web ecosystem - june 2012
TRANSCRIPT
THE DIGITAL ECO-SYSTEMJune 2012
Part I - The CoreWEbsite architecture
WebsiteWebsite-THEMATIC Static -THEMATIC Static
ContentContent- IMAGE sliders- IMAGE sliders
- VIDEOS & animation- VIDEOS & animation- DATA CAPTURE - DATA CAPTURE
formsforms-SITEMAPS-SITEMAPS
Part II - THE MOBILE FACTORCONSUMER DRIVEN SEARCH PATTERNS
WebsiteWebsite-THEMATIC Static -THEMATIC Static
ContentContent- IMAGE sliders- IMAGE sliders
- VIDEOS & animation- VIDEOS & animation- DATA CAPTURE - DATA CAPTURE
formsforms-SITEMAPS-SITEMAPS
MOBILE FRIENDLY
Part III - DYNAMIC CONTENTSEARCH ENGINE FACTORS
WebsiteWebsite-THEMATIC Static -THEMATIC Static
ContentContent- IMAGE sliders- IMAGE sliders
- VIDEOS & animation- VIDEOS & animation- DATA CAPTURE - DATA CAPTURE
formsforms-SITEMAPS-SITEMAPS
MOBILE FRIENDLY
DYNAMIC CONTENT
BLOG
GING
CAP
ABIL
ITY
VIDEOS
Part IV - SEARCH ENGINE OPTIMIZATIONGoogle’s Shakeup
WebsiteWebsite-THEMATIC Static -THEMATIC Static
ContentContent- IMAGE sliders- IMAGE sliders
- VIDEOS & animation- VIDEOS & animation- DATA CAPTURE - DATA CAPTURE
formsforms-SITEMAPS-SITEMAPS
MOBILE FRIENDLY
DYNAMIC CONTENT
BLOG
GING
CAP
ABIL
ITY
THEMATIC SEOTHEMATIC SEOKeyword Trend ResearchKeyword Trend Research
Website & Channel contentWebsite & Channel content
VIDEOS
Part V - TRAFFIC CHANNELSONGOING VOLUME DRIVERS
WebsiteWebsite-THEMATIC Static -THEMATIC Static
ContentContent- IMAGE sliders- IMAGE sliders
- VIDEOS & animation- VIDEOS & animation- DATA CAPTURE - DATA CAPTURE
formsforms-SITEMAPS-SITEMAPS
MOBILE FRIENDLY
DYNAMIC CONTENT
BLOG
GING
CAP
ABIL
ITY
SOCIAL MEDIASOCIAL MEDIAChannels, FaceBook, G+, TWChannels, FaceBook, G+, TW
Posting, RegularPosting, RegularListening, AlertsListening, Alerts
VIDEOSVIDEOSYouTube, Google integrationYouTube, Google integration
Other, distributionOther, distribution
COMMUNITIESCOMMUNITIESLinkingLinking
ParticipationParticipation
LOCALLOCALGoogle+ LocalGoogle+ LocalDIrectory LinksDIrectory Links
THEMATIC SEOTHEMATIC SEOKeyword Trend ResearchKeyword Trend Research
Website & Channel contentWebsite & Channel content
LINKINGLINKINGTraffic basedTraffic based
Page Rank basedPage Rank based
VIDEOS
THEMATIC CONTENT
ONGOING VOLUMES
Part VI - FAST TRAFFIC DRIVERSIMMEDIATE VOLUME DRIVERS
WebsiteWebsite-THEMATIC Static -THEMATIC Static
ContentContent- IMAGE sliders- IMAGE sliders
- VIDEOS & animation- VIDEOS & animation- DATA CAPTURE - DATA CAPTURE
formsforms-SITEMAPS-SITEMAPS
MOBILE FRIENDLY
DYNAMIC CONTENT
BLOG
GING
CAP
ABIL
ITY
SOCIAL MEDIASOCIAL MEDIAChannels, FaceBook, G+, TWChannels, FaceBook, G+, TW
Posting, RegularPosting, RegularListening, AlertsListening, Alerts
VIDEOSVIDEOSYouTube, Google integrationYouTube, Google integration
Other, distributionOther, distribution
COMMUNITIESCOMMUNITIESLinkingLinking
ParticipationParticipation
LOCALLOCALGoogle+ LocalGoogle+ LocalDIrectory LinksDIrectory Links
THEMATIC SEOTHEMATIC SEOKeyword Trend ResearchKeyword Trend Research
Website & Channel contentWebsite & Channel content
PPCPPCAds - Adwords, Bing, FBAds - Adwords, Bing, FB
Banner PlacementsBanner PlacementsClassifiedsClassifieds
AUTORESPONDERSAUTORESPONDERSProspect LoopsProspect LoopsWebsite signupsWebsite signups
NEWSLETTERSNEWSLETTERSRegular ContactRegular ContactDeveloped ListsDeveloped Lists
SPECIALSSPECIALSEmail, SMS blastsEmail, SMS blasts
LINKINGLINKINGTraffic basedTraffic based
Page Rank basedPage Rank based
COUPONSCOUPONSWeb IncentivesWeb Incentives
Mobile DelierableMobile Delierable
DELIVERIESDELIVERIESDigital BrochuresDigital Brochures
ManualsManuals
VIDEOS
THEMATIC CONTENT
ONGOING VOLUMES FAST VOLUMES
Part VII - INCREASINGLY POPULAR METHODSLEADING EDGE TACTICS
WebsiteWebsite-THEMATIC Static -THEMATIC Static
ContentContent- IMAGE sliders- IMAGE sliders
- VIDEOS & animation- VIDEOS & animation- DATA CAPTURE - DATA CAPTURE
formsforms-SITEMAPS-SITEMAPS
MOBILE FRIENDLY
DYNAMIC CONTENT
BLOG
GING
CAP
ABIL
ITY
SOCIAL MEDIASOCIAL MEDIAChannels, FaceBook, G+, TWChannels, FaceBook, G+, TW
Posting, RegularPosting, RegularListening, AlertsListening, Alerts
VIDEOSVIDEOSYouTube, Google integrationYouTube, Google integration
Other, distributionOther, distribution
COMMUNITIESCOMMUNITIESLinkingLinking
ParticipationParticipation
LOCALLOCALGoogle+ LocalGoogle+ LocalDIrectory LinksDIrectory Links
THEMATIC SEOTHEMATIC SEOKeyword Trend ResearchKeyword Trend Research
Website & Channel contentWebsite & Channel content
REVIEWSREVIEWSSites, G+, YelpSites, G+, Yelp
Monitoring, Seeding & Monitoring, Seeding & ResponsesResponses
PPCPPCAds - Adwords, Bing, FBAds - Adwords, Bing, FB
Banner PlacementsBanner PlacementsClassifiedsClassifieds
AUTORESPONDERSAUTORESPONDERSProspect LoopsProspect LoopsWebsite signupsWebsite signups
NEWSLETTERSNEWSLETTERSRegular ContactRegular ContactDeveloped ListsDeveloped Lists
SPECIALSSPECIALSEmail, SMS blastsEmail, SMS blasts
LINKINGLINKINGTraffic basedTraffic based
Page Rank basedPage Rank based
COUPONSCOUPONSWeb IncentivesWeb Incentives
Mobile DelierableMobile Delierable
QR CodesQR CodesBridge to Print MediaBridge to Print Media
To Form, Website, CouponTo Form, Website, Coupon
DELIVERIESDELIVERIESDigital BrochuresDigital Brochures
ManualsManuals
VIDEOS
THEMATIC CONTENT
ONGOING VOLUMES FAST VOLUMES
DISTINCTIVE VOLUMES
THE DIGITAL ECO-SYSTEMJune 2012