web design world 2007: iphone design and development workshop
TRANSCRIPT
Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
iPhone and Mobile Development WorkshopBrian Fling, Principal & Director of Strategy
Garrett Murray, Senior Developer
Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
introduction
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Who is Brian?* Co-founder & Principal of Blue Flavor.
* Mobile Designer since 2000.
* Has worked directly with all Tier 1 carriers in North America and most of Tier 2.
* Helped brands like Rolling Stone, Napster & ESPN with mobile web strategy & design.
* Runs mobiledesign.org, the largest network of mobile designers.
* Author of dotMobi Developers Guide.
Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
Who is Garrett?* Senior Developer at Blue Flavor.
* Web Developer since 1998.
* Has worked with hundreds of clients including Pfizer Inc., Business Week Magazine and the United Nations Development Programme.
* Created the OS X application xPad and the open-source Ruby on Rails weblog application SimpleLog.
* Host of Maniacal Rage Podcast & TV.
Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
Agenda
2:00 Part I—The Mobile Ecosystem Crash CourseUnderstanding the mobile technology and landscape.
3:00 BREAK
3:15 Part II—Developing for MobileAn overview of the standards for publishing mobile sites.
4:15 BREAK
4:30 Part III—iPhone Nitty-GrittyPractical examples for iPhone development and design.
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Lecture Format
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Questions & Discussion
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Breaks
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Follow Alonghttp://blueflavor.com/webdesignworld
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Phrases & Jargon
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Jargon Alert
MobilePortable personal communication devices able to
connect voice calls or data requests wirelessly.
Not to be confused with “cellular” or “cell.”
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Jargon Alert
Mobile WebThe collective term for websites designed for
viewing on a mobile device. Websites are published
and accessed via the Internet just like a regular
desktop website.
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Part I
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the mobile ecosystem crash
course
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Section A
Just how big is the Mobile Web?
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Population of the EarthSource: Wikipedia
20MillionEngland
United States of America
European Union
China
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Mobile Web of TodaySources: GSM Association, T-Mobile, Credit Suisse, Pyramid Research
Mobile Subscribers
Mobile Web Access
Desktop Web Access
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Mobile Web of Tomorrow
Mobile Web Subscribersby 2010
Source: Informa Telecoms & Media 2006
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Mobile will revolutionize the way we gather and
interact with information in the next three years.
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Mobile has the potential to reach anybody through
any medium.
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Events
TV
Billboard
Radio
Live
Website
Auditory
KinestheticVisu
al
Word of Mouth
Print Ad
Mobile Device
IVR
SMS
IVR
SMS
WAP
SMS
QR Code
SMS
QR Code
SMS
SMSMMS
SMS
WAP
SMS
SMS
Bluetooth
Notify
WAP
WAP
MMS
Send to Friend
WAP Site
Notify
Buy
WAP SiteWAP Site
Send to Friend
Join
Buy
NotifyNotify
Send to Friend
Post WAP Site
MMS
Send to Friend
Notify
Send to Friend
Join
Discuss
Send to Friend
Notify
Download
DownloadNotify
Vote
Join
Vote
Notify
Buy
Send to Friend
Notify
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Jargon Alert
LBSLocation-based Services
The ability for a mobile device to provide
information that is relevant to it’s physical location
via a Global Positioning System (GPS).
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Prepare for a trulycontextual web.
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We are at the precipice of the next generation of
the web.
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The iPhone is the shape of things to come.
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But we can’t start at the end.
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Mobile Evolution
1980
Basic Phones
Feature Phones
Smart Phones
iPhone
1990 2000 2010
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Understanding and patience of the Mobile Ecosystem is
one of the most crucial skills of the Mobile Web.
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Hundred of devices
Dozens of mobile web browsers
Operator controlled
Limited input or output
Limited guidelines or resources
“No Standards”
People don’t “get it”
The list goes on....
Some Obstacles of Mobile
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Operators
Networks
Handsets
Platforms
Operating Systems
Application Frameworks
Applications
Services
The mobile ecosystem has many layers. Each with their own complexities and obstacles.
Layers of Mobile
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Section B
Thinking in Context
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What to make Mobile?
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First ask, “Why should this be
Mobile?”
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Next ask,“What need do I serve by
being Mobile?”
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Balancing Goals
User Goals
Busin
ess G
oals
Technical Goals
SweetSpot
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Start with a goal and reverse engineer it.
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The 3Cs of the Mobile Web
* CostIf you don't develop your mobile website responsibly, the user could get
stuck with a big bill in order to view your content.
* ContentIssues like navigation, image sizes, page weight and scripts all need to be
considered when thinking about your website on mobile devices.
* ContextWhat does your website add to the users mobility? How do you add value
to the their physical context? What is the context in which they will use
your site? On a bus or train?
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Lose anything that doesn’t support the goals.
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Section C
Mobile Information Architecture
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A Bad Mobile IA
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Information Architecture
* Your IA will be the foundation of your product. Think long-term, not what it is, but what will it become. The more
complex the IA, the actions and effort is required from the user.
* Keep it simple. Remember your goals. Find the tasks that maps to goals.
* Good trigger labels are crucial in mobile. They should be short, descriptive and meet user expectations.
Never be clever.
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5 Tips for Mobile IA
* Limit categories to 5
* Limit links to 10
* No more than 5 levels deep
* At least one content item per category
* Prioritize links by activity or popularity
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A Good Mobile IA
Home
About Us
Contact Us
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Locations
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Remember:Goals, Cost, Content &
Context
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Jargon Alert
ClickstreamUsed to refer to the series of clicks, or path, the user
takes to reach a destination in an informational
space. Often used to describe user behavior gathered
from server logs, but also can be used in early
planning, as in “creating the optimal clickstream.”
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Designing Clickstreams
Home
Latest Blog Posts
Navigation
Latest News
Footer
Products &
Services
Product & Services
Overviews
Support
Footer
Navigation
News & Events
News Items
Events
Footer
Navigation
Contact
Locations
Contact Form
Phone Numbers
Primary Address
Footer
Navigation
Main Phone
Main AddressBlog
Recent Posts
Footer
Navigation
About Us
Company Overview
Executive Overview
Footer
Navigation
Content Area
Link to Page
Page
Legend
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Case Study
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Revised Rolling Stone IA
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Rolling Stone Clickstream
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Section D
Mobile Web Design
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Flavors of Mobile Design
More Compatible Richer Experience
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Effort versus Reward
DeviceUI App
UI
GatewayDesign
ContentDesign
Time to complete task Goal
Effort
Reward
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Multiple Screens Sizes
320 pixels
320 p
ixels
240 pixels
320 p
ixels
320 pixels
240 p
ixels
176 pixels
220 p
ixels
128 pixels
160 p
ixels
Recommended Max Size
200 x 250 pixels
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Directional Orientation
PrimaryDirectionalOrientation
Select Previous Link or Scroll Up
Select Next Link or Scroll Down
Forward or Page Down
Back or Page Up
1
2
3 4
1
2
3
4
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Design Vertically
Header
Footer
Content
Navigation
Navigation
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Flavor Matrix
Design Type Design Tool Delivery Complexity MSPs
J2ME
BREW
WML
XHTML-MP
Flash Lite
XHTML
Rich Photoshop Any Very Many
Rich Photoshop Carrier Very Few
Text HTML Web Simple All
Web CSS Web Simple All
Rich Flash TBD Semi Few
Rich CSS Web Simple All
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Case Study
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Mobile Design Tips
* Be creativeDevices have reached a point where you can be as creative as you want to be.
* Remember the goalsPut systems in place to regularly check against the goals.
* PrototypeCreate quick examples of the design and interaction.
* Test early and oftenGet opinions of others. Talking to one person is better than none.
* Keep it simpleRemember if it doesn’t solve a problem or fill a need, lose it.
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The canvas might not be as robust, but there is still a
need for design.
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Mobile Web Options
SSR Reformat Stylesheets Mobile Specific
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Context vs. Content
Mobile Specific Site
Stylesheets
Reformat
SSR
Complex
SimpleSlower Faster
Value
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Supporting Devices
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The Device Detection Problem
* Simple Device DetectionPublish only one mobile specific site, designed for the lowest supported
browser, routing all mobile browsers to it.
* Advanced Device DetectionProgrammatically render the best possible mobile specific site to the
requesting device.
* Mobile StylesheetsCode XHTML pages with the mobile context in mind and use the media
type attribute to render a mobile stylesheet to mobile devices.
* No device detectionRely on an alternate domain or subdirectory forcing the user to manually
enter or navigate to the mobile specific site.
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Device Detection Solutions
* WURFL http://wurfl.sourceforge.net/
A XML configuration file which contains information about device
capabilities and features for a variety of mobile devices.
* WALL http://wurfl.sourceforge.net/java/wall.php
An abstraction library that adapts content to the target device.
* PHP http://www.andymoore.info/php-to-detect-mobile-phones/
PHP script that detects and redirects mobile browsers.
* “Reverse” Device DetectionUse Javascript to detect desktop browsers.
* StylesheetsUse the stylesheet media type to detect mobile browsers.
Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
Supporting Devices & Browsers
* Over 500 devices being sold each year.
* Over 50 mobile browsers to contend with.
* Crowding stems from mobile service provider provisioning.
* Mobile service provider linked sites must support all provisioned devices and browsers.
* Adopts standards has been around for much longer in mobile.
* Older or poorly designed devices don’t require support.
Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
Testing
* Desktop TestingTesting from a normal desktop browser is a great way to start.
* Browser ToolsBrowsers like Opera and Firefox have tools specific to mobile testing.
* EmulatorsAllows for desktop verification without loading on to a device.
* Device TestingTest as many as you can, but focus on five good mainstream devices.
* Usability TestingTest early and often with as many users as you can.
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Focus on Five.
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DeviceAnywhere
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Questions?
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BreakReturn by 3:15 PM
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Agenda
2:00 Part I—The Mobile Ecosystem Crash CourseUnderstanding the mobile technology and landscape.
3:00 BREAK
3:15 Part II—Developing for MobileAn overview of the standards for publishing mobile sites.
4:15 BREAK
4:30 Part III—iPhone Nitty-GrittyPractical examples for iPhone development and design.
Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
Part II
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Developing for Mobile
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Section A
90% of the Market
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Jargon Alert
XHTML-MPExtensible HyperText Markup Language:
Mobile Profile
A subset of XHTML Basic and HTML. Used as a
primary markup language for the WAP 2.0 protocol.
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XHTML-MP* XHTML Basic and XHTML-MP are virtually indistinguishable.
* XHTML-MP is the predominant language for the mobile web.
* It’s possible to use standard tools to create mobile web pages.
* Since XHTML-MP is similar to XHTML, the transition to the mobile web need not be complicated to developers.
* XHTML-MP is the default industry-supported language for mobile web development.
* Unless a mobile service provider requires providing WML to support older devices, XHTML-MP is the only needed language in mobile web design.
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If you know XHTML.you know xhtml-mp.
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<? xml version=”1.0” encoding=”UTF-8” ?>
<!DOCTYPE html PUBLIC “-//WAPFORUM//DTD XHTML Mobile 1.0//EN”
“http://www.wapforum.org/DTD/xhtml-mobile10.dtd”>
<html xmlns=”http://www.w3.org/1999/xhtml”>
<head>
<title>Hello World!</title>
<meta http-equiv=”content-type” content=”application/vnd.
wap.xhtml+xml” />
</head>
<body>
<div id=”intro”>
<h1>Hello World!</h1>
</div>
<div id=”content”>
<p>This is a simple XHTML-MP Page</p>
</div>
</body>
</html>
Example XHTML-MP
<?xml version="1.0" encoding="UTF-8"?><!DOCTYPE html PUBLIC "-//WAPFORUM//DTD XHTML Mobile 1.0//EN" "http://www.wapforum.org/DTD/xhtml-mobile10.dtd">
<html xmlns="http://www.w3.org/1999/xhtml"> <head> <title>Hello World!</title> <meta http-equiv="content-type" content="application/vnd.wap.xhtml+xml"/> </head> <body> <div id="intro"> <h1>Hello World!</h1> </div> <div id="content"> <p>This is a simple XHTML-MP Page</p> </div> </body> </html>
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Wireless CSS
* Wireless CSS supports most CSS attributes, but not all of them.
* More advanced styling techniques won’t likely work across multiple mobile browsers.
* The best advice is to keep your CSS as simple as possible.
* Try to use document styles versus stylesheets.
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Example Wireless CSS
body {
border-top: 10px solid #439213;
font: 10px Arial, Helvetica, sans-serif;
vertical-align: top;
padding: 0 8px;
margin: 0px;
}
p {
margin: 10px 0;
}
a {
color: #439213;
}
img {
vertical-align: middle;
}
body { border-top: 10px solid #439213; font: 10px Arial, Helvetica, sans-serif; padding: 0 8px; margin: 0px;}
p { margin: 10px 0;}
a { color: #439213;}
img { vertical-align: middle;}
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Keep your code and styles simple and you will do fine on most mobile browsers.
Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
Section B
XHTML-MP is Your Friend
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With a few exceptions you already know how to
code for mobile today.
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Correct Encoding & Doctype
* Character EncodingEnsuring the use of the correct character encoding and doctype makes
sure that the page renders as expected.
<?xml version=”1.0” encoding=”UTF-8” ?>
* XHTML-MP DoctypeThe document type (doctype) tells the browser how the page needs to
render, including the rules and how strictly to follow these rules.
<!DOCTYPE html PUBLIC “-//WAPFORUM//DTD XHTML Mobile 1.0//EN” “http://www.wapforum.org/DTD/xhtml-mobile10.dtd”>
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Use Well-formed Code* All elements should be closed, e.g. <br />.
* All non-empty elements should be closed.<p>Example Text</p><p>Example Text</p>
* All elements must be closed in the reverse order.<em><strong>Example Text</strong></em>
* The alt attribute should be used for all images.<img src=”image.png” alt=”Image Description” />
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Use Well-formed Code (con’t)
* Text should appear within a block level element and not directly in the body.<body><p>Example Text</p></body>
* Inline elements should always nest with block level elements.<h2><em>Example Text</em></h2>
* All attributes should appear within quotes.<hr noshade=”true”/>
* All elements and attributes should use lowercase.<p class=”sm”>Example Text <span>is nice</span></p>
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Avoid Tables for Layout
* Layout tables become a big problem when viewed in multiple mobile browsers.<body>
<div id=”header”> <!-- Header placeholder --> </div>
<div id=”content”> <!-- Content placeholder -->
</div> <div id=”footer”> <!-- Footer placeholder -->
</div></body>
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Place Navigation in the Content Body
* Given the vertical orientation of the mobile page, we show only navigation that’s relevant to the page.<div id=”content”>
<ol>
<li><a href=”news.html”>News</a><li>
<li><a href=”products.html”>Our Products</a></li>
<li><a href=”customers.html”>Our Customers</a></li>
<li><a href=”about.html”>About Us</a></li>
<li><a href=”contact.html”>Contact Us</a></li>
</ol>
</div>
Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
Use accesskeys in the Primary Navigation
* The primary navigation should include an assigned accesskey that corresponds to a numbered keypad whenever possible.
<li><a href=”news.html” accesskey=”1”>News</a></li>
<li><a href=”products.html” accesskey=”2”>Our Products</a></li> <li><a href=”customers.html” accesskey=”3”>Our Customers</a></li>
<li><a href=”about.html” accesskey=”4”>About Us</a></li> <li><a href=”contact.html” accesskey=”5”>Contact Us</a></li>
Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
Use Ordered Lists for Navigation
* Using ordered lists for navigation rather than unordered lists will indicate to the use the associated accesskey.<ol> <li><a href=”news.html” accesskey=”1”>News</a></li>
<li><a href=”products.html” accesskey=”2”>Our Products</a></li> <li><a href=”customers.html” accesskey=”3”>Our Customers</a></li>
<li><a href=”about.html” accesskey=”4”>About Us</a></li> <li><a href=”contact.html” accesskey=”5”>Contact Us</a></li> </ol>
Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
Use Document Styles, Not External Styles
* Linking to an external file requires most mobile browsers to first load the XHTML-MP document, and then load the external stylesheet.
* When using external stylesheets the user may experience a brief “flash” of unstyled text before the stylesheet has a chance to load. Instead, insert styles into the <head> of a document.
Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
Linking Phone Numbers
* One of the benefits of the mobile web is that its users primarily view it on a phone, allowing the user to quickly and easily make phone calls.
<a href=”tel:+012065450210”>+1 206 545-0210</a>
Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
Forms can be Tricky
* Entering data into a mobile web site is often a difficult and time-consuming process.
* To avoid wasting the user’s time and causing frustration, use few or no forms.
* However, when using forms, keep the needed information as little as possible.
Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
Section C
Publishing Your Site
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Example Mobile Stylesheet
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Example Mobile Stylesheet
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Mobile 2.0 Code
<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd">
<html xmlns="http://www.w3.org/1999/xhtml" xml:lang="en" lang="en"><head> <title>Mobile 2.0</title> <meta http-equiv="Content-Language" content="en-us" /> <meta http-equiv="Content-type" content="text/html; charset=utf-8" /> <link href="assets/styles/screen.css" rel="stylesheet" type="text/css" media="screen" /> <link href="assets/styles/mobile.css" rel="stylesheet" type="text/css" media="handheld" /></head> <body><div id="container"> <div id="header"> <h1>Mobile 2.0 Conference</h1> <div id="loc">San Francisco, November 6, 2006</div> <div id="spons">Presented by Mobile Monday London and San Francisco</div> <ol> <li><a href="#speakers" accesskey="1">Speakers</a></li> <li><a href="#schedule" accesskey="2">Schedule</a></li> <li><a href="#location" accesskey="3">Location</a></li> <li><a href="#register" accesskey="4">Register</a></li> </ol> </div> <div id="promo"><a href="#register" title="Register Now, Only $45"></a></div> <div id="content"> <div id="speakers"> <h2>Speakers</h2> <h3>Confirmed speakers and panel participants</h3> <p>The mobile2.0 conference brings together experts and thought leaders from all aspects of mobile application development and web technologies.</p> <div id="speakers2"> <ul>
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Mobile 2.0 Code
<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd">
<html xmlns="http://www.w3.org/1999/xhtml" xml:lang="en" lang="en"><head> <title>Mobile 2.0</title> <meta http-equiv="Content-Language" content="en-us" /> <meta http-equiv="Content-type" content="text/html; charset=utf-8" /> <link href="assets/styles/screen.css" rel="stylesheet" type="text/css" media="screen" /> <link href="assets/styles/mobile.css" rel="stylesheet" type="text/css" media="handheld" /></head> <body><div id="container"> <div id="header"> <h1>Mobile 2.0 Conference</h1> <div id="loc">San Francisco, November 6, 2006</div> <div id="spons">Presented by Mobile Monday London and San Francisco</div> <ol> <li><a href="#speakers" accesskey="1">Speakers</a></li> <li><a href="#schedule" accesskey="2">Schedule</a></li> <li><a href="#location" accesskey="3">Location</a></li> <li><a href="#register" accesskey="4">Register</a></li> </ol> </div> <div id="promo"><a href="#register" title="Register Now, Only $45"></a></div> <div id="content"> <div id="speakers"> <h2>Speakers</h2> <h3>Confirmed speakers and panel participants</h3> <p>The mobile2.0 conference brings together experts and thought leaders from all aspects of mobile application development and web technologies.</p> <div id="speakers2"> <ul>
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Mobile 2.0 Code
<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd">
<html xmlns="http://www.w3.org/1999/xhtml" xml:lang="en" lang="en"><head> <title>Mobile 2.0</title> <meta http-equiv="Content-Language" content="en-us" /> <meta http-equiv="Content-type" content="text/html; charset=utf-8" /> <link href="assets/styles/screen.css" rel="stylesheet" type="text/css" media="screen" /> <link href="assets/styles/mobile.css" rel="stylesheet" type="text/css" media="handheld" /></head> <body><div id="container"> <div id="header"> <h1>Mobile 2.0 Conference</h1> <div id="loc">San Francisco, November 6, 2006</div> <div id="spons">Presented by Mobile Monday London and San Francisco</div> <ol> <li><a href="#speakers" accesskey="1">Speakers</a></li> <li><a href="#schedule" accesskey="2">Schedule</a></li> <li><a href="#location" accesskey="3">Location</a></li> <li><a href="#register" accesskey="4">Register</a></li> </ol> </div> <div id="promo"><a href="#register" title="Register Now, Only $45"></a></div> <div id="content"> <div id="speakers"> <h2>Speakers</h2> <h3>Confirmed speakers and panel participants</h3> <p>The mobile2.0 conference brings together experts and thought leaders from all aspects of mobile application development and web technologies.</p> <div id="speakers2"> <ul>
Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
DIY Publishing Methods
* Educate the user to manually enter a mobile URL such as a folder or sub-domain. e.g. domain.com/mobile or mobile.domain.com.
* Detect the mobile device automatically and redirect the user to a location. In this case, the user simply enters domain.com.
* Use the mobile specific .mobi top-level domain. Here the user enters domain.mobi.
* A SMS query that returns a URL called WAP Push.
Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
Section D
The Future and You
Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
We are at the precipice of the next generation of
the web.
Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
Jargon Alert
Mobile 2.0The convergence of mobile services and web
services. The promise of Mobile 2.0 is to add
portability, ubiquitous connectivity and location-
based services to enhance information and services
found on the web.
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Proprietary
Walled Gardens
First to market
Brand-centered
Mobile 2.0
Standards
Web Services
Web as a Platform
User-centered
Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
Two very big problems:
Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
CSS & JavaScript.
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The iPhone
Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
A Confession
Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
Copy
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The iPhone
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The iPhone is the first mobile device worthy of
being labeled “Mobile 2.0”
Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
iPhone Uniqueness
1. Smart phone for the masses
2. Flat-rate data plan
3. Device sold and supported outside the carrier
4. No subsidization (either positive or negative)
5. Updatable software
6. Portable device convergence
7. Web & mobile standards
8. Impact on web communities
Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
scale
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1.12 millionsold in q3 2007
Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
27%of smart phones in US
Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
3%of all phones in US
Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
Only the Beginning.
Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
Apple estimates 10 million units sold by the end of
2008.
Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
When we talk about iPhone, we’re really talking about
WebKit.
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iPod Touch
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Nokia N95
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Google Android
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Look Familiar?
Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
iPhone is Not Alone
* iPod Touch uses an identical version of Mobile Safari.
* Nokia has been using a WebKit derivative in their S60 phones since 2006. Other models also include it (N95, et cetera).
* Google’s Android SDK uses WebKit.
* Mac OS X and Windows also have Safari.
Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
Mobile WebKit Features
* Supports all standard flavors of (X)HTML.
* Supports CSS 1, 2 and a good deal of 3.
* Javascript (including Ajax).
* Full-scale page rendering with easy zoom.
* Tabs (up to as many as 8 on iPhone).
* This means complex layouts, styling and interaction...
Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
WebKit can display full websites. As in, the real web.
Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
but:There’s a Speed Reality!
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EDGE
EDGE
125 kbps
200 kbps
Max Speed Actual Average
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WiFi via US Broadband
WiFi
4 mbps
54 mbps
Max Speed Actual Average
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32x slower!
WiFi
EDGE 0.13 mbps
4.00 mbps
EDGE vs. WiFi
Actual Average
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So then, Downloads...
300 kb
WiFi: ~1 secondEDGE: 16 seconds
Bad example, but you get the drift.
Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
While we have WiFi, we cannot rely on it.
Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
Finding the happy medium.
Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
Questions?
Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
BreakReturn by 4:30 PM
Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
Agenda
2:00 Part I—The Mobile Ecosystem Crash CourseUnderstanding the mobile technology and landscape.
3:00 BREAK
3:15 Part II—Developing for MobileAn overview of the standards for publishing mobile sites.
4:15 BREAK
4:30 Part III—iPhone Nitty-GrittyPractical examples for iPhone development and design.
Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
Part III
Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
iPhone Nitty-Gritty
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iPhone apps that grow on you.
(Made by the folks at Blue Flavor)
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Why Create Leaflets?
(Blog Post Why we made Leaflets)
We wanted to showcase
...the merger of Web 2.0 and Mobile 2.0
...the use of web standards in mobile
...designing for the mobile context
...mobile web best practices
...designing for the iPhone
...rapid and iterative development
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A Quick Demo
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The Home Screen
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Search
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Feeds
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Feeds
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Newsvine
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App List
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Upcoming
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Flickr
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del.icio.us
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Tour de France
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New York Times
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Baseball
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Home Icon XHTML
<div id="apps"> <ul> <li id="navSearch"><a href="search/">Search</a></li> <li id="navRSS"><a href="feeds/">Feeds</a></li> <li id="navNewsvine"><a href="newsvine">Newsvine</a></li> <li id="navLinks"><a href="applist/">App List</a></li> <li id="navEvents"><a href="upcoming/">Upcoming</a></li> <li id="navFlickr"><a href="flickr/">Flickr</a></li> <li id="navDelicious"><a href="delicious/">del.icio.us</a></li> <li id="navBaseball"><a href="scores/">Baseball</a></li> <li id="navNYT"><a href="nyt/">NY Times</a></li> <?php if ($_user): ?> <li id="navSettings"><a href="user/settings.php">Settings</a></li> <?php endif; ?> </ul> <div id="loading_status"><img id="loader" src="/media/images/loader.gif" border="0" alt="" /><span id="ltext">Loading icons...</span></div></div>
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Home Icon CSS
#apps li { float: left; width: 56px; height: 56px; border: 1px hidden #666; -webkit-border-radius: 10px; text-align: center; background: #666 url(/media/images/button_glare.png) no-repeat; -webkit-box-shadow: 0px 1px 3px black; margin: 7px 10px 20px;}
#apps li a { text-decoration: none; color: #999; display: block; padding-top: 60px; font-weight: bold; font-size: 0.8em;}
li#navNewsvine { background: url(/media/images/button_glare.png) no-repeat, url(/media/images/home_newsvine_low.png) no-repeat; background-color: #005422;}
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Newsvine Leaflet CSS
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Controls CSS
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Using CSS3
+ 320 bytes
+ 3 Kilobytes
-webkit-border-radius: 10px;+
Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
A Successful Experiment
* The entire application was built between WWDC and the iPhone launch (3 weeks).
* TechCrunch—“Must-Have iPhone App.”
* 125,000 hits the first week to website.
* 12,000 unique app users the first week.
* 7,000 recurring app users per week.
* Average of 25 pages view per visit.
Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
Leaflets Takeaways
* While we designed it for the iPhone, Leaflets could work on any “Mobile 2.0” device.
* Standards. Standards. Standards.
* Design for context.
* Optimize for the bandwidth.
* Test. And then test some more.
* Javascript is crucial to the user experience.
* CSS3 is ideal for mobile development.
Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
Technical Limitations.
Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
Limitations Imposed
* 10MB download limit.
* JavaScript execution time limit of 5 seconds per top-level item.
* No Flash.
* No Java.
* No mouseover, hover, tooltip mouse events.
* No file uploads or downloads!
Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
Design Shortcuts
Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
Kits for iPhone Design
* iUI by Joe Hewitt
* Google Web Toolkit (GWT)
* Yahoo! User Interface Library (YUI)
* Many icon and interface design kits have been released.
Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
We Suggest Finding Your Own Design Path.
Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
Compression is Your Friend.
Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
Save Space
* Use ob_start("ob_gzhandler") for PHP content.
* Remove whitespace from HTML and CSS.
* Refactor JavaScript code to be more efficient and then remove unnecessary brackets and semi-colons.
* Compress images or use CSS where possible.
* Cache data on the server for fastest possible loading times.
Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
But should you design for the iPhone?
Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
Yes. If you design to standards, future Mobile 2.0 devices
will love you.
Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
No. Know your users and what
devices they are likely to have.
Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
in short:The iPhone is the first of many Mobile 2.0 Devices.
Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
Resources
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.mobi Developers Guide
http://dev.mobi
Mobile Web Developers GuidePart I: Creating Simple Mobile Sites
BRIAN FLINGwith Ronan Cremin, Jo Rabin and D. Keith Robinson
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Mobile Web Design Book
http://mobilewebbook.com/
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Designing the Mobile User Experience
http://www.littlespringsdesign.com/
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Global Authoring Practices
http://www.passani.it/gap/
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.mobi Mobile Ready Report
http://mr.dev.mobi
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iPhone for Web Developers
http://developer.apple.com/iphone/
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XHTML Mobile Profile Tutorial
http://www.developershome.com/wap/xhtmlmp/
Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
Questions?
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The End
Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
Brian FlingPrincipal & Director of [email protected]
tel. +1 206 545-0210mob. +1 206 351-6060
Garrett MurraySenior [email protected]
tel. +1 206 545-0210mob. +1 347 694-4045