web 2.0: the future of the internet and how it affects you as a project manager

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Web 2.0: Web 2.0: The Future of the Internet and How It The Future of the Internet and How It Affects You As a Project Manager Affects You As a Project Manager Presented by: Meredith Zachritz, Director of Product Management Journyx, Inc.

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Web 2.0: The Future of the Internet and How It Affects You As a Project Manager. Presented by: Meredith Zachritz, Director of Product Management Journyx, Inc. Today’s Agenda - Introduction - Web2.0 - Why It’s Important - Examples of Web 2.0 Developments - PowerPoint PPT Presentation

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Page 1: Web 2.0: The Future of the Internet and How It Affects You As a Project Manager

Web 2.0:Web 2.0:

The Future of the Internet and How The Future of the Internet and How It Affects You As a Project ManagerIt Affects You As a Project Manager

Presented by:

Meredith Zachritz,

Director of Product Management

Journyx, Inc.

Page 2: Web 2.0: The Future of the Internet and How It Affects You As a Project Manager

Today’s AgendaToday’s Agenda

- Introduction- Introduction

- Web2.0 - Web2.0 - Why It’s Important- Why It’s Important

- Examples of Web 2.0 Developments- Examples of Web 2.0 Developments

- How It Affects Project Managers- How It Affects Project Managers

- Q & A- Q & A

Participation during the presentation is welcome.

Page 3: Web 2.0: The Future of the Internet and How It Affects You As a Project Manager

My BackgroundMy Background

- MBA from University of Texas - MBA from University of Texas

- 12 yrs in product mktg & software release mgmt- 12 yrs in product mktg & software release mgmt

- 8 yrs launching & managing products for Journyx- 8 yrs launching & managing products for Journyx

Page 4: Web 2.0: The Future of the Internet and How It Affects You As a Project Manager

What is Web 2.0?What is Web 2.0?

- Community-based – we create the content- Community-based – we create the content

- Richer user interface- Richer user interface

- Componentized and pluggable- Componentized and pluggable

- Web-based (services, not software)- Web-based (services, not software)

Page 5: Web 2.0: The Future of the Internet and How It Affects You As a Project Manager

Why should you care?Why should you care?

Web2.0 enables businesses to:Web2.0 enables businesses to:

- Connect/dialogue with customers/prospects- Connect/dialogue with customers/prospects

- Offer coupons & increase sales- Offer coupons & increase sales

- “Test the waters” with new ideas- “Test the waters” with new ideas

- Give the company a human side people can relate to- Give the company a human side people can relate to

- Share company news & updates- Share company news & updates

- Promote branding- Promote branding

- Use apps in conjunction with each other for maximum benefit - Use apps in conjunction with each other for maximum benefit

- Perform competitive research & monitor industry- Perform competitive research & monitor industry

Page 6: Web 2.0: The Future of the Internet and How It Affects You As a Project Manager
Page 7: Web 2.0: The Future of the Internet and How It Affects You As a Project Manager

It is said that if a frog is It is said that if a frog is placed in boiling water, it placed in boiling water, it will jump out… will jump out…

……but if it is placed in but if it is placed in cold water that is slowly cold water that is slowly heated, it will never heated, it will never jump out.jump out.

Page 8: Web 2.0: The Future of the Internet and How It Affects You As a Project Manager
Page 9: Web 2.0: The Future of the Internet and How It Affects You As a Project Manager

Twitter ToolsTwitter Tools

- TwtQpon- TwtQpon ( (twtqpon.com) - create exclusive deals for ) - create exclusive deals for products/ services & share them with followersproducts/ services & share them with followers

- Twitbacks- Twitbacks ( (twitbacks.com) - free backgrounds for customized ) - free backgrounds for customized brandingbranding

- Tweetdeck - Tweetdeck ( (tweetdeck.com) - integrate Twitter with other ) - integrate Twitter with other social media apps like Facebook & LinkedInsocial media apps like Facebook & LinkedIn

- TweetBeep - TweetBeep ((tweetbeep.com) - get alerts to keep track of ) - get alerts to keep track of what is being said about your company, products, etc.what is being said about your company, products, etc.

(Dell claims that Twitter has made them $1 million in revenue over (Dell claims that Twitter has made them $1 million in revenue over the last year and a half!)the last year and a half!)

Page 10: Web 2.0: The Future of the Internet and How It Affects You As a Project Manager
Page 11: Web 2.0: The Future of the Internet and How It Affects You As a Project Manager

Facebook ToolsFacebook Tools

- Create a page for your business- Create a page for your business

- - Facebook ConnectFacebook Connect ( (developers.facebook.com/connect.phpdevelopers.facebook.com/connect.php)) - “APIs for developers that let users bring their identity and - “APIs for developers that let users bring their identity and connections everywhere.”connections everywhere.”

- Purchase - Purchase Facebook Ads Facebook Ads ( (facebook.com/help/?page=409facebook.com/help/?page=409))

- Join - Join Facebook NetworksFacebook Networks ( (facebook.com/help/?page=799facebook.com/help/?page=799))

- Use - Use Facebook Business Apps -Facebook Business Apps -((http://mashable.com/2009/01/22/business-facebook-apps/)http://mashable.com/2009/01/22/business-facebook-apps/)

Page 12: Web 2.0: The Future of the Internet and How It Affects You As a Project Manager
Page 13: Web 2.0: The Future of the Internet and How It Affects You As a Project Manager

LinkedIn ToolsLinkedIn Tools

- Answer questions in your area of expertise to increase - Answer questions in your area of expertise to increase exposure:exposure:((www.linkedin.com/answerswww.linkedin.com/answers))

- Purchase - Purchase LinkedIn AdsLinkedIn Ads::((https://www.linkedin.com/directads/starthttps://www.linkedin.com/directads/start))

- Use LinkedIn to generate prospect lists or to research - Use LinkedIn to generate prospect lists or to research companiescompanies

- Use LinkedIn connections to get introductions to key people- Use LinkedIn connections to get introductions to key people- Join groups and send direct messagesJoin groups and send direct messages- Pose questions to your entire network for greater visibilityPose questions to your entire network for greater visibility- Post news stories and start discussionsPost news stories and start discussions- Schedule lunches and make contact face to faceSchedule lunches and make contact face to face

Page 14: Web 2.0: The Future of the Internet and How It Affects You As a Project Manager

How can Web 2.0 help How can Web 2.0 help Project Managers?Project Managers?

- Communication – project blogs, wikis- Communication – project blogs, wikis

- Instant messaging – Twitter, chat- Instant messaging – Twitter, chat

- Customized social networks – ning.com, wackwall.com- Customized social networks – ning.com, wackwall.com(e.g. Salesforce's new app, “Chatter”)(e.g. Salesforce's new app, “Chatter”)

- Mind mapping for brainstorming – mindmeister.com, mindomo.com, - Mind mapping for brainstorming – mindmeister.com, mindomo.com, mind42.commind42.com

- Collaboration - Google docs & calendar, slideshare.net- Collaboration - Google docs & calendar, slideshare.net

Page 15: Web 2.0: The Future of the Internet and How It Affects You As a Project Manager

Voice IntegrationVoice Integration

- Call Jott - Call Jott

- “Who do you want to Jott?”- “Who do you want to Jott?”

- “Myself.”- “Myself.”

- “Beep”- “Beep”

- “Curt, I loved your speech. You are a complete genius.”- “Curt, I loved your speech. You are a complete genius.”

- Hang Up- Hang Up

Page 16: Web 2.0: The Future of the Internet and How It Affects You As a Project Manager

Voice IntegrationVoice Integration

We’re working on entering time this way…We’re working on entering time this way…

Page 17: Web 2.0: The Future of the Internet and How It Affects You As a Project Manager

Visual Studio

Other IDE

Enterprise Systems

Eclipse

Hosted 6th Server

Analytics on Demand:

• Project• Person• Activity• Technology

Page 18: Web 2.0: The Future of the Internet and How It Affects You As a Project Manager

Mashup & Mashup & IntegrationIntegration

Page 19: Web 2.0: The Future of the Internet and How It Affects You As a Project Manager

Browser Mashups /PluginsBrowser Mashups /Plugins

Page 20: Web 2.0: The Future of the Internet and How It Affects You As a Project Manager

How Web2.0 Changes ProjectsHow Web2.0 Changes Projects

- More stakeholders- More stakeholders

- Mashups introduce risks- Mashups introduce risks

- Programmers want to write the latest stuff- Programmers want to write the latest stuff

- Execs see new biz models and want some - Execs see new biz models and want some

- Blogs/Wikis for project communication- Blogs/Wikis for project communication

- IT is losing control- IT is losing control

Page 21: Web 2.0: The Future of the Internet and How It Affects You As a Project Manager

Dangers of Web2.0Dangers of Web2.0

Employees have access to Twitter, Facebook, etc. & can Employees have access to Twitter, Facebook, etc. & can

potentially damage your company by:potentially damage your company by:

- Revealing confidential information (Congressman Peter - Revealing confidential information (Congressman Peter

Hoekstra tweeted his arrival in Baghdad during a secret Hoekstra tweeted his arrival in Baghdad during a secret

Congressional delegation trip to Iraq.)Congressional delegation trip to Iraq.)

- Acting inappropriately (e.g. ranting, public fights with - Acting inappropriately (e.g. ranting, public fights with

others, “astroturfing,” the Domino's disaster) others, “astroturfing,” the Domino's disaster)

IBM & others have instituted social media policies to prevent this.IBM & others have instituted social media policies to prevent this.

Page 22: Web 2.0: The Future of the Internet and How It Affects You As a Project Manager

Web3.0: A Mobile EraWeb3.0: A Mobile Era

Flash, cloud computing & other technology has come Flash, cloud computing & other technology has come to the smartphoneto the smartphone

Specific apps for IT provide:Specific apps for IT provide:

- Analytics- Analytics- Network tests- Network tests- Remote workstation access- Remote workstation access- Threat-monitoring- Threat-monitoring- Bandwidth evaluation - Bandwidth evaluation

Page 23: Web 2.0: The Future of the Internet and How It Affects You As a Project Manager
Page 24: Web 2.0: The Future of the Internet and How It Affects You As a Project Manager
Page 25: Web 2.0: The Future of the Internet and How It Affects You As a Project Manager

ChaosChaos

Overcommit, Overcommit, processes processes

abandoned in abandoned in crisis, can't crisis, can't repeat past repeat past

success.success.

TransitionTransition

Track project Track project labor hours on labor hours on all projects – all projects – basic costs/ basic costs/ schedules schedules visible to visible to

management.management.

StructureStructure

Track Track time/rates time/rates

and and expenses on expenses on all projects – all projects –

complete complete direct costs direct costs

known.known.

SystemSystem

Allocate Allocate indirect indirect costs.costs.

OrderOrder

Integrated with Integrated with CRM or CRM or

accounting accounting systems, AKA systems, AKA

Nirvana.Nirvana.

P5P5 - Per Person, Per Project Profitability - Per Person, Per Project ProfitabilityTMTM

Page 26: Web 2.0: The Future of the Internet and How It Affects You As a Project Manager

Q & AQ & A

Page 27: Web 2.0: The Future of the Internet and How It Affects You As a Project Manager

(800) 755-9878

(512) 834-8888

WWW.JOURNYX.COM

9011 Mountain Ridge Dr.

Travis Building, Suite 200

Austin, TX 78759

Don't just plan... execute!Don't just plan... execute!