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Web Analytics Champs (WACH)

Click Tracking Secrets in Google Analytics

Behdad BaratiWeb and Digital Analytics Consultant

Cyberlitix Technologies Inc.

A Few Notices

• You agreed to WACH disclaimer, goo.gl/Y0WOM• #VanWACH• Will take a few photo• Two days Google Analytics Training Program on

March 23rd, and 24th, register at: bit.ly/toGAM• Upcoming webinars; Measuring Online

Marketing Campaign Performance with Google Analytics, March 16th, 12:00pm, don’t miss it: bit.ly/wbin1

http://goo.gl/Y0WOM

http://bit.ly/toGAM

http://bit.ly/wbin1

Page 3: Web Analytics Champs (WACH) Click Tracking Secrets in Google Analytics Behdad Barati Web and Digital Analytics Consultant Cyberlitix Technologies Inc

Outline

o Why Click Trackingo Virtual Page Viewo Segments and Goalso Other Methods

Page 4: Web Analytics Champs (WACH) Click Tracking Secrets in Google Analytics Behdad Barati Web and Digital Analytics Consultant Cyberlitix Technologies Inc

Why Click Tracking

• Do you sell picture or audio online?• Do you want to know who left your

site through your external links?• Google Analytics track page loads by

default• So you’ll never know who clicked on

what and when on your pages, if you don’t track clicks

Page 5: Web Analytics Champs (WACH) Click Tracking Secrets in Google Analytics Behdad Barati Web and Digital Analytics Consultant Cyberlitix Technologies Inc

Virtual Page View

• One of multiple techniques to track link click

• Fire a fake page load event on a link click

• Use _trackPageview method

Page 6: Web Analytics Champs (WACH) Click Tracking Secrets in Google Analytics Behdad Barati Web and Digital Analytics Consultant Cyberlitix Technologies Inc

Virtual Page View

• Add following to <a> tag in your html code

onclick="_gaq.push(['_trackPageview', /filename']);“

• Filename can also contains directory/outbound/nytimes

Page 7: Web Analytics Champs (WACH) Click Tracking Secrets in Google Analytics Behdad Barati Web and Digital Analytics Consultant Cyberlitix Technologies Inc

Reports

• Virtual Pages appears in reports

Page 8: Web Analytics Champs (WACH) Click Tracking Secrets in Google Analytics Behdad Barati Web and Digital Analytics Consultant Cyberlitix Technologies Inc

Other Methods

• http://bit.ly/outbndtrk

http://bit.ly/outbndtrk

Page 9: Web Analytics Champs (WACH) Click Tracking Secrets in Google Analytics Behdad Barati Web and Digital Analytics Consultant Cyberlitix Technologies Inc

What’s Next

• A Book is coming out and you all get a free copy

• Two days Google Analytics Training Program on March 23rd, and 24th, register at: bit.ly/toGAM

• Upcoming webinars; Measuring Online Marketing Campaign Performance with Google Analytics, March 16th, 12:00pm, don’t miss it: bit.ly/wbin1

http://bit.ly/toGAM

http://bit.ly/wbin1

Page 10: Web Analytics Champs (WACH) Click Tracking Secrets in Google Analytics Behdad Barati Web and Digital Analytics Consultant Cyberlitix Technologies Inc

Thank You

Happy Analytics

[email protected]@infiwiz

mailto:[email protected]

Sohrab Behdad and Farhad Nomani

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