BloodDonation

Pun Shuk Kwan, Audrey 10644377Chong Wing Ching, Uni 10641714Poon Lok Hang, Jodi 10641706Lo Tsz Ching, Gloria 10641716

Social Background

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Social Background

Notice in Home Page of Hong Kong Red Cross Blood Transfusion Service in 31 Jan, 2016http://www5.ha.org.hk/rcbts/enindex.asp

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Lack of Blood

News from on.cc 4

Social Background

Media Releases & Coverage from HKRChttp://www5.ha.org.hk/rcbts/enarticlelist.asp?bid=8&MenuID=2#.Vq3C-rJ95hG 5

Social Background

News from apple daily & TVBS News

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Social Background

Social Background

Brochures from HKRC

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Purpose

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We would like to be the partnership with the Hong Kong Red Cross to create a new website for promoting the concept of blood donation.

For the website:-Target Audience: -Secondary & University Students

-Aims: -Enrich the students’ knowledge and raise their concern about blood donation -Promote blood donation

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Enrich the knowledge and raise their concern-Break the traditional idea

-Increased blood donation awareness ( Benefit )

-Learn the different blood type ( what different

between the blood type )

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Promote Blood DonationThrough page style:-Make simple to let the target tick in

-Design the logo for different blood type -four types of Bloodions

-Make a map to easy to know the location of blood donate -eg.footprint

-Use attractive way to introduce -picture and simple words -videos -games

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-For Blood Type O

Blood Type O

front back

The information about Blood Type O

Poker

Promote Blood Donation

Through soical media

-Public using these social media apps

-Attract the target person to notice

-Upload the few sec video to share our topic to people

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References

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- Hong Kong Red Cross(http://www5.ha.org.hk/rcbts/enindex.asp)

- Taiwan Blood services Foundation(http://www.blood.org.tw/Internet/main/index.aspx)

References

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or

- can attract people - funnier than words

The website of Hong Kong Red Cross pros:A quiz for checking that you are suitable or not to donate blood.

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Table form

- clear - easy to understand

pros:

The website of Hong Kong Red Cross

References

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ReferencesThe website of Hong Kong Red Cross pros:Videos for giving information

- easy to understand- interesting

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pros:Blood → cartoon

ReferencesThe website of Taiwan Blood services Foundation

-Bloodions for website

- the idea is good - the function is like the cartoon characters, TV buddy of TVB

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ReferencesThe website of Hong Kong Red Cross and Taiwan Blood services Foundationpros:Big photosmain colour: red = blood → represent blood

-strong focus point-eye-catching

19- do not want to read and continue their reading

The website of Hong Kong Red Cross and Taiwan Blood services Foundationcons:Too many words in the information part

References

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