web design - lightning critiques by jason mark
DESCRIPTION
Intro slides for my web live lightning critiques, including an embed of my "12 design rules for non-designers" handout.TRANSCRIPT
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LIGHTNINGCRITIQUES
WITH BONUS REDESIGN
NERDS 2014
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JasonOnDesign.com
DON’T GUESS - TESTWhichTestWon.com
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JasonOnDesign.com
AND THE WINNER IS
no icons = 11% more conversions
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source: whichtestwon.com
40% more “add to cart” clicks
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+200% click-throughs+ 300% revenue11% more conversions
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JasonOnDesign.com
SEND US YOUR SCREENSHOT [email protected]
WORKING SOFTWARE OVER COMPREHENSIVE DOCUMENTATION
CUSTOMER COLLABORATIONOVER CONTRACT NEGOTIATION
RESPONDING TO CHANGEOVER FOLLOWING A PLAN
INDIVIDUALS & INTERACTIONS OVER PROCESSES & TOOLS
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JasonOnDesign.com
WE SCREW UP.
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JasonOnDesign.com
DESIGN EXPERIENCE
CrayonsUse Photoshop wellDesign 5 color pallets for this:Win awards for graphic design
SEND US YOUR SCREENSHOT [email protected]
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JasonOnDesign.com
YOUR SUPERPOWER
ProgrammingDesignUsabilityOther
SEND US YOUR SCREENSHOT [email protected]
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JasonOnDesign.com
COMPANY SIZELone gunslinger2-10 employees/partners11-100 employees100+ employees
SEND US YOUR SCREENSHOT [email protected]
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JasonOnDesign.com
BRAND TEST
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JasonOnDesign.com
PAY ATTENTION• Which is targeted to women?• Which is for doctors only?• Which is the most popular?• Which is made by a $2b company?• Which is homegrown?
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A
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B
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C
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D
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E
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F
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G
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JasonOnDesign.com
WHO HAS A GUESS?• Which is targeted to women?• Which is for doctors only?• Which is the most popular?• Which is made by a $2b company?• Which is homegrown?
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JasonOnDesign.com
12 JUDGEMENT CALLSIn 7 seconds:• Money• Education• Interesting• Etc.
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KNOW. FEEL. DO.
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JasonOnDesign.com
LET’S GO.
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JasonOnDesign.com
WHAT HAVE THE DESIGNERS MADE?
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GravitySwitch.comJasonOnDesign.com
21 Best Practices for Higher Ed Web Dev.Tomorrow at 4PM
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JasonOnDesign.com
source: The Logo Com
pany