web source east talk: become more than a brand
DESCRIPTION
How to use social media (such as Twitter, Facebook, Flickr and Blogging) to become more than a brand to your customers and prospects.TRANSCRIPT
BE MORE THAN A BRANDDan Gates (@DanBlog)
Sunday, 28 March 2010
HELLO!
•My name is Dan
•Developing websites for 2 years professionally
•Worked on eCommerce, corporate, charity and everything in between
Sunday, 28 March 2010
AIMS
•Build strong relationships with clients
•No matter your business size - come across as a person
• Encourage the customer to get involved and feel valued
•Get you involved!
Sunday, 28 March 2010
WHY SOCIAL MEDIA?I’m bored of FarmVille.
http://www.flickr.com/photos/lostintheskies/1031629000/
Sunday, 28 March 2010
MORE POWEEEEER!!!
•Connects you to millions of people around the globe - increase your potential customer base
•Allows direct interaction with a global audience
• Stalk celebrities
•Open forum to discuss new ideas and share viewpoints
Sunday, 28 March 2010
SOME STATISTICS
•On YouTube: 20 hours of video every minute and 100,000,000 video views everyday
•On Twitter: 50,000,000 tweets every day (600 a second!)
Sunday, 28 March 2010
SOME STATISTICS
•On Flickr: 3.6 billion images archived
•5 billion minutes spent on Facebook everyday; if it were a country it would be the 8th most populated
•2/3 of the global internet population use social media sites
•5th most popular online activity
Sunday, 28 March 2010
http://edwheeler.deviantart.com/
Sunday, 28 March 2010
REASONS TO USE TWITTER
•Meet people
• Source of information
• Search engines
• Increase site visits
Sunday, 28 March 2010
TWITTER AS A BUSINESS TOOL
•Gives you access to prospects (if your prospects are online)
•Give your critics a forum which you can study
•Keeps you up to date faster than any other news source
•Makes it easy to learn the latest things
Sunday, 28 March 2010
KEEPING PEOPLE ENTHRALLED ON TWITTER• Post on the go
• Post on the go...with photos!
• Integrate
• Share links
•Be social
Sunday, 28 March 2010
KEEPING PEOPLE ENTHRALLED ON TWITTER
•Don’t just post about your stuff, don’t just toot your own horn
• Post some human stories, not just business
• Post titles or descriptions with links & images
•Ask questions
Sunday, 28 March 2010
GETTING THE MOST FROM TWITTER
• Follow interesting people
•Use Twitter Search to see who’s talking about you and what they’re saying
•Use URL shorteners
•Respond & Retweet
Sunday, 28 March 2010
USING TWITTER FOR CUSTOMER SERVICE
• Enhances existing customer service
• Face criticism and use it to your advantage
• Feed your ego
Sunday, 28 March 2010
AN EXAMPLEA hosting company that does it badly.
Sunday, 28 March 2010
AN EXAMPLEA hosting company that does it well.
Sunday, 28 March 2010
TWEET A QUESTION
•@companyname Can I do....?
•@DanBlog Yes, that’s not a problem.
• It’s short, it’s sweet: it’s painless
Sunday, 28 March 2010
OPINION POLLS ON TWITTER
•Get a quick measure of opinion from your customers
•Help inform decisions quicker
Sunday, 28 March 2010
HERE’S ONE I MADE EARLIER
What is your favourite social media app?
Help me out! Tweet:
@danblog YOUR ANSWER #TP_10
Sunday, 28 March 2010
PENCILS DOWNLet’s see what we have...(this may go horribly
wrong...)
Sunday, 28 March 2010
TWITTER ROUNDUP
Sunday, 28 March 2010
FLICKRSunday, 28 March 2010
REASONS TO USE FLICKR
• Put faces to names, gain familiarity
• Free photographers
• Let clients see the team spirit and the day to day goings on of working with you
•Used by journalists, students and conference speakers
Sunday, 28 March 2010
FLICKR AS A BUSINESS TOOL?
No!
Sunday, 28 March 2010
SO WHAT SHOULD YOU DO?
• Pick a good screen name that relates to your site
•Build your profile
•Upload quality photos for people to see
•Write great text for your photos
• Join groups and become an active member of the community
Sunday, 28 March 2010
GETTING SEEN
•Tag photos
•Tag people
• Link to Flickr from your website
• Inform people of new photos on Twitter
Sunday, 28 March 2010
PRACTICAL USES
•Have a gallery of websites you’ve built to supplement your profile
•Add your catalogue of products
Sunday, 28 March 2010
FLICKR ROUNDUP
Sunday, 28 March 2010
Sunday, 28 March 2010
REASONS TO USE FACEBOOK
•Biggest social networking site
•Versatile
•Research prospects
Sunday, 28 March 2010
FACEBOOK AS A BUSINESS TOOL
•Gain trust with a full profile
•Market yourself
•Market your products
•Advertise upcoming events
Sunday, 28 March 2010
GETTING THE MOST OUT OF FACEBOOK
•Use applications to bring in feeds from other social media applications
•Create lists to control what people can see
•Get a vanity URL
•Add your Facebook URL to you email signature
Sunday, 28 March 2010
GETTING THE MOST OUT OF FACEBOOK
•Use Facebook Connect to integrate with your website
•Create a group or fan page
•Use suggested friends
• Join networks
Sunday, 28 March 2010
GETTING THE MOST OUT OF FACEBOOK
•Upload photos as with Flickr.
• Present links well
Sunday, 28 March 2010
FACEBOOK AS A SUPPORT FORUM
• People post questions on Facebook
•You/your support staff respond
Sunday, 28 March 2010
FACEBOOK ROUNDUP
Sunday, 28 March 2010
YOUTUBENot just for looking like a muppet
Sunday, 28 March 2010
REASONS TO USE YOUTUBE
• Show off your expertise
• Share knowledge
Sunday, 28 March 2010
YOUTUBE AS A BUSINESS TOOL
•Market yourself, your business and your products
•Become a source of authority
• Increase traffic to your website with call to action overlays
Sunday, 28 March 2010
THEIRTUBEIt’s not all about You
Sunday, 28 March 2010
GETTING THE RATINGS UP
•Create a channel
•Upload videos of presentations you’ve given
•Upload informative videos that relate to your field
• Interviews
Sunday, 28 March 2010
GETTING THE RATINGS UP
• Link to your YouTube channel on other collateral
•Comment on other videos, channels and playlists
Sunday, 28 March 2010
GETTING THE MOST OUT OF YOUTUBE
•Choose a username that reflects your business
•Use your company logo as your profile image
• Show video testimonials of actual clients speaking about how your service helped them
•Take people on a tour of your offices
Sunday, 28 March 2010
GETTING THE MOST OUT OF YOUTUBE
•Use YouTube for how-to videos
• Study your channels performance
•Display company information in your videos
•Tie YouTube in with blogging
•Add closed captions
Sunday, 28 March 2010
ROUNDING UP YOUTUBE
Sunday, 28 March 2010
BLOGGING
Sunday, 28 March 2010
REASONS TO BLOG
•Keep people up to date with your business updates, but don’t just post about it
• Put your spin on the news
•Get people’s opinions
•Get higher search engine rankings
Sunday, 28 March 2010
BLOGGING FOR BUSINESS
•Avoid the hard sale, use good content instead
•Have guest bloggers
• Post information about FAQs/troubleshooting
Sunday, 28 March 2010
BRINGING IT TOGETHER
Sunday, 28 March 2010
INTEGRATE
•Update all your feeds together
•Don’t make it necessary for people to have to follow you on everything
•Keep the updates concise across your social media but make the most out of them individually
• Link on your website and bring in feeds
Sunday, 28 March 2010
SUMMING UP THE WHOLE THING
• Powerful tool
•Massive audience
•Needs to be used with some intelligence
•Constantly ask yourself what your audience wants
•Don’t spam!
Sunday, 28 March 2010
THANKS FOR LISTENINGQuestion time? *gulp*
Sunday, 28 March 2010