web marketing 201
TRANSCRIPT
Web Marketing 201Local, Social, PPC, and Measuring
Visibility.
What are we talking about?What role local, social, and PPC play in your overall online
success, and what visibility metrics to measure in your online marketing.
Why are you here?So you can understand the elements that make up these aspects of visibility, and make better decisions moving
forward.
Who am I?My name is Jason Stanley, I’ve been designing and
marketing websites since 1997, and I am the managing director of Real Green Analytics.
What is RGA?Real Green Analytics, also known as Coalmarch, is the digital marketing division of Real Green. We produce
BackOffice and LeadBuilder.
Why are there Legos here?Because Legos are awesome. Also, we want you to have
some fun today! This is a lot of information, but it doesn’t have to be scary!
Owner action!If you see Batman, it means there is a practical action you can take to help improve your online marketing, so keep an
eye out for him!
Ready to get started?
Hold on to your pants!
Local, social, PPC.
Local, social, PPC.
What is local search?
Why does it matter?
7,000,000,000
20% of desktop and 50% of mobile devices
How do you get listed here?
Citations and reviews.
Citations and reviews.
Citations and reviews.
Citations.
NAP(Name Address Phone number)
They already exist.
Be consistent!
Clean it up!
Go BIG!
Reviews.
How to get ’em.
Options.
See how you’re doingGo to https://moz.com/local and
enter your business name and zip code.
Local, social, PPC.
What is social media?
Can you use it?
So how should you use it?
Winning at social.
How do you do it?
Engagement & AttractionFollowers, shares, comments, and likes.
Local, social, PPC.
What is PPC?
Pay Per Click
Keywords
What impact does it have?
Weak in organic?
Identify new topics.
Enables flexibility.
No click, no $.
Troubleshooting.
How do you win at PPC?
AdWords ExpressAn easy way to get started in PPC.
AdWords Express1. Go to adwords.google.com/express
2. Click “create a business”
3. Pick where you’d like your ad shown
4. Create your keyword buckets
5. Write a short ad describing your service/product
Measuring Visibility.
Measuring Visibility.Keyword ranking position, local presence, social mentions, PPC CPC, site visits and
pageviews.
Conversion.
Measuring Visibility.Keyword ranking position, local presence, social mentions, PPC CTR, site visits, and
pageviews.
Measuring Visibility.Keyword ranking position, local presence, social mentions, PPC CTR, site visits, and
pageviews.
Measuring Visibility.Keyword ranking position, local presence, social mentions, PPC CPC, site visits, and
pageviews.
Measuring Visibility.Keyword ranking position, local presence, social mentions, PPC CPC, site visits, and
pageviews.
Attracting prospects.
Measuring Visibility.Keyword ranking position, local presence, social mentions, PPC CPC, site visits, and
pageviews.
What have you learned?
You know that local search is critical, and what it takes...
you know social is important...
and you know PPC is an effective way to get traffic.
You know it’s important to track these channels.
THANK YOU!
Jason StanleyManaging Director, Real Green Analytics
Web Marketing 301We’ll talk about conversion
optimization, how to measure it, and choosing an agency!
Get a free assessmenthttp://www.realgreen.com/experts
Get in touch!twitter: @jasonmstanley
linkedin: www.linkedin.com/in/jasonmstanley/
email: [email protected]
Questions?