web redesign in a connected world
DESCRIPTION
A walk through of the steps taken to effectively redesign a website based on SEO, social media, and landing page goals that all flow towards lead generation.TRANSCRIPT
UnGeekYour Site
Web Design For AConnected World
What is a “Geek?”
Geek =
“an intelligent but socially inept person; A person more comfortable with computers than with other persons.”
en.wikipedia.org
Geek =
“an intelligent but socially inept person; A person more comfortable with computers than with other persons.”
en.wikipedia.org
Geek =“an intelligent but socially inept person; A person more comfortable with computers than with other persons.”
en.wikipedia.orgGeeked Sites Create ConfusionGeeked Sites Create Confusion
Design For Brand
Build Around Purpose
Build Around Purpose
Your Brand is what peopleexpect of you and
your Purpose is getting the right people to procure it.
Geek =“an intelligent but socially inept person; A person more comfortable with computers than with other persons.”
en.wikipedia.org
Geek =“an intelligent but socially inept person; A person more comfortable with computers than with other persons.”
en.wikipedia.orgDesign Strategy #1 - AttractDesign Strategy #1 - Attract
Attracting prospects means not only leveraging inbound
marketing, but designing for the main goal – the conversion.
Geek =“an intelligent but socially inept person; A person more comfortable with computers than with other persons.”
en.wikipedia.org
Geek =“an intelligent but socially inept person; A person more comfortable with computers than with other persons.”
en.wikipedia.org
Design Strategy #2 - ConvertDesign Strategy #2 - Convert
“To convert somebody, go and take them by the hand and guide them.”
- St. Thomas Aquinas
Geek =“an intelligent but socially inept person; A person more comfortable with computers than with other persons.”
en.wikipedia.org
Design Strategy #3 - MeasureDesign Strategy #3 - Measure
“Good marketers measure.”- Seth Godin
Organize your Analytics
Organize your Analytics