web security - presented to the shelbyville rotary november 2014
DESCRIPTION
Web security and web marketing tips from Roundpeg.TRANSCRIPT
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YOUR WEBSITE IS THE CENTER OF YOUR
MARKETING
Safety Tips
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WARNING SIGNS
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WARNING SIGNS
• Unrequested downloads
• Questionable search results or redirects
• Your emails start bouncing
• Unwelcome links in footer
• Dramatic changes in traffic ( up and down)
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BRUTE FORCE ATTACKS
• Objective to hijack your site
• Multiple log in attempts
• Side effect: Slow or crash servers
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PROTECTION AGAINST BRUTE FORCE
• Passwords!!!!!
– 6 characters or longer
– Letters (upper and lower), numbers and
symbols
– Avoid simple words, consider mnemonics
– Manage user accounts
– Update often
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UPGRADE YOUR SOFTWARE
86% of Wordpress users have
out of date versions
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ROUTINE MAINTENANCE
• Operating Systems
• Themes and Plugins
• Delete unused and out of date web tools
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STOP HACKERS EARLY
• Spam blocking programs - Akismet
• Change admin user name
• Limit login attempts
• Limit login IP access
– Wordfence plugin
– Hosting company can block at the server
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PROTECT YOUR BUSINESS WITH BACKUPS
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GOOD HABITS
• Never access site via WiFi Hotspot
• Password protect phone and email
• Use different passwords
• Learn to recognize phishing attempts
• Install anti virus software on all computers
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HIRE SOMEONE TO:
• Check server logs
• Construct a Firewalls
• Monitor key files
• Monitor file changes
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SERVER OPTION
• Shared
• Dedicated
• Virtual
• Managed
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WHAT YOU MEASURE, MATTERS
Lorraine Ball | Roundpeg
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YOUR WEBSITE IS THE CENTER
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WHAT SHOULD YOU MEASURE?
Visits | Views | Conversion
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VISITS
If you build it, will the come?
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METRIC: SESSIONS (VISITS)
• Objective: More visits than a year ago
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METRIC: VISITS
• Where do visitors come from? Where Does Traffic Come From?
Organic Search Direct Referral Social Email
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ACTION : TARGET EACH SOURCE
• Increase
– Direct traffic with off line activity
– Organic traffic with content
– Referrals with directory listings and cross
promotion
– Social traffic with activity
– Create or expand your email list
– Consider paid advertising when all else
fails
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VIEWS (INTEREST)
People come, now what?
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METRIC: VIEW
• Objective: At least two pages per visit
• Common mistakes
– Too many choices
– Slow load speed
– Non-responsive design
– Poor navigation
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METRIC : INTEREST
• What attracts people
– Landing pagesPage % of Traffic
/ (Home Page) 38%
/2009/11/do-whole-house-humidifiers-work/ 9%
/2013/11/why-does-my-furnace-smell/ 7%
/contact-us/ 7%
/about-us/customer-feedback-form/ 6%
/electrician/ 5%
/2013/01/hvac-tax-credits-2013/ 3%
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COMMON MISTAKE: INTEREST
• Common Mistakes
– Old, thin or unoriginal content
– No path to other content
– No clear call to action
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ACTION: CREATE CLEAR PATH
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ACTION: CREATE A CLEAR PATH
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QUESTIONS?
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STAY IN TOUCH
Lorraine Ball.
[email protected] | @lorraineball
www.roundpeg.biz
Facebook.com/roundpegindy