web content management: two schools, two philosophies, two solutions (243862006)
TRANSCRIPT
![Page 1: Web Content Management: Two Schools, Two Philosophies, Two Solutions (243862006)](https://reader033.vdocuments.us/reader033/viewer/2022052406/577cc4161a28aba711981400/html5/thumbnails/1.jpg)
8/10/2019 Web Content Management: Two Schools, Two Philosophies, Two Solutions (243862006)
http://slidepdf.com/reader/full/web-content-management-two-schools-two-philosophies-two-solutions-243862006 1/41
Web Content Management: Two Schools,Two Philosophies, Two Solutions
Mark Albert – George Washington University
Aren Cambre – Southern Methodist University
![Page 2: Web Content Management: Two Schools, Two Philosophies, Two Solutions (243862006)](https://reader033.vdocuments.us/reader033/viewer/2022052406/577cc4161a28aba711981400/html5/thumbnails/2.jpg)
8/10/2019 Web Content Management: Two Schools, Two Philosophies, Two Solutions (243862006)
http://slidepdf.com/reader/full/web-content-management-two-schools-two-philosophies-two-solutions-243862006 2/41
![Page 3: Web Content Management: Two Schools, Two Philosophies, Two Solutions (243862006)](https://reader033.vdocuments.us/reader033/viewer/2022052406/577cc4161a28aba711981400/html5/thumbnails/3.jpg)
8/10/2019 Web Content Management: Two Schools, Two Philosophies, Two Solutions (243862006)
http://slidepdf.com/reader/full/web-content-management-two-schools-two-philosophies-two-solutions-243862006 3/41
The Products
![Page 4: Web Content Management: Two Schools, Two Philosophies, Two Solutions (243862006)](https://reader033.vdocuments.us/reader033/viewer/2022052406/577cc4161a28aba711981400/html5/thumbnails/4.jpg)
8/10/2019 Web Content Management: Two Schools, Two Philosophies, Two Solutions (243862006)
http://slidepdf.com/reader/full/web-content-management-two-schools-two-philosophies-two-solutions-243862006 4/41
The products
● GW: Drupal● SMU: Sitecore
![Page 5: Web Content Management: Two Schools, Two Philosophies, Two Solutions (243862006)](https://reader033.vdocuments.us/reader033/viewer/2022052406/577cc4161a28aba711981400/html5/thumbnails/5.jpg)
8/10/2019 Web Content Management: Two Schools, Two Philosophies, Two Solutions (243862006)
http://slidepdf.com/reader/full/web-content-management-two-schools-two-philosophies-two-solutions-243862006 5/41
The Institution
![Page 6: Web Content Management: Two Schools, Two Philosophies, Two Solutions (243862006)](https://reader033.vdocuments.us/reader033/viewer/2022052406/577cc4161a28aba711981400/html5/thumbnails/6.jpg)
8/10/2019 Web Content Management: Two Schools, Two Philosophies, Two Solutions (243862006)
http://slidepdf.com/reader/full/web-content-management-two-schools-two-philosophies-two-solutions-243862006 6/41
Institutional relationships
GW: External RelationsSMU: Integrated Marketing
(Public Affairs)
![Page 7: Web Content Management: Two Schools, Two Philosophies, Two Solutions (243862006)](https://reader033.vdocuments.us/reader033/viewer/2022052406/577cc4161a28aba711981400/html5/thumbnails/7.jpg)
8/10/2019 Web Content Management: Two Schools, Two Philosophies, Two Solutions (243862006)
http://slidepdf.com/reader/full/web-content-management-two-schools-two-philosophies-two-solutions-243862006 7/41
Selection process
GW: stakeholders, RFP, demos,scoring
SMU: Gartner, CMS Watch ,RFP, expert-driven
![Page 8: Web Content Management: Two Schools, Two Philosophies, Two Solutions (243862006)](https://reader033.vdocuments.us/reader033/viewer/2022052406/577cc4161a28aba711981400/html5/thumbnails/8.jpg)
8/10/2019 Web Content Management: Two Schools, Two Philosophies, Two Solutions (243862006)
http://slidepdf.com/reader/full/web-content-management-two-schools-two-philosophies-two-solutions-243862006 8/41
Where are you in your CMS world?
Have open-source CMS
Have commercial CMSDoing CMS source selectionThinking about CMS
![Page 9: Web Content Management: Two Schools, Two Philosophies, Two Solutions (243862006)](https://reader033.vdocuments.us/reader033/viewer/2022052406/577cc4161a28aba711981400/html5/thumbnails/9.jpg)
8/10/2019 Web Content Management: Two Schools, Two Philosophies, Two Solutions (243862006)
http://slidepdf.com/reader/full/web-content-management-two-schools-two-philosophies-two-solutions-243862006 9/41
The Cost
![Page 10: Web Content Management: Two Schools, Two Philosophies, Two Solutions (243862006)](https://reader033.vdocuments.us/reader033/viewer/2022052406/577cc4161a28aba711981400/html5/thumbnails/10.jpg)
8/10/2019 Web Content Management: Two Schools, Two Philosophies, Two Solutions (243862006)
http://slidepdf.com/reader/full/web-content-management-two-schools-two-philosophies-two-solutions-243862006 10/41
Software acquisition cost
● GW: free software, expensiveknowledge
● SMU: upfront licensing andtraining
Overall start-up cost roughly equal!
![Page 11: Web Content Management: Two Schools, Two Philosophies, Two Solutions (243862006)](https://reader033.vdocuments.us/reader033/viewer/2022052406/577cc4161a28aba711981400/html5/thumbnails/11.jpg)
8/10/2019 Web Content Management: Two Schools, Two Philosophies, Two Solutions (243862006)
http://slidepdf.com/reader/full/web-content-management-two-schools-two-philosophies-two-solutions-243862006 11/41
Total Cost of Ownership
GW: continuous development -higher opex
SMU: higher capex, lower opex
![Page 12: Web Content Management: Two Schools, Two Philosophies, Two Solutions (243862006)](https://reader033.vdocuments.us/reader033/viewer/2022052406/577cc4161a28aba711981400/html5/thumbnails/12.jpg)
8/10/2019 Web Content Management: Two Schools, Two Philosophies, Two Solutions (243862006)
http://slidepdf.com/reader/full/web-content-management-two-schools-two-philosophies-two-solutions-243862006 12/41
Staffing
GW: 2.75 FTESMU: 2 FTE
![Page 13: Web Content Management: Two Schools, Two Philosophies, Two Solutions (243862006)](https://reader033.vdocuments.us/reader033/viewer/2022052406/577cc4161a28aba711981400/html5/thumbnails/13.jpg)
8/10/2019 Web Content Management: Two Schools, Two Philosophies, Two Solutions (243862006)
http://slidepdf.com/reader/full/web-content-management-two-schools-two-philosophies-two-solutions-243862006 13/41
The Software
![Page 14: Web Content Management: Two Schools, Two Philosophies, Two Solutions (243862006)](https://reader033.vdocuments.us/reader033/viewer/2022052406/577cc4161a28aba711981400/html5/thumbnails/14.jpg)
8/10/2019 Web Content Management: Two Schools, Two Philosophies, Two Solutions (243862006)
http://slidepdf.com/reader/full/web-content-management-two-schools-two-philosophies-two-solutions-243862006 14/41
Product Orientation
GW: developer-oriented, agilefeature set
SMU: developer-oriented, agilefeature set
![Page 15: Web Content Management: Two Schools, Two Philosophies, Two Solutions (243862006)](https://reader033.vdocuments.us/reader033/viewer/2022052406/577cc4161a28aba711981400/html5/thumbnails/15.jpg)
8/10/2019 Web Content Management: Two Schools, Two Philosophies, Two Solutions (243862006)
http://slidepdf.com/reader/full/web-content-management-two-schools-two-philosophies-two-solutions-243862006 15/41
Flexibility
GW: extreme =Dates/Dollars/Deliverables
SMU: API to extend
![Page 16: Web Content Management: Two Schools, Two Philosophies, Two Solutions (243862006)](https://reader033.vdocuments.us/reader033/viewer/2022052406/577cc4161a28aba711981400/html5/thumbnails/16.jpg)
8/10/2019 Web Content Management: Two Schools, Two Philosophies, Two Solutions (243862006)
http://slidepdf.com/reader/full/web-content-management-two-schools-two-philosophies-two-solutions-243862006 16/41
Code reuse across enterprise
GW: easy feature reuseSMU: easy feature reuse
![Page 17: Web Content Management: Two Schools, Two Philosophies, Two Solutions (243862006)](https://reader033.vdocuments.us/reader033/viewer/2022052406/577cc4161a28aba711981400/html5/thumbnails/17.jpg)
8/10/2019 Web Content Management: Two Schools, Two Philosophies, Two Solutions (243862006)
http://slidepdf.com/reader/full/web-content-management-two-schools-two-philosophies-two-solutions-243862006 17/41
Content Reuse
GW: easy, not out-of-the-boxSMU: easy, built in
![Page 18: Web Content Management: Two Schools, Two Philosophies, Two Solutions (243862006)](https://reader033.vdocuments.us/reader033/viewer/2022052406/577cc4161a28aba711981400/html5/thumbnails/18.jpg)
8/10/2019 Web Content Management: Two Schools, Two Philosophies, Two Solutions (243862006)
http://slidepdf.com/reader/full/web-content-management-two-schools-two-philosophies-two-solutions-243862006 18/41
Enterprise suitability
GW : many sites, “cookie factory” SMU: one site
![Page 19: Web Content Management: Two Schools, Two Philosophies, Two Solutions (243862006)](https://reader033.vdocuments.us/reader033/viewer/2022052406/577cc4161a28aba711981400/html5/thumbnails/19.jpg)
8/10/2019 Web Content Management: Two Schools, Two Philosophies, Two Solutions (243862006)
http://slidepdf.com/reader/full/web-content-management-two-schools-two-philosophies-two-solutions-243862006 19/41
OOTB readiness
GW: Drupal limited, requiresmodules
SMU: Sitecore ready from start
![Page 20: Web Content Management: Two Schools, Two Philosophies, Two Solutions (243862006)](https://reader033.vdocuments.us/reader033/viewer/2022052406/577cc4161a28aba711981400/html5/thumbnails/20.jpg)
8/10/2019 Web Content Management: Two Schools, Two Philosophies, Two Solutions (243862006)
http://slidepdf.com/reader/full/web-content-management-two-schools-two-philosophies-two-solutions-243862006 20/41
Features roadmap
GW: stakeholder demand +module availability
SMU: Sitecore has featureroadmaps
![Page 21: Web Content Management: Two Schools, Two Philosophies, Two Solutions (243862006)](https://reader033.vdocuments.us/reader033/viewer/2022052406/577cc4161a28aba711981400/html5/thumbnails/21.jpg)
8/10/2019 Web Content Management: Two Schools, Two Philosophies, Two Solutions (243862006)
http://slidepdf.com/reader/full/web-content-management-two-schools-two-philosophies-two-solutions-243862006 21/41
![Page 22: Web Content Management: Two Schools, Two Philosophies, Two Solutions (243862006)](https://reader033.vdocuments.us/reader033/viewer/2022052406/577cc4161a28aba711981400/html5/thumbnails/22.jpg)
8/10/2019 Web Content Management: Two Schools, Two Philosophies, Two Solutions (243862006)
http://slidepdf.com/reader/full/web-content-management-two-schools-two-philosophies-two-solutions-243862006 22/41
Systems integration
GW: available but intentionallylimited
SMU: .NET Frameworkstack/utilities
![Page 23: Web Content Management: Two Schools, Two Philosophies, Two Solutions (243862006)](https://reader033.vdocuments.us/reader033/viewer/2022052406/577cc4161a28aba711981400/html5/thumbnails/23.jpg)
8/10/2019 Web Content Management: Two Schools, Two Philosophies, Two Solutions (243862006)
http://slidepdf.com/reader/full/web-content-management-two-schools-two-philosophies-two-solutions-243862006 23/41
Network diagram (GW)
![Page 24: Web Content Management: Two Schools, Two Philosophies, Two Solutions (243862006)](https://reader033.vdocuments.us/reader033/viewer/2022052406/577cc4161a28aba711981400/html5/thumbnails/24.jpg)
8/10/2019 Web Content Management: Two Schools, Two Philosophies, Two Solutions (243862006)
http://slidepdf.com/reader/full/web-content-management-two-schools-two-philosophies-two-solutions-243862006 24/41
Network diagram (SMU)
wcmqadev environment
SQL Server
Netscaler
wcmstageauthoring environment
wwwcontent deliveryenvironment 1
wwwcontent deliveryenvironment 2
SQL Server cluster
teh interwebs and tubes
firewallzors
![Page 25: Web Content Management: Two Schools, Two Philosophies, Two Solutions (243862006)](https://reader033.vdocuments.us/reader033/viewer/2022052406/577cc4161a28aba711981400/html5/thumbnails/25.jpg)
8/10/2019 Web Content Management: Two Schools, Two Philosophies, Two Solutions (243862006)
http://slidepdf.com/reader/full/web-content-management-two-schools-two-philosophies-two-solutions-243862006 25/41
The Process
![Page 26: Web Content Management: Two Schools, Two Philosophies, Two Solutions (243862006)](https://reader033.vdocuments.us/reader033/viewer/2022052406/577cc4161a28aba711981400/html5/thumbnails/26.jpg)
8/10/2019 Web Content Management: Two Schools, Two Philosophies, Two Solutions (243862006)
http://slidepdf.com/reader/full/web-content-management-two-schools-two-philosophies-two-solutions-243862006 26/41
Time to market
GW: 7 months pilot + 5 monthscookie factory + 7 months
migrationSMU: 4 months pilot + 6 yearsmigration
![Page 27: Web Content Management: Two Schools, Two Philosophies, Two Solutions (243862006)](https://reader033.vdocuments.us/reader033/viewer/2022052406/577cc4161a28aba711981400/html5/thumbnails/27.jpg)
8/10/2019 Web Content Management: Two Schools, Two Philosophies, Two Solutions (243862006)
http://slidepdf.com/reader/full/web-content-management-two-schools-two-philosophies-two-solutions-243862006 27/41
What is your development/designresourcing?
In-house
OutsourcedHybrid
![Page 28: Web Content Management: Two Schools, Two Philosophies, Two Solutions (243862006)](https://reader033.vdocuments.us/reader033/viewer/2022052406/577cc4161a28aba711981400/html5/thumbnails/28.jpg)
8/10/2019 Web Content Management: Two Schools, Two Philosophies, Two Solutions (243862006)
http://slidepdf.com/reader/full/web-content-management-two-schools-two-philosophies-two-solutions-243862006 28/41
Development/design resourcing
GW: in-house developersSMU: in-house developers
![Page 29: Web Content Management: Two Schools, Two Philosophies, Two Solutions (243862006)](https://reader033.vdocuments.us/reader033/viewer/2022052406/577cc4161a28aba711981400/html5/thumbnails/29.jpg)
8/10/2019 Web Content Management: Two Schools, Two Philosophies, Two Solutions (243862006)
http://slidepdf.com/reader/full/web-content-management-two-schools-two-philosophies-two-solutions-243862006 29/41
Product support - In/Out
GWo In-house: 2 FTE developers, 1.25 FTE server supporto Outside: custom support options
SMUo In-house: 2 FTEs of Sitecore developers and productowners
o Outside: vendor support
![Page 30: Web Content Management: Two Schools, Two Philosophies, Two Solutions (243862006)](https://reader033.vdocuments.us/reader033/viewer/2022052406/577cc4161a28aba711981400/html5/thumbnails/30.jpg)
8/10/2019 Web Content Management: Two Schools, Two Philosophies, Two Solutions (243862006)
http://slidepdf.com/reader/full/web-content-management-two-schools-two-philosophies-two-solutions-243862006 30/41
Upgrades
GW: testing, variable complexitySMU: major upgrade = 1
business day
![Page 31: Web Content Management: Two Schools, Two Philosophies, Two Solutions (243862006)](https://reader033.vdocuments.us/reader033/viewer/2022052406/577cc4161a28aba711981400/html5/thumbnails/31.jpg)
8/10/2019 Web Content Management: Two Schools, Two Philosophies, Two Solutions (243862006)
http://slidepdf.com/reader/full/web-content-management-two-schools-two-philosophies-two-solutions-243862006 31/41
Upgrade frequency
GW: planned for every 6 monthsSMU: once a year
![Page 32: Web Content Management: Two Schools, Two Philosophies, Two Solutions (243862006)](https://reader033.vdocuments.us/reader033/viewer/2022052406/577cc4161a28aba711981400/html5/thumbnails/32.jpg)
8/10/2019 Web Content Management: Two Schools, Two Philosophies, Two Solutions (243862006)
http://slidepdf.com/reader/full/web-content-management-two-schools-two-philosophies-two-solutions-243862006 32/41
Routine maintenance
GW: weekly, outage window,stakeholder notification
SMU: during business hours,rare outages
![Page 33: Web Content Management: Two Schools, Two Philosophies, Two Solutions (243862006)](https://reader033.vdocuments.us/reader033/viewer/2022052406/577cc4161a28aba711981400/html5/thumbnails/33.jpg)
8/10/2019 Web Content Management: Two Schools, Two Philosophies, Two Solutions (243862006)
http://slidepdf.com/reader/full/web-content-management-two-schools-two-philosophies-two-solutions-243862006 33/41
The Risk
![Page 34: Web Content Management: Two Schools, Two Philosophies, Two Solutions (243862006)](https://reader033.vdocuments.us/reader033/viewer/2022052406/577cc4161a28aba711981400/html5/thumbnails/34.jpg)
8/10/2019 Web Content Management: Two Schools, Two Philosophies, Two Solutions (243862006)
http://slidepdf.com/reader/full/web-content-management-two-schools-two-philosophies-two-solutions-243862006 34/41
Risks
GW: for-profit transitionSMU: vendor company
health/acquisition
![Page 35: Web Content Management: Two Schools, Two Philosophies, Two Solutions (243862006)](https://reader033.vdocuments.us/reader033/viewer/2022052406/577cc4161a28aba711981400/html5/thumbnails/35.jpg)
8/10/2019 Web Content Management: Two Schools, Two Philosophies, Two Solutions (243862006)
http://slidepdf.com/reader/full/web-content-management-two-schools-two-philosophies-two-solutions-243862006 35/41
Vulnerabilities
GW: Drupal community quickwith fixes
SMU: no change required due tovulnerability
![Page 36: Web Content Management: Two Schools, Two Philosophies, Two Solutions (243862006)](https://reader033.vdocuments.us/reader033/viewer/2022052406/577cc4161a28aba711981400/html5/thumbnails/36.jpg)
8/10/2019 Web Content Management: Two Schools, Two Philosophies, Two Solutions (243862006)
http://slidepdf.com/reader/full/web-content-management-two-schools-two-philosophies-two-solutions-243862006 36/41
Exit strategy
GW: have access to all dataSMU: have access to all data
![Page 37: Web Content Management: Two Schools, Two Philosophies, Two Solutions (243862006)](https://reader033.vdocuments.us/reader033/viewer/2022052406/577cc4161a28aba711981400/html5/thumbnails/37.jpg)
8/10/2019 Web Content Management: Two Schools, Two Philosophies, Two Solutions (243862006)
http://slidepdf.com/reader/full/web-content-management-two-schools-two-philosophies-two-solutions-243862006 37/41
What is your hosting model?
In-house
OutsourcedHybrid
![Page 38: Web Content Management: Two Schools, Two Philosophies, Two Solutions (243862006)](https://reader033.vdocuments.us/reader033/viewer/2022052406/577cc4161a28aba711981400/html5/thumbnails/38.jpg)
8/10/2019 Web Content Management: Two Schools, Two Philosophies, Two Solutions (243862006)
http://slidepdf.com/reader/full/web-content-management-two-schools-two-philosophies-two-solutions-243862006 38/41
Hosting opportunities
GW: in-house, cloud, colocation,third-party
SMU: in-house, cloud,colocation, vendor
![Page 39: Web Content Management: Two Schools, Two Philosophies, Two Solutions (243862006)](https://reader033.vdocuments.us/reader033/viewer/2022052406/577cc4161a28aba711981400/html5/thumbnails/39.jpg)
8/10/2019 Web Content Management: Two Schools, Two Philosophies, Two Solutions (243862006)
http://slidepdf.com/reader/full/web-content-management-two-schools-two-philosophies-two-solutions-243862006 39/41
Business continuity
GW: assembled on ownSMU: hot failover, geographically
dispersed cluster
![Page 40: Web Content Management: Two Schools, Two Philosophies, Two Solutions (243862006)](https://reader033.vdocuments.us/reader033/viewer/2022052406/577cc4161a28aba711981400/html5/thumbnails/40.jpg)
8/10/2019 Web Content Management: Two Schools, Two Philosophies, Two Solutions (243862006)
http://slidepdf.com/reader/full/web-content-management-two-schools-two-philosophies-two-solutions-243862006 40/41
The end
GW: Mark Albert – [email protected]
SMU: Aren Cambre – [email protected]
Thoughts?Questions?Comments?
Concerns?
![Page 41: Web Content Management: Two Schools, Two Philosophies, Two Solutions (243862006)](https://reader033.vdocuments.us/reader033/viewer/2022052406/577cc4161a28aba711981400/html5/thumbnails/41.jpg)
8/10/2019 Web Content Management: Two Schools, Two Philosophies, Two Solutions (243862006)
http://slidepdf.com/reader/full/web-content-management-two-schools-two-philosophies-two-solutions-243862006 41/41
Help Us Improve and Grow
Thank you for participating
in today’s session.We’re very interested in your feedback. Please take
a minute to fill out the session evaluation found within
the conference mobile app, or the online agenda.