web squared

Web Squared

Jo, SanKu

January 26, 2010

SD Group, KT

IBFInternet Business Forum

Before After

http://twitter.com/josanku

The First Wave

web2.0

(1990~2009)

web 2.0 is all about harnessing

collective intelligence using the web as a Platform

October 2004

http://images.google.com/imgres?imgurl=http://www.ctd.northwestern.edu/images/youtube-logo(2).jpg&imgrefurl=http://www.ctd.northwestern.edu/summer/&usg=__CJkClrynyJhhLPBSjbKhgwTe6A4=&h=905&w=1280&sz=56&hl=ko&start=7&sig2=sM-6d7nYqqpfyNBpOwpwbQ&um=1&tbnid=JK3T0Bi266AFaM:&tbnh=106&tbnw=150&prev=/images?q=youtube&hl=ko&rls=com.microsoft:*:IE-SearchBox&rlz=1I7SUNA_ko&sa=N&um=1&ei=jE1MS7DIApnytAPs__CKAQ

Data Inside

Collective intelligence applications depend on managing, understanding,

and responding to massive amounts of

user-generated data in real time.

What is Next? What is web3.0?

The Semantic Web?Virtual reality?

The social web?The mobile web?

It is all of those, and more.

Web Squared

Web 2.0 Meets the Real World

The Second Wave

http://images.google.com/imgres?imgurl=http://www.fantom-xp.com/wallpapers/42/Big_wave.jpg&imgrefurl=http://www.fantom-xp.com/wp_42__Big_wave.html&usg=__IRbxup574bJWVYr66491Sbr_RG8=&h=1200&w=1600&sz=241&hl=ko&start=3&sig2=TfqRkwxVohFi_o0CBtVLFg&um=1&tbnid=t1K03507vXgizM:&tbnh=113&tbnw=150&prev=/images?q=wave&hl=ko&rls=com.microsoft:*:IE-SearchBox&rlz=1I7SUNA_ko&sa=N&um=1&ei=omxMS_m4MpPcswPh-cGKAQ

http://images.google.com/imgres?imgurl=http://www.cinnamonrainbows.com/weeklypic/HUGE%20Wave.jpg&imgrefurl=http://www.mastersofseo.com/&usg=__3fZG8yuQ3liLWQ_lhD7-GbpH11Y=&h=385&w=576&sz=55&hl=ko&start=17&sig2=RjN0ulfDWjJ--XbaQbi_AQ&um=1&tbnid=R0qH4vOgCK86pM:&tbnh=90&tbnw=134&prev=/images?q=wave&hl=ko&rls=com.microsoft:*:IE-SearchBox&rlz=1I7SUNA_ko&sa=N&um=1&ei=omxMS_m4MpPcswPh-cGKAQ

http://images.google.com/imgres?imgurl=http://dspace.mit.edu/bitstream/handle/1721.1/41865/1-138JFall-2004/NR/rdonlyres/Civil-and-Environmental-Engineering/1-138JFall-2004/5AEC6FA6-2897-4553-A2A0-762AE259E328/0/chps_wave.jpg&imgrefurl=http://dspace.mit.edu/bitstream/handle/1721.1/41865/1-138JFall-2004/OcwWeb/Civil-and-Environmental-Engineering/1-138JFall-2004/CourseHome/index.htm&usg=__FycZSdMiIYQIfa03KKvklscX0YE=&h=298&w=385&sz=14&hl=ko&start=6&sig2=qvu3UNYZPybG3syA9Jq56w&um=1&tbnid=mnOndZ7SG_y5KM:&tbnh=95&tbnw=123&prev=/images?q=wave&hl=ko&rls=com.microsoft:*:IE-SearchBox&rlz=1I7SUNA_ko&sa=N&um=1&ei=omxMS_m4MpPcswPh-cGKAQ

http://images.google.com/imgres?imgurl=http://cubeme.com/blog/wp-content/uploads/2008/03/frozen-ice-wave-1.jpg&imgrefurl=http://cubeme.com/blog/2008/03/17/amazing-tidal-waves-photos/&usg=__pE_twJenCA44uPE1fTPi8ZN98DI=&h=345&w=520&sz=52&hl=ko&start=14&sig2=ml98RHj7hxHTFPg6aif5Lw&um=1&tbnid=bBJ4SAyE_PLlLM:&tbnh=87&tbnw=131&prev=/images?q=wave&hl=ko&rls=com.microsoft:*:IE-SearchBox&rlz=1I7SUNA_ko&sa=N&um=1&ei=omxMS_m4MpPcswPh-cGKAQ

http://images.google.com/imgres?imgurl=http://www.dg58.dupage.k12.il.us/Webquest/catch_wave/images/wave.jpg&imgrefurl=http://www.dg58.dupage.k12.il.us/Webquest/catch_wave/catchawave.htm&usg=__SLAOe-vzf6BKwwTG_2Cv_awD3Ns=&h=370&w=492&sz=74&hl=ko&start=1&sig2=QEbkHAqEFX1vQD9SrkPWrg&um=1&tbnid=1DgJG8K7CyMVuM:&tbnh=98&tbnw=130&prev=/images?q=wave&hl=ko&rls=com.microsoft:*:IE-SearchBox&rlz=1I7SUNA_ko&sa=N&um=1&ei=omxMS_m4MpPcswPh-cGKAQ

http://images.google.com/imgres?imgurl=http://christinefonseca.files.wordpress.com/2009/06/big-wave1.jpg&imgrefurl=http://christinefonseca.wordpress.com/2009/06/02/teaser-tuesday-june-shorts/&usg=__QZvX2M1KZuFUN99weOWvRUD1VDo=&h=288&w=432&sz=23&hl=ko&start=8&sig2=rsKFcHWqByqPWj_GuZIB2g&um=1&tbnid=MV61ql0mp_d_JM:&tbnh=84&tbnw=126&prev=/images?q=wave&hl=ko&rls=com.microsoft:*:IE-SearchBox&rlz=1I7SUNA_ko&sa=N&um=1&ei=omxMS_m4MpPcswPh-cGKAQ

http://www.sweden.se/upload/Sweden_se/english/articles/SI/2008/Wave%20energy/Sweden_wavepower_wave.jpg

The Web becomes more closely integrated with the real world via sensor-based

smart phone applications. Web Squared is another way of saying

"Web meets World”

June 2009

2009 Smartphone Revolution24 H PC

Exponential Growing of Data(in Real Time)

More Data OpenSensor Generated User Generated

http://images.google.com/imgres?imgurl=http://www.dfas.mil/careers/acareeratdfas/comminvolv/communitypeople.jpg&imgrefurl=http://www.dfas.mil/careers/acareeratdfas/comminvolv.html&usg=__bciVhxqDQSnRmaX3d9BFIo_1GDc=&h=1024&w=1203&sz=223&hl=ko&start=6&sig2=UxBQAhwd1Ymqaw1MTEtTNQ&um=1&tbnid=7RQvVIF8SDcKCM:&tbnh=128&tbnw=150&prev=/images?q=people&hl=ko&rls=com.microsoft:ko:IE-SearchBox&rlz=1I7ADBR&um=1&ei=FoQIS8DlMYHqtQPovJTACQ

http://www.artistsvalley.com/images/icons/Database%20Application%20Icons/Procedures%20Database/256x256/Procedures%20Database.jpg

http://www.data.gov/

Data and Opportunity

Web2

InternetSingularit

y

1990-2004 2005-2009 2010~

http://images.google.com/imgres?imgurl=http://images2.iwilab.com/shared/item/1/107/107849_500x.jpg&imgrefurl=http://www.wisia.com/item/107849&usg=__7W_FR6Xl1quSJt4IQNTPSikB2co=&h=365&w=500&sz=46&hl=ko&start=1&sig2=ukMY5EUHSvdgQtUmMDOWUg&um=1&tbnid=sxH6T0vNyVzKzM:&tbnh=95&tbnw=130&prev=/images?q=%EC%84%B1%EB%83%A5%EB%B6%88&hl=ko&rls=com.microsoft:*:IE-SearchBox&rlz=1I7SUNA_ko&sa=N&um=1&ei=GnRMS7vUC5zWswP2pKWKAQ

Redefining Collective Intelligence:

Sensory Input

http://images.google.com/imgres?imgurl=http://blogs.villagevoice.com/runninscared/iphone_home.gif&imgrefurl=http://blogs.villagevoice.com/runninscared/archives/2009/12/att_seems_to_st.php&usg=__GMeO0SGUAp0XSnMMXFtQo7aKyQg=&h=495&w=300&sz=41&hl=ko&start=1&sig2=gXRQwd6ii9q1p8fqbDUoPA&um=1&tbnid=AaWJZbhjD6s-CM:&tbnh=130&tbnw=79&prev=/images?q=iphone&hl=ko&rls=com.microsoft:*:IE-SearchBox&rlz=1I7SUNA_ko&sa=N&um=1&ei=Vb9CS5v-HqbCswO4_9nXAw

User generated content

Sensor generated data

How the Web Learns

Web meets World:

Information Shadow and The Internet of Things

The Internet of Things

Information Shadow

Augmented Reality

The Rise of Real Time:

A Collective Mind

From Pages to Stream

Real Time Search

Twitter

Mobile Internet

Computing

Smartphone RevolutionMobile Internet Computer

• 24H PC

• Web from our desks to our pockets

• Sensors: See, Listen, Locate, Move

• Real time data

• Personal Media

• Style

Web2 Explosion Expected

• Web2.0

• Social Web

• Smartphone: Mobile

Internet Computing/Sensor

+ Innovation

Global Market at Home

http://images.google.com/imgres?imgurl=http://ffwtech.com/wp-content/uploads/2009/11/app_store.jpg&imgrefurl=http://www.ffwtech.com/&usg=__yymrlX-orTM0OUqvk--TV8bmMBc=&h=279&w=320&sz=12&hl=ko&start=5&sig2=gigEmg2k64T4hi_nzYtNLg&um=1&tbnid=Cj8FKPqdBFPw2M:&tbnh=103&tbnw=118&prev=/images?q=app+store&hl=ko&rls=com.microsoft:*:IE-SearchBox&rlz=1I7SUNA_ko&sa=N&um=1&ei=pC5PS5edN5CetgOwrfXdBw

Mobile

Social

Opportunity

Disruption

. - /History of Internet

The Second Boom

Web2

web2.0 + SmartphoneSocial + nternet Computing

Biz2 Edu2

Jump to Web2 Era

Ent2

GovGov22

Upgrade Korea to

Korea2

with

Summary• Web Squared

• Theme

• Mobile: Internet & Computing

• Social Web

• Gelocation

• Realtime Web

• Data Web

• Augmented Reality

• Ent2, Gov2, School2

• Challenges: Privacy, Security, Trust/Reputation