Εκπαιδευτικό πρόγραμμα

Ψηφιακό μάρκετινγκ & κοινωνικά δίκτυα

Web analytics________________________________

Ιάσονας Τριγώνης

Search & Performance Executive

Web Analytics – Definition

Digital analytics is the analysis of qualitative and quantitative data from your business and the competition to drive a continual improvement of the online experience that your customers and potential customers have which translates to your desired outcomes (both online and offline)

- Avinash Kaushik

Web Analytics – Why Analytics?

•Where visitors come from and what do they do on the site

•How can the website convert more visitors into customers

•Where people leave the site

•Which pages retain visitors the longest

•Which customer are most valuable

Web Analytics – Interface

Web Analytics – Data Model

3 components to the GA data model

Users a visitor to your website or app

Sessions the time spend on the site

Interactions what users do while on site

Web Analytics – Exercise

Example 1

I visit ‘Plaisio’ on March 8. While I’m there, I visit the homepage, I go to mobile pages, and to contact page. If I’m the only one to your site:

Sessions: ?Users: ? Pageviews: ?

Web Analytics – Exercise

Example 1

I visit ‘Plaisio’ on March 8. While I’m there, I visit the homepage, I go to mobile pages, and to contact page. If I’m the only one to your site:

Sessions: 1Users: 1Pageviews: 3

Setting up an Account

Account – Account Structure

Account – Website Tracking

Copy the code

Find your website tracking code on property level tracking info

Add the code snippet to all pages you want to track, before the closing </head> tag

Account – Referral Exclusion

Find referral exclusion on property level tracking info

Account – Filters

Find Filters at View level

Account – Goals

Find Goals at View level

Account – Goal Funnel Visualization

Account – Collecting Campaign Data

Account – Google Analytics Checklist

Setting up

Place GA code on all pages of your site

Exclude internal IP address

Add referral exclusions

Account – Google Analytics Checklist

Campaign Tagging

Link GA to Google AdWords

Auto tagging is enabled in AdWords

All other sources use UTM tags (newsletter, social, referral traffic)

Account – Google Analytics Checklist

Conversions

Set up Goals

Enable and set up Ecommerce Tracking

Set up event tracking

Reporting & Measurement

Audiences

Audiences – New vs Returning

Audiences – Visitor Data – Map Overlay

Audiences – Demographics

Acquisition

Audiences – All Traffic Sources

Audiences – All Traffic Sources & Goals

Behavior

Behavior – Site Content Report

Behavior – In-Page Analytics

Conversions

Conversions - Multi-Channel Funnel

Conversions - Multi-Channel Funnel

Εκπαιδευτικό πρόγραμμα

Ψηφιακό μάρκετινγκ & κοινωνικά δίκτυα

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