New Balance CEO Interview with

The RunnerApril 26, 2013

New Balance Shoes & Apparel would like to introduce our premier Newsletter, The Runner. As a monthly publication, its objective is to inform and assimilate employees into a comfortable and transparent work environment for all. The Runner aims at updating all employees of upcoming events or changes occurring within the corporate infrastructure. Aside from keeping employees up to date on the corporation’s new advances, The Runner aspires to create a comfortable and welcoming environment to all employees and business executives. As a large establishment, it is New Balance’s goal to keep all workers engaged and interactive with not only the company objective as a whole, but also business executives and other global New Balance franchises alike.

New Balance would like to introduce you to The Runner.

Other corporations helping the Buying American cause

Buying American

In this Issue:

Tips on how to stay healthy in your everyday lives

How New Balance is keeping the Environment clean

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“Buying American is your way of

contributing to the success of our country”

Buying AmericanAn investigative article defining the concept of Buying American, explaining why Buying American is important, and how New Balance Shoes & Apparel is contributing to the Buying American cause.

What is Buying American?In order to ensure the United States economy grows, many organizations have converted to producing its manufactured goods in the U.S. New Balance Shoes & Apparel is just one of many organizations that contributes to this cause.

Why Buy American?- It supports American manufacturers, American workers, safe working conditions, and child labor laws

- Keeps the American economy growing

- U.S. manufacturing is better for the environment

- Fosters American independence

- Helps prevent debt

- Ensures quality products that are safe for consumers

- Keeps employment rate high

- Allows the United States’ economy to be independent from political conflict

How New Balance is Contributing.New Balance Shoes & Apparel is the only company that still manufacturers athletic shoes in the USA. One out of every four pairs of shoes sold in the Unites States is made or assembled nationally. By having manufacturing factories located In: Boston, MA, Lawrence MA, Norridgewock, ME, Norway, ME, and Skowhegan, ME, New Balance is contributing to the Buying American cause. Also, New Balance is doing its part for the country by creating a newly developed in-house team. This team develops shoes designed for all 5 sections of the military.

4 Work Astrology

Links to find American made

products:www.USAonly.US

Etsy.comMadeHereInAmerica.comMadeinAmericaStuff.com

StillMadeInUSA.comMadeInUSAForever.com

BuyAmerican.com

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6 Continued interview Contact Information

2 The Runner: March

preserving our

environment. “

“New Balance’s goals, objectives,

and action in Objectives: This company’s objective, to help move the environment forward, is to: use the least amount of limited resources, aim to produce little to no waste during manufacturing, and to be aware of how its production of goods impacts the world around us.

How We Aim to Accomplish This:Through its product designs, material selection, and manufacturing processes, New Balance plans to help sustain the environment. It aims to continually improve its efforts to be more environmentally conscious by: educating its employees in all aspects of environmental issues, utilizing the life cycle assessment (LCA) and an environmentally preferred materials (EPM) tool to gauge material selection, improve all packaging, and implement a restrictive substances program.

Saving The Environment One Step At

A Time

Collaborative Efforts & Accomplishments:- Work and support the

Charles River Earth Day clean-up

- Maine Lakes Conservancy Institute

- The Annual Spicket

River clean-up with Groundwork Lawrence

- DASANI partnership

- DASANI PlantBottle & the creation of newSKY

(Continued)

path.”-Rob DeMartini

followed its own Balance has

our founding, New “Beginning with

The most embarrassing thing

that has ever happened to me

work?happened to you at that has ever embarrassing thing What is the most

successful company. helped him build such a the people who have desire to get personal with clearly expresses his bare bones interview and DeMartini embraces this environment for all,

approachable work comfortable and In his hopes of creating a involved in this company.

the important people

up close secrets, with all spill all his personal, and DeMartini has agreed to CEO and President Rob attempt to fulfill this goal, an all time high. In an internal communication at made it a priority to keep Balance leadership has expanded company, New

As such a large and Laroussi

By: Alyssa Here?

in Charge With Whom is Can I Speak

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a n d p e r s o n a l l i f e . S t a y p o s id i v i d e y o u r t i m e b e t w e e n y o u r w o r k Y o u w i l l fi n d y o u r s e l f s t r u g g l i n g t o

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Ar ies

Work Astrology

“Doing things our way is the only way we know and

continuing to support U.S. domestic manufacturing is just one important example of our

alternative path.”

would imagine. That’s why making sure I get personal contact with everyone I work with is something very important to me.

When you were younger what did you envision your profession would be?

I never thought that I would become the President or CEO of a company like this. I always knew that I wanted to do something that involved helping and providing for people. I am happy where my life has taken me. New Balance is my life!

Thanks for reading the first edition of The Runner!

Tune in next month for more on the inside scoop!

Contact Information:

Alyssa LaroussiDirector of Internal Media

E-mail: alarouss@newbalance.comPhone: 617-783-4000

Fax: 617-787-9355

Website: www.newbalance.com

Address:

20 Guest StreetSuite 20Brighton LandingBoston, MA 02135United States