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PBCOhe phasesNate Franklyn, Tyesha Day, Kneil Lindo

Team TNK

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Overview

In 1970, Kirkland Lorey Irvis organized a conference along with other professionals to

address the success of African Americans continuing on to a higher education. After this

conference, the Pennsylvania Black Conference on Higher Education (PBCOHE) is our client and

this organization was created for graduate students and professionals. The PBCOHE annual

conference provides training and opportunities for the progression of underrepresented individuals

in higher education.

The problem with the existing website that PBCOHE has developed is that the website is

out-of-date; members and professionals who want to attend upcoming conferences cannot find

information of when an event is set to begin or going on. Another problem prominent in the site is

the notion of attending an event, when a user register or pay for the event that user is advised to

print out a paper and hand it in with his or her payment. This is an issue due to the fact that by

doing this the organization is neglecting users who may not be able to reach member or the office.

The PBCOHE website also is dark and dull, which can be unentertaining to a prospective sponsor

or member. Lastly in addition to all these issues, the current product does not provide support for

PDF file viewer for integration of the PBCOHE Newsletter.

The main elements that PBCOHE want to keep their logo and pictures. The client wants to

add a calendar to allow users to view events for each month and register for an event online. The

client also wants more people to join as members and to have more sponsors join the organization.

The solution to this existing product is to create a website that will keep the logo of PBCOHE and

pictures, but brighten up the website. What we plan on adding is an online application to register for

a conference, an online payment plan system, and a calendar to let people know what the upcoming

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events for each month are. The best tool we feel that will help us be successful is WordPress,

because it is easy to manage, easy to adapt existing systems and structures to, easy to learn and easy

to add comments and structure. WordPress is a publishing system that uses PHP and MySQL. This

free software is allows users unlimited control. This publishing system has many widgets, plugins,

and themes with minimum requirements.

We plan to attract graduate students, sponsors, and undergraduate students to understand

who PBCOHE is, what they are doing for the community, and how people can join. Our team has

experience in website development and we will up-date the website through posting on social media

and marketing to users. We each have something that we can contribute such as using WordPress to

manage a personal website. We have researched PBCOHE thoroughly and met the key contacts, in

part Barbara Thompson.

Our group plans on achieving our client’s requirements and attracting underprivileged

students who plan to pursue higher education. By adding the addition of interactive tools and other

details discussed above, we will meet the user experience goals.

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Table of ContentsPHASE 0: PROBLEM SPACE...............................................................................................................................6

Organizational Analysis...................................................................................................................................6

User Characteristics..........................................................................................................................................8

Problem Space..................................................................................................................................................9

Assumptions and Claims................................................................................................................................11

Initial Assumptions and claims...................................................................................................................11

Reformulated Assumptions and claims......................................................................................................11

Inspiration......................................................................................................................................................13

Motivation..................................................................................................................................................13

Project Plan....................................................................................................................................................13

Team Roles and Task Assignments............................................................................................................15

References......................................................................................................................................................16

PHASE 1: REQUIRMENTS GATHERING AND ANALYSIS....................................................................................17

User Profiles...................................................................................................................................................17

Personas.........................................................................................................................................................23

Functional Requirements...............................................................................................................................25

Non - Functional Requirements..................................................................................................................25

Data Requirements........................................................................................................................................27

Context of Use Requirements........................................................................................................................28

Social Environment.....................................................................................................................................28

Organizational Requirements.....................................................................................................................28

Technical Requirements.............................................................................................................................29

Task Analysis..................................................................................................................................................30

HTA Diagram..............................................................................................................................................31

Data Gathering...............................................................................................................................................32

Usability goals................................................................................................................................................33

User Experience Goals................................................................................................................................33

PHASE 2: DESIGN ALTERNATIVES...................................................................................................................35

Project Description.........................................................................................................................................35

Key Requirements......................................................................................................................................35

Functional Requirements...........................................................................................................................36

Non-Functional Requirements...................................................................................................................36

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Design Space..................................................................................................................................................38

Design Assessment.........................................................................................................................................39

Usability Goals............................................................................................................................................39

User Experience Goals................................................................................................................................40

Comparison of the Prototypes against the Criteria....................................................................................40

Summary/Reflection.......................................................................................................................................42

Teamwork......................................................................................................................................................43

Prototype Presentation..................................................................................................................................44

Prototype One - WordPress platform Codename “#1 Draft Pick”..............................................................44

Prototype Two - Weebly platform Codename “Training Wheels”..............................................................47

Prototype Three - Codename “Drawing board”.........................................................................................50

PHASE 3: SYSTEM PROTOTYPE AND EVALUATION PLAN................................................................................52

Project Description.........................................................................................................................................52

Requirements Summary.................................................................................................................................53

Functional...................................................................................................................................................53

Non-Functional...........................................................................................................................................53

Design Summary.............................................................................................................................................54

Prototypes......................................................................................................................................................56

Screenshot 1...............................................................................................................................................57

Screenshot 2...........................................................................................................................................57

Screenshot 3...............................................................................................................................................58

Screenshot 4...............................................................................................................................................58

Screenshot 5...............................................................................................................................................59

Screenshot 6...............................................................................................................................................59

Evaluation plan...............................................................................................................................................60

Goals...........................................................................................................................................................60

Questions that address these goals............................................................................................................60

Methods of Evaluation...............................................................................................................................61

Practical Issues...........................................................................................................................................62

Ethical Issues..............................................................................................................................................63

Summary/Reflection.......................................................................................................................................64

PHASE 4: EVALUATION...................................................................................................................................65

Overview........................................................................................................................................................65

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Description of Methods, tasks, and users.......................................................................................................65

Design Rationale for Methods and Materials.................................................................................................67

Summary of Findings......................................................................................................................................68

Discussion of Results......................................................................................................................................69

Design Implications........................................................................................................................................70

Improvements................................................................................................................................................71

Critique...........................................................................................................................................................72

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PHASE 0: PROBLEM SPACE

Organizational AnalysisThe Pennsylvania Black Conference on Higher Education, Inc. (PBCOHE) is an

organization made up of African Americans and other underrepresented professionals from the

public and private sector, education, business, social services, law, and government agencies that

have a deep commitment to improving and ensuring the education of underrepresented

students(Vision, P.1). Comprised of respected professionals from all walks of life; PBCHOE, has

been a major force in the underrepresented youth for more than forty years. From providing support

and “...professional development opportunities through its scholarship program, the annual

conference, the Robert D. Lynch Student Leadership Development Institute (SLDI), the Institute for

Educational Management and Leadership (IEML), and the Pennsylvania Black Conference on

Higher Education Journal”(Vision P.3). As well as giving a voice “to the various sectors of

government, education and community leaders that impact the lives of underrepresented groups at

Pennsylvania colleges and universities” (Vision P.3).

PBCOHE hold dozens of conferences and leadership panels throughout the year. Working

alongside a wide-range of university officials, business professionals, and public education leaders,

PBCOHE is able to reach out to the community and provide learning opportunities that educate &

build the next generation. PBCOHE also sends representatives out to understand and research the

changing underrepresented student population in higher education. “The mission of the

Pennsylvania Black Conference on Higher Education, Inc. (PBCOHE) is to provide programs and

services which help ensure that the post-secondary educational needs and aspirations of African

Americans in particular are met, and to work in concert with members of other underrepresented

groups in the Commonwealth.”(Mission, P.1)

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As well as in addition to:

• Developing an educational environment that promotes and encourages desirable

educational advancement for all people and educational strategies to promote inter-group

understanding within an increasingly diverse population in the Commonwealth.

• Contributing to efforts in the Commonwealth to graduate students by promoting quality

programs which encourage personal and academic achievement and support efforts to recruit,

develop, and promote its faculty and staff, once hired, and by

• Creating a climate that promotes and attracts students to post-secondary education and

graduate programs. (Mission, P.3)

The currently implemented website is used to inform the users, attract sponsors, as well as

educate the public. In addition to this, the product is supposed to help student network by providing

them opportunities to flourish with like-minded individuals and peers. Potential challenges and

constraints include:

Being limited to what we may change or construct,

Review and criticism from the PBCOHE board members

Maximizing and determining the necessities

Teaching or educating an inexperienced administrator

Usability studies

We plan to provide the very best options and avenues of success by communicating with

PBCOHE as much as possible so the client may learn and get a feel for the system as it being

constructed.

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User CharacteristicsThe site is mainly geared toward African American professionals who value higher

education. Our target users are professionals already in working in their career field, sponsors who

are looking to know what the Pennsylvania Black Conference of Higher Education (PBCOHE) does

for the community. Most of the users are intermediate individuals who only wish to be informed

and possibly join or assist in organization events and activities. These users have a motivation to

learn about PBCOHE and to potently join the organization. The remaining users are members and

board members of the organization who also have an intermediate expertise when it comes to

PBCOHE’s website and whose motivations are to read the newsletter, communicate with one

another, and to update information on the website.

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Problem SpaceAs the site currently stands, pbcohe.org has an extensive list of problems. From diminished

functionality to its outdated layout, pbcohe.org is not attracting the students and high-level business

professionals it needs. Some of these problems include:

Data retrieval

o No clear and functional way to retrieve membership registration data

o Cannot collect membership fees online

o Paper-based membership data storage

Outdated mechanics

o Cross-platform browser issues (Internet Explorer)

o Dull, dark themed layout and background

o Slow

Newsletter integration

o Currently no support on the website for PDF viewing

Archiving of past events

o Multitude of old events for which the date has passed

o Pictures of old events not in order

Ineffective to users

o Information is not presented in a clear and concise way

o Not inviting

o Does not maximize screen space

We have come to the conclusion that the problems have arisen from lack of communication

coupled with the magnitude of the data and information received. The members of PBCOHE have

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full-time schedules and duties that interfere with maintaining the product. These higher education

and business professionals do not always have the time to keep up with the demands of the

organization’s users. If editing and maintenance cannot be completed within a couple hours or even

a day, it will in turn find itself at the bottom of the stack. The client will own the site when we

complete it because the site now in place is owned by a third party.

With our proposed implementation, we plan to make sure the site is updated and give it a

brighter color and more inviting feel. We also want to make sure the site is functional on all if not,

most web browsers. In addition there will support for PDF viewing and downloading so that

members may receive up-to-date information about the organization. Lastly, we will our proposed

designs we plan to overcome the outdated navigation of the site and add in an archiving system for

past events.

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Assumptions and ClaimsOur clients (Mrs. Thompson and Mrs. Daniels) expect nothing but the highest quality

product from the team and for the team to complete tasks in a timely fashion.

Initial Assumptions and claimsSome of the assumptions Mrs. Thompson made note of is the fact we are students in a class

tasked with working with PBCOHE to improve their website. She assumed we knew nothing about

the organization and what they do. She also assumed we had no prior web development experience.

We as a team assumed, our clients had no product to begin with and was looking for a

solution. We also assumed we would be working with the intentions of getting it reviewed by Mrs.

Thompson and Mrs. Daniels, not the entire PBCOHE organization. In addition, we assumed that

users are able to go on the site and see the upcoming events so that they may be a part of these

events. From the back end, we assumed that the client has a database of some sort so that there is a

record of members and event participants. Some of the initial claims were that users will easily like

the website, the learning curve of the product will be fast, and board members will be able to decide

the outcome of the product.

Reformulated Assumptions and claimsMany of these assumptions were wrong. Clients and the team alike have both reformulated

their assumptions. For example, the clients understand that we, the team, have experience in web

development, we now know a great deal about the Pennsylvania Black Conference on Higher

Education (PBCOHE) organization, and we are committed to building an excellent information

system. Some reformulated claims includes board members giving direction to the product

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development monitoring user involvement, and recommending resources in addition to providing

instruction on product maintenance.

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InspirationInteractive tools have helped NelsonsNaturalWorld.com make people aware of their health

needs with the features of a pregnancy nutrition quiz designed to give pregnant women nutrition

recommendations, and a comfort-eating quiz, allowing patients to track their eating habits (Nelsons

boosts website with interactive tools, 2012). The American Nurses Foundation launched a website

with an e-learning tool so that nurses can treat, evaluate, and refer people with post-traumatic stress

disorder (American nurses foundation launches E-tools interactive website to aid nurses in

providing PTSC care, 2014). The Informed Meetings Exchange (INMEX) has used interactive tools

to serve subscribers through interactive features and model reservation agreements (INMEX re-

launches website with new tools and interactive features for meeting professionals, 2006).

MotivationThe team’s motivation is partly due to the unsatisfactory status of the current product. In its

current state, the site is ineffective and does more harm and causes confusion than as an extension

of the organization. We believe we can bring a new take or look to PBCOHE’s problem. Being

college students ourselves, we have each been users the organization is targeting. We can give

insight and experience to what our like-minded peers would like to see and interact with.

Project PlanSemester project Revision and improvement

dates

Due date - Deadline

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Phase 0 - Problem Space September 23-24 September 25

Team Meeting September 30

Client Meeting Week of October 1

Team Meeting Week of October 15

Phase 1 - Requirements

Analysis

October 20-22 October 23

Team Meeting October 27

Phase 2 - Design Alternatives October 27-29 October 30

Client Meeting Week of November 3

Team Meeting November 11 & 13

Client Meeting (If Needed) Week of November 18

Phase 3 - System Prototype November 17-19 November 20

Client Meeting Week of December 1

Team Meeting December 2

Phase 4 - Evaluation December 1-3 December 4

Team Meeting December 9

Client Meeting Week of December 8

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Phase 5 - Project Presentation December 8-10 December 11

Team Meeting December 11

Client Meeting Week of December 15

Team Roles and Task AssignmentsNate Franklyn - Project Leader, Technical Writer, Designer

Project Leader: Assigned with making sure team stays on track and in line with set

deadlines. Communicates effectively with the client and team, making sure everyone is on

the same page. Organizes meetings, notes, and artifacts to present in a compelling

informative way. Assist all members of the team with applicable tasks, filling any gaps

along the way.

Technical Writer: Tasked with communicating design plans effectively and clearly to

everyone involved in the project. Reviews all documentation to see if it meets the client’s

specifications. Understands and educates the team on requirements presented from clients as

well as submitting documentation to third party writing lab for corrections.

Designer: Processes client requirements and vision into a workable solution that can be

implemented by the team. Assigned the duty of following the eighty - five guaranteed and

fifteen percent “Icing on the cake” rule. Also must take into account everyone’s skill set.

Tyesha Day - Tester, User Interface Specialist

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Tester: Analyzes the requirements from the client, creates test cases, executes the test cases,

evaluates the results, and documents the problems found.

User Interface Specialist: Conducts tests of interfaces to make sure they are efficient and

attractive. Evaluates user interface to make sure the proposed prototypes will be received

well with targeted users.

Kneil Lindo - Systems Analyst, Programmer

Systems Analyst: Specializing in analyzing, designing, and implementing data and

information systems. Involves software development and making sure the functionality of

site is doing what it is intended to do.

Programmer: Writer of the code for the computer software. Pieces together ideas and

thoughts composed by the designer, team, and client to create team solution. Works with

designer to determine what can and cannot be done given team skill set.

ReferencesAmerican nurses foundation launches E-tools interactive website to aid nurses in providing PTSC care.

(2014). Retrieved from New Mexico Nurse: http://search.proquest.com/docview/1562156460?accountid=13158

INMEX re-launches website with new tools and interactive features for meeting professionals. (2006). Retrieved from Business Wire: http://search.proquest.com/docview/445138448?accountid=13158

Nelsons boosts website with interactive tools. (2012). Retrieved from Chemist & Druggist: http://search.proquest.com/docview/1010454790?accountid=13158

PBCOHE 44th Annual Conference. (n.d.). Retrieved September 22, 2014, from http://www.pbcohe.org/index.php?option=com_content&task=view&id=3&Itemid=34

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PBCOHE 44th Annual Conference. (n.d.). Retrieved September 23, 2014, from http://www.pbcohe.org/index.php?option=com_content&task=view&id=4&Itemid=35

PHASE 1: REQUIRMENTS GATHERING AND ANALYSIS User Profiles

PBCOHE has five main stakeholder user groups: Administration of the system and the

organization, members of PBCOHE, Inquiring business professionals, interested sponsors, and

lastly inquiring students who are involved. These users have an age range of about eighteen years of

age to sixty and up. They’re very diverse sets of people whose needs need to be catered to. The

computer skills and internet skills cover the entire spectrum from novice to expert. Their key tasks

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differ from each profile, since each one has different stake in the intended system. Here is a

breakdown of the users given in various profile formats:

Administrators of the System

Late 30’s & up professional individuals

Work in numerous fields and area of expertise. Great number of Higher Education leaders

and officials, who are at the heart of the organization. Able to do most operations and

activities accompanied by support.

Computer skills and internet skills are between the range of novice and intermediate level.

There are also handfuls of expert leveled individuals that may or may not use the system.

Tasks

o Managing the system

Controlling and maintaining optimal efficiency of the system and data for

continued use.

o Data gathering

Collecting data that will beneficial in decision making for the organization as

a whole.

Understanding their users and planning actions accordingly

o Posting, updating, and creating new content

Communicating events, opportunities, work to entire user base.

Becoming a prominent resource for Professional business men & women to

turn to.

o Collecting membership

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Collect member dues to provide more opportunities.

o Troubleshooting

Fix pertinent issues affecting user experience and overall integrity of the

system.

o Teaching and educating users about the system

Passing knowledge on how to efficiently use the system for a better

experience.

o Communicating with users

Learning about users about their wants and needs to better assist them.

Members

Late 20’s & up business professionals

Members are individuals who support and back the PBCOHE organization. These users

come from all different fields and area of expertise. They are main user group actively

sought out by the organization and the most capable of all the user groups.

Computer skills and internet skills are in the novice to intermediate range. Again with

handfuls of expert leveled individuals

Tasks

o Presenting content to be posted to the system

Creating content that can then be shared to other users.

o Weighing in on key member issues

Helping to influence PBCOHE key decisions and direction.

o Paying member dues

Providing funds to the organization.

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o Accessing information of use

Using the system as resource to better benefit their interests, and staying up

to date.

o Registering for Conferences

Using professional career building conferences to better themselves.

Sponsors

Could fall into any age range except under 20

Sponsors provide direction, expertise, and or monetary funds in backing of PBCOHE. Very

diverse set of users comprised of many highly educated, highly driven professionals.

Sponsors are capable of a great deal of actions, it’s hard to accurately subjugate sponsors to

one category.

Computer skills and internet skills are generally in the intermediate to expert level.

Tasks

o Inquiring information about PBCOHE from the system

Understanding and becoming involved with that PBCOHE does as an

organization

o Contacting administration or members of PBCOHE

Reaching important leaders for added information or clarification

o Requesting or filling out registration for Sponsorship

To become a part of the organization’s mission and vision

o Research

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Learn more about PBCOHE’s intended focus and ways user can be beneficial

to them

o Donating

Showing support of the organization.

Inquiring Business Professionals

Late 20’s and up

Users in this profile are fresh into their fields and are looking to network in an effort to

better themselves. Also a key user group PBCOHE is trying to market to, these users are

highly educated and their capabilities are unparalleled

Computer skills & internet skills are usually in the intermediate to expert level, but there are

also novices

Tasks

o Gaining information from the system

o Joining the organization

Becoming a member of an organization comprised of highly educated

respected professionals from all walks of life

o Registering for events

Attending an event to increase their opportunities and skills.

o Downloading key pieces for review

Taking PBCOHE documentation for use on the go or later.

o Networking with member of the organization

Get to know the professionals in their field and receive guidance.

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Inquiring Students

Between the ages of 18 - late 20’s

Student user are not really a main sought after user group but they are an audience PBCOHE

must cater to. These users are the incoming business professionals that with one day, may or

may not be, recruited by the organization. Their capabilities are endless, but are limited to

begin with. This because they malleable and moldable at this stage in their lives. But soon

will be dominant forces in the business world.

Computer skills are usually nice to intermediate varying slightly

Internet skill are more in expert range with a slight variation in the intermediate spectrum.

Due to the fact these users were born around in the internet age.

Tasks

o Communicating with Members

Reaching out and networking with members for guidance

o Registering for events

Attending Conferences to better themselves and gain a feel for the

organization

o Research

Learning more about PBCOHE and its role in providing underrepresented

professionals opportunities.

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Personas

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Functional RequirementsPBCOHE’s system and website has to meet or exceed the requirement of the users, their

needs and any future needs that may arise. The system will be reliable, the system must not be

plagued with errors or outdated materials, the system must also adaptable. Data collected in the

system must not be compromised. These are all key aspects of a functional system dependable and

reliable.

When administrators from the PBCOHE require active member list and key data concerning

the organization, the system must retrieve that efficiently and effectively. If this is not honored, the

system will become slow and more of a liability than business tool. The system must be fully

integrated with PayPal as a means of collecting transactions and donations. This is in effort to

transfer the liability and security of payment/financial transactions with a well-known trusted

source. So administrators and members can focus on strengthening and organizing PBCOHE.

The system has to convey the interest and issues of the Pennsylvania Black Conference on

Higher Education effectively and efficiently. This includes all information pertaining to events,

conferences, career builders, etc. The system must allow a way to capture registration information

for administrative processing. A members-only section the site must be created to honor those

involved with organization and promote communication within the organization. Failure to do will

result in miscommunication issues and the website remaining at its current state.

Non - Functional Requirements The system has to be aesthetically pleasing, vibrant, and easy on the eyes of the user. The

current system is very dark and lacks overall appeal other than a quick look. The system must retain

the user’s interest and feed it. Without taking this into account the organization membership will

suffer. Another non-functional requirement deals with adaptability of the system. The system must

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be able to adapt to more or less all the changes or modifications PBCOHE requires of it. So the

system can remain an effective tool for the organization. The system should have an easy learning

curve because users and administrators cannot use a system that has a steep learning curve for

simple operations. Reference to help materials or suggestions would be most beneficial. The system

should provide troubleshooting options for members and administrators to help keep the flow of the

system. These options can include a general frequently asked questions document, support system,

issue reporting, etc.

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Data RequirementsData will be collected every time members log in. From signing up for events, and

processing any type of transaction, to leaving a comment.  Also when it comes to the actual data

and information, the website should update several times a day to ensure that the information on the

Pennsylvania Black Conference of Higher Education (PBCOHE) site is correct at all times. As for

privacy, the information is collected from users only to identify users as in conjunction with the

organization. When dealing with the efficiency of the data we want to make sure it is easily

editable, and reliable. The data should be safe when a user enters their information. Those with

access to administrative data will be able to view all content and have access to all information.

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Context of Use Requirements

Social Environment The social environment for this organization is the one that promotes collaboration,

multiple connections to interface recognizing individual users and their contributions.

Data will be shared through admin and users. General data regarding or fit for the

organization will be reviewed and shared with the public. (I.e. membership growth,

member actions, etc.)

Collaboration has to be asynchronous and adaptive to all members, facilitated by

member login.

Interface must reflect changes and added data committed to be reviewed or presented

on the site.

Organizational Requirements System will use a level of tier system for an organizational set up, as the following:

o Admin

o Members-board

o Members-general

o Sponsors

o Business professional

o Inquiring students.

This system needs to be able to bridge the gap and communicate ideas efficiently to

other members.

Data has to be easily accessible so that other administrator board members can still be

connected and not be out of the loop.

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Technical Requirements A system like this needs to be cross platform, being able to easily access website and

data from different internet browsers.

System also has to be compatible with multiple operation systems and the major four or

five web browsers.

System Documents and data should be easy to intermediate, and have transferable

portable storage.

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Task AnalysisPBCOHE main focus is to provide programs and services which help ensure that the post-

secondary educational needs and aspirations of African Americans in particular are met, and to

work in concert with members of other underrepresented groups in the Commonwealth. With that

being said, our task is to help provide better web present to the organization partly by updating

website and social media aspects of organization.

Task:                                                                        Goal:

-Update content on site                                     -Information is up to date

-Update graphics on site                                   -Making it more visually appealing

-Get admin control of site to appropriate admin        -Have it more accessible in the right hands

The task environment is a shared space where ideas and interests can flourish as well as

networking for business professionals of all ages. Being an interactive site that appeals to all

business professionals, the system has to be professional and responsive. Business professionals are

always on the go and only have time for quick edit or comments before they are off to another task.

The task environment has to account for that; the most beneficial solution to this is using a web or

internet based system that any user can have access to anytime or anyplace. PBCOHE also needs

one that customizable to their needs, administrative controls for higher ranking members.

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HTA Diagram

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Data GatheringThe most effective method we used when it came to data gathering was interviewing and

having our client walk us through the site. We also ran comparisons of the way users interacted

with nobcche.org versus interactions with pbcohe.com. Our clients conveyed their issues and

requirements in each meeting as well as pointing out poignant issues with their current system.

Notes were recorded and reviewed after meeting as well as revisited several times. In the future, we

may invoke focus groups and questionnaires to poll the various user groups and the user experience,

more towards prototype and implementation phase. Stakeholders can attest that data gathered must

be clean and accurate for decisive decision making of the organization.

For the embedded design, the best method would be the use of observation and interviews.

We also noticed the emotions expressed on one subject versus another and gave us insight on what

was more important and what was more concerning. We also noticed the reactions of users to key

elements of the system. This was valuable information for understanding the usability of the

system.

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Usability goalsUsability Goals

Standards that assure that the interface is easy to learn for users.

Effectiveness The completeness and accuracy with which users achieve specified goals. It is determined by looking at whether the user’s goals were met successfully and whether all work is correct. Is the site effective enough to where in this case spread awareness and generate donation?

Efficiency The speed (with accuracy) in which users can complete the tasks for which they use the product. Once users have learned the design, how quickly can they perform tasks? This is very important, if the end users have trouble navigating through a site then what is the point of going on the site?

Safe to use Involves protecting the user from dangerous conditions and undesirable situations. Anything that would have the potential to make the user become uncomfortable when going through the contents on site is unacceptable. It’s important to build a sense of trust between you and users.

Utility Refers to the extent to which the product provides the right kind of functionality so that users can do what they need or want to do.

Learnability How easy is it for users to accomplish basic tasks the first time they encounter the design? The user should be able to quickly become familiar with the site on first encounter and quickly be able to learn the ins and outs out site.

Memorability How easy a product can be remembered how to use, once learned.  

User Experience GoalsUser

Experience Goals

How a user feels about a system when using it.

Motivating The site should impel a user to join the organization, become a sponsor, or donate.

Rewarding The interface should make a user feel as if they are valued when donating, becoming a member, or becoming a sponsor to the organization.

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Satisfying The interface should meet the expectations of the users by providing background information on the organization so that users can know what are they donating to and why are they are signing up to become a member or sponsor.

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PHASE 2: DESIGN ALTERNATIVESProject Description

The project set before us was to design and or update the Pennsylvania Black Conference on

Higher Education (PBCOHE) website and overall back-end system. PBCOHE’s current system is

plagued with errors and does not accurately represent them. This project is supposed to be

transposed on to the World Wide Web to be shown and shared with the world. It will be required to

accurately depict and communicate the wishes and ideas of the Pennsylvania Black Conference on

Higher Education. As well as support PBCOHE in all their tasks needed to assist their user/member

base. Lastly the system will shall be constructed as a tool and a resource to extend PBCOHE’s

reach/ influence in giving “Underrepresented professionals and students a voice in matters of higher

education.” (“Mission Statement”, 2014)

Key Requirements The proposed system for PBCOHE has several key requirements. These requirements are

split into two categories: Functional and Nonfunctional requirements. Functional requirements are

defined as the core functions of what a system should do. They are also the main focus of the

system and requirements activities. They encompass all the mandatory conditions and specifications

of the system in order for the system to be deemed efficient and operational. Nonfunctional

requirements are all the constraints on the system and development that are imposed over the course

system. These may include time, memory size, budget, resources available, etc.

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Functional Requirements PBCOHE is coming from an outdated stagnate web interface. Due to the fact that the

administration has regular careers and other obligations; attention to the website and system is on a

volunteer basis. With this in mind, the system is required to be reliable and adaptable to multiple

users and their computer/internet skill levels.

The system must be responsive as well as efficient. Data collected from the system must be

stored and shared securely. The system must account for the future needs of the organization as it

grows its membership. Retrieval of data pertinent to PBCOHE administration and board members

must be available easy and efficiently. In addition, the system must be fully integrated will PayPal

as a means of collecting transaction and donations. Also there must be integration of a PDF file

viewer or a document viewer of some sort to showcase PBCOHE’s newsletter publication. In

regards to conferences, the system must allow a way to capture registration information for

administrative processing.

Lastly, the system must include a member’s only section to honor those involved with the

organization and promote communication among the organization’s members. Also the system must

have a section devoted to sponsors and those who wish to donate to the organization.

Non-Functional Requirements PBCOHE’s new system has to be aesthetically pleasing, vibrant and “easy on the eyes” of

the user. Coming from a very dark and lackluster interface, the new interface needs to attract and

entertain the user. The system must retain the user’s interest and feed it. The system must have an

easy learning curve, so that PBCOHE administration and new users can adapt to it. The system

must remain an effective tool for the organization and its members.

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A core requirement of the system is the fact that, the system must convey the interests and issues of

the Pennsylvania Black Conference on Higher Education. This includes all information pertaining

to events, conferences, career builders, etc. There should be some functionality that identifies media

coming from PBCOHE and its members. Furthermore, the system should provide troubleshooting

options for members and administrators of the system to help keep the flow of the system. These

options can include a general Frequently Asked Questions (FAQ) document, support system, issue

reporting, etc.

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Design Space Our team went through several design alternatives. They ranged from different platforms to

limitations on usefulness of the system. One alternative was the use of Drupal and its enterprise

business software package. Having an array of key features and support Drupal looked like a likely

choice, but installing it on a key stationary server was counterproductive on our end goals and user

requirements. After sorting through unfit design alternatives, we ended up selecting: WordPress,

Weebly, and a basic drawing board flow chart design.

Each design made has a unique attribute making it more beneficial for the user than the

other. Our design using Weebly is better inclined for the PBCOHE organization and is easier for

one to manipulate it. It’s also very user friendly and easy to remember how to use. The design we

made using WordPress is better inclined for customization. It’s a better fit for a user to have the

freedom to design a layout exactly the way they want, but at the same time it is harder to

manipulate. Also being pretty code intensive, the users may have a problem adapting well. The last

layout was design using Visio. Visio makes it easier for the users to get a clear concise

understanding of organization of the website, but is limited when it comes to customization.

Given the time constraint, there is only so much we can do given the key requirements we

were asked to meet. So a tradeoff we had to make was which design would be more labor intensive

to achieve the same goal. Another tradeoff was ease of use and the learning curve associated with

each design. We have to turn the end product over to a group of PBCOHE professionals so that they

may decide if they want to go ahead with the implementation. Our main duty is to go with a system

that best appeals to their organization. We want to create a website that instills confidence,

whenever a stakeholder is using the system.

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Design Assessment

Usability Goals The guidelines and measurement of how effective, efficient, easy to use,

memorable, etc. a particular tool or system is.

Effectiveness The completeness and accuracy that a site can do what it was intended to do.

Efficiency The speed (with accuracy) in which users can complete tasks for which they use the product. The interface must simplify process of users to understand, and find out new and exciting things about the organization.

Safe to use Involves protecting the user from dangerous conditions and undesirable situations. Anything that would have the potential to make the user become uncomfortable when going through the contents on site is unacceptable. It’s important to build a sense of trust between you and users.

Utility The interface should provide appropriate set of functions that will enable users to carry out all their tasks in the way they want to do them.

Learnability The user should be able to accomplish basic tasks the first time they encounter the interface, become familiar with the site, and be able to learn the ins and outs of the site.

Memorability The interface should be easy to remember once learned.

Usability goals are the guidelines and measurement of how effective, efficient, easy to use, memorable, etc. a particular tool or system is.

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User Experience Goals

The overall look and feel of the website pertaining to the User

Motivating The site should impel a user to join the organization, become a sponsor, or donate.

Rewarding The interface should make a user feel as if they are valued when donating, becoming a member, or becoming a sponsor to the organization.

Satisfying The interface should meet the expectations of the users by providing background information on the organization so that users can know what are they donating to and why are they are signing up to become a member or sponsor.

Comparison of the Prototypes against the Criteria Prototype 1

(WordPress) Prototype 2

(Weebly) Prototype 3 (Visio

Studio)

Effectiveness X X

Efficiency X X

Safe to use X X X

Utility X X

Learnability X X X

Memorability X X

Motivating X

Rewarding X X

Satisfying X X

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Summary/Reflection

As mentioned, the current PBCOHE website was very out of date and not very visually

appealing. So from the start we knew we had to change the colors and make it seem more inviting

and friendly. For one of our designs we wanted to liven the site up with a white background to make

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it seem alive instead of a gloomy dark black color. With changing the background color it also

makes it easier to read certain texts and spot out things on site.

We then noticed on the current website it had old information and even the relevant

information wasn’t noticeable upon first encounter. So on one of our prototypes we decided to

reorganize where the info is placed on the site; making certain info becoming an attention grabber

upon first look, with that we can get rid of all unimportant and old information.

All these changes were possible to accomplish and necessary for the website. Client did

mention those were important parts of the site that needed to be altered so we definitely wanted to

do. And with our changes of course we had to take into account the certain usability goals so the

users have an easy time going through the site. Making changes to the structure and color schemes

hopefully makes it more effective to the user so it gives a better understand of what the company is

all about. Along with effective we try to include all usability goal in each development in our design

layout.

Teamwork Team TNK consists of three members: Tyesha Day, Nate Franklyn, and Kneil Lindo. We

are well-versed in a different area of IST and Design. To achieve a complete and utter

understanding of phase 2, we reviewed and brainstormed solutions to each of the objectives present

in the problem document. We decided to employ a divide and conquer strategy when it came to

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understanding each objective and then educating the other group members about it. In regards to the

designing of the design alternatives. We all agreed to sit down at the library and collectively design

the alternatives together. Each team member had some influence in regard to how the look shape

and feel of the design. Having three different perspectives on prototype allowed us to see the

functionality from all angles.

Prototype Presentation

Prototype One - WordPress platform Codename “#1 Draft Pick” WordPress was our overall first pick in regards to a solution for PBCOHE’s problem. The

WordPress platform has the tools needed to transform the current state of PBCOHE’s system. With

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the ability to pick multiple themes and customize the raw html code for specific pages, one can

really transform a site. The dashboard is a clean and crisp interface allowing new content additions

and customizations easy and on the fly. The only drawback is the fact that WordPress can be code

heavy and intensive for new users.

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Prototype Two - Weebly platform Codename “Training Wheels” Our basis for this design was usability in regards to the intended end-users. We wanted go

with something that was easy to maintain and had an even easier interface. Weebly was our choice

because of its drag and drop features for adding new content and new functionality. More of the

built in themes were not code heavy, but gave a vibrant look. The only downside to this option was

the lack of customizability from platform presets.

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Prototype Three - Codename “Drawing board” Visio studio made it easy to get a first look overview of what we have to deal with and what

we want to work with. It was almost the blueprint of a basic design layout so we can see what we

can manipulate and what we had to work with. This as well had drag and drop features so it was

easy to move designs around and get a feel of how u want a design layout to look.

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PHASE 3: SYSTEM PROTOTYPE AND EVALUATION PLANProject Description

The PBCOHE website revival project consists of updating the current web space associated

with the Pennsylvania Black Conference on Higher Education. The proposed update encompasses

establishing control of the intended system, redesigning the homepage and entire front-end layout

of current system, integration of PayPal and conference registration system, organizational access

levels for members, etc. The intended users of the new system include: The PBCOHE

administration, the PBCOHE Organization Members, Inquiring Professionals, and Inquiring

Students. We designed the proposed system and chose a particular interface with a user friendly

design in mind. By using Weebly or WordPress, creative control is in the hand of who or whom

holds the password. In addition, accessibility is everywhere a user has web/internet access.

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Requirements Summary The PBCOHE system requires several key requirements. These include functional and

nonfunctional requirements. Functional requirements are defined as the expectations of what the

proposed design or system must do. Non Functional requirements on the other hand are defined

as the expectations of what the system should do (i.e. memory size, visual aspects, how to judge

the system, etc.)

Functional As stated in the Phase Two document, the proposed system must be readily available, easy

to use, and efficient. The system must be able to be used as a tool and an extension of

PBCOHE and the organization’s views. In order to accomplish this the system must be able

reliable and adaptable to multiple users. The system must also be fully integrated with PayPal as

a means of collecting donations, registration fees, and membership dues.

In addition to these requirements, the proposed system must be able capture conference

registration data, display/make available the organization's newsletter to it members, and

incorporate a definitive member access section.

Non-Functional The proposed system must be vibrant and aesthetically pleasing. Also the system must

provide or have troubleshooting options for members and administrators to keep the flow of

information. The system must have an easy learning curve for members of the organization to

use the system better and be taught with relative easy. Lastly, the system must convey the

interests of the Pennsylvania Black Conference on Higher Education.

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Design Summary Each design made has a unique attribute making it more beneficial for the user than the

other. Our design using Weebly is better inclined for the PBCOHE organization and is easier for

one to manipulate it. It’s also very user friendly and easy to remember how to use. Our basis for

this design was usability in regards to the intended end-users. We wanted go with something that

was easy to maintain and had an even easier interface. Because of its drag and drop features for

adding new content and new functionality, it makes it easier for user to edit and make changes.

As far as the actual design of the interface goes, we started with making the title of the

organization clearly at the top in the header. And since we changed the background color from

black to white, we made the font color of the organization’s name black so colors are now

contrasted and it is easier to notice. Alongside of the name, organization’s logo is clear and

visible. Also in the border, the navigation bar is found above the name of organization. With it

being at the very top, there won’t be a mistake looking for navigation. Since it is known to be at

the top in the border we want to keep it consistent so users have an easier time going through the

site. In the middle of the page, we put a large image representing the Pennsylvania Black

Conference on Higher Education. When you first visit the page, it’ll catch your eye and makes

you wonder what they’re about. Then for the visitors convenience there is a quick mission

statement right underneath so the viewer has a better understanding on what this organization is

about. Instead of having the home-page being congested with words, we have a video ready to be

viewed. This is so the viewer can feel as if they are a part of community and we give them

something they can be enlightened about.

The design we decided to implement has a crisp, clean look to it. It’s looks inviting and

looks much more “safer” to use, due to the change from black to white background. It’s not

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cluttered upon first look and it doesn’t give off an overwhelming experience. In the end the

system design is easy to use, and efficient. Also has an easy learning curve and the layout is neat

and organized.

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Prototypes The Weebly platform was selected by our clients because of the ease of its drag and drop

features when adding new content to the website. The reason why our group chose to create a

prototype with Weebly is because this platform is not time-consuming. Most of the chairmen &

chairwomen in PBCOHE’s organization are volunteers which means they have other obligations to

tend to as well. Our plan for the prototype is to make the website bright and easy to navigate by

displaying five simple navigation buttons. The home screen instantly captures user’s attention so

that viewers can know what PBCOHE is about and their mission statement. The members tab is

exclusively for members of PBCOHE to log-in and have exclusive access to things that a visitor

would not have access to. The members tab also displays the newsletter for the month for members

to view. The events and donations tab is where upcoming events are located and where people can

donate money to the organization and pay for conferences online. The contact tab is where users

can send comments to the organization.

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Screenshot 1

Screenshot 2

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Screenshot 3

Screenshot 4

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Screenshot 5

Screenshot 6

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Evaluation plan

Our high level goals for this project encompass all conveyed requirements as expressed

from our clients Mrs. Barbara Thompson and Mrs. Cynthia Daniels. Spanning a wide range of

areas and particular to each issue, these goals are meant to evaluate the intended system and provide

feedback.

Goals • To provide a reliable well-accepted system that PBCOHE can effectively use.

• Usability of the system and learning curve are in the range of meeting PBCOHE needs.

• Create member connections and better flow of information.

• Bridging the gap between PBCOHE and updating content.

• Create a better and efficient way for collaboration of between organization members and site

administrators.

• To gather data in an easy interface that is less complicated and more organized than

PBCOHE’s current system.

Questions that address these goals • What features of the system best helped you complete your intended task?

• How well you were able grasp the controls of the system?

• Was there anything that hindered your learning progress?

• Do you feel confident in using the proposed system again?

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• Using the system were able to connect with other members and build connections?

• What would you most attribute to the success of learning and using the proposed system?

• How long did it take for you to update content?

• Were you able to complete a PayPal transaction and or register for an event?

• How might you improve this intended system

Methods of Evaluation To evaluate the effectiveness of our proposed design we will use a combination of methods

in our study. Our first method will be the use of questionnaires to collect data on the effectiveness

of the site and its features. Users will be presented with several questions to reflect about their

experience while using the proposed system. These questions will gage how useful and how well

the system was able to address the key requirements set forth by the stakeholders. Users will be

required to answer all the questions to the best of their knowledge after they have had ample time to

experience the proposed system design.

Our second method of evaluation will be the use of usability lab. Since our team does not

have access to an already established lab, will do our best to create a mock up one. Using a

combination of both a controlled environment and natural environment; we will conduct these

evaluations in the user’s natural location/space, (i.e. Home, Work, Library, quiet space, etc.). We

will accomplish this by direct observations and statistical analysis from the website monitoring

data. Also, the use of a stopwatch and record keeping will be present throughout the observation

process so the design team can see time spent on specific areas of the system. We predict this

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process should take no more than 45 minutes to 1 hour for each client as well randomly anonymous

users.

Our last method of evaluation will be the use of field studies. Over the coming weeks we

will take survey of random users and see how they react with system out in the field. This method

helps increase the diversity of the study and gathers a wide range of user experience different from

the last. PBCOHE has many members from all walks of life and professions, so we have to equally

represent them and their needs when developing a final system prototype/solution. Aided by direct

observation, we will be looking for areas lacking great user experience and usability.

Practical Issues As with any evaluation plan, we must account for any practical issues we may encounter

while executing said evaluation plan. Some these issues include:

• Time constraints - The evaluation phase of this entire project is only for a couple weeks. In

order to gain the greatest varying range of evaluation data, one must evaluate the system for

months let alone mere weeks. Our team is on a thinning timeline with the academic semester

near its end.

• Mobility and Reaching Target Random Groups - We cannot reach everyone we need to poll

and evaluate the system perfectly. So while using the data we do gather, the team will have

to make design choices and revisions on that.

• Human Error and Unaccounted for Error - Error is present in every study. Human Error is

one those variables that cannot be subjected out all the time. So the data may not be 100

percent correct but will be in the 90th percentage range.

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• System maintenance and Downtime - Since the proposed system is web-based, the overall

website and back-end is hosted on a company server. Routine maintenance is required from

time to time and may interfere with conduction of the direct observation and surveys.

Ethical Issues The evaluation plan set forth and constructed has little or none ethical constraints. But in the

effort to plan if some arise, they might include:

• The Sharing of Personal Data - The evaluation plan accounts for anonymity when

questioning or observing random users.

• Keeping or Storing Observation Data - Only used for evaluation purposes, data collected

will used to better the proposed system and be used as constructive criticism.

• Gaining Consent or Willingness to Volunteer - Forcing participation of study out of a user

will hold no bound in this study. Protection of user rights shall be accounted for

• Privacy - If the user requests to evaluate the system alone or would not like to be

represented in the study with us; the design team, must honor that.

• Harm - No harm shall come to the users, the participants, the researchers or the observers.

• Deception - While conducting this study, users and participants shall have full knowledge of

what this study wishes to accomplish, the process it will undergo to reach completion,

variables associated with this study, and any or all information required to make an

informed consent.

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Summary/Reflection

As mentioned, the old PBCOHE website was very out of date and not very visually

appealing. So from the start we knew we had to change the colors and make it seem more inviting

and friendly. For one of our designs we wanted to liven the site up with a white background to

make it seem alive instead of a gloomy dark black color. With changing the background color it

also makes it easier to read certain texts and spot out things on site.

Having different set of prototypes helped us identify what layout and what type of

organization was best suited for this organization. Testing out which layout would be better

appealing from the users end and at the same time making it easier for admins to make changes.

We were basically finding the median for both.

Having picked our layout of course we had to take into account the certain usability goals so

the users have an easy time going through the site. Making changes to the structure and color

schemes hopefully makes it more effective to the user so it gives a better understand of what the

company is all about. Along with effective we try to include all usability goal in each development

in our design layout.

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PHASE 4: EVALUATIONOverview

The basis of this phase is the effort to evaluate and improve the intended proposed system.

This is a report on how said evaluation plan was planned out, carried out, and review. Also the

findings and solutions that were brought out in result of this evaluation. This evaluation plan was

merely a way understand the system and build it better.

Description of Methods, tasks, and usersThere were two methods used exclusively in this evaluation plan: The Usability Lab/Think

Aloud and a Verbal questionnaire. A Usability Lab is the direct observation of a subject taking note

of their actions, emotions, and decisions taken while using the proposed system. A Think Aloud is

the verbalization of one’s actions while using the system and watching their reactions. Lastly, each

one of our team members got together and developed four to six questions to ask after the system

run-throughs were completed. The questions we asked were:

In regards to the general layout, was it aesthetically pleasing?

Were there any parts of the website dysfunctional or served no purpose?

Was the enough information on the members landing page or too much?

Would you visit the site again?

What were you first thoughts of the website?

How can we improve this design?

Which one would you rather visit the current site or this proposed one?

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These questions were asked because they each hit on one of the user experience or usability

goals we employed earlier and throughout the entire semester project. They are a means of

understanding the user’s actions.

We also ask the users to complete certain tasks and we timed their process we choose these

takes because they best represented how the system meant to be used by users of various computer

levels. A list of the tasks are:

View each page

Click every button and link

Attempt to register with a conference

Download the Newsletter

Submit a contact request

Visit social media page via links (Top Right)

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Design Rationale for Methods and MaterialsFor the evaluation methods we employed, we designed them to test a number of areas of the

system. We design them to also be easy for the user recall and answer. A series of yes and no

questions as well as open ended ones. We decided to with a Usability lab and Think Aloud so that

we could witness the system being used and its particular fall outs compared to the current website

set in place for the organization. We wanted the user to feel comfortable in their own natural

settings and give us honest answers.

We had a number of constraints and limitations on the materials we could use for the

evaluation. This was become of the overall time constraint and our overall ability. For example, we

could not record or videotape any of our subjects/user. This was because we would be able to get

the proper clearance to conduct such a practice from the University. So instead we took notes and

practiced direct observation. We weren't allow to identify any of our users/evaluators; and if we did

so it, it was mandatory that it was anonymous. This was in effort to protect both parties. We were

limited to the use of a stopwatch to time user interactions because it was the most viable means to

testing ease of use.

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Summary of FindingsWe had a total of eight user/evaluators. These users spanned various ages from 18 - 60 and were

in various professions. We tried to choose a group of two users to represent each of PBCOHE’s

target stakeholders. We attempted to match each novice computer user with an expert leveled

computer user in our analysis. In our findings:

We found that more or less all the chosen evaluators found the new proposed design more

aesthetically pleasing than the current design

The average time to complete the Usability Lab test and Think aloud was 16 minutes and 14

seconds.

A great number of User’s first thoughts; when visiting the website, were: “It looks

professional”, “Clean”, “Organized”, etc.

We encountered during the evaluations that sometimes load times affected the way the

website flowed

There was a split decision whether or not there was too much or just the right amount of

content listed on the members landing page. Features like the Newsletter gave the page a

busy feel.

The Contact us page was a little lacking of content. But overall efficient.

Some of the content on the website had longer load times. We attributed to different

browsers and systems

A lot of the evaluators believed there should be some way of seeing where their membership

or donation monies are going to.

In an attempt to see if anonymous users could updated content from the backend interface.

We found out that more than half of the evaluators needed further instruction in order to

carry out some actions.

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Discussion of ResultsAll of the usability and user experience goals were set to achieve the best experience for

stakeholders. When evaluating participants while they tested out our prototype, navigating through

the interface was simple for each person, but a couple of the participants stated that the load time

was a problem for them. When a participant clicked on the slideshow, it took a few minutes to load

the pictures and to function properly. Another problem that a participant identified was a button that

was not working accurately; this button lead the participant to an administration sign in page.

When asked about the visibility of the interface, we were told that the prototype was inviting,

pleasing, clean-cut, organized, vibrant, and professional for the most part. However the participants

felt that the newsletter should be place in another section to minimize the amount of information on

the page.  

Design Implications From the feedback of the participants that evaluated our website, we discovered that we

have three issues with our interface. The first problem with the website is when a picture or link is

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clicked, the response time is slow. Secondly, when the learn more button is clicked on the home

page, it leads to the administration sign in page. Finally, the last issue with the website is that the

members’ page displays too much information, both the slideshow and the newsletter is located on

this page.

ImprovementsFrom the feedback we received from the users testing out our website, we decided

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To make change on numerous things. First being, making the newsletter and forums accessible to

non-members. So without membership access you cannot see it. This reduces a lot of cluster and

not as stress on the user’s eyes. Once you are a member, the newsletter will get its own separate

page for members to look through. Also we received comments mentioning that they would like the

pictures in our slideshow run automatically. Some were unaware there were more pictures available

to view, so if it ran automatically there wouldn’t be any risk of missing photos. One big issue also

was users not knowing who specifically to contact. Users were looking for a FAQ page so to speak.

They want to be able to email, or call directors of the organization, or if they have questions they

are able to contact directly. One improvement also made was not having so many things on the page

at once. We got comments saying content would appear “hidden” because they didn’t know there

was more info under our picture slides. It took up a lot of room it looked like that was the only thing

on the page. We now know we should condense certain things so mostly everything can fit on

screen looking more continuous. Last users wanted to clearly distinguish the events and donation.

We will address the issue by having them on separate pages and having a more descriptive

explanation of each entity we have listed. With this is seems more reliable and trustworthy for the

users. If we had more time we really wanted to get the member’s access parts running efficiently.

Our client were really fond of having a members sections only within the site.

CritiqueThere are a number of things we could have done differently. Even though we took a user-

centered design approach to the building of the website, we still kind of made some assumptions on

the overall ease of use. We can definitely fix that with instruction. With more resources our team

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could have conducted a proper Usability Lab and registered all the different interactions our

evaluators had.  We also wished we had more time, so that we may have been able to gather more

data and more views. Instead of having two evaluation methods, our team could have solely focused

on the Usability Lab. We wanted to get the best diversity of information and various viewpoints. A

tradeoff was that we may have stretched ourselves thin.