Web Site ProposalPRESENTED BY: THOMAS COOKTHE ART INSTITUTE, PITTSBURGH, PAAPRIL 21, 2014

PR

Table of Contents

Project Description 1 Measurable Objectives 2 Target Market 3 Market Needs 4 Client Needs 5 The Team 6 Process Design Timeline 7 Creative Brief 8 Assumptions 12 Cost 13 ROI Projections 14

TOC

Executive Summary

The Concept

The Opportunity

The Potential

• Putting Custom Wheel Center, Inc. on the Information Super-Highway

• Increased Revenue Generation

• Increased Customer Satisfaction

• Increased Sales Reach

• Nationwide Brand Recognition

ES

Project Description

Founded in 1988, Custom Wheel Center, Inc. of St. Louis MO., a locally owned and operated custom wheel and accessory store, had forgone Web site development in the past due to the steady revenue growth through the local marketplace. However, over the past two years, sales have been less than optimal.In searching for potential areas of expansion, deployment of a Web site was determined a prime candidate. According to an article recently published in Forbes magazine, there has been a ”tectonic shift” in the global market place from brick-and-mortar sales, to the online sales of products and services (Bogaisky). This shift in the market place, previously unexplored by the Custom Wheel Center, stands as the most logical long-term solution.

1

Measurable Objectives

In anticipation of the 2014 shopping season, November 28th-December 25th, for spurring sales growth, a Web site deployment date of November 1st, 2014 has been set with a venture capital budget of $50,000. The objective is to reach or exceed a 20% quarterly increase in gross sales in 2015.

2014• November Web Site Launch

2015• Build Sales by 20% Quarterly

2

Target Market 3Comfortable Spending $500 or More Online

Disposable Income of $6,000 a year

Automotive Enthusiast

Ages 18-55

Male & Female (Continental US)

Market Needs 4

Dependable Service

Insider Information

Professional Support

Competitive Prices

24 Hour Shopping

Nationwide Accessibility

With this project, Custom Wheel Center, Inc. is poised to provide the market just what it needs.

Client Needs 5

This project will provide Custom Wheel Center, Inc. with new avenues for success!

Increased Revenue

Larger Client Base

Nationwide Branding Vehicle

Leverage Database

Driven Information

Online Product Point-of-

Sale

Increased Market

Exposure

The Team 6

•Project Manager•6 Years Project Management Experience

Thomas

•Lead Application Developer

•8 Years Application management Experience

Raphael

•Creative Director•9 Years Creative Direction Experience

Alana

•Database Administrator

•11 Years Database Administration Experience

Jerry

•Writer•8 Years Writing Experience

Moriah

•Application Developer

•6 Years Application Development Experience

Rajiya

•Web Designer•5 Years Web Design Experience

Neil

With a combined total of 53 year industry experience, this team is ready to take Custom Wheel Center, Inc. to new heights!

Process Design Timeline

Planning6/2/14

Design6/20/14

Development7/17/14

Testing8/19/14

Delivery9/8/14

7

Creative Brief(Message & Tone)

An unmatched design with clean, professional and impeccable choices that convey an astute and professional, but a somewhat rebellious and passive-aggressive “You’ve gotta have this!” attitude.

Content written with industry style flare to liven up the experience.

Clean and crisp imagery that reflects an accessible and posh automotive culture.

A popping color palette with high contrast call-to-actions.

8

Creative Brief(User Experience)

9

Costumers visiting this new Web site will feel comfortable, empowered, and immediately know they are part of the “in-crowd” by merely of being there. The overall craftsmanship will scream top-notch and the inclusions of employee reviews and information will provide a personal touch of expert knowledge. All of this promoting Custom Wheels Center Inc.’s attitude toward friendly, impactful, and professional attitude.

Comfortable

EmpoweringAccessible

Impactful

The Custom Wheel Center Inc. logo will be placed on each Web page header for optimal brand recognition.

Creative Brief(Creative Considerations)

Color Palette

Green#CB4227

Red#7E2606

Orange#91C73D

Dark Blue#003461

Light Blue#075383

Web Safe TypographyTahoma | Regular | Bold | Italic

Popping ColorsBrand Recognition

10

All Custom Wheel Center Inc. branding as well as that of its vendor products will strictly follow all branding guidelines to ensure complete compliance and promote brand advocacy.

Creative Brief(Design Constraints)

Plan

ManageEvaluate

Strategize

11

Assumptions 12

Access to the place of business during normal operating hours

Administrative contact information for all vendors Employee drafted product reviews and articles Follow change request guidelines Model release forms from all employees Network, Intranet, and Internet access Specialized Content Consulting Stakeholder accessibility and contact information Provide timely feedback and approval Timely release of approved funds

To ensure project success, Custom Wheel Center, Inc. will provide:

Cost 13

A key part of a successful project is keeping within the budget.

Total$50,000

Team$41,479.00

Hardware$2,590.86

Software$559.76

Services$370.38

Contingency$5,000.00

ROI Projections(In Thousands)

Costs0

50

100

150

Nov.2014

Dec.2014

Mar.2015

Jun.2015

Sep.2015

Dec.2015

CostsROI

14

An investment with returns!2015 Q1: 106% 2015 Q2: 183% 2015 Q3: 273% 2015 Q4: 376%

THANK YOU!

TY