web scraping for ecommerce industry
TRANSCRIPT
Web Scraping
Ecommercefor
Data as a Service provider
It is a process throughwhich particular websitesare crawled or scrapedand important informationis extracted from themaccording to pre-definedparameters
What is Web Scraping?1
2.
Why do you need Web Scraping?
There are 2 main reasons to consider web scraping for your ecommerce business
There are millions of products available across thousandsof marketplaces
You want to save time, money and resourcesfor acquiring data
from the web
1.
2
What do you get?
Product Details Prices Reviews
Real timedata
Otherdetails
3
Try it yourself for freeSubscribe to FREE
ECOMMERCEFEEDS
It’s free
for more detailsvisit this page
4
Applications
- Brand Monitoring
- Price Comparison & Analysis
- Sentiment Analysis
- Sourcing all product reviews
5
Brand Monitoring
Thousands of websites arescraped for relevant data,which is then stored in asorted and formatted mannerfor future use.
This data reflects whatcustomers say, think andfeel about a particularbrand on their own websites,blogs, product and servicereview websites, and socialnetworks.
Brand monitoring is a routinely pursued activity
6
Brand Monitoring helps in
1. Sizing up brand potential
2. Gauging brand penetration
3. Increasing coverage
4. Estimating the scope and reach of a brand
5. Formulating effective and innovative
brand strategies
7
Price Comparison & Analysis
Price comparison is an effectivemeans to help analyze competitorsproduct types and service levels,and at the same time, helps keep acheck on rapid price fluctuationsin near-real-time
8
Rather than going with a supply-collect form of revenue sharing, price comparison sites now enlist web crawling to automate the
entire process of fetching right amount and right kind of targeted information.
PRICE COMPARISON FACT
9
Have a look attwo use cases on
Data Extraction fromeCommerce websites
Click Here
10
Sentiment Analysis
Sentiment analysis is allabout aggregating the rightdatasets and analyzing themto extract the pattern oftheir customer’s thinkingand the root cause behindsuch thinking.
This analysis becomescritical, if you want toknow how your new product orfeature is performing.
11
Consider a review
“I like Micromax’s multimedia featuresbut the battery life is bad.”
This sentence has a mixed emotion. Theemotion regarding multimedia is positivewhereas that regarding battery life isnegative
This type of information gives you in-depth analysis about how your product orfeature is performing
12
Sourcing all product reviews
You can collate all the reviews foryour or competitor’s products fromweb at one single place
There are thousands of sources whichwill have the much needed data foryour business and with web scrapingyou can extract all the data quicklyand effortlessly
13
Benefits of Web Scraping service ?
Saves time& cost
No codingneeded
Fresh & detailed data
BusinessIntelligence
Multiplesources acrossthe web
14
Here’s how George built anIntelligent Ecommerce Business
Play the video
15
