Web and Social Media Institute

101: Getting the Conversation Started Tuesday 11/27 at 10:00 – YOU ARE HERE!

201: Maximizing Your Impact Tuesday 11/27 at 1:30

301: Measuring Value Wednesday 11/28 at 10:00

All sessions are here in Wilson A

Brought to you by…

AIDS Education and Training Centers

National Resource Center

Northwest AETC

TARGET Center

AIDS.GOV

Web and Social Media Institute 101:

Getting the Conversation Started

Today’s Presenters Judy Collins

Program Coordinator of Social MediaAETC National Resource Center

Bruce MaederTechnology Manager at Northwest AETC

With assistance from:

Jenna Kah Bardwell (AETC NRC)

Nicole Mandel (AETC NRC, TARGET)

Jamie Steiger (AETC NRC)

Learning Objectives

Improve online presence by featuring high-value content to their audiences.

Work with technical staff or contractors to establish 1-3 new online training or communications tools for their agencies, planning bodies, or consumer groups.

Orient colleagues on the basic operations of 3-5 online tools that will connect clients and providers to services and resources.

Overview of Session

Overview

Introduction to top formats

Planning tools

Planning in practice: case study

Me and the Web

My comfort with using the web as a consumer of information & education

1 2 3 4 5

Me and the Web

My comfort with using the web as a provider of information & education

1

2

3

4

5

Me and Social Media: Facebook

I don’t have an account

I have an account but don’t really check it

I’m on at least every week or so

I post a fair amount and comment on my friends’ status

I think I’m addicted…

Me and Social Media: Twitter

I don’t really even know what it is…

I know what it is, but don’t have an account

I have an account

I’m on at least every week or so

I tweet and retweet fairly often

I think I’m addicted…

Your Ryan White Program

We have:

A website

A Facebook profile

A Twitter account

More than 1

Pecha Kucha #1

What is Social Media?

Pecha Kucha #2

Tour of the Most Popular

Social Spaces

Questions and Answers

Tools!

Fact Sheets Learn the basics

Get inspiration from examples

Planning Tools Sort out your priorities and objectives

Inventory your organization’s capacity

Decide the best format

Create a plan

POST Approach

Bernoff The POST method: a systematic approach to social strategy. In: Groundswell: How People with Social Technologies Are Changing Everything. December 11, 2007. http://blogs.forrester.com/groundswell/2007/12/the-post-method.html. Accessed September 1, 2009.

P People

O Objective

S Strategy

T Technology

POST Approach: People

Who are you trying to reach?

What do you know about how/if they use new media?

How can you find out more?

POST Approach: Objective

What do you want to accomplish with new media?

How does new media support your organization’s mission or communications plan?

POST Approach: Strategy

How does new media support your online strategy?

How will you get your organization to embrace your new media strategy?

Is there an “offline” component that you need to support/connect?

POST Approach: Technology

Technology: What tools best support your objectives and match your intended audience?

What do you have the capacity to implement?

Exercise: What Should This Program Do?

Instructions:

Choose a group

Start the New Media plan for your case

Report back and discussion

Thank you!

Web and Social Media Institute

201: Maximizing Your Impact

Tuesday 11/27 at 1:30

301: Measuring Value

Wednesday 11/28 at 10:00

All sessions are here in Wilson A