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INSTRUCTIONS AND INFORMATION

1. This question paper consists of THREE sections: SECTION A: Comprehension (30) SECTION B: Summary (10) SECTION C: Language in context (30)

2. Read ALL the instructions carefully.

3. Answer ALL the questions.

4. Start EACH section on a NEW page.

5. Rule off after each section.

6. Number the answers correctly according to the numbering system used in this question paper.

7. Leave a line after each answer.

8. Pay special attention to spelling and sentence construction.

9. Suggested time allocation:SECTION A: 50 minutesSECTION B: 30 minutesSECTION C: 40 minutes

10.Write neatly and legibly.

_______________________________________________________________________________________________IGC – Nov 2017 – G10 – ENG P1 Pg. 1 PLEASE TURN OVER

This question paper consists of 8 pages.

SECTION A: COMPREHENSION

QUESTION 1: READING FOR MEANING AND UNDERSTANDING

Read through TEXT A and TEXT B and answer the set questions in full sentences unless otherwise

stated.

TEXT A

We expose the meat-label scandal1

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Here they are: more than 80 meat products that contain, among others, donkey and water buffalo meat.

City Press can today expose South Africa’s food-label lie as we publish the results of a landmark scientific study by Stellenbosch University.

The products – among them household-name retail brands – fell foul of new food-label laws in a study conducted by the university’s animal sciences department, in conjunction with the independent food and allergy consulting and testing unit.

The tests on 139 products sourced from a range of shops in four provinces – Gauteng, Western Cape, KwaZulu-Natal and Eastern Cape – were to determine how accurately food labels reflected what was in the food that consumers were buying.

The results show nearly 60% of the products tested included the DNA of species (including donkey, water buffalo, goat and pork, among others) not listed on the food labels.Some products did not even include the primary ingredient they claimed to feature. In fact, that beef burger you are eyeing for lunch may be more chicken than beef.

Said Stellenbosch University scientist Professor Louw Hoffman, who holds the chair of meat science at the university: “Our study confirms that the mislabelling of processed meats is commonplace in South Africa and not only violates food-labelling regulations, but poses economic, religious, ethical and health impacts.”

Some of the products highlighted in the Stellenbosch University tests included: Cheese beef burgers from Food Lover’s Market in Westville, KwaZulu-Natal, which also

contained the DNA of water buffalo, sheep and chicken – none of which were declared on the label;

Mutton mince “pure” from the same Food Lover’s Market included beef, pork and chicken;

“Quality” braai wors from Grobbies Butchery in KwaZulu-Natal, which was supposed to contain only beef, also contained pork, sheep, donkey and chicken;

Smoked viennas from Exclusive Foods in the Eastern Cape did not contain beef at all, as branded, but pork;

Pick n Pay-brand wors from its outlet at the East Rand Mall promised beef on the label, but the product included the DNA of pork and sheep;

Wors from a Gauteng outlet, Sista Butchery was described as mutton sausage, but also contained beef and goat;

House-brand beef wors from Checkers in Stellenbosch also contained pork; and “Mutton bangers” at the same outlet also contained beef and pork

Stellenbosch University emphasised that its tests could not exclude the possibility that the _______________________________________________________________________________________________

IGC – Nov 2017 – G10 – ENG P1 Pg. 2 PLEASE TURN OVER

http://www.news24.com/City-Press

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DNA traces found were as a result of cross-contamination from products being prepared on the same work surfaces or the inadequate cleaning of processing equipment.It also said that the results do not imply that consumer health was put at risk.

New strict laws came into effect in March last year governing the treatment, grading, labelling and selling of meat.These laws make provision for fines and even prison sentences should meat products be non-compliant, but experts say a combination of too little manpower and the high cost of testing hampers enforcement.

The university said it was possible that some of the outlets and brands that had failed their label tests could now be compliant.It also said the National Consumer Commission had the powers to enforce food labelling, but as yet no sanctions had been issued against companies, although the meat investigation was ongoing.

[http://www.news24.com/Archives/City-Press/We-expose-the-meat-label-scandal-20150429]

TEXT B

Refer to TEXT A1.1 Say why City Press is written in italics. 1

Refer to paragraph 3:“The products – among them household-name retail brands – fell foul of new food-label laws”

1.2 How would you best describe the concept of “household-name retail brands” or “house brands”?

2

1.3 What does it mean when something falls foul ofthe law? 1

1.4 Describe the function of the dashes in paragraph 4. 1

1.5 It is mentioned three times in the article that the study was conducted by a university. The reader is also told that the study was headed by a professor. What effect is this meant to have on the reader? 2


Refer to paragraph 6:1.6 Provideone word from paragraph 6 which tells us that the mislabelling of meat

products is widespread in South Africa. 1

1.7 The researchers claim that this mis-labelling also poses “economic, religious, ethical and health impacts”. Choose TWO of the four impactslisted, and explain the impact it may cause. 4

Refer to paragraphs 4 and 71.8 What can be concluded from the range of place names given in these two

paragraphs? 2

1.9 Complete the statement in your own words: (Begin your answer with “unless”) According to paragraph 9 having strict laws does not really help unless… (You have to mention two things.) 4

1.10 DNA is an example ofA. acronymB. initialismC. abbreviationD. metaphor 1

1.11 Why would this article be of particular interest to Muslim consumers? 2

1.12 What effect do you think this meat scandal will have on consumers in general? 2

Refer to TEXT B1.15 Do you think that the producer of this photograph was in favour of using a variety of

meat sources (such as donkey) in burger patties?Give a reason for your answer. 2

1.16 What point do you think is being made in this photograph by presenting the burger patty in the shape of a donkey? 2

Refer to TEXT A and B1.17 Excluding paragraph 1 which paragraph from TEXT A best sums up what you see

in TEXT B? Say why you think so.

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[30]

TOTAL SECTION A: 30


SECTION B: SUMMARY SKILLS

QUESTION 2: SUMMARISING IN YOUR OWN WORDS

Carefully read TEXT C below and write a summary on food labelling requirements in South Africa. 10

NOTE: You are required to do the following: You must write in ONE SINGLE FLUENT paragraph Your summary should be approximately 90 words long and include at least 7 points. Write in your own words and use full sentences. You are not required to include a title for your summary. You must indicate your word count at the end of your summary.

TEXT CA well-co-ordinated approach is needed to effectively enforce food labelling regulations in the country, says the National Consumer Commission (NCC) .

Speaking at a seminar on food labelling and consumer protection in South Africa, NCC deputy commissioner, Thezi Mabuza, says that since food labelling and advertising regulations were passed, all labels and advertising of food products in the country must be compliant. However, trends and developments in labelling of food products in the consumer market show major consumer rights violations within the context of the Consumer Protection Act (CPA).

‘In the past, South African food manufacturers, distributors and retailers used marketing strategies that misled the consumer, not only directly with blatant untruths printed on labels but also by misleading the consumer with half-truths. Today, legislation protects consumers against the risks and consequences of misrepresentation and non-compliance with food labelling regulations, and non-compliance can have serious implications for all involved in the value chain,’ Mabuza explains.

In the context of food products, the consumer is entitled to products which have the characteristics indicated on the packaging and in marketing, and must have a reasonable shelf-life. The products should always comply with all agricultural products standards, food labelling requirements and compulsory specifications.

Mabuza feels that consumer protection regulators and interest groups must form a united front to educate consumers. ‘Approaches to effectively enforce food labelling regulations in the country would require coordination of consumer protection activities with, and not limited to, the Department of Health (DOH). In essence, the objective is to create an equal platform for all products to state only facts.’

Claims of health benefits made on food supplements and complementary medicines must also be backed by scientific evidence or be removed from marketing, advertising and labelling.

‘It’s about food safety and consumer protection, especially among disadvantaged consumers. All food products should be safe and contain no foreign objects, and must not be produced using any undesirable additives or packed in material which would detract from the safety or suitability thereof. Most importantly, it’s about consumer empowerment and to allow the consumers to make an informed decision before purchasing a product,’ Mabuza concludes.[https://foodreview.co.za/food-labelling-and-legislation/1622]


[10]TOTAL SECTION B: 10

SECTION C: LANGUAGE IN CONTEXT

QUESTION 3 (VISUAL LITERACY – CARTOONS)Read the cartoons and then answer the questions which follow:

TEXT D

Refer to TEXT D3.1 Provide one word to describe the expressions on the faces of the 3 characters facing

the butchery. 13.2 What visual evidence is there to support your answer in 3.1? 13.3 What does the exclamation mark on the posters indicate? 13.4 Explain the humour in the cartoon. 2

TEXT E

Refer to TEXT E3.5 How do the words “Juliass’s”(Frame 2) and “dumbasses” (Frame 3) add to the humour

of the cartoon? 2

3.6 Rewrite “What are we gonna do?” (frame 2) in formal English. 1

3.7 The apostrophe has been used twice in Frame 3 for the same purpose. What is its function in this frame? 1


3.8 Why is the word “friends” (frame 3) in inverted commas? 1 [10]

QUESTION 4 (VISUAL LITERACY – ADVERTISEMENT)

Read the texts below carefully before answering the questions which follow:

TEXT F

Refer to TEXT F4.1 Write down two emotive words from the copy(text) of the advertisement. 2

4.2 Refer to the following words in the text: “Begin your day the best way.”Which sound technique have the advertisers used to capture the readers’ attention? 1

4.3 “Love your mornings.” How have the words “love” and “mornings”been graphically depicted in the dark part of the advertisement. 2

4.4 Say why this advertisement would (or would not) persuade you to buy this breakfast. 2

TEXT GThe copy in this advertisement says:

South African National Halaal Authority‘Your Mark Of Halaal Assurance!’

Refer to TEXT G4.5 State what you think is the purpose of S.A.N.H.A.’s

advertisement (not the purpose of S.A.N.H.A.). 1

4.6 How does the advertiser gain the trust of the reader? 2[10]


QUESTION 5 - USING LANGUAGE CORRECTLY

Read the following comments, made by readers of TheCape Times, and then answer the questions:

Honestly, what’s all the fuss about? Eating meat, whether it be cow, lamb, pork or donkey, is still totally crazy…there is no difference. They are all mammals – conscious beings. They feel the heat and the cold, they experience stress and distress, and their blood is red too! Such a sick world.

Refer to TEXT G5.1 What kind of question has the reader used? 1

5.2 What part of speech is the word “conscious”? 1

5.3 Change the word “conscious” into an abstract noun. 1

5.4 “Such a sick world” The reader has used surface structure in this part of her comment. Rewrite this, using deep structure. 1

TEXT HTheir is no smoke without fire. They are selling incorrectly labelled meat but are now embarrassed because they have been caught red-handed. They should have followed the rules.

Refer to TEXT H5.5 What is the meaning of the idiom: “…no smoke without fire…”? 1

5.6 An incorrect word has been used in the first sentence of TEXT H. Write down the word that should have been used. 1

5.7 Write down the verb in the first sentence of TEXT H. 1

5.8 State the function of the hyphen in “red-handed”. 1

5.9 The second sentence of TEXT H is a:A. Simple sentenceB. Compound SentenceC. Complex SentenceD. Clause 1

5.10 “They should have followed the rules.”Rewrite this sentence in the passive voice. 1

[10]

TOTAL SECTION C: 30GRAND TOTAL: 70

IGC – Nov 2017 – G10 – ENGHL P1 Pg. 8 PLEASE TURN OVER

Ihsaan Girls’ CollegeNovember Examination 2017

English Home Language Paper 1 (Language in Context) Time: 2 hrs Grade 10 Marks: 70Examiner: A. Leonard

Moderator: J. Reddy

SECTION A: COMPREHENSION1.1 Say why City Press is written in italics.

It is the name of a newspaper. 1

Refer to paragraph 3:“The products – among them household-name retail brands – fell foul of new food-label laws”

1.2 How would you best describe the concept of “household-name retail brands” or “house brands”?Items that are branded with the name of the supermarket [OR]common household brands or products

2

1.3 What does it mean when something falls foul of the law?It breaks the law OR it is illegal

1

1.4 Describe the function of the dashes in paragraph 4. The dashes add additional information

1

1.5 It is mentioned three times in the article that the study was conducted by a university. The reader is also told that the study was headed by a professor. What effect is this meant to have on the reader?The reader is meant to believe it because the research was scientific.

2

Refer to paragraph 6:1.6 Provide one word from paragraph 6 which tells us that the mislabelling of meat

products is widespread in South Africa.commonplace

1

1.7 The researchers claim that this mis-labelling also poses “economic, religious, ethical and health impacts”. Choose TWO of the four impacts listed, and explain the impact it may cause.economic – companies can profit unfairly from selling cheap illegal meat as more expensive meatreligious – Muslims and Jewsmay unwittingly consume animals that are not permissible for them to eat

4

Refer to the place names paragraphs 4 and 71.8 What can be concluded from the range of place names given in these two

paragraphs? This crime of mislabelling is widespread in South Africa [OR] is found in mostprovinces [OR] these outlets are well-known and popular

2

Refer to paragraph 9


MEMO

1.9 Complete the statement in your own words: (Begin your answer with “unless”) According to paragraph 9 having strict laws does not really help unless… (You have to mention two things.)- there is more staff to see that the laws are obeyed- testing of meat products becomes more affordable

4

1.10 DNA is an example ofA. acronymB. initialism ORC. abbreviationD. metaphor 1

1.11 Why would this article be of particular interest to Muslim consumers?Muslims will be surprised to read that the meat they buy may have tissue of animals which are prohibited for them

2

1.12 What effect do you think this meat scandal will have on consumers in general?Consumers will no longer trust the meat they buy OR Consumers may be more aware and wary when buying meat

2

Refer to TEXT B1.15 Do you think that the producer of this photograph was in favour of using a variety of

meat sources (such as donkey) in burger patties?Give a reason for your answer.No. In making the burger patty look like a donkey they are creating the awareness in the consumer that they should question the contents of burger patties[OR]Yes. the patty is shaped like a donkey, proving that he approved of it [or – he is being hones about what is in it]

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1.16 What point do you think is being made in this photograph by presenting the burger patty in the shape of a donkey?You never know what meat is in your burger patty so be more wary

2

Refer to TEXT A and B1.17 Excluding paragraph which paragraph from TEXT A best sums up what you see in

TEXT B? Say why you think so.Paragraph 5Reason:The paragraph mentions burger patties which do not contain what they say they do.[OR]Paragraph 7Reason: It lists incidents where meat products do not contain what is stated.

3

[30]TOTAL SECTION A: 30

Marking the comprehension • Because the focus is on understanding, incorrect spelling and language errors in responses should not be penalised unless such errors change the meaning/understanding. (Errors must still be indicated.) • If a candidate uses words from a language other than the one being examined, disregard those words, and if the answer still makes sense, do not penalise. However, if a word from another language is used in a text and required in an answer, this will be acceptable. • For open-ended questions, no marks should be awarded for YES/NO or I AGREE/I DISAGREE. The reason/substantiation/motivation is what should be considered.


• No marks should be awarded for TRUE/FALSE or FACT/OPINION

The reason/substantiation/motivation is what should be considered. • When one-word answers are required and the candidate gives a whole sentence, mark correct provided that the correct word is underlined/highlighted. • When two/three facts/points are required and a range is given, mark only the first two/three. • Accept dialectal variations. • For multiple-choice questions, accept BOTH the letter corresponding with the correct answer AND/OR the answer written out in full.

SECTION B: SUMMARY SKILLS [10]No Quotations No Points1 A well-co-ordinated approach is needed to

effectively enforce food labelling regulations in the country.

1 Forcing compliance to food labelling laws must be a united venture

2 since food labelling and advertising regulations were passed, all labels and advertising of food products in the country must be compliant

2 All companies must comply with these laws.

3 legislation protects consumers against the risks and consequences of misrepresentation and non-compliance with food labelling regulations,

3 These laws ensure that consumers are not misled about the safety of food.

4 the consumer is entitled to products which have the characteristics indicated on the packaging and in marketing,

4 Customers have the right to products which contain what the labels say.

5 must have a reasonable shelf-life. 5 Products should have a good sell-by date.6 The products should always comply with all

agricultural products standards, food labelling requirements and compulsory specifications.

6 Foods must follow the requirements for standards, labelling and content.

7 Claims of health benefits made on food supplements and complementary medicines must also be backed by scientific evidence or be removed from marketing, advertising and labelling

7 Medicines and supplements must be scientifically proven.

8 All food products should be safe and contain no foreign objects, and must not be produced using any undesirable additives or packed in material which would detract from the safety or suitability thereof

8 Food must be free of unsafe material, including in its packaging.

9 consumer protection regulators and interest groups must form a united front to educate consumers.

9 The public must be informed about food safety.

Marking the summary:The summary should be marked as follows:• Mark allocation:o 7 marks for 7 points (1 mark per main point)o 3 marks for languageo Total marks: 10• Distribution of language marks when candidate has NOT quoted verbatim:o 1–3 points correct: award 1 marko 4–5 points correct: award 2 markso 6–7 points correct: award 3 marks


• Distribution of language marks when candidate has quoted verbatim:o 6–7 quotations: award no language marko 1–5 quotations: award 1 language markNOTE:• Format:Even if the summary is presented in the incorrect format, it must be assessed.• Word Count:o Do not deduct any marks if the candidate fails to indicate the number ofwords used or if the number of words used is indicated incorrectly.o If the word limit is exceeded, read up to a maximum of 5 words above thestipulated upper limit and ignore the rest of the summary.o Summaries that are short but contain all the required main points should notbe penalised.

SECTION C: LANGUAGE IN CONTEXTQUESTION 3 (VISUAL LITERACY – CARTOONS)

3.1 Provide one word to describe the expressions on the faces of the 3 characters facing the butchery.indignance / anger / irritation – any other suitable answer 1

3.2 What visual evidence is there to support your answer in 3.1?Their mouths are downturned / eyebrows in a straight line / frown staring fixedly at butchery / holding up protest posters – any one

1

3.3 What does the exclamation mark on the posters indicate?shouting / urgency / anger / indignance / seriousness / extreme emotion – or any suitable answer

1

3.4 Explain the humour in the cartoon.The satire/irony is that even a donkey is protesting against the sale of donkey meat (probably because it wants to save its own life). 2

3.5 How do the words “Juliass’s”(Frame 2) and “dumbasses” (Frame 3) add to the humour of the cartoon?Another word for donkey is “ass”. There is a clever play on words. 2

3.6 Rewrite “What are we gonna do?” (frame 2) in formal English.What are we going to do? 1

3.7 The apostrophe has been used twice in Frame 3 for the same purpose. What is its function in this frame?to form a contraction / omission (to replace missing letter) 1

3.8 Why is the word “friends” (frame 3) in inverted commas?Shows that the word is used ironically / implies a corrupt relationship with the “friends”. / They are not really friends with the police / being sarcastic or mocking [any one]

1

[10]


QUESTION 4 (VISUAL LITERACY – ADVERTISEMENT)

4.1 Write down two emotive words from the copy (words) of the advertisement.best / golden / perfectly / freshly / deliciously / aromatic / fluffy / love [any 2] 2

4.2 Refer to the following words in the text: “Begin your day the best way.”Which sound technique have the advertisers used to capture the readers’ attention?Rhyme 1

4.3 “Love your mornings.” How have the words “love” and “mornings” been graphically depicted in the dark part of the advertisement. morning – indicated by a graphic of a rising sun love – indicated by a heart in the rising sun 2

4.4 Say why this advertisement would (or would not) persuade you to buy this breakfast.Learner’s own response 2

4.5 State what you think is the purpose of S.A.N.H.A.’s advertisement (not the purpose of S.A.N.H.A.).To inform readers that a halaal authority exists / to put the readers’ minds at ease about halaal certification – any one or other suitable answer 1

4.6 How does the advertiser gain the trust of the reader?Uses the pronoun ‘Your’ makes reader believe that the advertiser has the reader’s interest at heart. Use of ‘Assurance’ comforts reader that their interest is being looked after. 2

[10]


QUESTION 5 - USING LANGUAGE CORRECTLY

TEXT GHonestly, what’s all the fuss about? Eating meat, whether it be cow, lamb, pork or donkey, is still totally crazy…there is no difference. They are all mammals – conscious beings. They feel the heat and the cold, they experience stress and distress, and their blood is red too! Such a sick world.Refer to TEXT G5.1 What kind of question has the reader used?

Rhetorical 1

5.2 What part of speech is the word “conscious”?adjective 1

5.3 Change the word “conscious” into an abstract noun.consciousness / conscience 1

5.4 “Such a sick world” The reader has used surface structure in this part of her comment. Rewrite this, using deep structure.This is such a sick world. / this world is [so] sick. 1

TEXT HTheir is no smoke without fire. They are selling incorrectly labelled meat but are now embarassed because they have been caught red-handed. They should have followed the rules.Refer to TEXT H5.5 What is the meaning of the idiom: “…no smoke without fire…”?

Where there is a rumour, there’s usually some truth in it. (or similar) 1

5.6 An incorrect word has been used in the first sentence of the TEXT H. Write down the word that should have been used.There 1

5.7 Write down the verb in the first sentence of TEXT H.is 1

5.8 State the function of the hyphen in red-handedforms a compound word 1

5.9 The second sentence of TEXT H is a:A. Simple sentenceB. Compound SentenceC. Complex SentenceD. Clause 1

5.10 “They should have followed the rules.”Rewrite this sentence in the passive voice.The rules should have been followed by them. 1

[10]TOTAL SECTION C: 30

GRAND TOTAL: 70

_______________________________________________________________________________________________IGC – Nov 2017 – G10 – ENG P1 Pg. 14

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