinational Corporations and Strategic CompensationSystems; Statutory Provisions Governing Different Components ofReward systems, Working Different Institutions Related to RewardSystem Like Wage Boards, Pay CommissionsSUGGESTED READINGSArmstrong Michel and Murlis, Helen : Reward Management : A Salary

Administration, London, Kegan Paul.Bergess, Lenard R. : Wage and Salary Administration, London, Charles,

E-meril.Capeman, George : Employees Share Ownership, New York, Kogan

Page.Hart Robert : A Economics of Non-Wage Labour Costs, London, George

Aller and Unwin.Hendorson, Richard I. : Compensation Management; Rewarding

Performance, Englewood cliffs Prentice Hall Inc.Micton, Rock : Handbook of Wage and Salary Administration.The list of cases and specific reference including recent articles will beannounced in the class at the time of launching of the course.

OBH-04 : MANAGEMENT TRAINING AND DEVELOPMENTObjective :The purpose of this paper is to provide an in-depth under-standing of therole of training in the HRD and to enable the course participants to managethe Training systems and processes.Course Contents :Training Process : An Overview; Role Responsibilities and Challenges toTraining Managers; Organization and Management of Training Function;Training Needs Assessment and Action Research; Instruction Objectivesand Lesson Planning; Learning Process; Training Climate and Pedagogy;Developing Training Modules Training Methods and Techniques :Facilities Planning and Training Aids; Organising the trainingDepartment, controlling training, Training Communication; TrainingEvaluation; Training and Development in India

MBA. 37 MBA. 38

(C) Finance Group Course

FM-01: INTERNATIONAL FINANCIAL MANAGEMENTObjective :The objective of this paper is to give students an overall view of theinternational finance system and how multinational corporations operate.Course Contents :Multinational Financial Management : An overview; Evolution of theinternational Monetary Financial System; Managing short term assets andliabilities; Long-run Investment Decisions The Foreign InvestmentDecision; Political Risk Management; Multinational Capital BudgetingApplication and Interpretation : Cost of Capital and Capital Structure ofthe Multinational Firm : Dividend Policy of the Multinational Firm;Taxation of the Multinational Firm; Country Risk Analysis; Long-termFinancingSUGGESTED READINGS:-

Abdullah, F.A. : Financial Management for the Multinational Firm,Englewood Cliffs, New Jersey, Prentice Inc.

Bhalla, V K. : International Financial Management, New Delhi,Anmol Publications.

Buckley, Adrian : Multinational Finance, New York, Prentice Hall Inc.

Kim, Suk and Kim, Seung : Global Corporate Finance; Text and Cases,Miami Florida, Kolb.

Shapiro, Alan C. : Multinational Financial Management, New Delhi,Prentice Hall of India.


FM-02: MANAGEMENT OF FINANCIAL SERVICESObjective :The main objective of this course is to help students to learn the variousfinancial services and their role in the overall financial system.Course Contents :Financial System and Markets : Concept, Nature and Scope of FinancialServices; Regulatory- Framework for Financial Services; Managementof Risk in Financial Services; Stock Exchange Operations: Mutual Funds;Merchant Banking Services : Managing of issue shares and bonds-Mobilising of Fixed Deposits-Inter-Corporate Loans-International

Huse, F.E. and Cummings, T.G. : Organization, Development andChange, West Publication.

Sinha, Dharani, P. etc. : Consultants and Consulting Styles, New Delhi,Vision Publication.


OBH-06 : HUMAN RESOURCE DEVELOPMENTSTRATEGIES AND SYSTEMS

Objective :The purpose of this course is to facilitate an understanding of the concepts,methods and strategies for HRD.Course Contents :Field of HRD Concepts, Goals, Challenges; HRD climate and Practices inIndia; Staffing HRD Function; Developing HRD for Workers; HRDIntervention; HRD Approaches for coping with Organisational Change :Case Studies of HRD in Indian OrganizationSUGGESTED READINGS:-Dayal, Ishwar : Successful Applications of HRD, Gyan Books.

Dayal Iswar : Designing HRD Systems, New Delhi, Concept.

Kohil, Uddesh and Sinha, Dhampi P. : HRD Global Challenges &Strategies in 2000 A.D., New Delhi, ISTD.

Maheshwari, B.L. and Sinha, Dharni P: Management of Change ThroughHRD, New Delhi, Tata McGraw Hill.

Pareek. U etc. : Managing Transitions; The HRD Response, New Delhi,Tata McGraw Hill.

Rao, T.V etc. : Alternative Approaches; Strategies of Human ResourceDevelopment Jaipur,Rawa1.

Silvera, D.N. : HRD : The Indian Experience, New Delhi, India, 1991The list of cases and specific references including recent articles will beannounced in the class at the time of launching of the course.

MBA. 39 MBA. 40

Motivation and Morale, Goal Congruency, Participative and ResponsiveManagement. Human as a Part of Information Process, Learning Curves.Management Control in Specialised Organisation : Selected Case StudiesControl in Specialised Organisation : Selected Case Studies on Non-profitand Public Service OrganizationsSUGGESTED READINGS

Anthony, R.N. and Govindrajan, V: Management Control Systems, Taraporevala, Chicago, Irwin.

Emmanuels, C. and Otley, D. : Accounting for Management control,London, Nostrand Reinhold.

Ghosh, P.K. and Gupta, G.S. : Cost Analysis and Control, New Delhi,Vision .

Glynn, J.J. : Value for Money; Auditing in Public Sector, London, PrenticeHall Inc.

Hersey, P. and Blanchard, H.B. : Management of Organization Behaviour: Utilising Human Resources, New Delhi, Prentice Hall of India.

Maciariello, J.A. and Kirby, C.J. : Management Control System,Englewood Cliffs, New Jersey, Prentice Hall Inc.


FM-04: PROJECT PLANNING, ANALYSIS ANDMANAGEMENT

Objective :The basic purpose of this course is to understand the framework forevaluating capital expenditure proposals, their planning and managementin the review of the projects undertakenCourse Contents :Generation and Screening of Project Idea : Capital ExpenditureImportance and Difficulties; Market Demand and Situational Analysis;Technical Analysis; Financial Analysis; Analysis of Project Risk; FirmRisk and Market Risk; Social Cost Benefit Analysis; Multiple Projectsand Constraints; Network Techniques for Project Management; ProjectReview and Administrative Aspects; Project Financing in India; Problemof Time and Cost Over run in Public Sector Enterprises in India;Assessment of the Tax Burden; Environmental Appraisal of Projects

Finance; Other Financial services-Leasing and Hire Purchase; DebtSecuritisation; Housing Finance Credit Cards; Banking and Insurance;Venture Capital, Factoring forfaiting and Bill Discounting, Insurance;The Tax Environment and Financial ServicesSUGGESTED READINGS:-

Bhalla, V K. : Management of Financial Services, Anmol, New Delhi.

Bhalla, V.K. and Dilbag Singh : International Financial Centers, NewDelhi, Anmol.

Ennew, C. Trevor Watkins & Mike Wrigth : Marketing of FinancialServices, Heinemann Professional Pub.

Gordon, E. and K. Natraja : Emerging Scenario of Financial Services,Himalaya Publishing House.

Meidan, Arthur Brenne, M. : Option Pricing : Theory & Applications,Toronto, Lexington Books.

Kim, Suk and Kim Seung : Global Corporate Finance-Text and Cases, Miami Florida, Kolb.


FM-03: MANAGEMENT CONTROL SYSTEMObjective:The main objective of the course is to appraise the Students about theconcept of Management control system as well as its role in efficientmanagement of public system organisations.Course Contents :Management Control : An Overview : Nature, Scope and Concept ofManagement Control Systems. Organization Goals, Strategic Planningand Implementations, Organisational Structure, Contingency Theory,Organizational climate, Position of Controller in the OrganisationStructure of an Organization Management Control Process :Programming, Budgetary Planning and procedures. Budgetary Control;Analysis of Variances, Flexible Budgeting, Zero-base Budgeting,Performance Budgeting, Accounting Aspects of Control includingInternal Audit and Control and Value for Money, Analysis and Reporting,Variance Reporting Management Control Structure : ResponsibilityCentre, Responsibility Accounting, Cost Centre, Profit Centre, Inter-divisional Transfer Pricing, Measurement of Divisional Performanceincluding Performance Evaluation : Qualitative, and Quantitative,Investment Centre. Behavioural Aspect of Management Control :

MBA. 41 MBA. 42

Eiteman, David K. and Stonehill, Arthur I. : Multinational BusinessFinance, California, Addison-Wesley.

Johnson and Giaccotto : Options and Futures, St. Paul, West.Kim, Suk and Kim, Seung : Global Corporate Finance : Text and Cases,

Miami, Florida.Shapiro, Alan C. : Multinational Financial Management, New Delhi,

Prentice Hall of India.The list of cases and specific references including recent articles will beannounced in the class at the time of launching of the course.

FM-06: WORKING CAPITAL MANAGEMENTObjective :The Objective of the course is to acquaint the students with the importanceof the working capital and the techniques used for effective workingcapital management.Course Contents :Working Capital : Nature and concept of working capital management,Importance of working capital, kinds of working capital, FactorsDetermining working capital, Estimating working Capital RequirementsManagement of Cash : Motives for holding cash and MarketableSecurities; Cash System, Managing the Cash flows, Types of collectionsystems, cash concentration strategies, Disbursement ToolsInvestment in Marketable Securities : Forecasting cash Flow, ManagingCorporate Liquidity and Financial Flexibility; Measures of LiquidityDetermining the Optimum Level of cash Balances Baurnol Model,Beranek Model, Miller-Orr Model, Stone Model. ReceivableManagement : Determining the Appropriate Receivable, Policy, MarginalAnalysis; Credit Analysis and Decision Heuristic Approach, DiscriminantAnalysis, Sequential Decision Analysis. Inventory Management : Kindsof Inventories, Benefits and Costs of holding Inventories, InventoryManagement and Valuation, Inventory Control Models, Short termfinancing Programming. Working Capital Management : Financing ofWorking Capital Integrating Working Capital and Capital, InvestmentProcess. Inflation and Working Capital Mechanics of Lending : VariousCommittee reports; credit authorization scheme. Monetary System,Money Market in IndiaBanking System in India : The Restructuring Process, Working Capitalcontrol and Banking Policy in India; Instruments of the InternationalMoney Market, Managing Short term International Transactions

SUGGESTED READINGS

Ahuja, G.K. & Gupta, Ravi : Systematic Approach in Income Tax,Allahabad, Bharat Law House.

Bhalla, V.K. : Modern Working Capital Management, New Delhi, Anmol.

Bhalla, VK. : Financial Management and Policy, 2nd ed., New Delhi,Anmo1.

Chandra, Prasanna : Projects; Preparation, Appraisal, Budgeting andImplementation, New Delhi, Tata McGraw Hill.

Dhankar, Raj. S. : Financial Management of Public Sector Undertakings,New Delhi, Westville.


FM-OS : INTERNATIONAL FINANCIAL MARKETSObjective :The objective of this course is to give students an in-depth knowledge ofthe working of international financial markets.Course Contents :History of The International Financial System. The rise and Fall ofBretton Woods, Globalisation and the Growth of derivatives, the crash of1994-96 and Beyond. Euro-Currency Market, Euro-banking and Euro-Currency Centers, Deposit Dealing and the Term Structure of Euro-currency Rates, Euro-currency Futures and Options, Syndicated Euro-credits. International Bond Markets : Introduction, New issue Proceduresin the Eurobond Markets, Eurobond valuation and hedging Interest Ratesand Currency Swaps, Pricing Option, features of International Bonds,Forecasting and the Image of the Future central Bank and the Balance ofpayment the European Monetary System and Other Regional ArtificialCurrency areas. New Instruments in International Capital MarketsInternational Banking and Country Risk, International Portfoliodiversification, International transfer pricingSUGGESTED READINGS

Bhalla, V K. : International Financial Management, New Delhi,Anrnol.

Bhalla, V K. : Managing International Investment and Finance, NewDelhi, Anmol.

Buckley, Adrain : Multinational Finance, Englewood Cliffs,Prentice Hall Inc.

MBA. 43 MBA. 44

Process Capability; Cost-Reduction Techniques standardisation,Simplification & Variety Reduction; Value Analysis and Engineering.Make or Buy Decisions, Purchasing Research, Sources of Supply, PriceDetermination and Negotiation, Vendor Rating, Selection andDevelopment, Legal Aspects of Purchasing, Public Purchasing andTendering : International Purchasing Procedures and Documentation :Purchasing of Capital Equipment Appraisal Methods, EvaluatingSuppliers' Efficiency, Stores Layout, Classification Standardisation andCodification; Material Logistics Warehousing Management, Material.Handling, Traffic and Transportation, Disposal of Scrap Surplus andObsolete Materials : Inventory Control of Spare Parts, MaterialsInformation System Computerised MIS for material managementSUGGESTED READINGS

Ansari, A. and Modarress, B. : JIT Purchasing, New York, Free Press.

Baily, P. etc. : Purchasing Principles and Management, London, Pitman.

Burt, David N. : Proactive Procurement, Englewood Cliffs, New Jersey,Prentice Hall, Inc.

Dobler, D.W. : etc. : Purchasing and Materials Management, New York,McGraw Hill.

Dutta, A.K. : Integrated Materials Management, New Delhi PHI.Farrington, B. and Waters, Derck W. : Managing Purchasing London,

Chapman and Hall.Gopalakrishnan, P. and Sunderasha, M. : Handbook of Materials

Management, New Delhi, Prentice Hall of India.The list of cases and specific references including recent articles will beannounced in the class at the time of launching of the course.

POM-02 : TOTAL QUALITY MANAGEMENTObjective :The objective of this course is to acquaint the students with the basicconcept of Total Quality (TQ) from design assurance to service assurance;to give emphasis on International Quality Certification Systems-ISO9000 and other standards and their applicability in design manufacturingquality control and services, to closely interlink management of quality,reliability and maintainability for total product assurance; to focus onquality of services in contemporary environment.

SUGGESTED READINGS:-

Bhalla, V K. : Working Capital Management : Text and Cases,Delhi, Anmol.

Hampton J.J. and C.L. Warier : Working Capital Management, John Wiley& Sons.

Mannes, T.S. and J.T. Zieilow : Short-term Financial Management, WestPubl. Co.

Scherr, F.c. : Modem Working Capital Management, Prentice Hall.Smith, Keith V and G.W. Gallinger : Readings on Short-term Financial

Management, West Pub. Co.Kuchhal, S.C. : Financial Management, Chaitanya Publishing House,

Allahabad .Khan & Jain : Financial Management, Tata McGraw Hill, New Delhi.Pandey, LM.: Financial Management, Vikas Publishing House, Delhi.Basant Raj : Corporate Financial Management, Tata McGraw Hill.O. Connel and Golberg : Elements of Financial Administration, Prentice

Hall.Pearson Hunt, C.M. Williams and Gordon Donaldson : Basic Business

Finance, Text and Case, Richard D. Irwin.Irwin Peffer : The Financing of Small Business, Macmillan Co., New

YorkJames, C. Van Home : Financial Management and Policy, Prentice HallWalker and Baughn : Financial Planning and Policy, Harper & Row

(D) Production Group CoursePOM-O1 : PURCHASING AND MATERIAL MANAGEMENT

Objective :The key objective of this course is to acquaint the students with Decision-making for effective and efficient purchase, storage and flow of materialsin manufacturing and service organisation; Cost reduction techniques inPre-purchase, Purchase and Post-Purchase cost, reduction systems :Modem material planning and delivery systems like MRP and JIT, andMaterial handling and logistics systems.Course Contents :Role of Purchasing and Materials Management-Objectives, Organisationand Inter-relationships, Determination and Description of MaterialQuantity, Material Planning in Push and Pull System, MRP and JIT;Determination and Description of Material Quality Receiving andIncoming Quality Inspection. Acceptance Sampling Plans, Vendor-

MBA. 45 MBA. 46

Production Control; Aggregate Planning and production PlanningMethod Job Shop Planning; Scheduling and control of Production levelsJust-in-time Production Line Balancing; Planning for High VolumeStandardized Product Design of Production Control, System Proceduresand Documentation in Production Planning and Control : PhysicalDistribution Problems Application of Computers; ERPSUGGESTED READINGS

Burdige, John, L. : Principles of Production Control, London, Donald andEvans.

Caoubang, Ted C. : Readings on Production Planning and Control,Geneva, ILO.

Greene, James H. : Production and Inventory Control Handbook, NewYork, McGraw Hill.

Mc Leavey, Dennis W. and Narasimhan, S.L. : Production and InventoryControl. Boston, Allyn and Bacon.

Peterson, R. and Silver, E.A. : Decision Systems for InventoryManagement and Production Planning. New York, John Wiley.

Vollmann, T.E. etc. : Manufacturing Planning and Control, Homewood,Illinois, Richard D. Irwin.

Magee, F. John and Boodman, M. David : Production Planning andInventory Control, ed. McGraw Hill Book Company, New York.

Eilon Samuel : Elements of Production Planning & Control, The MacMilan Company, New York.

Moore Franklin and Menderian Thomas : Production/OperationManagement, D.B. Taraporewala Sons. & Co. Pvt. Ltd. Bombay.

Vroom, H.N. : Production Management, D.B. Taraporewala Sons & Co.Pvt. Ltd., Bombay.

McNiece, E.H. : Production Forecasting, Planning & Control,John Wiley & Sons Inc., New Delhi.


POM-04 : APPLIED OPERATIONS RESEARCHObjective :The course is designed to introduce the students to the principles ofoperations research techniques and their applications in decision making.Students will also be required to use computer packages for dataprocessing purposes

Course Contents :Basic Concept of Total Quality (TQ) : Evolution of Total QualityManagement; Components of TQ LOOP : Conceptual Approach toS.Q.C. Acceptance Sampling and Inspection Plans; Statistical ProcessControl; Process Capability Studies; Humanistic Aspects of TQM :Management of Q.C. and Z.D. Programmes : Quality ImprovementTeams : Q-7 tools : Quality Costs : Taguchi Loss Function : FunctionalLinkage of Quality with Reliability and Maintainability : Failure Analysis: (FTA/FMEA) and Optimum Maintenance Decisions; Total ProductiveMaintenance (TPM) : Quality Audits : Lead Assessment and ISO-9000Standards : Marketing Aspects of T.Q. : Total Quality of Services : TotalQuality and Safety : Six SigmaSUGGESTED READINGS

Carruba, Eugene R. and Gordon, Ronald D. : Product AssurancePrinciples : Integrating Design Assurance & Quality Assurance, NewYork, McGraw Hill.

Grant Eu-gene L. and Leaverworth, Richards : Statistical Quality Control,McGraw Hill, New York.

Ireson, W.G. and Coombas, C.P. : Handbook of Reliability Engineering &Management, New York, McGraw Hill.

Lochner, Robert H. and Matar, Joseph E. : Designing for Quality, London,Chapman & Hill.

Pike, John and Barnes, Richard : TQM in Action, London, Chapman &Hill.

Schmidt, Warrent H. and Finnigan, Jerone P. : TQ Manager, SanFrancisco, Jossey Bass.

Spenley, Paul : World Class Performance Through TQ, London, Chapman& Hall.


POM-03 : PRODUCTION AND PLANNING AND CONTROLObjective :To develop a broad conceptual framework based on the research whichhas been done in the recent past and to bridge the gap between thetheoretical solutions on one hand and the real world problems on the otherin production planning and control.Course Contents :Production Planning and Control function; Material RequirementPlanning; Production-Inventory Systems; Forecasting for Inventory and

MBA. 47 MBA. 48

Bell, G. etc. : The Business of Transport Plymouth, McDonald and Evans.

Dickey, J.W. : Metropolitan Transportation Planning, New Delhi, TataMcGraw Hill.

Grey, G.E. and Hole, L.A. : Public Transportation Planning; Operationsand Management, Englewood Cliffs, New Jersey, Prentice Hall Inc.

Gupta M.P. : Metropolitan Transportation System, New Delhi National.

Papacostas, C.S. : Fundamentals of Transportations Engineering,Englewood Cliffs, New Jersey, Prentice Hall Inc.


POM-06 : WORLD CLASS MANUFACTURINGObjective :To acquaint the students with the world class manufacturing environmentand optimised production principles.Course Contents :World Class Manufacturing Environment : Imperatives for success-Technology, Systems approach and change in the mindset; Strategicdecisions in Manufacturing Management; Choice of Technology,Capacity. Layout/Automation in Material handling systems : AggregatePlanning and Master Production Scheduling materials RequirementPlanning (MRP) Software in Use manufacturing Resources Planning(MR-P-11) software in Use, Implementation Problems/Indianexperience; Optimised Production; Technology Principles advocated byEliyahu Goldtratt; Just-in time System; JIT Manufacturing Systems, JITPull system-Use of Kanban, JIT Purchase Source Development, Buyer-seller relations; Supply Chain Management/Bench Marking; TotalQuality Management TQM Philosophy, TQM Principles, TQM toolsincluding Circles. SQC/Acceptance samplings, Quality through design,QFD Quality House, Failure Mode effect analysis, Fault-tree analysis,Concurrent Engineering Principles Taguchis' Quality Loss function andRobust Design Concepts, Designing products through 'Fuzzy' Logic,Quality management Systems and ISO 9000 Standards; Total ProductiveMaintenance, Objective of TPM-Total System effectiveness, Breakdownmaintenance, Preventive, Maintenance, Predictive Maintenance.Condition Monitoring Systems Maintenance Prevention, Maintainabilityimprovement, Reliability improvement Total employee Involvement andSmall Group Activities; Customer driven Project Management

Course Contents :Parametric and Sensitivity Analysis; Inventory Control Models UnderUncertainty; Applied Queuing Models; Networks Model; Non-linearoptimization Techniques-Quadratic Programming; PortfolioManagement Problem; Replacement Models and Policies, DynamicProgramming; Reliability ModelsSUGGESTED READINGS

Ahuja, A.K. etc. : Network Flows, Englewood Cliffs, New Jersey,Prentice Hall Inc.

Gould, F.J. etc. : Introduction to Management Science, Englewood Cliffs,New Jersey, Prentice Hall Inc.

Gupta, M.P. and Sharma, J.K. : Operations Research for Management,New Delhi National.

Taha Harndy, A. : Operations Research : An Introductions, Macmillan,New York.

Mathur, K. and Solow, D. : Management Science, Englewood cliffs, NewJersey, Prentice Hall Inc.

Sharma, S.J.K. : Operations Research : Theory and Applications, NewDelhi, Macmillan India.

Srinath, L.S. : Operations Research for Executive, New Delhi, AffiliatedEast West Press.


POM-05 : TRANSPORTATION MANAGEMENTObjective :The objective of the course is to acquaint the students with the problemsfaced in planning policy and executing the transportation system.Course Contents :Growth of Urbanisation and Problems of Transport-Challenges andLimitations; Government Activities in Transportation; TransportationSystems Planning, Operation and Management; Trip generation andDistribution, Load Planning; Transportation Modes and their Selection;Sequential Travel Demand Forecasting Models; Future Developments inTransportation; Motor Vehicle Act, 1988 and its Impact on UrbanTransport System; Emission, NormsSUGGESTED READINGS

Baerwald. J.E. : Transportation and Traffic Engineering Handbook,Englewood Cliffs, New Jersey, Prentice Hall Inc., 1976

MBA. 49 MBA. 50

SUGGESTED READINGS

Bratko, Ivan, Prolog : Programming for Artificial Intelligence, California, Addison. Wesley.

Davis, Michael, W. : Decision Support, Englewood Cliffs, New Jersey,Prentice Hall Inc.

Jayashankar, R. : Decision Support Systems, New Delhi, Tata McGrawHill.

Patterson, Dan, W. : Introduction to Artificial Intelligence and ExpertSystems, Englewood Cliffs, New Jersey, Prentice Hall Inc.

Rolph, Raul : How to Choose and Use an Executive Information System,New Delhi, Viva Books.

Sprague, Ralph H. : Decision Support for Management, EnglewoodCliffs, New Jersey Prentice Hall Inc.

Turban, E. : Decision Support & Expert Systems, 2nd ed., New York,Mac-Millan.


ITM-02 : BUSINESS PROCESS RE-ENGINEERINGObjective :This course has been designed to develop an appreciation of process viewof business and redesign thereof. The participants would be able todevelop an understanding of the use of information technology forprocess redesign.Course Contents :Conceptual Foundation of Business Re-engineering; Role of InformationTechnology in BPR : Process Improvement and Process Redesigns; BPRExperiences in Indian Industry; Process Identification and mapping :Role/Activity Diagrams, Process Visioning and Benchmarking. BusinessProcess Improvement Business Process Redesign; Man Management forBPR Implementation; Re-organizing People and Managing Change.SUGGESTED READINGS

Carr, D.K. and Johansson, H.J. : Best Practices in Re-engineering, NewYork, Graw Hill.

Champy James : Re-Engineering Management : The Mandate for NewLeadership London, harper Collins.

Coulson, Thomas, C..: Business Process Re-engineering; Myth & Reality,London, Kogan Page.

Davenport, T.H. : Process Innovation : Re-engineering Work Through

(Integration of TQM, Project Management Systems with customer-driventeam structure); Automation in Design and Manufacturing : AutomatedMaterial handling equipments, Role of IT in World Class ManufacturingFlexible Manufacturing Systems (FMS), Group Technology /CellularManufacturing Systems : Six SigmaSELECTED READINGS

Buffa, Elwoods and et. al. : Programmed Learning at for Production andOperations Management/Illinois, learning System Co.

Dervitsiotis, Kostas N. : Operations Management, Auckland, McGrawHill.

Hughes Chris : Productions and Operations Management, London, PanBooks.

Schonberger, Richard J. : Japanese Manufacturing Techniques N.Y. FreePress.


(E) Information Technology ManagementITM-O1 : MANAGEMENT SUPPORT SYSTEMS

Objective :This course has been designed to develop an understanding of theconcepts and application of information technology based managementsupport Systems.Course Contents :Overview of CBIS applications : Decision Making Concepts, A Need forDecision, Support. Decision, Modeling Exercises : Role of DecisionSupport Systems in Business, Modeling in Decision Support, SpreadSheet Software Systems and DSS Tool; Development of Planning Modelsin Various Functional Areas; Introduction to integrated FinancialPlanning System for Financial Modeling Group Decision SupportSystems : Use of DSS Technology for Marketing, Finance. Productionand HRM Modeling of Multiobjective and Analytic Hierarchy Process,Artificial Intelligence; Need and Application. AZ Based Systems : Fuzzyknowledge in Rule. Based System; Expert System Shells; Working on anExpert System Shell; Development of a Expert System Model for aFunctional Area, Prolog-A Tool for Al Programming ExecutiveInformation Systems and their Applications

MBA. 51 MBA. 52

Coad, Peter and Edwarn, Yourdon : Object-Oriented Analysis, Eglewood Cliff, New Jersey, Yourdon Press.

Hawryszkiewyez : LT. Introduction to Systems Analysis and Design, New Delhi, Prentice Hall of India.

Marco T.D. : Structured Analysis & System Specifition, New Delhi,Yourdon Press.

Rajaraman, V: Analysis and Design of Information Systems, New DelhiPrentice Hall of India.

Van Over, Daid : Foundations of Business Systems, Fort Worth, DrydenPress.

Whitten. J.L. etc. : System Analysis and Design, Methods, New Delhi,Galgotia.


ITM-05 : DATA BASE MANAGEMENTObjective :This course has been designed to introduce the participants with theapplication of systems designed the manage the data resource oforganizations. It provides the participants an opportunity to study thehands-on implementation of a database in corporate environment.Course Contents :Data Processing Concepts : Data Structures; File Processing and AccessMethods; Taxonoms of Data Management Systems; Various Data BaseManagement Models, Evaluation of Commercially Available softwareSystems with managerial Emphasis on Tradeoffs Among Cost. Capacity,and Responsiveness; Function of Transaction Processes and theirCommunications Interface with Database Management Systems;Distributed Data Processing Systems and a Need for DatabaseEnvironment for such a System. Physical Database Structures;Normalization and Logical Design; Query Languages Distributed DataBase Systems; On-line Data Bases; objection Oriented Data BasesManagerial Issues Related to Data Base Management; EvaluationCriteria; Performance Analysis; Recovery Issues; Re-organisationProblems; Implementation and Maintenance Issues; DatabaseAdministrationSUGGESTED READINGS

Coad, Peter and Edward, Yourdon : Object-Oriented Analysis, Englewood Cliff, New Jersey, Yourdon Press.

Information. Technology Boston, Harvard Business School Press,1993

Hammer, Michael : Re-engineering the Corporation : A Manifesto forBusiness Revolution, London, Niholas Brealey, 1993

Jayaraman, M.S. etc. : Business Process Re-engineering, New Delhi, TataMcGraw Hill.

Peppard, J. and Rowlenad, P. : The Essence of Business ProcessReengineering, New York, Prentice Hall Inc.


ITM-03 : SYSTEM ANALYSIS AND DESIGNObjective :This course is aimed at developing an appreciation of Analysis and Designof Computer based commercial data processing systems.Course Contents :Overview of Systems Analysis and Design; Software applications todaythe changing scenarios-Introduction to different methodologies andStructured System Analysis-Problem identification requirement analysis;tools and techniques-feasibility analysis-Operational Technical andEconomical Feasibility-details of SDLC approach. Business SystemsConcept; Systems Development Life Cycle; Project Selection, FeasibilityStudy. Tools for Analysis and Design of Business System;Methodologies. Available; Need for Structure Techniques; StructuredTechniques Available System Requirement Specification and Analysis;Data Flow Diagrams; Dictionaries; Process Organisation andIntersections; Decision Analysis; Decision Trees and Tables; Expansion,explosion and Normalization Detailed Design; Modulation; ModuleSpecification, File Design Data Base Design System Control and QualityAssurance; Documentation Tools. Testing Techniques Available; System'Controls and Audit Trails; System Administration and Training;Conversion and Operations Plan. Hardware and Software Selection;Hardware Acquisition; Benchmarking. Vendor Selection, OperatingSystem Selection, Language Processors, Performance and AcceptanceTesting Criteria, Managing Data Processing in an Organisation; DataProcessing Setup; Project Management Techniques for ManagingSoftware ProjectSUGGESTED READINGS

Awad, Elias M. Systems Analysis and Design, New Delhi,Prentice Hall of India.

MBA. 53 MBA. 54

Security and Design, John Wiley.Keen, Peter and Cummius, Michael : Networks in Action : Business,

Choice and Telecommunications Decisions, Belmont, CA WadsWorth.

L Quey, Tracy : The Internet Companion : A Begineer's Guide to GlobalNetworking, California Addison, Wesley.

Salemi Joe : Client/Server Data Bases, Emeryville, California, Ziff DavisPress.

The list of cases and specific references including recent articles will beannounced in the class at the time of launching of the course

(F) Small Business and Entrepreneurship ManagementSME-01 : SMALL BUSINESS MARKETING

Course Contents :Basis for Competition; Structural Analysis of Industries; GenericCompetitive Strategies; Framework for Competition Analysis; MarketSignals; Competitive Moves; Technology of Competitive Advantage;Strategy Towards Buyers and Suppliers, Strategic Groups withinIndustries; Competitive Strategy in Declining Industries; CompetitiveStrategy in -Global Industries; Strategic Analysis of Integration CapacityExpansion; Strategies of Entering into New Businesses; PortfolioTechniques in Competitors Analysis; Techniques of Conducting IndustryAnalysisSUGGESTED READINGS

Albert, Kenneth J. : The Strategic Management Handbook, New York,McGraw Hill.

Allio Robert J. : The Practical Strategist; Business and Corporate Strategy Clifornia, Ballinger.

Apsoff, H.I. : Implementing Strategic Management, Englewood Cliffs,Prentice Hall Inc.

Harnel, Gary and Prahlad, C.K. : Completing for the Future, Boston,Harvard Business School Press.

Hax. A.C. and Majilyf, N.S. : Readings in Strategic Management,Cambridge, Ballinger.

Porter Michael E. : Competitive Advantage, New York, Free Press.The list of cases and specific references including recent articles will beannounced in the class at the time of launching of course.

Kroenke, David M. : Database Processing : Fundamentals, Design,Implementation, Mc-Millan.

McFadden, Fred R. and Hoffer, Jeffrey A Database Management, Redwood City, Benjamin-Cummings.

Pratt, Philip J.A. : Guide to SQL, Boston, Boyd and Fraser, 1990Salemi, Joe : Client/Server Data Bases, Emeryville, California, Ziff Davis

Press.Systems and Developers Manuals for an RDBMS such as Oracle.The list of cases and specific references including recent articles will beannounced in the class at the time of launching of the course.

ITM-06 : TELECOMMUNICATIONS FOR BUSINESSObjective :The course has been developed to understand the concept of electronicmarket space and electronic commerce among the Potential informationtechnology leaders.Course Contents :Computers and Communications : The Information Technology; TheConcept of Global Village; On-line information Services; ElectronicBulletin Board Systems; The Internet; Interactive Video;Communications. Channels Communications Networks; LocalNetworks; Managerial Issues Related to TelecommunicationsClients/Server Computing; Communication Servers; Digital Networks,Electronic Data Interchanges and its ApplicationsEnterprise Resource Planning Systems : Inter Organizational informationSystems Value Added Networks; Wireless; Networks. Managing in theMarket space; Electronic Commerce and Internet; Applications ofInternet. Internet and Extranet in Business Organizations; Using Internetfor Business EIS; Internet as a Vehicle for transacting BusinessSUGGESTED READINGS

Derfler, Frank, J. : Guide to Linking LANs, Emeryville, California, ZiffDavis Press.

Derfler, Frank, J. : Guide to Connectivity ed., Emeryville Calif, Ziff-Davis Press.

Estabrooks, Maurice : Electronic Technology, Corporate Strategy andWorld Transformation, Wastport, Quoram Books.

Fitzgerald, Jerry : Business Data Communication; Basic concepts,

MBA. 55 MBA. 56

Course Content :International Dimensions of Accounting : conceptual Development andComparative Development Patterns; Currency Transactions : ManagingInternational Information Systems; International Perspective on InflationAccounting : Financial Reporting and Disclosure; Analysing ForeignFinancial Statement : Financial Management of- Multinational Entities;Transfer Pricing and International Accounting : International Standardsand Multinational CorporationsSUGGESTED READINGS

Arpon Jeffrey, S. and Radebaugh, Lee H. : International Accounting andMultinational Enterprises, new York, John Wiley.

Choi, Frederick, D.S. and Mueller Gehard G. : International AccountingEnglewood Cliffs, New Jersey, Prentice Hall Inc.

Evans, Thoms G. : International Accounting and Reporting, London,MacMillan.

Gray, S.J. : International Accounting and Transnational Decisions,London, Butteruvorth.

Holzer, H. Peter : International Accounting, New York, Harper & Row.

Prodhan, Bimal : Multinational Accounting, London, Croom-Helm.

Rathore, Shirin : International Accounting, Englewood Cliffs, new Jersey,prentice Hall Inc.

The list of cases and specific references including recent articles andreports will be announced in the class at the time of launching of course.

IB-02 : INTERNATIONAL FINANCIAL MANAGEMENTObjective :The objective of this paper is to give students an overall view of theinternational financial system and how multinational corporation operate.

Course Contents :Multinational Financial Management-An overview : Evolution of theInternational Monetary and Financial System; Long-run Investment'Decisions-The Foreign Investment Decision : Political' RiskManagement : Multinational Capital Budgeting-Application andInterpretation, Cost of Capital and Capital Structure of the MultinationalFirm : Dividend Policy of the Multinational Firm; Taxation of TheMultinational Firm; Country Risk Analysis; Long-term Financing

SME-02 : FINANCING FOR SMALL BUSINESSObjective :The objective of the course is to familarise the participant with the variousmodes of Small Business Financing.Course Contents :Financial Management in Small Industries, Financial needs of SmallBusiness-types of capital requirements. Cash Management ProblemsSources of finance for small business in IndiaIndigenous bankers, public deposits; State Finance Corporations,Industrial Co-operatives adequacy and appropriateness of funds frombanking and non-banking financial intermediaries Monetary Policy of theReserve Bank of India for Small Business; Financial Assistance from theCentral and State Governments, Small Scale Industries and FinancialAllocation and Utilization under Five Year Plans a Critical Appraisal •SUGGESTED READINGS

Bhalla, V.K. : Financial Management and Policy, Anmol Publications.

Bhattacharya, C.D. : Public Sector Enterprises, in India, Allahabad,KitabMahal.

Desel, Vasant : Small Scale Industries and Entrepreneurship, Bombay,Himalaya.

Pickle, Hal B and Abrahamjon, Royee L. : Small Business Management, New York, John Miley.

Schumacher, E.F. : Small is Beautiful, New Delhi Rupa.Staley, E and Morsey, R. : Small Scale Industries in the Developing

Countries, New York, Mc-Graw Hill.Vepa, Ram N. : How to Success in Small Industry, New Delhi, Vikas publications.

The list of cases and specific references including recent articles will beannounced in the class at the time of launching of course.

(G) International BusinessIB-01 : INTERNATIONAL ACCOUNTING

Objective :The objective of this course is to acquaint the students with the accountingneeds of International Financial Market and to analysis the accountingmeasurement and reporting issues unique to multinational businesstransactions.

MBA. 57 MBA. 58

Prentice Hall Inc.

Eiteman, David K. and Stonebill. Arthur I : Multinational BusinessFinance, California, Addison, Wesley.

Johnson and Giaccotto, Options and Futures, St. Paul, West.Kim, Suk and Kim, Seung : Global Corporate Finance, Text and Cases,

Miami, Florida.Shapiro, Alan C. : Multi national Financial Management, New Delhi,

Prentice hall of India.The list of cases and specific references including recent articles andreports will be announced in the class at the time of launching of course

IB-04 : FOREIGN EXCHANGE MANAGEMENT MARKETSObjective :To acquaint the participants with the mechanism of the foreign exchangemarkets measurement of the foreign exchange exposure and hedgingagainst exposure risk.Course Contents :Types of Foreign Exchange Markets and Transactions, Quoting ForeignExchange Rates Spread, Official and Free Market Rates, Forward Rates,Quoting Forward Rates, Organisation of the Foreign Exchange Markets;Currency Futures; Currency options; Currency Swaps; CorporateExposure Management, Alternative Definitions of Foreign ExchangeRisk Exposure Information System, Alternative Strategies for exposureManagement, Exposure Management Techniques, Organisation of theExposure management Function; Parameters and Constraints onExposure management : Theory and practice of Forecasting Exchangerates Economic Fundamentals, Financial and Socio-Political Factors,Technical Analysis; Tax Treatment of Foreign Exchange Gains andLosses; FEMASELECTED READINGS

Aliber, R.Z. : Exchange Risk and Corporate International Finance,London, Macmillan.

Bhalla, VK. : International Financial Management, New Delhi,Anmol.

Luca Somelius : Trading in the Global Currency Markets, N.J. PrenticeHall.

Shapiro, A.C. : International Financial Management, Boston, Allyn andBacon.

Sutton, W H. : Trading in Currency Options, New York, Institute ofFinance.

SUGGESTED READINGS

Abdullah, F.A. : Financial Management for the Multinational Firm,Englewood Cliffs, New Jersey, Prentice Hall Inc.

Bhalla, V.K. : International Financial Management, 2nd ed., New Delhi,Anmol.

Buckley, Adrian : Multinational Finance, New York, Prentice Hall Inc.,

Kim, Suk and Kim, Seung : Global Corporate Finance : Text and Cases.2nd ed. Miami Florida, Kolb.

Shapiro, Alan C. : Multinational Financial Management, New Delhi,Prentice Hall of India.

The list of cases and specific references including recent articles andreports will be announced in the class at the time of launching of thecourse.

IB-03 : INTERNATIONAL FINANCIAL MARKETSObjective :The objective of this course is to give students an in-depth knowledge ofthe working of international financial markets.Course Contents :History of the International Financial Systems-The rise and Fall ofBretton Woods, Globalisation and the Growth of Derivatives, The Crashof 1994-96 and Beyond, Euro-currency Market, Euro banking and Euro-currency Centers. Deposit Dealing and the Term Structure of Euro-Currency Rates, Euro-currency Features and Options, Syndicated Euro-credits, International Bond Markets Introduction. New Issue Proceduresin the Eurobond Markets, Eurobond Valuation and Hedging, InterestRates and Currency Swaps, Pricing Option, Features of InternationalBonds Forecasting and the image of the Future. Central Banks and theBalance of Payment. The European Monetary System and Other RegionalArtificial Currency Areas. New Instruments in International CapitalMarkets. International Banking and Country Risk. International PortfolioDiversification, International Transfer PricingSUGGESTED READINGS

Bhalla, V .K. : International Financial Management, New Delhi,Anmol.

Bhalla, V .K. : Managing International Investment and Finance, NewDelhi, Anmol.

Buckley, Adrian : Multinational Finance, Englewood Cliffs,

MBA. 59 MBA. 60

MBA. 61

MBA. 62

IB-06 : INTERNATIONAL ECONOMIC ORGANISATIONSObjective :To familiarise the students with the functioning of the internationaleconomic organisations and their changing role in the context ofglobalisation of the world economy.Course Contents :Regimes, International Economic Organisations and DevelopmentDiplomacy : Regimes and regimes theory, International Organisations asinternational institutions; International Monetary Fund (IMF); WorldBank Group International Bank for Reconstruction and Development(IBRD), International Development Agency (IDA), International FinanceCorporation (IFC), Multilateral Investment Guarantee Agency (MIGA);World Trade Organisation (WTO), United Nations Conference on Tradeand Development (UNCTAD), International Labour Organisation (ILO)SELECTED READINGS

Bhalla, V.K. : International Monetary Cooperation, Delhi, Anmol, 1992Hunt, Diana : Economic Theories of Development; an Analysis of

Competing Paradigms, Hemel Hempstead Harvester Wheat Sheaf,

Keohane, Robert O. : International Institutions and State power; Essays inInternational Relations Theory, Boulder, Westview.

Krasner, Stephen D. : Structural Conflict : The Third World AgainstGlobal Liberation, Berkley, University of California Press.

Simal, Mihaly : The Future of Global Governance, Washington, D.C.United States Institute of Peace Process.

Sidell, Scott : The IMF and Third World Political Instability, London,Macmillan.

The list of cases and specific references including recent articles andreports will be announced in the class at the time of launching of course.

The list of cases and specific references including recent articles andreports will be announced in the class at the time of launching of course

IB-05 : EXPORT-IMPORT PROCEDURE DOCUMENTATION ANDLOGISTICS

Objective:The aim of the course is to acquaint the student with the export-importprecedence, documentation and logistics.Course Contents :Documentation Framework Exim Documentation; International BusinessContracts : Types, Formation, Elements, Legal Dimensions, DisputeSettlements and methods of Financing Exports including credit andcollections, Uniform custom and practices (UCP) : Business RiskCoverage-Cargos Credit and Foreign Exchange Risk Coverage, CargoInsurance, foreign Exchange Regulations and Formalities; QualityControl and pre-shipment; Inspection Concept Scheme and Procedures;Role of Clearing and Forward Agents; Excise clearance of cargo :Shipment of Export Cargo; Custom Clearance of Export Cargo; CustomClearance of Import Cargo : Negotiations of Documents with Bank :Procedures and documentation for availing export incentives Duty drawbacks, Import Licensing and other Incentives : Processing of an ExportOrder; World Shipping Structure. Liners, and Tramps, ConferenceSystem; Freight and Structure. Containerisation and other developmentsInternational Agreements and Conferences on Sea Transport; IndianShipping : Trends, Structure, Concepts of Dry Port, ContainerisationWachinery for Consultation; Air Transport : International Set-up, Freightrate StructureSUGGESTED READINGS

Bhalla, V .K. and S. Ramu : International Business Environment andManagement, Delhi, Anmol.

Desai, H. B. : Indian Shipping Perspective, Delhi, Anupam Publications,

Government of India : Hand-book of Import-Export Procedures ParasRam Exports : What, Where and How, Delhi, Anupam Pub.

The list of cases and specific references including recent articles andreports will be announced in the class at the time of launching of thecourse.

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(iii) Communication Skill Development ( CSD) : Presentation by Student on Business subject topic to be allotted by Head of the Department. Evaluation will be done internally by two faculty member appointed by Head of the Department.

(iv) Case Study Analysis : Evolution of case study analysis and presentation will be based on an written submission. followed by presentation to be evaluated by two faculty member appointed by Head of the department.

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