homedepotca.zendesk.com · web viewconcrete, cement, masonry & tools the home depot canada...
TRANSCRIPT
CONCRETE, CEMENT, MASONRY & TOOLS
The Home Depot CanadaSTYLE SHEET FOR PRODUCT MARKETING CONTENT
CONTENTS
CHECKLIST FOR ONLINE SKU REQUIREMENTS.....................................................................................2
ANATOMY OF THE HOMEDEPOT.CA PRODUCT INFORMATION PAGE (PIP)..........................................3
NUMBER AND MEASUREMENT GUIDELINES.......................................................................................4
PRODUCT NAME AND MARKETING COPY...........................................................................................6
PRODUCT FEATURE / BENEFIT BULLET STATEMENTS..........................................................................8
PRODUCT IMAGE GUIDELINES FOR HOMEDEPOT.CA..........................................................................8
HTML COLOUR TABLES...................................................................................................................... 9
PRODUCT FILE FORMAT AND REQUIRED ASSETS................................................................................9
Last Updated: November 2016 Data Standard: Concrete, Cement, Masonry & Tools Page 1 of 13
CHECKLIST FOR ONLINE SKU REQUIREMENTS
CONCRETE, CEMENT, MASONRY & TOOLS – ALL PRODUCTS
REQUIRED
Accessories
Accessories are recommended for this category. Please limit the number of accessory items to 12 or fewer.
Collections
Collections are recommended for this category. Please attempt to limit the number of items in the collection to 12 or fewer.
Coordinating Items
Coordinating items are recommended for this category. Please attempt to limit the number of items in the coordinating group to 12 or fewer.
Images and Assets
Alternate images are recommended for this category.
Video
Product videos detailing model-specific features preferred.Refer to Vendor Onboarding Guide for more details regarding Product Video requirements.
Last Updated: November 2016 Data Standard: Concrete, Cement, Masonry & Tools Page 2 of 13
ANATOMY OF THE HOMEDEPOT.CA PRODUCT INFORMATION PAGE (PIP)Helping our customers get more out of their home improvement projects is what The Home Depot Canada is about. It’s only natural to express that helpfulness with a genuine and friendly voice. We don’t talk at customers. We talk to them. We strive to remain Best in Class and our wish is that your items uphold the same standards.
As you create the marketing components associated with your product information, use the perfect SKU example below to ensure your products are picture-perfect, optimizing the customers shopping experience.
NUMBER AND MEASUREMENT GUIDELINESGUIDE DES NOMBRES ET DES UNITÉS DE MESURES
Last Updated: November 2016 Data Standard: Concrete, Cement, Masonry & Tools Page 3 of 13
Keep the measuring system consistent with what is supplied by the vendor (metric if they use metric, imperial if they use imperial). Keep your measurements consistent as either decimals or fractions within category attributes, product name, bullets and marketing copy. Do not alternate using decimals and fractions.Veuillez garder le système des mesures conforme à la version originale du fournisseur (système métrique ou système impérial). Rédiger les unités de mesure de façon uniforme, en nombres décimaux ou fractions dans les catégories de produits, les noms de produits, la description marketing et les puces. Ne pas alterner ces deux versions.
Spelling Out Numbers - Do not spell out numbers in bullets, unless the number precedes another number (i.e. 100W bulb). Exceptions to this rule are phrases that include a number which is not being used in a numeric sense (i.e. zero tolerance).
Épeler les nombres – Ne pas épeler les nombres dans la liste des puces, sauf si un nombre est suivi par un autre (par exemple : quatre ampoules de 100 W). Exception : les phrases qui contiennent un nombre n'exprimant pas une unité de mesure (par exemple : tolérance zéro).
Numbers Preceding Numbers – When indicating a number of items that are also preceded by measurements in numbers (i.e. 100W bulb), spell out the number that precedes the numeral (i.e. four 100W bulbs). However, if the number preceding the number is greater than the number 10, then you do not have to spell it out (i.e. 60 12 oz. cans).
Nombres précédés par d’autres nombres – Pour indiquer un nombre d'éléments précédés par une unité en chiffres (par exemple : ampoule de 100 W), épeler le nombre qui précède l'unité de mesure (exemple : quatre ampoules de 100 W), sauf si ce nombre est supérieur à 10 (exemple : 60 canettes de 12 oz).
Whole Numbers with Fractions – A whole number with a fraction should be written with the whole number first, followed by the top number of the fraction, a forward slash, then the bottom number. Do not include spaces between characters (i.e. 10 1/2-inches D Pot). When showing ranges, use the word “to” between the measurements (i.e. 3 1/2-inches to 5 1/2-inches).
Chiffres entiers avec fractions – Un chiffre entier avec une fraction doit être rédigé avec le chiffre entier suivi du numérateur, de la barre oblique et du dénominateur. Pour indiquer une échelle, veuillez utiliser le terme «à» entre les unités de mesure (par exemple : 3 1/2 po à 5 1/2 po).
Four-Digit Numbers and Larger – Four-digit numbers and larger should include a comma between the first and second digit, indicating the “thousands” place (i.e. 1,500W). Larger numbers should also include commas as necessary. Do not use “K” to indicate the thousands place (i.e. 15K – it should read 15,000).
Nombres à 4 chiffres et plus – Les nombres à 4 chiffres et plus doivent inclure un espacement entre le premier et la tranche de trois chiffres pour indiquer un nombre en mille (par exemple : 1 500 W). Il en est de même pour les nombres plus grands (espacement entre le premier nombre suivi de nombres en tranches de trois chiffres, tant dans la partie des entiers que dans celle des décimales). Ne pas utiliser «K» pour indiquer un nombre à 5 chiffres et plus (par exemple : 15 K doit être rédigé 15 000).
Battery Quantities – Battery quantity and type should be listed without a hyphen between the quantity and battery type (i.e. 4 AAA batteries).
[Not applicable in French]
Units of Measure (UOM) - Should typically be lowercase, abbreviated and with a period (i.e. 2 ft.). Exception: Always spell out and hyphenate “-inch” or “-inches”.Unités de mesure – Les rédiger en minuscules, en abrégé et sans point à la fin du mot (exemple : 2 pi et non 2 pi.). Ne pas les épeler en toutes lettres.
Unit of Measure (UOM)Unités de mesure
DescriptionDescription
ExampleExemples
English Inches and Feet Always use “-inch” or “-inches” for inch/inches when the measurement is used as an adjectiveUse “inches” when simply listing a measurementUse “ft.” for foot/feetUse a period after the abbreviationDo not use hash marks (”or “) to represent inches and feet Never use a hyphen between the number and “ft.” (this does not apply to “-inch”)Always use “cu. ft.” for cubic feet
7 ft. 10-inch x 10 ft. Evanston Saturn Ivory Area Rug
Last Updated: November 2016 Data Standard: Concrete, Cement, Masonry & Tools Page 4 of 13
French Pouces et pieds Utiliser «po» pour indiquer une unité de mesure en pouce/poucesUtiliser «pouces» comme mention d'unité de mesureUtiliser «pi» pour pied/piedsNe pas mettre de point après une abréviation [Not applicable in French][Not applicable in French]Toujours mettre «pi3» superposé pour pieds cubes
Carpette Evanston, 10 po x 10 pi, ivoire Saturne
English Dimension Abbreviations Use a space and then the abbreviations “L,” “W,” “H,” “D” or “Dia” when indicating length, width, height, depth or diameterThey should always be capitalized (“Dia” should have an initial cap)The “x” between dimensions should always be lowercase with a single space on either side of it
72-inches H x 96-inches W Essential Plus Closet Kit in Classic White
French Abréviations des dimensions
Utiliser un espacement et ensuite les abréviations «H», «L», «P», ou «D» pour indiquer la longueur, la largeur, la hauteur ou le diamètre Toujours utiliser l'initiale majuscule Le signe de multiplication en «x» doit toujours être écrit en minuscule, avec un espacement à droite et à gauche
Kit de rangement, 72 po H x 96 L, blanc classique
English Metric Measurements Always use lowercase abbreviations, except for litres, which is signified by an uppercase “L”. Always put a space between the number and unit of measure (except for litres). Use a hyphen if the measurement is used as an adjective (except for litres).● Length: mm, cm, m, km● Mass: g, kg● Liquid Volume: mL, L
Space between boards is 2 cm20-mm gapStain and scale remover (1L)
French Unités métriques Toujours utiliser des abréviations en minuscules sauf pour litre qui doit être rédigé avec un «L» majuscule. Toujours ajouter un espace entre les chiffres et l'unité de mesure, y compris les litres ● Longueur : mm, cm, m, km● Masse : g, kg● Volume liquide : mL, L
L'espace entre les tablettes est de 2 cm Espace de 20 mm Détachant, 1 L
English Pounds Do not use the pound sign (#) to represent pounds when referring to weightUse “lb.” or “lbs.” with the period
600 lb. Capacity Heavy Duty Folding Platform Cart
French Livres Ne pas utiliser le signe # pour indiquer la livre comme unité de poids. Utiliser «lb» sans faire suivre d'un point
Chariot à plateforme robuste pliant, capacité de 600 lb
English Milliliter Always use mL or L (milliliter or litre). Canadian consumer market is not used to ounces and fluid ounces
236 mL Compact Black Sensor Pump for Soap Lotion or Sanitizer
French Millilitres Utiliser mL ou L pour millilitre/millilitres. NB : Les unités en onces/once liquides ne sont pas employées au Canada.
Distributeur de savon liquide et assainisseur à main compacte avec senseur, 236 mL, noir
English Litre Always use L (liter). Canadian consumer market is not used to Gallon and Quart
1.4 L Liquid Laundry Detergent Original Scent Bottle
French Litre Utiliser la lettre L pour litre/litres. NB : Les unités en gallon/quart ne sont pas employées au Canada.
Détergent à lessive liquide, 1,4 L, senteur Original
English Watts, Volts and Amps Always use the “60W”, “9V”, “20 amp” or “60Hz” 12-inch 20V Electric Cordless
Last Updated: November 2016 Data Standard: Concrete, Cement, Masonry & Tools Page 5 of 13
options (amp should be capitalised in a product headline)Always use “Ah” for Amp HoursUse a space and “kW” for kilowatt and “kWh” for kilowatt hours
Trimmer/Edger10-inch 2.2 Amp Corded Electric String Trimmer75W Equivalent Soft White Circline CFL Light Bulb
French Watt, volt, ampère, hertz Utiliser l'initiale majuscule pour «60 W», «9 V», «20 A» ou «60 Hz» pour watt, volt, ampère ou hertzUtiliser «Ah» pour ampère-heure Ajouter un espacement avant «kW» pour kilowatt et «kWh» pour kilowatt heure
Taille-bordures/taille-haies électrique, 11 po, 20 VTaille-bordures électrique à fil, 10 po, 2,2 AAmpoule CFL Equivalent Circline, 75 W, blanc doux
English Horsepower Always use "HP"Never use a period after the abbreviationNever use a hyphen between the number and "HP"
10,000 Watt 16 HP Gasoline Powered Electric Start Portable Generator with Wheel Kit Included
French Cheval-vapeur Utiliser «ch» et non pas «CV»Ne pas ajouter de point après l'abréviation
Génératrice à démarrage électrique, 10 000 W, 16 chGénératrice portative avec ensemble de roues
English Temperature and Degrees
Use the degree symbol and not the word “degree(s)” when indicating degrees, either in temperature or for anglesDo not use spaces between the number, the degree symbol, and either “F” or “C,” indicating Fahrenheit or Celsius
Outdoor temp range down to -39.8°FSuper sharp 23° Streaker Point
French Température et degrés Utiliser le symbole o du degré et non le mot «degré» pour indiquer le degré en température ou pour les anglesMettre un espace entre le chiffre et le symbole du degré suivi de la lettre «F» ou «C» pour Fahrenheit ou Celsius
Température extérieur en-dessous de 39,8 °FAngle de 23 °C
English Percentages Always use the percent symbol (%) instead of the word “percent” Do not include a space between the measurement and the percent symbol
30% Residential Energy Efficient
French Pourcentages Utiliser le symbole «%» au lieu du mot «pour cent»Ajouter un espace entre le chiffre et le symbole du pourcentage
Efficacité énergétique résidentielle de 30 %
English Exponents Do not use the shorthand for repeated multiplication (i.e. mm², 52, etc.)Always use the abbreviation for the exponent (mm sq. in. cu., etc.)
Strips and cuts 20 - 30 AWG Solid (.50 - .14 mm sq.)
French Exposants Utiliser un exposant (exemple : m², 52 pi3, etc.)Ne pas utiliser l'abréviation (pi cu, etc.)
Outil à dénuder les fils 20-30 AWG (1/20, 14 mm2)
Last Updated: November 2016 Data Standard: Concrete, Cement, Masonry & Tools Page 6 of 13
Last Updated: November 2016 Data Standard: Concrete, Cement, Masonry & Tools Page 7 of 13
PRODUCT NAME AND MARKETING COPYPRODUCT NAMEThe headline is a maximum of 100 characters long.
The product name formula supports the best experience by allowing customers to quickly locate specific products of interest at the category page view without having to load the product detail page to confirm type of product.
DO NOT include the manufacturer brand name in the product name. The manufacturer brand name must be entered in the MFG Brand Name attribute during data collection and will be automatically added to the Product Name when the information is displayed on homedepot.ca.
Always capitalise headings. Avoid using punctuation in headings, with the exception of full-stops to indicate abbreviations (e.g. 30 cu. ft.) and dashes where needed (e.g. Door-in-Door Style).
Imitate spelling and capitalisation of vendor’s product name; for exampleiON Snow Blower with EcoSharp® battery
MAX Lithium-Ion batteries
NiCad batteries
A note on ENERGY STAR®: displayed in all CAPS with a registered trademark symbol in all instances
Product Name LegendLégendes pour les noms de produit Items in brackets [ ] are considered required elements of the product name Les informations entre crochets [ ] sont obligatoires, en tant qu’éléments du nom du produit Items in parentheses { } are considered desired and may only be supplied if it is applicable to that product Les informations entre accolades { } sont souhaitables, et ne sont fournies que si elles s’appliquent à ce produit Items in quotations “ “ are to be added as listed Les informations entre guillemets « » sont optionnelles
Block, Brick, or Lintel:Blocs, briques ou linteaux :
Product Naming FormulaFormule pour créer les noms des produits
{Series} + [Length-inch "x" Width-inch "x" Depth-inch] + [Material] + [Product] + {Quantity if more than 1 "(Box of #)"}[Produit] + [«,»] + [matériau] + {série} + [«,»] + [longueur x largueur x profondeur en po] + [«,»] + {quantité si plus d’1 : «X/boîte»}
Product Naming ExampleExemples de nom de produit
8-inch x 8-inch x 16-inch Concrete Block (Box of 50)Bloc de béton, 8 x 8 x 16 po, boîte de 50
7 3/4-inch x 3 3/4-inch x 2 1/4-inch Concrete BrickBrique de béton, 7 ¾ x 3 ¾ x 2 ¼ po
3 1/2-inch x 4 1/2-inch x 5-inch Cement LintelLinteau de ciment, 3 ½ x 4 ½ x 5 po
Concrete Forming Products:Produits pour coffrage de béton :
Product Naming Formula
Other Concrete & Rebar Tool and Accessory:Autres outils et accessoires pour coffrage et cintrage :
Product Naming FormulaFormule pour créer les noms des produits
{Style} + {Size, Weight, or Capacity} + {Product Type} + [Product] + {Quantity if more than 1 “(-Pack)"}[Produit] + [«,»] + {type de produit} + {série} + [«,»] + [format, poids, volume] + [«,»] + {quantité si plus d’1 : «X/paq.»}
Product Naming ExampleExemples de nom de produit
Kneeler BoardTapis de protection pour genoux
Push Button AdapterAdaptateur pour manche pousse-bouton
3/8-inch Solid Drop-In Anchor Setting ToolOutil de pose pour manchons d’ancrage robustes, 3/8 po
OSHA Reinforced Rebar CapCapuchon de sécurité pour cintreuse OSHA
Redi-Drive Tie-Wire Masonry Anchor (25-Pack)Fil d’acier pour ancrage à maçonnerie Redi-Drive, 25/paq.
Last Updated: November 2016 Data Standard: Concrete, Cement, Masonry & Tools Page 8 of 13
Formule pour créer les noms des produits
{Series} + [Width-inch x Length ft.] + [Forming Product Type] + {Quantity if more than 1 “(-Pack)"}[Type de produit pour coffrage] + {série} + [«,»] + [largeur en po x longueur en pi] + [«,»] + {quantité si plus d’1 : «X/paq.»}
Product Naming ExampleExemples de nom de produit
Quiktube 10-inch x 8 ft. Builders’ TubeTube de coffrage Quiktube, 10 po x 8 pi
4-inch x 50 ft. Concrete Expansion JointJoint de dilatation en béton, 4 po x 50 pi
Rebar Tool:Cintreuses pour tiges d’armature :
Product Naming FormulaFormule pour créer les noms des produits
{Series} + {Power Type} + [Product][Type de produit] + [«,»] + {type d’alimentation} + {série}
Product Naming ExampleExemples de nom de produit
Electric/Hydraulic RebarCintreuse pour tige d’armature électrique ou hydraulique
Cutter Electric Rebar BenderCintreuse-coupeuse pour tige d’armature électrique
Rebar HickeyCintreuse Hickey
Electric Rebar Bender and CutterCintreuse-coupeuse pour tige d’armature électrique
Surface Tool, Edger, Groover, Rub Brick, etc.:Outils de surfaçage, coupe-bordures, fer à rainures, pierres à maçonnerie et autres :
Product Naming FormulaFormule pour créer les noms des produits
{Series} + [Surface Length-inch "x" Surface Width-inch] + {Material} + {Product Type} + [Product][Produit] + [«,»] + {type de produit} + [«,»] + [matériau] + {série} + [«,»] + [longueur x largueur de la surface en po] + [«,»] + [matériau]
Product Naming ExampleExemples de nom de produit
6-inch x 8-inch Stainless Steel Edger/GrooverCoupe-bordures/fer à rainures, 6 po x 8 po, acier inoxydable
Rebar & Remesh:Cintreuses et treillis métalliques à béton :
Product Naming FormulaFormule pour créer les noms des produits
{Series} + [Width-inch "x" Length ft.] + ["Rebar" or “Remesh”][«Cintreuse» ou «Treillis métallique à béton»] + {série} + [«,»] + [largeur en po x longueur en pi]
Product Naming ExampleExemples de nom de produit
1/2-inch x 20 ft. RebarCintreuse, ½ po x 20 pi
60-inch x 150 ft. RemeshTreillis métallique à béton, 60 po x 150 pi
Glass Block:Blocs de verre :
Product Naming FormulaFormule pour créer les noms des produits
{Series} + [Width-inch "x" Length-inch "x" Thickness-inch ] + [Glass Pattern] + [“End Blocks” or "Glass Blocks"] + [Quantity if more than 1 "(-Pack")][«Bloc de finition» ou «Bloc de verre»] + [«,»] + [à motifs X] + {série} + [«,»] + [longueur x largueur x épaisseur en po] + [«,»] + {quantité si plus d’1 : «X/paq.»}
Product Naming ExampleExemple de nom de produit
Premiere 8-inch x 8-inch x 4-inch Decora Pattern Glass Blocks (8-Pack)Bloc de verre à motifs Decora Premiere, 8 po x 8 po x 4 po, 8/paq.
Concrete, Cement, Stucco, Masonry, Colour Additives, and sealant/repair:Produits pour béton, ciment, stuc, maçonnerie, adjonctions de colorant, enduit et réparation :
Product Naming FormulaFormule pour créer les noms des produits
{Series} + [Weight lb. or Volume mL or L] + [Product Type] + {Colour} + {Quantity if more than 1 “(-Pack)"}[Type de produit] + {série} + [«,»] + [poids en lb ou volume en mL ou L] + [«,»] + {couleur} + [«,»] + {quantité si plus d’1 : «X/boîte»}
Product Naming ExampleExemples de nom de produit
200 mL Liquid Colourant CA-71 Miami PeachColorant liquide CA-71, Miami Peach, 200 mL
Last Updated: November 2016 Data Standard: Concrete, Cement, Masonry & Tools Page 9 of 13
6-inch x 4-inch Blue Steel EdgerCoupe-bordures, 6 po x 4 po, acier, bleu
6-inch x 3-inch Steel Hand GrooverFer à rainures manuel, 6 po x 3 po, acier inoxydable
Trowel:Truelles :
Product Naming FormulaFormule pour créer les noms des produits
{Series} + [Length-inch] + {"x" Width-inch} + [Type of Trowel] + ["Trowel"][«Truelle»] + [«,»] + [type de truelle] + {série} + [«,»] + [longueur en po] + [«,»] + {x largueur en po]
Product Naming ExampleExemple de nom de produit
24-inch x 4-inch Round-End Bull Float TrowelTruelle à bout rond, 24 x 4 po
60 lb. All Purpose GravelGravier tout-usage, 60 lbs
80 lb. Crack-Resistant ConcreteBéton anti-fissuré, 80 lbs
Polyblend 25 lb. Sanded GroutCoulis avec sable Polyblend, 25 lbs
Superseal 1L Ultimate Penetrating SealerScellant super pénétrant Superseal, 1 L
Fast Plug 4 lb. Hydraulic CementCiment hydraulique Fast Plug, 4 lbs
2.5L 2X Premium Blacktop Crack FillerRéparateur de fissures de qualité supérieure Blacktop, 2,5 L, 2/paq.
80 lb. Base Coat Stucco MixCouche de base pour mélange à stuc, 80 lbs
750 mL Stucco Colour PackColorant pour stuc Colour Pack, 750 mL
1L Pre-Mixed Stucco Patch (2-Pack)Mélange pour réparation de stuc Stucco Patch, 1 L, 2/paq.
38-inch x 150 ft. Non-Adhesive EIFS Stucco MeshTreillis métallique pour stuc non-adhésif EIFS, 38 po x 150 pi
MARKETING COPYThe overview is a 1000-character description of the product, laying out its features. This will be provided by the vendor, but should be amended for style and accuracy. Full sentences MUST be used (no bullet points, lists, etc. are allowed to appear in the Overview).
The brand name and product name should also be called out within the Overview and must match that of the product headline. Model numbers are not required.
All use of the words “we”, “our/ours” should be removed - this is copy written from the perspective of the vendor/manufacturer, rather than the voice of Home Depot.
MARKETING COPY EXAMPLEThe Marshalltown 6-inch x 6-inch Blue Steel Edger will help you prevent your concrete edges from chipping off. This edger is used to produce radius at the edge of a concrete slab. Made from high quality steel, it has a comfort handle to allow for extra hand clearance.
PRODUCT FEATURE / BENEFIT BULLET STATEMENTS
FEATURE BULLET RANKING AND EXAMPLES
Last Updated: November 2016 Data Standard: Concrete, Cement, Masonry & Tools Page 10 of 13
A minimum of 3 bullets is required for products in this category (maximum of 6 bullets). You may add more features if they are relevant to the product.
If you come across features that are not listed below but you feel they are important to the customer, please first try to combine it with an existing feature below or you may add it separately.
Do not include punctuation at the end of the bullet (no periods or semi-colons). Do not spell out numbers even when beginning a bullet. The only exception to this rule is when two numbers follow each other;
always spell out the first number.
Note: Only use the following feature bullets (that are applicable) listed in the sequence orders below:
1. Material feature and benefitMade of high-quality, long-wearing bronze for lasting durability Solid head made from durable steel eliminates loose connectionsBristles are made of white Tampico fiber to offer reduced frictionStrong galvanized plates provide strength and durability
2. Design feature and benefitHandle mount is welded to the blade to create a sturdy bondBlade holes allow for more effective mixing while reducing back fatigue and strainLoops are located on each end of the bar tie wire for easy dispensing of ties and compact storage
3. Use feature and benefitFinely finished to make smooth, clean edges Used to put a beveled edge on round supportsCorrects sagging floors, supports basement beams, takes weight of large furniture or appliances and levels and supports RVs or manufactured homesUse where fusion-bonded rebar is required and corrosion is an issueUsed for construction, landscaping, garden stakes, and survey markers
4. Compatibility feature and benefitUse with tools having a ''post type'' connector such as concrete trowels, walking edgers and grooversFits magnesium bull floats and fresnos without adapter platesFits standard tie wire dispensing reels for added convenienceAccommodates sizes #3 to #8 rebar
5. Comfort feature and benefitSoft grip handle with finger guard allows for comfortable operationAllows the pitch of the tool blade to be controlled by a half turn of the handle, reducing muscle strain and fatigueComfort handle is raised to allow for extra hand clearance
6. Convenience feature and benefitEnds are colour coded for 3/8-inch white and 1/2-inch blueGalvanized plates with positive locating holes for convenient anchor screw adjustmentsEnds are colour coded for easy identificationCut-to-size rebar saves time at job sites
7. Resistance feature and benefitResistant to abrasion, rot, mildew, and most chemicals for increased versatility
18. Required for Rebar Tire Wire: Gauge feature and benefit16-gauge black soft annealed wireGrade 40 steel rod for reinforcing concrete
19. Required for Rebar Tire Wire: Tie Type feature and benefitSoft and workable wire for various tie types including saddle tie, wrap, and saddle tie or a figure 8 tie
20. For Rebar Tire Wire: Reel feature and benefitRugged, lightweight reel is constructed of smooth aluminum alloy
21. Strength/Durability feature and benefitHigh-strength 4000 PSI concrete for structural applications and superior durabilityProtects against tile cracking from minor surface movement, eliminating the effects of settlingResistant to shrinking, powdering, and wear for increased longevity
22. For Concrete Blocks, Bricks, & Lintels: Fire Separation/Protection feature and benefit4-hour fire rating for added safety
23. For Concrete Blocks, Bricks, & Lintels: Appearance feature and benefitSandblasted finish provides added texture and styleUniform red colour adds a stylish look to a patio or home exterior
24. For Concrete Blocks, Bricks, & Lintels: Sound Control feature and benefitSound absorbing material creates an excellent barrier against various noise disturbances
25. Mix feature and benefitSimply combine with water and stir for quick preparationPre-blended for consistent quality
26. Set/Working/Cure Time feature and benefitSets in as little as 30 minutesFASS-DRI formula for faster set-up
27. Standards/Code feature and benefitMeets ASTM C 270 for Type N MortarMeets ANSI A118.6 specificationManufactured to ASTM C 90 Grade N Type II specificationMeets or exceeds L/360 vertical deflection
28. For Concrete Sealants & Additives: Low VOC/Chemical feature and benefit
Last Updated: November 2016 Data Standard: Concrete, Cement, Masonry & Tools Page 11 of 13
8. Required for Jack Posts: Rod Adjustment feature and benefitAdjusts 8 ft. 4-inch to 4 ft. 10-inch for flexible placement options 1-inch diameter rod enables precision adjustment within 1/100-inch
9. Required for Jack Posts: Weight Capacity feature and benefitTested to 9,100 lb. at maximum extension and 18,000 lb. at minimum extension
10. Required for Jack Posts: Safety feature and benefitDouble carriage bolts and nuts provide added safety
11. For Rebar Tools: Compatible Rebar Width feature and benefitBends up to #5 Grade 60 rebar
12. For Rebar Tools: Maximum Bending Angle feature and benefitMaximum bending angle of 180 degrees to shape the rebar to fit your needs
13. For Rebar Tools: Bending Speed feature and benefit3 seconds bending speed for quick resultsQuickly cuts rebar in 1.8 seconds
14. For Rebar Tools: Motor feature and benefit7.9 amp electric motor provides powerful results
15. For Rebar Tools: Portability feature and benefitMetal carrying case included for easy transportPortable design lets you take the rebar bender to the job site
16. For Rebar Tools: Head feature and benefitDurable steel-alloy head withstands tough job site use
17. For Rebar Tools: Handle feature and benefit40-inch handle provides excellent leverage in a lightweight design
Low VOC formula fortified with acrylic rubber for maximum flexibility and bond while maintaining easy cleanup
29. For Stucco: Stucco Type feature and benefitAcrylic-finish coat gives a smooth finish for EIFS and hard-coat stucco
30. For Stucco: Coverage Area feature and benefitCovers up to 150 sq. ft. to meet your project’s needs
31. For Concrete Blocks, Bricks, & Lintels: Concrete Material feature and benefitConstructed of lightweight aggregates for added durability
32. For Concrete Blocks, Bricks, & Lintels: Design feature and benefitU-Lintels are manufactured with 5 1/2-inch long notches at ends to accommodate vertical cell reinforcing and groutingModular shape allows architects design flexibility for structural walls
33. Coverage feature and benefitCovers approximately 0.6 cu. ft.Covers 800 to 2,000 sq. ft. per gallon depending on thickness
PRODUCT IMAGE GUIDELINES FOR HOMEDEPOT.CA
To ensure an optimum customer experience on homedepot.ca, the following product image requirements have been established.
SIZE All images must be at least a minimum of 1000 pixels x 1000 pixels
PHOTOGRAPHY: All products must be digitally photographed out of the package with the exception of products that are typically represented in the
package, such as extension cords, fasteners, etc. If an image is shot in the packaging, both the front and the back of the package should be shot to include any marketing copy or disclaimer included on the packaging. This is to be assessed on an as need basis by the vendor, merchant and homedepot.ca.
Main product images should only feature the product. No props or additional products (assortment groupings) are allowed within the primary image area. Alternate images of the product are encouraged to convey “lifestyle” images, and alternate views of important product features.
People and pets must not appear in any product image. Images must represent the correct colour of the product.
BACKGROUND/BORDERS: The product should be professionally presented on a white background. This can be accomplished by photographing the product
on a white background or outlining the product image live area and placing it on a white background. The background colour for product images should be #FFFFFF [Hex], 255, 255, 255 [RGB] or 0 [CMYK]. Acceptable alternatives for
Last Updated: November 2016 Data Standard: Concrete, Cement, Masonry & Tools Page 12 of 13
white products are #F5F5DC R 245, G 245, B 220 (see HTML colour table below). The product contrast should be adjusted to ensure that the image has clarity and sharpness and is not washed out. The product should be centered inside the designated image area, with a buffer of comfortable white space around the product. A
product that is taller than it is wide will have less white space at the top and bottom than it does on the right or left. A product that is wider than it is tall will have less white space on the right and left than it does on the top and bottom.
Do not put a stroke (outline) or shadow around the image. All image canvas corners must be squared at a 90-degree angle.
HTML COLOUR TABLESHTML Colour Table 1
Name Sample Hex Triplet RGB CMYK
White #FFFFFF R-255 G-255 B-255 C-0 M- 0 Y- 0 K- 0
Beige #F5F5DC R-245 G-245 B-220 C-0 M- 0 Y- 10 K- 4
PRODUCT FILE FORMAT AND REQUIRED ASSETS
FILE FORMAT and NAME Images should not have any writing on them. Image files MUST be in JPEG format. The format for naming your asset should enable users to quickly associate an asset to an item. 40 Character MAX - Name file names without any spaces (use underscores _ instead) – ensure each image name is unique and
contains a shortened version of the product description. Example: Stok_quattro_grill_123.jpg All PDFs must be in English and French in 1 document. For example, Instructions Manual PDF should be 1 PDF file with both
English and French translations.
Last Updated: November 2016 Data Standard: Concrete, Cement, Masonry & Tools Page 13 of 13