web 2.0, what's is all about, and why do i care?
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Why should we care about social networking? isn't it just for fun? You have a facebook page, you're linkedin, but who cares? How are you driving business to YOU by what YOU do online?TRANSCRIPT
What’s It All About &
Why Do I Care?
WEB 2.0
The information included in this presentation was taken from an event hosted by Mediasauce. Some slides were changed or added to fit our company business model.
Mediasauce Business Development Manager, James Burns, presented this information at an event held at the Indianapolis public library in December of 08, and then again January 09.
MediaSauce transforms organizations through the power of digital and social media.
“If you’re looking for ways to win in today’s business, Mediasauce is a company that can help you get there!” –Patty Bender.
www.mediasauce.com 317-218-0500- Located in Carmel, IN
How do you get people to invest in you, or your services when they…
Have never heard of you Don’t have any affinity to you Don’t live near you Have no reason to listen to you when you speak
Have other options offering similar services
How did this guy…
…become this guy?
His aspirations exceeded his present path
We need to do something dramatic and different!
GOALS > STRATEGY > TACTICTS
You have know your GOALS
& build the proper STRATEGY
You cannot afford to
EXPERIMENT If you want to
OUTMANUEVERIf you want to
OUTWIT
If you want to
WIN
THIS IS NOT ABOUT
YOUIT’S ABOUT YOUR
CUSTOMER
What is your unique selling proposition?
CHANGEWE CAN BELIEVE IN
Obama’s Campaign pictured this as their
competition
More of the same versus
Change
Not just talk change, be
change
75% of the entire world access the internet
Integrate the Internet into everything you do; make the web the hub of your business
Be grassroots; think at the individual consumer’s level
Create and maintain connections, big and small, to make customers become part of your strategy/mission
GOALS > STRATEGY > TACTICTS
Internet needs to be an integral part of our business.
Are you on the bus, or running to catch up? Do you know the bus is in the station?
There’s no such thing as a ‘web-guy’ – That’s so 2006 – EVERYONE IS THE WEB GUY!!
GOALS > STRATEGY > TACTICTS
9 Lessons to Learn From OBAMA
Lesson # 1 A centralized customer database is the difference between marketing wisely and marketing poorly
A centralized database of every voter
Lesson # 2Social Networks leverage vast audiences quickly
Only three are a ‘must’ right now
3.9 million friendsMore than 500 groups300 + applications
12 different fan pages
407 Topics being discussed on the one fan page
Quick stats, amazing facts
FACEBOOK Obama: 2,379,102 supporters McCain: 620,359 supporters Obama had 380% more supporters than
McCain My Space
Obama: Friends: 833,161 McCain: Friends: 217,811Obama had 380% more supporters than
McCain
Lesson # 3YouTube is a powerful tool to
spread your message
Quick stats, amazing facts
139,000 different Obama related clips uploaded, 1,800 were official clips
More than 14.7 million hours of Obama related clips have been viewed
“Yes We Can” Music Video viewed more than 14.2 million times
15 videos viewed more than 1 million times
Obama: 1792 videos uploaded since Nov 2006, Subscribers: 114,559 (uploads, about 4 a day)Channel Views: 18,413,110
McCain: 329 Videos uploaded since Feb 2007 Subscribers: 28,419 (uploads about 2 a day)Channel Views: 2,032,993
Obama had 403% more subscribers than McCain Obama had 905% more viewers than McCain
Quick stats, amazing facts
Lesson # 4No sale is too small in generating a relationship with the consumer
3 million online donors 6.5 million online donations adding up to more than $500 million
Of the 6.5 million donations, 6 million were in amounts of $100 or less
The average online donation was $80, and gave more than once.
Quick stats, amazing facts
Lesson # 5Targeted email marketing with the proper message can generate business
More than 1 billion e-mails were sent 7,000 different messages, targeted
to specific audiences
Quick stats, amazing facts
Subject: It’s in your hands:
Colin: The next 5 days are going to be the toughest we’ve seen, and I need your support to reach as many voters as possible
Donate $5 or more today …
Lesson # 6Mobile applications engage your audience (customer) anytime, anywhere
1 Million+ people signed up for text message alerts
Supporters received 3 text messages on election day alone – (Get out and vote)
On election day, Obama used texting to coordinate field organizers with Headquarters
Quick stats, amazing facts
Lesson # 7Twitter enables quick notification to your audience
Obama: had 112,474 followers
McCain: had 4,603 followers
Obama had 240 times more followers on Twitter than McCain
Quick stats, amazing facts
Lesson # 8When transactions are expected, don’t give the consumer any excuse not to buy
Upwards of 13 Million email addresses were captured
Approximately 1 million mobile phone numbers collected
200,000 supporter organized events 3 million phone calls in the final 4 days 3 million donors6.5 million donations 6 million which were $100 or less $100 million raised in September alone $500 million were raised online $639 million total
Quick stats, amazing facts
Every 3 seconds…
1 person buys a device to access the internet
2 blogs are started 3 youtube videos are posted 4 people sign up for facebook500 words are added to wikipedia
The more people you can connect to the more you can spread the message
Social Networks are Powerful, but there are lots of options, so choose wisely!
KEEP UP! 90 days Web 2.0 applications are outlived! KEEP UP
This is not about technology It’s about tools and
relationships and connections
“If change is happening on the outside faster
than on the inside, the end is in sight”
~Jack Welch
Recipe for a transformation
Dose of desire Layer of big think
Unyielding commitment
Start with 3 essentials
Remember-Just being
there isn’t enough
Playground for adults – Professional Adults
11.9 Million unique visitors each month
25 new members join every minute
A professional network of more than 21 million experienced professionals from around the world, representing 150 industries. You create your profile and list your professional accomplishments. Your profile helps you find and be found by former colleagues, clients, partners, college, etc. Your network consist of your connections, your friends connections, and their friends connections
Average age 35
39 Million Unique Visitors each month
116% growth year after year
Facebook is a social utility that connects with friends locally or around the globe
Keep up with friends, share links & videos
Share status updates
Create ‘pages’ to promote a business, event, band, etc.
110 Friends
Boo?Not about how many, it’s how you use what
you got!
5.57 Million unique visitors per month
Fastest growing website in the world
7.5 thousand new accounts daily
Twitter is a social networking and micro blogging site that allows you to send and read others updates
Teaches you to communicate succinctly
On my way to an open house, 123 Elm Carmel meet me for the grand tour and free lunch 2-5PM
SYSTEM –A New Client 1. Register them in voicepad 2. Add them to your Realtor Resource Center
(LeadMine)3. Add them to a drip e-mail campaign (RRC) 4. Ask them to Link In/Facebook Friend 5. Research them on Linkedin/Facebook
SYSTEM –A New Prospect 1. Register them in voicepad 2. Add them to your Realtor Resource
Center (LeadMine)3. Add them to a drip e-mail campaign
(RRC)
4. Research them on Linkedin/Facebook