web analytics wednesday toronto | at internet
TRANSCRIPT
ONLINE INTELLIGENCE SOLUTIONS© COPYRIGHT 2011
Online Intelligence Solutions
WEB ANALYTICS WEDNESDAY
Toronto – October 26th 2011
ONLINE INTELLIGENCE SOLUTIONS© COPYRIGHT 2011
WEB ANALYTICS WEDNESDAYAGENDA1/ Organizers :
• Christopher Berry – Syncapse - [email protected]• Antoine Gay – AT Internet - [email protected]
2/ Business Cases
3/ About AT Internet
4/ Who wins the bottle ?
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AGILE ANALYTICS
Online Intelligence Solutions
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WEB ANALYTICS WEDNESDAYAgile AnalyticsDEFINITIONS:
[Dictionary] “quick and well-coordinated in movement”[Antoine] “Awesome and much better”
AT Internet has decided to make analytics Agile, adaptable : To simplify tagging processes, data extract
To optimize interpretation and comprehension
To bring user knowledge & Online Intelligence
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WEB ANALYTICS WEDNESDAYAgile AnalyticsCONTEXT:
Retailer group offering high tech product and services
Launching a loyalty program campaign and dedicated website
to its clients
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WEB ANALYTICS WEDNESDAYAgile AnalyticsTARGET:
Built a strong CRM strategy and improve behavioral knowledge Identified visitors/clients Funnels multipath HeatMaps Behavior (content) Devices
Rely on a tool and partner (or vendor directly) with expertise and
efficient response and availabilities
SEGMENTATION
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WEB ANALYTICS WEDNESDAYAgile AnalyticsSOLUTIONS:
Categories for identified clients and 1 user’s detailed visit
Identified Visitor Categories in funnels / Conversion Rates
Funnels and Behavior Path per clients categories or any segment
Heatmap on Segments (ID users, sources, behavior, goals …)
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WEB ANALYTICS WEDNESDAYAgile AnalyticsSYNTHESIS:
It is important to define the right tagging plan, and once that, be
clear on your perimeter of analysis before you even start
It is essential to identify blocking points to improve
It is important to segment in order to analyze deeper and
understand a behavior and reach your goals
Immediate benefits = increase average revenue per user (ARPU)
-> an Agile solution will make you an Agile analyst
Many to O
ne
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CUSTOMER CASE STUDY
Online Intelligence Solutions
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CUSTOMER CASE STUDY
CONTEXT World leader in building materials(cement, aggregates, concrete and gypsum) 76.000 employees worldwide 1,963 production sites 78 countries 1 intranet
BUSINESS TOOLS AND STRATEGIC INFORMATION
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CUSTOMER CASE STUDY
WEB ANALYTICS CONTEXT Managed by communication team Highly political position Strong expectations to understand data and
create reports to the direction But low analytical maturity…
BUSINESS TOOLS AND STRATEGIC INFORMATION
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CUSTOMER CASE STUDY
ANALYTICAL SOLUTIONS Level 1:
o Training to discover the WA solution and the basiso Basic reports scheduled every week and month
Level 2:o New client needs expressiono One shot tagging audit + recommendations
Level 3:o Dedicated AT Internet consultanto Work with technical agencyo Presentation of quarterly insights
BUSINESS TOOLS AND STRATEGIC INFORMATION
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CUSTOMER CASE STUDY
WHAT HAVE BEEN DONE? Improve the tagging plan to better analyze the main sections of the intranet:
Business tools ; Health and Safety ; HR information ; Corporate information. Deploy a common dashboard to the communication team. Connect the LDAP to the WA solution to rely on the geolocalisation analyses
of offices and production sites. Segment content analyses with LDAP information (services &
responsibilities) to customize intranet by profile Connect WA solution with email platform to send customize internal
newsletter.
BUSINESS TOOLS AND STRATEGIC INFORMATION
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CUSTOMER CASE STUDY
IMMEDIATE BENEFITS
Improve the bounce rate on the homepage Ensure that the health and safety news are read by the workers Improve the efficiency of the top managers by providing
dedicated tools
BUSINESS TOOLS AND STRATEGIC INFORMATION
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About AT Internet
Online Intelligence Solutions
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THE COMPANY
years experience in the web
clients from all sectors
sites measured
billion measured page views per month
employees all over the world
15+ 3,500+
350,000+ 50+
150+
APPLIED TECHNOLOGIES INTERNETSimply 3 Slides :
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THE COMPANYAPPLIED TECHNOLOGIES INTERNET
Digital WorkSpace
NX
Web Analytics
Mobile & App Analytics
E-Reputation
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THE COMPANYRECOGNITION AND CERTIFICATION
“The Company significantly enhanced its core product, added new product modules, and expanded its corporate vision from web analytics pure play to broad online intelligence provider.”
INTERNATIONAL CERTIFICATION
"The Forrester WaveTM : Web Analytics, Q4 2011" - Forrester Research, Inc. October 6, 2011.
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Thank You - Q&A ?www.atinternet.com
Online Intelligence Solutions
Antoine GayHead of Business Development
Alexandre MétierCountry Manager / Consultant
Jean-Baptiste RouxVP Sales & Marketing
ONLINE INTELLIGENCE SOLUTIONS© COPYRIGHT 2011
Online Intelligence Solutions
WEB ANALYTICS WEDNESDAY
Toronto – October 26th 2011