Guidelines for Using Jimi Hendrix™ and/or NetEnt Trademarks and Copyrights

Any NetEnt Licensees using the NetEnt and Jimi Hendrix™, logos, trademarks, service marks, images, photographs, and artwork (“Property”) for commercial purposes, without the prior written consent of NetEnt shall be infringing and violating intellectual property rights as protected by applicable international laws. Use of NetEnt and or Jimi Hendrix™ Property shall be prohibited, unless expressly authorized by the applicable agreements signed by NetEnt.

Except asexpressly permitted under these Guidelines and any applicable agreement signed between the licensee and NetEnt, no other rights of any kind are granted hereunder, by implication or otherwise, to any NetEnt or Jimi Hendrix-related Property. All other such rights are reserved to their respective owners.

JIMI HENDRIX®™ is a registered trademark of Experience Hendrix, LLC, and is used and licensed by Authentic Hendrix, LLC with permission. Certain rights used herein are owned by Experience Hendrix and Authentic Hendrix, including the international copyrights therein.

Authentic Hendrix and NetEnt reserve the right to change these Guidelines upon notice, including the right to use any Property or to use any Property in any manner.

Authorized Use of NetEnt’s and Jimi Hendrix Properties

• Only licensees who have signed a software license agreement (“the Software License Agreement”) with NetEnt, may use the provided Jimi Hendrix-related and/ or NetEnt Property in advertising, promotional and sales materials, and only in such materials and manners which have been provided by NetEnt and approved by Authentic Hendrix. Such rights are subject to any additional restrictions in the parties’ Software License Agreement and any supplementary agreement signed between the parties concerning the Property.

• Licensees must use the Property exactly as provided to Licensees.Licensees may add their own name, logo and promotional text next to the marketing material solely in such location as if approved by Authentic Hendrix in its sole and absolute discretion, and never in a manner that suggests a joint right or or to any Property.• Licensee may not transmit source files in promotion package(s) to affiliates or any other party. • Licensee may send out complete promotional material (such as banners) to affiliates with the Licensee logotype on.• Licensees may not remove, distort or alter any element of NetEnt’s and/or the Jimi Hendrix Property, or otherwise alter, amend, or change any Property.• Licensees may not display NetEnt’s and/or Jimi Hendrix Property in a manner that is in NetEnt’s and/or Jimi Hendrix’s sole opinion misleading, unfair, defamatory, infringing, libelous, disparaging, obscene or otherwise objectionable to NetEnt and/or Jimi Hendrix.• Licensees may not display NetEnt’s and/or Jimi Hendrix Property on a site that violates any law or regulation.• Licensees may not incorporate NetEnt’s and/or Jimi Hendrix Property into their own product name, service names, trademarks, logos, websites, materials, products, or company names, or otherwise except as expressly authorized.• Licensees may not adopt marks, logos, slogans, or designs that are confusingly similar to NetEnt’s or Jimi Hendrix’s Property.• Licensees may not register NetEnt’s and/or Jimi Hendrix trademarks as second-level domain names, or otherwise register or claim ownership of the Property licensed to it. • For advertising and promotion, the Licensee shall abide by the trademark laws and trademark notice provisions in the territory and as required by NetEnt and Authentic Hendrix and properly use the ”TM” or ”®” designation and other trademark notice and information, as instructed by NetEnt.

Creative Guidelines

All products, packaging, manuals, advertisements, promotional materials and Web pages bearing Jimi Hendrix Property trademarks must include the following:

• Logo: The TM symbol must appear next to Jimi Hendrix logo. • Art assets may not cover the Character’s faces or any Property• Jimi Hendrix references or Property may not be positioned next to any other logos, brands, properties, etc.• Legal Notice: ‘©2016 Authentic Hendrix LLC, Inc.. All rights reserved’ must appear in all artwork. Minimum size of the legal notice is 8.5 pt.• Licensee may develop line art and/or design elements Provided that all elements created are subject to Authentic Hendrix approval.

Approvals

All types of promotional/commercial campaigns must be approved prior to launch. This shall include, but shall not be limited to graphical assets.

o Examples include, but are not limited to, TV/radio commercials, print advertisements, press releases, online media buys, giveaways/merchandising used across any marketing channels such as TV, radio, website, email, social media etc.

TV commercials and/or larger graphical productions Before production starts = storyboard/mood-board, media

plan (campaign period, country, stations) together with script/messaging (for example Voice Over) in English, is subject for approval

During production = if larger project, we suggest you keep in touch with NetEnt if in doubt, to avoid last minute changes.

After production = final production that will go on-air, along with media plan and script/messaging in English (for example Voice Over script), is subject for approval.

PLEASE NOTE: No production can go on-air without prior approval. NetEnt reserves the right to request removal of any assets. If requested, Licensee should ensure removal of such content with immediate effect. Any financial impact from such removal request shall be borne solely by the Licensee in breach.

o Freespins/tournaments: Please note, both the “mechanic” itself of running a freespin promotion and the promotional content and messaging used to promote this mechanic i.e. prizes, messaging, art work etc., require pre-approval

o If in doubt, please contact NetEnt Account Manager – do not assume approval is not needed.

Any uses of any Property and any artwork that in any way promotes the NetEnt Jimi Hendrix game, must be approved by NetEnt and/or Authentic Hendrix, LLC’s management and therefore will require a minimum of ten (10) working days for approval. NetEnt assumes no responsibility for any delays.

Affiliateso For clarity, NetEnt has a direct business relationship with the Licensee,

not with Licensee’s 3rd party marketing partners, such as affiliates.o Therefore, it is solely the responsibility of the Licensee to ensure that

their 3rd marketing partners, such as affiliates, are following these guidelines, are only provided with marketing/promotional materials that have been approved and that only these approved materials are being used.

o NetEnt reserves the right to request removal of any marketing/promotional materials and Property used by Licensee’s 3rd

party marketing partners and affiliates, on any of their marketing channels. If requested, Licensee must ensure removal of such content with immediate effect. Any financial impact from such removal request shall be borne solely by the Licensee in breach.

NetEnt will guarantee approvals to be used from launch date (21st April 2016), only if these are submitted and received by NetEnt latest 21st March 2016 (1 month prior to launch date). If submission (or re-submission) is received later than this date, approval cannot be guaranteed in time for launch date.

Give-aways’s/Merchandising

Any give-aways and/or merchandise used to promote the Jimi Hendrix game must purchased directly through official merchandising company – please contact Gareth Pope from Bravado at gareth.pope@bravado.com

Gareth Pope can work with you on your merchandising needs and will quote and invoice your company directly, NetEnt is not involved in this process.

Sample banners

Sample banners have been provided in the promo pack to act as a guide on how assets could be used. Please find some further examples below, which if followed, should facilitate the approval process.

Please note, approval is still needed for all assets and uses of any Property.

Incorrect:

• Do not use actual images of the artists

• Do not stretch or skew any of the graphics

• Do not cover the artists face or logo in any way

Correct: