What my idea is for a video

Pre-Production

In this task, we must create an advisement video, where we have to promote a product. We also must make sure that our video is within the time limit, which its 30 seconds long. I will also will have to plan out how out how my video will look like and what I’m going to say in the video. I also had to create a story broad where I have to plan out what shots I will need.

Style

I have decided that I will do my video into a drama, where I am telling a story about myself traveling with the PSP and showing what games and movies you can get. I will also do a voice over where I would tell the viewer some of the games and movies you can get for the PSP.

identification of message to the viewer

As everyone likes to travel to different locations in Ireland and other parts of the world. Sometimes when you are traveling in a car, it can be a bit boring I decided that I would promote Sony’s PSP, I would show the viewer my PSP what games and movies you can get. The purpose of this video is to show to the viewer that the PSP is a good thing to bring with you when you are traveling.

Research your Influences

I also have to research into what Sony did for their advisement video for their PSP, this was to make sure I don’t copy them. I went on YouTube where I looked at a video called “Sony’s Official PSP advert”. At the start of their video it’s shows a room where things move around the room, this will include chairs, tables, books etc. Then the video will go to a person where they are listing to music on the PSP, you will also notice when the person is listing to music on the PSP, there is a cutaway of books going up and down. I also looked on Nintendo’s advisement for their product called “Switch” In their video they show a person in the setting room playing a game on their TV. Then the person will get up and he would get the controller and he walked away. In their video it’s mostly about outside and in the airport. I will also provide a link to the videos.

Nintendo Switch

https://www.youtube.com/watch?v=f5uik5fgIaI

Sony’s PSP

https://www.youtube.com/watch?v=lr80UI0w47U

past and current practice

My first idea was being in front of the camera and telling the viewer about the PSP and what games and movies you can buy. I also showed my teacher (Connor) my story board and I explained to him what my video is about. He liked my idea and he also give me some advice that I should change in my video. His advice was to not be in front of the camera, telling people about my PSP.I would show the viewer my PSP and show the viewer some games and movies. I took his advice on board and made some changes to my video. I created a new story broad and I showed my new story broad and I told him everything that was going to be in the video and he liked it.

What is Target audience

Before a Film studio makes their movie, they must first have to decided who is there target audience is, they also have to look at what people’s interests are and what do they like. An example will be if a TV studio wanted to target audience who likes drama, the TV studio would target their audience by putting emotional problems, drugs and family problems in their TV show. Disney made a movie called “Star Wars Rogue One “and their target audience is people who like science fiction, their target audience will be both male and female and their age will age group will be from children to adults.

Target Audience for my video

This advertisement is aimed at people who like to play games and watch movies. The video will be for both male and female and is aimed at children and young adults. There is a variety of different games/movies for different age groups. My video is also aimed who need to travel.

Codes of Practice

The BBC has a document called the Royal Charter, the document highlights that the BBC must educate, entertain and inform the public. The BBC Trust is a separate organisation that makes sure that the BBC upholds the BBC Charter. The BBC Trust regulates the BBC. The BBC Trust makes a long-term strategy for the BBC. The BBC Trust has to make sure that licence payers get good value from money that is spent by the BBC.

If the BBC got a complaint from the public, this could be something they heard or seen on a TV programme. The BBC’s Editorial or the BBC management would deal with the complaint first. When dealing with complaints, the BBC has specific complaint processes depending what the complaint is about.

Group Discussion

I talked to a number different people about my idea to see if it was good. I showed my teacher/dad my story board and I told them what shots I was going to do and what the video was about.

Booking

As the college has equipment that students can book and use them, this will include cameras, tripods, spotlights etc. I got my own “Go Pro” and I am planning to use it for my video, However I don’t have head strap for it. So I had to book the head strap. I also have other equipment that goes with the Go Pro this will include a chest mount harness, suction cup mount etc.

How I plan to film my video

I would show the viewer what games and movies you can get for the PSP. There will also be scenes in the car where the viewer will see me watching movies. I will also provide the story board, where I would plan what shots I will need.

Story board

Location

I will be filming my video at home, garage and few parts of Dublin.

Copyright

I will also might be using YouTube’s free music, as YouTube has free music that people can use for their music videos, this means that you can use their music without worrying about Copyright issues. As I will have footage of movies in my video I will also have to highlight that this video is for education purpose and provide a link to a web page, which it belongs to the UK Government. The website highlights that people can use other people’s work for educational purposes I will also provide a link to the website, below.

UK Government, Webpage

https://www.gov.uk/guidance/exceptions-to-copyright

What is a brief

A brief lets you know everything you need to do for the project, we were given a brief where we had to create an advertising video. The brief also told us what we had to research such as fouse groups, market research data and many more.

What is a client?

A client is someone who created an idea for a movie and they want a studio to make it for them. The client will also create a formal contract where it highlights everything that the studio needs to know to film the movie. They will also will have a meeting where they would talk about the movie and how it should be made. Both the client and the studio will sign a contract as well. The contract will also highlight when the deadline is, this means that the studio must give the client the movie.

What is a technical resource?

Before I create my advisement on Sony’s PSP I must do technical resource, this means I must find out what games and movies you can get for the PSP. It’s also important that I show to the viewer that you can take the PSP everywhere, In my video I show the viewer that I am traveling in a car watching a movie on my PSP.

What is budget

Before the studio makes their movie, they first must make a budget plan and decide where the money is going towards. If they were looking to book equipment this will include cameras, lights, props hire etc. Some companies would ask for money; I will also provide a document where it shows you what you can hire and for how long. I will be buying a sandwich package that it’s from the South of Ireland. This is to show the viewer that we are in South of Ireland, the sandwich cost Euro 3.79p

Editing decision

When I have uploaded the footage onto Premier Pro, I will be able to watch the footage and make sure that my video is 30 seconds long. I will also have to decide what scenes work and which scenes I won’t use. When I am editing my video, I want to make sure that I am getting my message across to the audience.

Health and Safety

Before I start filming my video at my home and I will be using equipment such as cameras, tripods and Wires. I will have to make sure that no one falls over and hurt themselves.

risk assessmentsBefore I start filming my video, I will have to make sure that I do a risk assessment. This is where I made sure that Identify every hazards that might happen.

what props will I need

For this video, I will need my PSP, games, headphones, sandwich, movies and my bag.

Rehearsals Trial shots As we are planning to film my video on 12th or 13th November, I want to do a trail shot to see what movie will look like on my PSP. I will be able to look at the footage and see what it will look like. I switched on the PSP and I put on a movie on and filmed parts of the movie, by using a go pro. I found the footage was to bright and it didn’t work. So, we decided that we should try use a smart phone called “I phone 7+” We found that the video was far better quality, so we decided we will use the smart phone.

Production: technology

What equipment will I will be using

I will be using my camera to film my video which it is a Nikon camera, the camera lens is 105mm. I will also be using memory card which it is 32 GB, the company who made it was SanDisk. When I’m in the car looking at my PSP and playing a game or watching a movie, I also will have to use a GO PRO, this is to get a first person view. I will also be using a voice recorder.

When I have stop filming my video, I will store the footage onto my computer. I will also use a software called Premier Pro to edit my video.

Ad production for TV

focus groupsBefore a media company makes their advisement on TV they will have to decided who is their target audiences is, they will have a focus group. This is where they would bring people into a room and they would watch the advisement. When the video has stopped, this is where the members of the public would tell them what they dislike and like about the advisement. This allows media companies to get a better understanding what the focus group think about their advisement. It also allows the media companies to make changes to their video. It also saves time and money as well. Sometimes companies would make an advisement that is aimed at children. They can bring children into a room where they would play with toy. This allows the media companies to get a better understanding what children like/dislike about the toy. market research dataWhenever media companies have put their new products in shops, they might do a market research. This allows them to have better understanding if they are meeting their customer’s needs. It will also allow them to see if they need to change their product such as the products design and the price. If a person wanted to start a new business, they will do market research. It will also allow them to create a market plan as well. Here are some examples that some could market research such as:

Interviews

This is where the interviewer will ask the interviewee a variety of different questions about the product, this is to find out what the person likes/dislike about the product.

Preview Screening

Before a film studio puts their new movie into the cinemas and they want to get feedback about their new movie. They would invite people to a room where they would show people, some of the footage and see their reaction. When the film has stopped, the audience would complete a questionnaire.

legal and ethical issuesThere is rules that media companies must obey. There is also a law called Copyright, this is where they must make sure that they don’t break any copyright laws. If they wanted to use someone’s work, they will have to ask that persons permission to use it. Whenever the media company is filming their film, they must make sure that they review their health and safety policy. Before they start filming their video in public they must also do some risk assessments. Sometimes whenever they are filming their movie in a public place people can fall and hurt themselves, that person can file can sue them. There is also a law called Equal opportunities where it’s to make sure that everyone is treated equally this will also include their age, disability and gender. Sometimes companies would abuse the law where they won’t hire someone because of their race and disability. There is also a law (Employee Rights) where it’s to make sure that the companies employers get equal rights.

Regulatory Framework

Before I create my video on Sony’s PSP, I must find out what the PSP can and can’t do. I will also have to make sure that I don’t mislead the viewer.