web designs that work

WEB DESIGNS DESIGN ELEMENTS THAT KEEP USERS ENGAGED WITH YOUR WEBSITE

RESEARCHTHE TOOLS WE USE

bull Crazy Egg amp Hot Jarbull They collect data for us to reviewbull Analyze data and revise website accordingly

HEATMAPSShow where users are clicking

SCROLLMAPSShow how far down users are scrolling

RECORDINGSThis literally records users that come to your site and follows their cursers around

WHAT WErsquoVE LEARNEDTIPS amp TRICKS TO APPLY TO YOUR SITE

bull How to break down your databull Ways to improve your website

INTERACTIONUsers LOVE having something to interact with

LARGE SITE MAP FOOTERSGiving your users the option to click to any buried page WORKS

HOME PAGE CONTENTPut your MOST IMPORTANT content and messaging at the top of your homepage Users will take the time to read it

BLOG FEED ON THE HOME PAGENot successful Too overwhelming Stick to highlighting only one

UNIQUE TITLED NAVIGATION ITEMSThey get confusing and are not good for SEO

HOME PAGE VIDEOSVery distracting Users watch the video and donrsquot read or click CTAs

SUMMARYFINAL THOUGHTS

bull Just because something did or did not work for us doesnrsquot mean your site will have the same results We have different personas and services

bull Test what yoursquove learned Just changing our navigation has made a HUGE difference for us

bull Data isnrsquot collected in a day or even in a week It takes a while to accumulate accurate data to analyze Be patient

bull Donrsquot be discouraged if something didnrsquot work Learn from it and improve your site

bull Document everything Show your proof of successes and failures Results are powerful

IS YOUR WEBSITE READY FOR IMPROVEMENTS

SHOW ME HOW TO MAKE MY WEBSITE WORK

RESEARCHTHE TOOLS WE USE

bull Crazy Egg amp Hot Jarbull They collect data for us to reviewbull Analyze data and revise website accordingly




















web designs that work

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